6 Technologies Powering the UK Online Gambling Industry

The
last two decades have witnessed an incredible transformation in the UK gambling
industry. There has been a lot of market shifts with new brands coming in,
mergers, and acquisitions. However, it’s the impact of technology that has
fuelled the growth of online gambling.

The UK
Gambling Commission (UKGC) says online gambling overtook both the offline,
brick-and-mortar casinos and the National Lottery in 2019. This development is
reflected in the UK casinomarket, where more people now play
online.

This
post highlights the technologies fuelling the online gambling industry.

Cloud Computing

As
more people shift to online platforms, there’s more demand for seamless playing
experiences. Clients want personalized experiences. The cloud delivers greater performance and scalability
which also enhances data analytics, security, and other capabilities. The cloud
also helps these platforms meet stringent regulations in areas such as data
management.

Data Science

Big
data is no longer a buzz phrase but reality. Casinos generate large volumes of
data and through data science, it’s possible to interpret this data and
leverage its power. The biggest operators now employ data scientists and other
data specialists while also using the latest data software to harness the power
of data. Operators can offer customised services and better overall user
experience by relying on data.

Artificial Intelligence (AI)

Artificial
intelligence is one of the biggest tech trends across industries. In the
gambling industries, operators use AI in innovative solutions such as chatbots
to boost customer services.  They also
use AI for data collection and analysis to deliver accurate
product personalisation for players. AI boosts user engagement through
quality automated interactions.

AI
has also helped identify problem players and promote responsible gambling. This
is one of the most important developments in the digital gambling landscape.

Blockchain and Cryptocurrencies

The
online gambling landscape has, for long, struggled with slow payments and
security issues. The use of blockchain technology in authentication processes
now makes payments seamless and adds another layer of security to these
platforms.

Cryptocurrency
casinos are now popular and they have made banking faster, secure, and
efficient. These cryptocoins allow anonymous payments which are affordable
compared to other banking methods. For regions where strict gambling laws
hinder local licensed platforms, cryptocurrencies allow locals to access their
favourite games.

Virtual Reality (VR) and Augmented Reality
(AR)

VR
and AR are top trending
technologies in the gaming world. Gaming developers have also started
releasing VR and AR casino games which deliver a more authentic and realistic
experience. The immersive playing experience leads to more customer
satisfaction.

With
more millenials now forming the largest part of the income earning population,
offering VR and AR games has revived the fortunes of the gaming industry. The
VR hardware, including headsets, is readily available, and this has helped
power interest in the new technology.

Live Dealer Games

Online
live dealer games are a big hit with players who want a more authentic casino
experience. There’s a real human dealer on the other side of the screen and a
live chat feature that allows seamless interaction. From baccarat, video poker
to blackjack, live casino games add to the thrill of your casino experience.

Final Thoughts

New
technology is behind the tremendous growth of the gambling industry in the UK.
When looking for the best place to play, check for these innovative features to
enhance your experience. These are trends defining the booming industry.