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Why Marketing Is So Important In The Growth Of Your Business

ABC Staff
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Why Marketing Is So Important In The Growth Of Your Business

The term ‘marketing’ is often used to encompass anything you do to get business through the door. Many many think of advertising on TV or in the local papers when it comes to marketing, but the actual marketing process covers many areas, or at least it should if you want to get the best from your marketing budget to elevate and grow your company as it should be.

If you’re looking to get help with your marketing, you may be lucky enough to find one such as Exciting Futures that offers bespoke advice and services and a range of handy expert guides to get you started. Before you start any marketing program however, you’ll need understand why marketing and getting the process right is essential to the growth of your business.

The marketing process must

·      Understand the customers you have, want and strive for. Only by doing this can you ascertain what you are already doing well and where you need to change tactics.

·      Set a basic strategy. A strategy will help you decide if you are looking to grow by selling to more customers, selling more to the customers you have, or would benefit from extended or reduced products or services focus for your business or at least the campaign you are planning.

·      Work to a plan. You need a scope to follow that sets a budget and identifies what you will use to measure success or failure as you progress and in the future.

Following the basic steps above will give you valuable data about how successful your marketing has been and information that can help structure and drive future campaigns. This is important as the one thing you can not do is stand still. The only way to grow your business is to get the marketing right. No matter how great your company, product or service, if you don’t tell the right people in the right way about it, it won’t stay great for long. Only by continually marketing and getting the message out to the public can you be sure that your business will remain at the forefront of people’s minds. 

During the lifetime of a business, you will need grow your customer base, which is essential as it is inevitable that you will lose customers over time too, so you must attract new ones. You will see increased sales when your marketing is effective, but equally, if you do not follow rational marketing processes that are right for your aims and business, you can see a lot of money spent and wasted.

Drive awareness and growth

·      Optimise your website and social media. Use relevant SEO and metadata to drive traffic to relevant information and products. Learn about business marketing and enlist the help of appropriate experts where needed. After all, you may be great at making your products or directing services, but marketing takes skill and time that many business owners do not have, so don’t be afraid to spend money learning and seeking assistance. It could just save you money in the long run.

·      Use the free listings on sites such as Google My Business and Google Maps and business directories to drive traffic to you.

·      Be clear on what you are trying to achieve and think carefully about how you will approach customers. Timing is critical. You won’t sell a Christmas tree in April, so whilst this may seem an extreme example, your marketing process must be relevant to what is in people’s minds at the time. Think about your customer journey and habits, how they interact with your brand and the channels that draw them to you. The customer journey must align with your goals and marketing that answers their pain points, gives clear calls to action and lands where they look most will be effective if you understand your customer type.

 Every day can be a marketing day

Use everyday opportunities to bring your business to the forefront. Be social media active, keep it relevant, tell a story and answer pain points. Show a little of behind the scenes, perhaps, show your journey to become carbon neutral and organically drive traffic through interaction to support your planned marketing campaign.

How To Shop for Men’s Wedding Bands

ABC Staff
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How To Shop for Men’s Wedding Bands

Are you trying to figure out which wedding band or ring is perfect for you or your partner? Before you make a purchase, make sure you read this helpful guide. Here we have included all the information you need to choose the best mens wedding bands. 

Most men spend a substantial amount of time deliberating about their future spouse’s engagement ring. This looks like them doing research online and visiting local jewelry shops, where they’ll have to deal with salespeople trying to upsell them at every turn. Despite their efforts to locate the right ring for their future spouse, many men don’t give much attention to the wedding band they will wear forever after their big day. Because of this, most men choose a plain yellow gold ring.

There’s nothing wrong with this approach as long as you acquire the wedding ring of your desires. Nonetheless, a basic band must be well-fitting and comfortable for you to wear, and it must also go with your style. Men can certainly choose a band that is unique and meaningful to them. After this tutorial, you’ll understand all the choices and details involved in selecting the perfect wedding ring for a man.

Without any further ado, let’s have a look below to find out the different band types so that you can easily decide which one will work best for you. 

BAND TYPES

First, you must decide what style of wedding ring suits you best. There are four possibilities:

CARVED

A carved men’s wedding band is an updated take on a classic style. An etched design on the edges and a beveled pattern on the band distinguish these rings from more traditional styles.

Many men believe that they are more macho or just more interesting than the traditional plain gold band.

DIAMOND

It may be time to step up your style game. Many couples choose to wear diamond wedding rings.

There are no regulations in this area. There may be a single diamond, a row of diamonds, or various diamond designs on diamond bands. Keep in mind that a ring with many diamonds will cost a lot more money.

