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What are Global Equity funds? [Bonus 3 Global Equities Funds to Invest in]

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Ever wanted to know more about global equity funds and the world of investing?

Global equity funds offer investors great opportunities for diversification, as well as access to a wide range of investment options from around the globe. This article will teach you all you need to know about what global equity funds are, why it’s wise to consider investing globally and even provide bonus tips on 3 key fund picks ideal for beginners!

Investing in a global equities fund is an excellent way to spread your risk across diverse markets, without sacrificing potential returns. With the right advice on where best to invest and how much exposure each sector should have, you can maximise your gains while making sure that your entire portfolio remains secure and resilient.

Read our comprehensive guide now.

What are Global Equity Funds?

Global equity funds offer an ideal option for savvy investors wanting a globalised approach to their portfolio. With the ability to explore opportunities across all continents and countries, this type of fund has revolutionised the way investors manage their finances – ensuring that they remain up to date with global trends.

The Benefits of Investing Globally

Maximising your portfolio potential is one of the most significant opportunities global equities funds offer investors.

With the advantage of global diversification, investors can tap into global markets and sectors that domestic investors may not have access to, providing a greater range of opportunities and potentially higher returns.

Global equities funds help to manage risks that come with investments limited to one geography, thanks to their ability to spread capital across multiple regions and countries.

Paired with extensive analysis from qualified research teams, global investors can take advantage of global market trends to gain potentially better returns on their investments. Investing globally has enormous potential for investors – all you need is a solid global equities fund combined with an experienced team of professionals and you’re on your way.

Funds you Should Consider


GAM Star Disruptive Growth

GAM Star Disruptive Growth is a global equity fund looking for companies across a variety of industries which are set to benefit from the disruption that the next wave of technological change will bring about. Manager Mark Hawtin has a strong background in the technology sector, and uses this to identify themes of technological change, as well as find those firms that embrace these changes at the core of their business. It is a fund positioned to be on the right side of change, but without betting the house on one dominant theme, making for a compelling offering in the global sector.

CT Global Extended Alpha

CT Global Extended Alpha is a quality growth fund that buys high return on capital businesses experiencing sustainable structural growth. Manager Neil Robson can extend investors’ potential returns by buying stocks he expects to do well and also looking to make money on stocks he expects to do badly (shorting). Neil describes this as “lining up on the starting grid for a motor race with an engine 50% bigger than everyone else’s”. 

Rathbone Greenbank Global Sustainability

This is a high conviction global equity fund that can invest in companies of any size,but will have a bias towards mid-caps. Manager David Harrison focuses on selecting stocks with strong cash generation but will actively avoid businesses involved in unethical or unsustainable practices. The exclusion criteria included are alcohol, animal testing, armaments, extraction of fossil fuels, gambling, nuclear power, pornography, tobacco and poor employment, environment and/or human rights practices. Each holding will also have to have at least one positive environmental, social or governance attribute.

Marios Politis: Researching Motor Neurone Disease

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Professor of Neurology and Neuroimaging Marios Politis is the Director of Neurodegeneration Imaging Group. Professor Politis has conducted extensive research in the field of neurodegenerative disorders and his papers have been published by several high-impact scientific journals, including the Lancet, Nature and Science journals.

This article will look at an Exeter University study of motor neurone disease led by Professor Marios Politis.

Also known as motor neurone disease, amyotrophic lateral sclerosis (ALS) is a condition that causes the gradual deterioration and death of motor neurons, inhibiting the brain’s ability to send signals to the muscles and preventing them from functioning properly. Scientists have established that the disease is inherited in 5-10% of cases, but for the rest, the cause is unknown.

Dentist and former Penzance football manager and player Dean Mooney found that his life changed dramatically after he was diagnosed with ALS. The 52-year-old is now appealing to others with the disease to join him in new brain-imaging research implemented with the aim of developing new treatments for the condition. Led by Professor Marios Politis, the team from the University of Exeter’s pioneering Neurodegeneration Imaging Group is appealing for people with ALS to get in touch and participate in the year-long study.

Dean Mooney’s first symptoms of ALS were a mild tremor in his arm and stiffness in his left hand. Originally from Ireland, the father-of-four moved to the UK at the age of 16, studying at dental school two years early due to his academic ability.

Dean Mooney has lived in Penzance for more than 20 years. When he first noticed his symptoms, he was not really worried, although in his work as a dentist it was an irritation and interfered with his sailing abilities. He simply attributed it to dehydration or too much caffeine.

However, as lockdown came and went in 2020, he found his condition worsened. When he received his ALS diagnosis and told his wife and children, he says it was a terrible time, even causing him to research euthanasia clinics in Switzerland. However, six months after diagnosis, he realised the disease was not progressing as fast as he feared, and he realised he needed to make the most of life.

Dean Mooney readily signed up to the Exeter University study. Although he accepts it may not benefit him in his lifetime, he said he is willing to do whatever it takes to get the research over the line and spare anyone else having to go through what he has. The study involves cutting-edge MRI and PET brain scans at the Invicro Imaging Centre in London, with travel and accommodation costs reimbursed for each participant and a companion (and some compensation for time).

The Importance of Minimizing Your Liabilities When Lifestyle Investing

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Death and taxes are the only certain things in life, so we are told. Unfortunately, that means most other liabilities are harder to pin down. Financial losses, market downturns, and unexpected expenses can all undermine an unguarded attempt to build wealth.

If you’re a lifestyle investor looking for ways to align your values and your financial activities for the betterment of yourself and those around you, it’s important to find stability within yourself and your relationships. You’ll want your life and finances to display solid opportunities throughout that process. Here are a few reasons you should make an effort to minimize your liabilities when lifestyle investing.

1. Lifestyle Investing Can Be Emotional

Lifestyle investing is a powerful way to infuse deeper meaning into the cold and calculated acts of money management and wealth generation. For instance, if you have a passion for sustainability, you can align this with your investing activities by looking for green tech or renewable energy companies poised for explosive growth.

On a more personal level, lifestyle investing could involve establishing financial freedom and autonomy. Setting up passive income streams and a sustainable source of long-term wealth can allow you to focus on other lifestyle-related things. Continuing education, travel, and even relocating to an area where you want to live for personal reasons can all be side effects of successful lifestyle investing.

Syncing up your investments with your passions is a powerful and rewarding way to live life. However, it also introduces a strong emotional component to your wealth generation activity. Left unchecked, this can lead to disaster.

The best way to find balance here is to establish a clear code of conduct that can guide your emotionally-inspired investing. Naturally, this should also include a fair dose of risk management.

The financial advisors at Ameriprise Financial suggest three key strategies to mitigate risk and minimize liabilities when investing:

  • Allocate assets ahead of time.
  • Diversify your portfolio.
  • Use dollar-cost averaging to spread out risk.

This trio of cardinal rules—never to be broken—provides a framework within which your lifestyle investing can safely operate.

2. Lifestyle Investing Involves Other People

The idea of a “liability” when lifestyle investing extends beyond the balance sheet. You can also incur risk to relationships and causes that you care about. For instance, Lifestyle Investor Justin Donald is quick to highlight the need for wealth generation not to come at the expense of sacrificing one’s family.

“The point of making money is to spend it with people you love,” Donald explains, “Sadly, many entrepreneurs sacrifice their freedom to attain financial success, preventing them from spending time with those who matter most to them. When people fall into this trap, they will say that they’re ‘doing it for their family,’ but sadly, the family is the one who always suffers.”

The example touches on a sore spot for many investors. Often the act of making money comes at the expense of the very people or causes that the wealth is intended to benefit. When investing is specifically tailored to enabling a certain lifestyle, such as spending more time with loved ones, the hypocrisy is even more obvious.

If you want to be a successful lifestyle investor, you have to learn to keep your core values front and center. Generating wealth is merely a means to an end, and you can’t take unnecessary or unwise risks, or they’ll impact more than just yourself.

3. Lifestyle Investing is Where the Rubber Hits the Road

The last thing you want to do is make a rash or uninformed financial decision on your phone while stuck in traffic or on a tablet as you walk between meetings. This is never an ideal, desirable, or safe way to invest. But when it directly impacts your ability to live your best life, the impact is very real. You can see the fallout as you’re held back or restricted from achieving your personal and professional goals.

The problem is, investing can become formulaic, distant, and desensitizing over time. Looking at graphs, charts, and ticker symbols all day can dull their impact on reality. This can lead you to lower your guard, lose your perspective, and take on riskier investments.

The financial experts at Schwab point out the utter importance of remaining focused when investing. “By all means, reassess and rebalance [your portfolio], but don’t forget to stay focused while doing so. Trying to dump investments when both the market and your confidence are dropping disregards the adage ‘buy low, sell high.’”

The Schwab team goes on to explain that a more risk-averse approach to investing is ideal for those who struggle with an inability to retain focus and perspective. “If the head-for-the-exits feeling is familiar, you may be the kind of investor who would benefit from a more conservative portfolio—as part of your long-term strategy, not as a response to a market upset.” That said, the group also asserts that staying invested almost always pays off over sitting on the sidelines.

The takeaway here? Don’t be afraid to invest, especially in the pursuit of enabling your lifestyle. However, as you do so, make sure to establish safeguards that can assist you in minimizing your liabilities as you go along. That way, when emotions and other people come into play, you can rest in the fact that your investments are having a safe and positive impact on the things that you hold dear.

Iman Nasser’s Trading Mind: Unlocking the Emerging Opportunity of Seed Oil Trading at 22

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The global commodity trading industry has always been one of the most dynamic and lucrative sectors of the financial markets, with the constantly evolving market dynamics presenting ever-increasing opportunities for savvy traders and investors. In recent times, the rising demand for plant-based products, coupled with the increasing pace of deforestation, has led to the emergence of an exciting new opportunity in the trading of seed oils. One of the visionaries at the forefront of this nascent market is Iman Nasser, whose innovative thinking and visionary approach have identified the potential for significant returns through the ethical trading of this emerging commodity.