ALTERNATIVE

These rings are constructed of titanium or cobalt chrome, which are not the traditional types of metal used in men’s wedding rings.

Beveled or rounded edges are standard. It’s not uncommon for men who currently wear trendy jewelry to choose alternative wedding bands. You may even use medical-grade silicone to create rings that are comfortable to wear.

Foodservice employees, firefighters, police officers, and a wide range of other busy professions may benefit from their use.

There Are Many Different Kinds of Metals to Choose From

Let’s be honest; adamantium would be an excellent choice if you had to select a metal for your ring. As of yet, Marvel’s fictional world has exclusive access to this almost unbreakable metal alloy. But there are still many alternatives available to you.

PLATINUM

Despite its scarcity, platinum is one of the most often utilized metals in engagement rings. This hypoallergenic white/silver metal is long-lasting, stylish, and easy to clean. Platinum allergy is incredibly rare. Don’t be surprised if you can’t find a pure platinum engagement ring. It is customary that 5% of platinum rings are made of other metals. It doesn’t alter the ring’s appearance or features, but it is substantially less expensive than a platinum ring that is 100% platinum.

CLASSIC

A classic men’s wedding ring is exactly what you would picture. A simple plain yellow gold band is the traditional wedding ring. There are no stones, sculptures, or other adornments to be found here.

This is one of the most popular choices for guys since it is timeless and classic. It’s easy to see why these rings are so popular.

Good luck, folks!

Why Silk Pillowcases Are So Popular

ABC Staff
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Why Silk Pillowcases Are So Popular

After the rigors of a long and stressful day, nothing is more refreshing than being able to get a good night’s sleep. This helps your body rejuvenate and improves your mood for the next day’s brainstorming. Sleep improves the immune system and helps the body react better to intruders. You also improve your memory and increase productivity when you are well-rested.

Now, imagine what inadequate sleep would cause. Research shows that an individual is more likely to get involved in an accident with less sleep. You definitely don’t want to slow down your reaction time because of poor sleep. Changing your bedding frequently helps improve sleep.

Also, changing your pillowcases at least once a week reduces the chances of having eczema, rashes, and itching. Silk materials are durable and comfortable and became a popular option for pillowcases, bedsheets, and blankets. There are several reasons silk pillowcases are so popular compared to other fibers.

The Benefits of Silk Pillowcases

Silk’s selling point is its ability to regulate temperature. It doesn’t absorb body and surrounding heat like other materials, making it the perfect choice for all weather. As compared to other materials like polyester, it retains moisture that helps you stay comfortable, thus improving sleep. Some other benefits include:

Hair

Silk’s composition and smoothness also reduces hair breakage. Its smooth surface helps reduce friction that results in split-ends. Silk pillowcases help retain hydration and don’t drain the hair of natural oil. It is highly beneficial for natural and curly hair as they are less moisturized.

Skin

Silk’s tightly woven nature and smoothness helps keep moisture near the skin. When you use a silk pillowcase, your facial skin will be better hydrated compared to cotton. This means fewer facial lines and wrinkles. It also comes highly recommended for people with dry skin. 

Silk allows air to move through, making it easier for oxygen to get to your skin. Compared to other synthetic materials that trap air within them. This leaves your skin better refreshed and improves sleep. By absorbing less moisture and dirt, silk pillowcases prove the better option for people with acne.

Reduce Fine Lines or Wrinkles

Silk produces less friction, which translates to less tugging on the skin. Friction from frequent turning can cause creases, but the smooth surface of a silk pillowcase can reduce that after a while. This is beneficial for those who sleep on their stomachs and their side.

Hypoallergenic

Silk comprises materials that are resistant to allergens. Its antimicrobial properties help it ward off mold, dust mites, and mildew. Long exposure to mold has caused fever and increased breathing difficulties. Silk pillowcases act as a barrier between your skin and the allergens.

Pillows made of feathers increase exposure to allergens. While materials made from latex have increased resistance to allergens. Silk pillowcases are also designed with Talalay latex which makes them more breathable and relieves pressure. When you buy a Talalay latex mattress, you also get the side benefits of proper support for your back and spine.

Feels Luxurious

Not only do silk pillowcases have several health benefits they also have a luxurious touch that brightens up your room. You have different colors that beautifully complement the color of your bedroom. They are super comfortable, soft, and relaxing. Its dense and opaque properties give it a touch of elegance that no other material rivals.

How To Update Your Bedding

Silk is a luxurious fiber. It is made from silkworm cocoons that are then spun into yarns. This delicate process also accounts for its high price tag. But not to worry, it is still well within reach.