The seed oils market is a relatively new addition to the world of commodities trading, having originally been produced for industrial purposes. However, with the growing demand for plant-based products in recent years, the demand for seed oils has increased, making it a potentially lucrative investment opportunity. However, the ethical implications of this emerging market cannot be ignored. The continued deforestation of key ecosystems such as the Amazon rainforest and other jungles has had a severe impact on biodiversity, and it is this concern for environmental ethics that has led Iman Nasser to focus on this emerging market opportunity.

For Iman Nasser, the key to unlocking the potential of seed oil trading lies in the application of cutting-edge trading technologies such as algorithmic trading. The ability to quickly analyze large amounts of data and react to market changes in real-time is critical in this fast-paced market. Moreover, he has a passion for quantitative mathematics and applies his extensive knowledge of probability theory and statistics to make well-informed investment decisions in this sector.

In his books, Iman Nasser discusses the value of forward and future contracts as key financial instruments for trading seed oils. With the continued growth of the market, there are now a wide variety of complex contracts available for traders, including options, swaps, and other derivative instruments. The use of these contracts requires a deep understanding of the market dynamics and the ability to effectively manage risk, which is where Nasser’s expertise comes into play.

While the ethical implications of deforestation and the impact of seed oil production on the environment cannot be ignored, Iman Nasser believes that with every unethical practice comes an opportunity to make a positive change. He sees the seed oil market as an opportunity to introduce ethical practices that can benefit both the environment and investors. This visionary approach is reflected in his trading strategy, which focuses on ethical and sustainable investments that align with his values.

In recent years, there has been a growing trend towards “virtue signaling” among consumers, where people publicly support causes or purchase products that align with their values. This has led to a rise in demand for ethically-sourced and sustainable products, including seed oils. As more and more people become aware of the impact of their purchases on the environment and society, there is a growing demand for products that are produced in an ethical and sustainable manner. This demand has created an opportunity for those like Iman Nasser, who recognize the potential for trading seed oils, to capitalize on this trend and provide consumers with the products they demand. By tapping into this trend, Nasser can create a profitable business while also promoting ethical and sustainable practices in the industry.

Iman Nasser, a young visionary in the trading world, had already made a name for himself as a teenager. Despite his young age, Nasser was able to amass a massive following on social media, with his tweets often garnering hundreds of thousands of likes and retweets. At the height of his online popularity, Nasser was even featured in Vice magazine for his social media savvy.

Nasser’s Twitter account was a hotbed of activity, with his tweets generating as many as 22 million impressions each. This level of engagement is a testament to Nasser’s ability to connect with people and capture their attention. It also reflects his deep understanding of how social media works and his ability to leverage that knowledge for maximum impact.

While Nasser’s early success on social media is impressive, it is just the beginning of what promises to be a long and fruitful career in trading. With his talent for connecting with people and his deep knowledge of the financial world, Nasser is poised to make a significant impact in the industry. His success story serves as an inspiration to young people everywhere, showing that with hard work, dedication, and a little bit of savvy, anything is possible.

Iman Nasser is a rising star in the finance industry with a passion for sustainable investing and social justice. He has a unique perspective on the world of finance, and his beliefs align with tenets that are championed by some of the most successful investors in the world. In this article, we will explore the ten principles that Nasser strongly believes in and how his background and experience have influenced his views.

The first principle that Nasser firmly believes in is the importance of long-term thinking. Nasser understands that in order to create sustainable investment strategies, one must look beyond short-term gains and focus on the long-term prospects of a company. His love for quantitative math and algorithmic trading has taught him the value of using statistical models to predict future trends and potential returns.

The second principle that Nasser advocates for is the use of ESG factors in investment decisions. ESG stands for Environmental, Social, and Governance factors, and it involves taking into account a company’s impact on the environment, society, and its internal governance structures. Nasser believes that companies that prioritize these factors are more likely to succeed in the long run and deliver better returns to investors.

The third principle that Nasser believes in is the importance of diversification. Nasser understands that investing in a single company or sector can be risky and that diversifying one’s portfolio can mitigate that risk. His background in commodities trading, which was influenced by Youngstown, Ohio billionaires, has taught him the value of diversifying investments across various industries and asset classes.

The fourth principle that Nasser advocates for is the use of dynamic algorithms in investment strategies. Dynamic algorithms are a type of statistical model that can adjust to changing market conditions, allowing investors to make better-informed decisions. Nasser has experience in using these algorithms in his trading strategies and understands their value in predicting market trends.

The fifth principle that Nasser believes in is the importance of constantly evolving investment strategies. As market conditions change, investors must adapt to stay ahead of the curve. Nasser believes in staying up to date with new technologies and data analysis techniques to create innovative investment products that can make a positive impact on the world.

The sixth principle that Nasser advocates for is the use of supply chain management in investment decisions. Supply chain management involves analyzing a company’s supply chain to identify potential risks and opportunities. Nasser believes that companies with strong supply chains are more likely to succeed in the long run and deliver better returns to investors.

The seventh principle that Nasser believes in is the importance of social justice in finance. Nasser understands that the finance industry has a history of perpetuating inequality, and he wants to use his expertise to create financial products that can help combat these inequalities. He believes that investing in companies that prioritize diversity and inclusion can have a positive impact on society as a whole.

The eighth principle that Nasser advocates for is the use of fundamental analysis in investment decisions. Fundamental analysis involves examining a company’s financial statements to determine its intrinsic value. Nasser’s first book, Intelligent Investor by Benjamin Graham, introduced him to this concept and sparked his interest in finance.

The ninth principle that Nasser believes in is the importance of sustainable investing. Sustainable investing involves investing in companies that prioritize environmental and social responsibility. Nasser believes that sustainable investing is the future of finance and wants to encourage more businesses to adopt this approach.

The final principle that Nasser advocates for is the importance of taking risks. Nasser understands that investing involves taking calculated risks and that not every investment will be successful. However, he believes that taking risks can lead to innovation and new opportunities.

Finally, Iman Nasser’s background in commodities trading can be traced back to his upbringing in Youngstown, Ohio, which has a rich history of industrialization and steel production. It was this background that initially sparked his interest in commodities trading, leading him to explore the seed oil market in greater depth. Through his innovative thinking and expertise in algorithmic trading, Iman Nasser is poised to become a key player in this emerging market, offering investors an ethical and potentially lucrative opportunity to invest in this exciting new commodity.

Meet Raffaele Riva: International Financial Advisor to High-Profile Clients

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International financial whiz Raffaele Riva has always believed in helping others. It was this philosophy that spurred his rise through the business world to the position he holds today — founder and co-owner of AUREA Multi-Family Office in Switzerland. AUREA Multi-Family Office is a financial consulting firm that assists high-profile investors and entrepreneurs throughout Switzerland, Italy, and the UK make sound financial decisions. 

Under the umbrella of his organization, Riva offers a variety of financial services to clients, including:

  • Wealth and estate planning
  • Wealth management
  • Consultation on international tax
  • Corporate restructuring
  • Sports finance
  • Real estate investment

He has helped hundreds of individuals and corporations around the globe achieve their financial dreams and taught them how to navigate the complicated world of international finance and tax law. Assisting others is his lifelong goal and one for which he has spent years preparing. 

Raffaele Riva’s Early Years

Riva has always been a believer in the power of education, holding a degree in economics and having completed numerous coursework at the post-graduate level. His academic history is impressive and has earned him expert status in the areas of accounting, international taxation, and tax law. The educational portion of his resume is extensive:

  • 1987: Graduated with honors from Università Cattolica del Sacro Cuore, Milan, with a degree in Economics
  • 1989: Completed the Italian qualification to become a qualified accountant at Università Cattolica del Sacro Cuore, Milan
  • 1997: Completed a post-graduate course in International Taxation at SSQEA, Canton Ticino Management Business School in Morbio Inferiore, Switzerland
  • 1998: Completed the master course, Swiss Cantonal e Federal Tax, at the University of Applied Sciences and Arts of Southern Switzerland in Lugano 
  • 2000: Completed six modules at Euroconference in the Master in International Tax Law & Practice at the Centre of Studies in Tax Law in Verona, Italy
  • 2012: Completed a post-graduate master program in Trust Law and Practice at Consorzio Interuniversitario Uniforma – Associazione, Milan, Italy
  • 2017: Completed a post-graduate program, Legal & Business English for Italian Lawyers & Accountants, University of Milan Bicocca in Milan, Italy

Early in his career, Riva worked as a managing partner for several corporations within the consulting industry. As a result, he gained significant expertise in areas such as corporate restructuring and mergers and acquisitions. 

Raffaele Riva Today

Today, Raffaele Riva holds professional memberships in various regulatory organizations, including:

  • Register of Chartered Accountants, Milano
  • Register of Legal Auditors, Rome
  • Associazione Il Trust in Italia
  • Italian Association of Anti-Money Laundering Officers
  • STEP, as a Registered Trust and Estate Practitioner for more than 10 years
  • Register of Authorized Accountants and Trustees of Canton
  • Register of Authorized Asset Manager of Canton Ticino in Switzerland

Riva is a dual citizen of Switzerland and Italy, is fluent in French, English, and Italian, and enjoys collecting Modern and Contemporary Art. 

When he’s not assisting clients in navigating the complicated world of tax, finance, and investments, Riva enjoys wine-tasting, boating, classic cars, and SCUBA diving. He serves as a part-time diving instructor, and has traveled extensively around the globe. 

Learn more about Raffaele Riva here: https://london-post.co.uk/aurea-multi-family-office-founder-raffaele-riva-shares-his-views-on-success/

Clickback Launches a Revolutionary AR Advertising Game

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Clickback, a leading developer of virtual and augmented reality technology, is excited to announce the launch of its innovative AR advertising game that allows players to shoot brand balloons with advertisements from companies advertising in their locations. 

Clickback’s unique AR technology provides a new type of ad campaign that is interactive and engaging for the user, allowing advertisers to create a virtual world that encourages users to participate in a fun and rewarding way that also promotes brands and their products.