There are ways to find authentic silk materials that are also affordable. One way is to buy silk duvet covers instead of the entire silk quilt. This way, cut costs without compromising quality. Silk’s quality and weight are determined by its measurement.

It is measured in momme and a higher value depicts more quality. The benchmark for luxury is 19 momme but the American Sleep Association recommends a minimum of 15 momme. You may also want to be on the lookout for silk materials with minimal chemical additives and natural dyes. This is more durable and reduces allergic reactions. 

Due to its expensive nature, some manufacturers compromise the quality. To identify authentic silk, it should be shimmering when close to light. You should also feel the smoothness when you touch it. Also, when silk products are rubbed together it should produce a crisp sound known as the wire-ming phenomenon.

Most brands have an Oeko-tex standard 100 certification that shows they were tested and are free from harmful chemicals. It is advisable to purchase from online stores that have this certification as this guarantees authenticity.

Comforting Pillowcases

Silk pillowcase’s smooth and soft texture reduces irritation and improves sleep. They can also improve skin and hair hydration and reduce face wrinkles and exposure to allergens. These benefits can all add up, leaving you refreshed for the day’s activities. 

Is London Still the UK Property Market’s Golden Goose?

ABC Staff
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Is London Still the UK Property Market’s Golden Goose?

London’s property scene is like no other in the UK. Investors spend huge sums of cash on flats barely bigger than a postage stamp because property in the capital brings in a premium rental figure.

But times are changing.

Renters are tired of cramped and uninspiring living conditions. They want space, they want a garden, and most of all, they want value for money. People are moving out of London to find homes that better suit their needs.

On top of that, London is no longer the only UK city where the young and ambitious can seek their fortune. With world-class universities in the North West and a chance to work for one of the many FTSE 100 companies based up North, the capital doesn’t hold the same allure that it once had.

Some might even say areas such as Liverpool and Manchester have usurped London’s position as the Golden Goose for investors thanks to the population boom and greater demand for more suitable property.

As digital marketing experts in the property sector, Strawberry Forge has worked with investors, brokers and landlords across the country, and we’ve noticed a monumental shift in the perception of London’s perceived value.

But don’t take our word for it; the numbers speak for themselves.

Rental ROI

Did you know London smashed its own record recently? In August 2021, the average cost of a residential property reached £525,893, an increase of £27,810 on the previous month according to the Office of National Statistics.

And the average price of rent? That would be £1759 pcm, equal to a 4% rental yield.

4% is an okay return, but it’s not exactly earth-shattering.

Let’s take a look elsewhere in the UK to see how London really measures up.

In Manchester, the average price of a residential property is £246,976, according to the portal Rightmove. That’s already a huge improvement on London.

But of course, it’s the ROI that really matters, as a higher upfront price is worth paying for a better return. So, what can you expect from Manchester?

Well, the average property brings in around £1411 rent pcm, which is a yield of 6.86%.

If you’re looking in terms of pounds, then London does beat Manchester. But, if you look at the percentages, the Northern city beats the capital every time.

Let’s take it a step further, though. Keeping the average prices in mind, you could buy two rental properties in Manchester for the price of one in London, and still have £31,941 left over to cover fees, maintenance and furnishing requirements.

You’d then be taking in £2822 per month as well before associated costs, which is over £1000 more than you would with just one London property.

Capital Growth

Rental income isn’t everything in the world of property; capital growth plays an important part in investments, too. Unfortunately for London, it’s not faring as well as its Northern counterparts in that department either.

COVID-19 affected almost every industry you can think of, and that includes property. The UK is going through it’s biggest price boom in years following the disastrous fallout caused by the pandemic, yet London is lagging behind.

Between September 2020 and September 2021, growth in the North West increased by 16.8%, in the East Midlands the annual change reached 14.7%, and the North East saw a rise of 13.3%.

London’s house price growth only reached 2.8%.

And the low capital growth of London properties has been a continuing trend for years.

In 2016, 2017 and 2018, house prices fell year on year according to Land Registry data. 2019 saw a small rise of 3.3% and continued to grow slowly until April 2020.

Since April that year, prices have only risen and dropped by small percentages. There’s been no significant boom for London investors who are looking to buy or sell that can be taken advantage of.

All we’re seeing in London is very high price tags that don’t result in a healthy ROI, even if you hold onto your investments for the long-term.

Where is the Golden Goose?

As the UK capital, London will always hold value. Despite slow growth and high purchase costs, people still want London properties.

They just don’t want them as much as they used to.

Cities across the UK are closing the gap on London. The North West has swiftly broken into one of the top spots, but areas such as the North East and Wales aren’t far behind either.