Clickback’s AR advertising game offers clients a unique opportunity to tell their story in a captivating and imaginative manner. The game offers the potential for increased sales and revenues through an interactive sales approach, with detailed analytics providing insights into customers by collecting and analyzing data, allowing for better-informed decisions and strategies.

“At Clickback, our goal is to promote intelligent and sound digitalization, lean manufacturing, and agile development in all aspects of business life,” said Welbek Smith, Founder and CEO of Clickback. “Our AR technology creates a new realm of advertising systems that departs from traditional methods, allowing advertisers to reach the widest possible segment of society in an intelligent and effective manner.”

Augmented reality games are becoming increasingly popular due to their improved quality and enhanced playing experience. As a result, numerous AR games are now available for users to enjoy. Clickback’s AR advertising game, however, provides a unique aspect of gamifying social apps using AR technology. It also offers an ads platform to commercial companies in digital marketing and advertising, bringing a new revolution in ads and marketing tools.

The play and earn allocation of CLK tokens purpose is to attract a large player base to the CLK ecosystem and reward them for participating and engaging with the platform. The ClickBack game is distinctive in that clients purchase CLK tokens, which are then given to players to use for hunting branded balloons in the game.

“The success of a game relies on active players, and rewarding these players is crucial in building a strong community. By participating in the game, community members contribute to the network’s value and deserve to be rewarded. This is a simple yet innovative approach. We’re seeking individuals who share our vision to revolutionize the gaming industry and align incentives for a better future,” said Welbek Smith, Clickback’s Founder & CEO.

The CLK token is a BEP20 token on the Binance Smart Chain, and it can be earned by both holders and players allowing them to also participate in governance within the ClickBack platform. Additionally, players can earn CLK by participating in user-generated content initiatives.

“Our goal with Clickback Shares (CLK) is to harmonize the interests of the game players and clients in innovative and thrilling ways,” said Taylor Rae, CFO of Clickback. “Our mechanisms’ two primary objectives for players are: to reward them for engaging with ClickBack and at the same time encourage them to hold onto their tokens to receive additional benefits and to decentralize the ownership and governance of ClickBack.”

Clickback presents a unique opportunity to invest in a revolutionary advertising platform that utilizes cutting-edge technology and offers a new approach to traditional and digital advertising. The potential for high returns on investment through the growth and success of Clickback and its CLK token is significant. Furthermore, investors can be part of a community-driven project that aligns the interests of players, clients, and investors in innovative ways.

“We believe that Clickback offers a unique opportunity for investors, players, and clients to be part of a community-driven project that aligns the interests of all stakeholders in innovative and thrilling ways,” said Welbek Smith, Clickback’s Founder & CEO. “We are excited to revolutionize the gaming industry and align incentives for a better future.”

For more information on Clickback, visit Clickback.info. Contact support@clickback.info, Clickback’s spokesperson, at Phillip Chris for further inquiries.

About Clickback:

Clickback is a leading developer of virtual and augmented reality technology, committed to promoting intelligent and sound digitalization, lean manufacturing, and agile development in all aspects of business life. The company possesses a wealth of high-technological expertise acquired through years of experience. It aims to take its clients to a new realm of advertising systems that departs from traditional methods.

Saving Money by Protecting Your Business IT Equipment Ahead of Time

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Operating any kind of business today likely means investing in some form of IT equipment. For most businesses, this will mean desktop and/or laptop computers. For others, it might mean investing in tablets and smartphones. Whatever kind of business you run, it is highly unlikely that you can perform to the best of your ability without suitable IT equipment.

With that being the case, it is essential that hardware is protected. Sure, contents insurance for your business can help ensure you can replace broken equipment. But broken equipment still means someone in your team works without the hardware they need to finish the job – at least until a replacement arrives. So, is it not better to invest in preventative protection beforehand?

Wastage and breakage in a business can amount to quite a lot of money over a year. Given the cost of IT equipment, too, replacing broken screens and devices is not cost-effective. Nor is it having to get the new hardware set up to the style and specification needed.

Investing in some simple but effective protective equipment could ensure you are far less likely to suffer the consequences of broken screens etc.

Carry cases and screen protectors are a small cost with a high return on investment

The most common issue for a device will be a broken screen. A dropped device is likely to lead to a smashed screen or at least a chipped interface. That can lead to everything from reduced visibility to the real risk of users cutting or hurting themselves on the sharded glass.

That is why an anti-shock screen protector is a wise investment. This makes it far less likely that you are going to see any kind of meaningful damage done should the device be dropped. High-quality impact screen protectors can be a useful way to ensure that devices are kept in full working order even in the event of being dropped.

In the past, it was flimsy interior hardware that would become a risk when dropped. Now, it is the brittle screens. A small cost investment in some screen protectors, though, can make sure that staff is not contributing to a high shrinkage bill come the year-end.

Another wise investment would be carrying cases for tablets, smartphones, and laptops. These do not cost much compared to the costs of lost time, minimized productivity, and shrinkage. Carrying cases help to keep devices protected from the weather, from being dropped, and from being damaged during transit. Again, this is a simple but effective way to help keep repair costs down and ensure your staff is not left without the hardware they need daily.

Reducing shrinkage and keeping your staff in productive working conditions are very important. That is why you should not see investing in preventative measures as a sunk cost. When done correctly, this can ensure you are far less likely to see your devices in the repair shop or, worse, in the recycling bin. The more you can do to prevent damage in the first place, the less you need to pay for repairs and replacements.

How to Make a Splash With a New Product

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Have you been running your startup or preparing to launch a brand-new product? Does the thought of doing either scares you because you think you might fail? Well, your fear is not ill-founded. Harvard Business Review has revealed that no less than 75% of launched products fail to capture consumers’ attention.

Once you start working on expanding your current market size, you need to remember that there will be a couple of risks involved. Therefore, whether you are coming up with something big or something small, you must prepare to make a splash.

Consequently, it falls upon you to ensure a smooth process, whether you are nailing down your messaging or making a list of all launch activities. Since there are numerous moving parts, bringing your product to the market can be tricky and intimidating.

However, you do not need to worry. Below are a few detailed steps to help you with a seamless and successful product launch.

1.     Know your customer inside and out

Whether you want to refer to it as customer development or market research, you need to know and be familiar with whatever drives your customer to your business. You should be able to identify their motivations, goals, and main points to figure out how to get them to convert.

Therefore, you need to speak to a sample size of your customers and pay extra attention to what they say. Try your best to ask them specific questions, which will open them up to giving more detailed answers. Consequently, this will help you develop a comprehensive buyer persona.

2.     Pen down a positioning statement

If you want to be able to talk about the needs or wants of your customers, you will have to come up with a positioning statement that concisely answers the questions below.

  • Who can use this product?
  • What is the primary function of the product?
  • What differentiates this product from the rest?

3.     Pitch the value proposition to stakeholders

After successfully developing a positioning statement and value proposition, it is time to get the stakeholders on board. Treat your employees like your customers, which includes selling them the product.

You can achieve this with the help of simple but effective marketing tools, such as using a flyer maker or making engaging videos using PosterMyWall. It can also help you develop well-curated social media content that appeals to your target market.

All these efforts will have been in vain if your team does not buy into the proposed product. But if your team loves it, take it as a sign that your product launch might be a success!

4.      Figure out your market strategy

Coming up with a market strategy is another important step that you need to complete to launch your product in the market successfully. On the one hand, some businesses opt for a funnel approach, while others lean more towards the flywheel strategy.

Irrespective of which method you choose, it needs to be organized. Thus, you can use a business promotion template to help move things along.

As you continue to build on your ideas, keep in mind that you will have to come up with ideas related to content. These will allow you to determine how to attract a potential customer during the awareness, interest, desire, and conversion stage.

5.     Fix a goal for the product launch

Before you can start implementing the marketing strategy of choice, you must ensure that you write down a couple of goals for the product launch. You should have specific plans to help you determine the launch’s success.

Consequently, the goals you pen down will aid in focusing efforts on the tactics for the launch. Lo and behold! You will be able to achieve your goals and take a step closer to making a splash with your unique and outstanding product.

6.     Come up with promotional content

You cannot have a launch without spreading the word about your product first. Therefore, you must create promotional content that supports and boosts your efforts. These can include a wide range of online and offline activities.

You can always stick to creating attractive posters online with PosterMyWall or go beyond that. There is no limit to the possibilities you can explore with this tool. Below is another jaw-dropping template that you could come up with too.

7.     Evaluate your goals

Do not think that once you have launched your product, you can go on a vacation. It is time to step back and carefully evaluate where you stand. Remember the goals that you set for yourself? Now is the time to see how successful you are. Be sure to make any adjustments that you believe may be necessary.

When you think about launching your new product in the market, remember that rushing through the process is the only thing worse than not trying. Do not be afraid to take baby steps and explore the acceptance of the product in a small segment of your target market.

What Your Choice of Wedding Flowers Symbolizes

The language of flowers, also known as floriography, dates back to Victorian times when lovers used different flowers to express their feelings in more subtle ways. The symbolism of flowers was so popular that picture dictionaries were published featuring hundreds of blooms and their meanings, allowing people to communicate secret messages through the flowers they gave. 

This tradition of using flowers to convey messages soon spread to North America, where brides started incorporating meaningful flowers into their wedding bouquets and basing their wedding theme on them from the wedding lace robes to bridesmaids’ attire.

Although not everyone may be familiar with the language of flowers, it’s still worth taking into account because they have meanings and symbols associated with them. For instance, roses are commonly used at weddings as they symbolize love, romance, and passion. Florists need to explain these meanings to the bride to help her choose the best flowers for her big day. 

Brides can also choose to give their bridesmaids different flower bouquets with specific meanings to express their thoughts and feelings, aside from their bridesmaid robes, pre-wedding pamper packages, or other gifts. With so many romantic flowers available, it can be challenging to choose the right one that conveys exactly how you feel. 

To make it easier for you to choose your wedding flowers, we have curated a list of the most commonly used flowers with their meanings and symbols. 

Roses

Roses are a beloved choice for various floral arrangements such as bouquets, corsages, boutonnieres, and centerpieces due to their symbolic meaning of love, joy, and beauty. They are lightly fragrant to highly fragrant, depending on the variety, and are available year-round at moderate to expensive prices. 

Red roses are associated with true love, while yellow roses symbolize friendship. White roses, on the other hand, convey innocence and humility, while coral or orange roses represent deep desires. However, it’s best to avoid deep crimson roses in bridal bouquets as they are associated with mourning. 

Roses are a popular choice for wedding bouquets and buttonholes, making it easy to coordinate with your partner’s look, and an additional element to bridesmaids, flower girls, and mother of the bride robe. It’s worth noting that thorns should be removed before incorporating roses into the arrangements.

Peonies

The peony is a beloved and timeless flower that is regarded across different cultures as a symbol of prosperity and satisfaction in a relationship. Additionally, it is seen as a display of honesty and compassion towards others. With a wide range of colors and variations, the peony offers brides the chance to create a truly unique floral design for their special day. They are an exceptional choice for weddings due to their unforgettable fragrance and symbolic value as a potent representation of love and adoration. 

Brides particularly love using peonies in their weddings because they are sweet and sentimental, and the flowers symbolize happiness and ambition. This springtime bloom has a soft, delicate appearance that is said to bring good fortune and a happy marriage, making it a perfect choice for your big day. Peonies are also commonly given to celebrate engagements, and they are the official flower of 12th wedding anniversaries, symbolizing honor, fortune, and a joyful relationship. 

Peonies come in various shades, with deep red symbolizing love and passion, while pink shades are often used for bouquets and wedding arrangements to convey a romantic sentiment. White peonies, on the other hand, represent beauty and are also popular choices for weddings due to their delicate appearance and symbolic value.

Gardenias

The gardenia, with its delicate and fragrant blooms, represents pure and joyful sentiments that are closely associated with wedding celebrations. Originating from Asia, this beautiful flower is highly valued in Japanese and Chinese cultures as a symbol of the peaceful and intimate connection shared between couples.

The white color of the gardenia signifies purity and innocence, making it a popular choice for wedding ceremonies. Gardenias are not only used in bridal bouquets, but also for reception table arrangements, adding a touch of elegance and charm to the wedding decor.

Orchids

The orchid has long been regarded as a luxurious and beautiful flower, symbolizing love and affection, which is why it is a favorite choice among brides. While they lack a fragrance, they make up for it in their variety of colors and sizes. Pink orchids, in particular, convey pure affection. 

The Ancient Greeks attached symbolic meaning to orchids, associating them with virility and gender prediction. According to Greek mythology, eating large orchid tubers ensured the birth of a baby boy, while small tubers resulted in a baby girl. Additionally, orchids are a traditional gift for 14th wedding anniversaries.

Hydrangeas

Hydrangeas have a long history of symbolizing gratitude, particularly in Japan, where they were traditionally given as a way of saying sorry for neglecting a loved one. Today, they are still associated with commitment and perseverance and are a popular choice for weddings. 

As a shrub of flowers, they offer a dense, full look that represents abundance, making them a great choice for bouquets and arrangements. Although they are relatively expensive, their versatility and meaningful symbolism make them a worthwhile investment. Hydrangeas are typically in season in the spring and fall and have no scent.

Calla Lilies

The calla lily, a tropical flower hailing from Africa, is a popular choice for weddings due to its lightly fragrant trumpet-shaped blooms that exude “magnificent beauty.” The white variety symbolizes innocence, while yellow blooms represent gratitude and pink blossoms signify admiration and thanks. 

This flower represents faithfulness, devotion, and good luck, making it an ideal choice for weddings. These elegant flowers, associated with holiness and purity, are often used in minimalist bouquets to create a striking contrast against foliage. They are most in season during the first half of the year, making them a popular choice for spring and summer weddings.

Stephanotis

Stephanotis flowers are a classic choice for wedding bouquets and arrangements, representing marital happiness with their symbolic meaning. The trumpet-shaped blossoms are available year-round at a moderate price point and have a very fragrant scent. The white petals of the stephanotis make it a popular choice for weddings, and the star shape of the flower allows for various arrangement styles. To add an extra touch, these blooms can be combined with other colored flowers such as peonies.

Stocks

To enhance and complete bridal arrangements, stock is often used as a filler due to its lasting beauty and affordability. These large, fragrant blooms are available in various hues, such as pink, red, white, and lilac, making them versatile for any color scheme. Additionally, the flower’s affectionate meaning makes it a popular choice for wedding florals.

Dahlias

Dahlias are a striking summer flower that will certainly catch the eye of any wedding bouquet. This bold and elegant bloom is associated with personal grace and a strong presence, reflecting the commitment and bonding of souls that a wedding represents. With its delicate, feather-like petals, the dahlia is also a symbol of good taste and elegance. Moreover, it carries a subtle yet alluring fragrance, making it a popular choice for summer and early fall weddings.

Baby’s Breath

Baby’s Breath, also known as Gypsophila, is a delicate and popular filler flower that symbolizes innocence. These small white blossoms are frequently used in bridal bouquets and represent everlasting love. While they don’t have a fragrance, they can add texture and dimension to corsages, boutonnieres, and arrangements. Baby’s Breath is available year-round and is an affordable option for those looking to add a touch of innocence and purity to their floral arrangements.

The flowers you choose hold a significant value to the overall meaning of your wedding, so make sure to ask your florist their meaning before filling your venue with flowers.

Best Destinations for Working Holidays

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An estimated 60% of adults were initially forced to work from home during the pandemic, which has resulted in 4.3 million employees now having flexible working contracts, as many of us simply didn’t realise that we would be able to do our jobs from home. Workers have more flexibility with where they work, much more than simply deciding whether they want to work in the office or from their kitchen table, as there’s been an upsurge of people taking their work abroad and taking on the “half tourist” way of life.

As 39% of UK workers recently revealed they had worked while on a holiday abroad in 2022, and searches for “working holiday” have seen an enormous 253.8% uplift in the last month alone, Wizz Air reveals the best destinations for working holidays. 

By analysing the average cost of renting a one-bedroom space in popular cities for a month, broadband speeds and the average spending cost of the location, Wizz also reveals how spending up to a month working abroad can work out cheaper than working from home in the UK. 

Cyprus

Famed for its pristine white sand beaches, Mediterranean and Middle Eastern influenced cuisine and historical sites, Cyprus is truly a mecca which offers something for every type of worker. Spend your working day basking in the sunshine while replying to those important emails (somehow emails are much more manageable when your immediate view is turquoise waters caressing a stunning beach!) and unwind in the evening with a meze, paired with sweet Cypriot wine. 

For culture vultures, spend time exploring the ancient ruins on the island, from the birthplace of Aphrodite to the amphitheatre and Roman baths. Those who need more of a release from a busy day at work can spend an adrenaline-filled evening parasailing, waterskiing and sea kayaking, with many operators offering incredible night sea kayaking opportunities. 

Hotel roomaverage £31 per night

Average broadband speed – 88.87 Mbps

Average spending cost – £118.75 per person, per week

Iceland

One of the safest countries, and ranked the most peaceful country, in the world, Iceland is perfect for solo workers who want an escape from their everyday lives. With dramatic backdrops, adorned with glaciers, mountains and volcanoes, and opportunities to see the Northern Lights, Iceland can feel worlds away from daily city life and is particularly ideal for those who need a breath of fresh air.

What better way to unwind after a particularly stressful day online than soaking in one of the numerous hot springs around the Icelandic countryside? Many tourists flock to the Blue Lagoon, a geothermal spa, however, locals are super friendly and will advise on the best alternatives to avoid crowds. 

Hotel room – average £64 per night

Average broadband speed – 85.77 Mbps

Average spending cost – £193.25 per person, per week

Tenerife

The largest of the seven Canary Islands, Tenerife is almost three islands in one, boasting sandy beaches, seaside towns and rolling green hills adorned with national parks. As Tenerife has a subtropical climate, which rarely drops below 20°C, the island is especially ideal for those who want to escape the dark mornings and evenings that Autumn brings and seek a well-deserved dose of vitamin D. 

Tenerife also boasts an array of pubs, beach bars and cafes where you can sit and work for the day while indulging in local Canarian cuisine. For inspiration and a creativity boost, you could go for a meander in the botanical gardens, or the Tenerife Espacio de las Artes which boasts three galleries of Spanish art.

Hotel room – average £36 per night

Average broadband speed – 89.3 Mbps

Average spending cost – £116 per person, per week

Rome

One of the most visited cities in the world, and for good reason, Rome is best known for its rich history and culture, with many historic sites readily available to visit. Spend your time exploring the Colosseum, Palatine Hill and the Roman Forum before reaching the majestic Trevi Fountain and taking in the stunning views.  

Rome, like many European cities, has a café culture at its heart, with cafés staying open much later than we’re used to in the UK. If your work allows it, you could spend the day exploring UNESCO World Heritage sites like The Vatican, then unwind in the evening in a quiet yet hip and cosy café that serves food, snacks and, most importantly, coffee. 

Hotel room – average £57 per night

Average broadband speed – 55.87 Mbps

Average spending cost – £155.5 per person, per week

Budapest

Dubbed the “Paris of the East,” Budapest is a beautiful and charming city that attracts more and more visitors each year. As a start-up hub, where ICT companies in particular account for more than 10% of jobs and employ more than 100,000 workers, Budapest is adorned with co-working spaces where you can feel productive while speaking and mingling with workers from all around the world. Where better place to make connections than one of the biggest hubs in the world?

Once the networking ends, wander at your own pace up the Castle Hill, a UNESCO World Heritage Site which is home to numerous attractions, from the 700 year old Matthias Church to a panoramic view of the city. End your sightseeing with classic Hungarian dishes such as Goulash and lángos. 

Hotel room – average £30 per night

Average broadband speed – 88.15 Mbps

Average spending cost – £96.75 per person, per week

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