At Strawberry Forge, we speak to property experts regularly, and we pay great attention to what they have to say. London is no longer the main choice for investors, and researching the rest of the UK could reveal significantly more lucrative deals giving you a lot more bang for your buck.

Why is leverage both beneficial and dangerous for traders?

ABC Staff
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Why is leverage both beneficial and dangerous for traders?

As you know, on any exchange, trading is carried out to buy or sell financial assets. At the same time, each trader does not set himself the real goal of buying an asset or selling it, since the interest of exchange trading is to make money on the exchange rate difference of trading instruments.

Earlier, at the time of the birth of financial markets, trading was carried out between large financial companies and only a trader with a large amount of money could be a participant in the trade.

Today, thanks to margin trading, the ability to trade on exchanges is available to every beginner with a small capital, starting from $100.

What is Leverage in Simple Terms?

The term leverage is the ratio of a trader’s deposit to the amount of money he trades with. In simple words, this is financial leverage or a broker’s service that provides a trader with borrowed funds that exceed his deposit by a certain number of times (10, 100, 200, etc.)

If an investor with a large deposit can buy the required number of lots for trading, then no leverage is issued to him. The leverage size is different: the minimum is from 1:1, the maximum is 1:1000, but sometimes it is 1: 5000.

Leveraged Trading Opportunities

On the exchange markets, a trader buys shares not for his own purposes, but for the opportunity to make money on the difference and changes in the price rate. And the more funds he has in circulation, the greater the estimated income. To do this, he resorts to the need for margin trading.

In the modern world of trading almost every broker has leverage available for customers. This is a tool that helps traders to execute large traders and increase their profits. However, the size of leverage could vary among brokers. Generally it is not advised to trade with 1:1000 leverage if you are a beginner. Choose lower leverage. In this hotforex broker review you will find out information about a broker that has a decent leverage and all the necessary conditions to conduct profitable trading.

Let’s say that an investor trading on the Forex market has opened a deposit of $1000 and wants to work with a volume of one lot for the EUR/USD pair. With such a desire, the trader’s deposit should be $100,000, because one lot is equal to 100,000 units of this currency. He will not be able to trade with his deposit.

But using the services of a broker, in the form of a loan in the amount of 1:100, the investor’s activity becomes possible. In this case, a deposit in the amount of $1000 is taken from the trader’s account, and the remaining missing funds 99,000 are provided by the broker in the form of a loan.

In this case, the trader has a chance to significantly increase his earnings, since trading with the provision of margin is really very convenient and profitable.

But it should be borne in mind that in case of an unprofitable transaction, the risks of losses will be no more than the entire size of the deposit. The company provides borrowed funds only for the ability to manage assets, but the investor is not able to “draw down” the exchange loan.

Cons and Risks

The tool is convenient and accessible – it opens without statements and special requests. Brokers often offer these services initially. However, the investor’s losses grow proportionally. For example, the same 100 shares for 1,000,000 USD may lose in price and cost already 9,000 USD per share. With a decrease of just 1,000 USD, losses on 100 shares will already amount to 100,000 USD. That is, the investor will lose all equity capital at once. In this case, the broker will not go into the negative – his requirements will include the minimum loss-making threshold. That is, when the minimum set price for a share is reached, the transaction will close, and the broker will return its allocated funds. Therefore, using leverage, it is necessary to distribute funds over several types of shares.

The size of the leverage and the conditions of the loss threshold depends on the shares themselves and their investment attractiveness. Usually, with minimum capital, a larger loan is issued, and with a large capital – a smaller one. Leverage allows you to increase your own funds in order to trade further without such a service. It is similar to a loan to start a business, only the broker does not charge a commission on profits as a bank does. However, without proper preparation and study of the investment business, significant losses can be incurred. Therefore, one should enter into an investment business with a trusted broker and with the necessary knowledge.

Three Wellness Consumer Trends of 2021

ABC Staff
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Three Wellness Consumer Trends of 2021

By analysing current consumer trends, we can learn about the public’s attitudes, behaviours and interests. It can prove to be a magnifying glass held up to modern-day society. Understanding consumer trends can help a business to capitalise on what is ‘trendy’ and get a step up on the competition. This article considers three of the most significant wellness consumer trends of this year.

What is a Consumer Trend?

The term ‘consumer trend’ does not refer to particular styles or brands in fashion today but instead refers to underlying values that push consumers toward specific products and pull them away from others. Indeed, a new attitude, opinion, behaviour, or even a new expectation can create a consumer trend. As we will see in this short article, the increase in conscientiousness for the planet’s health has substantially impacted consumer trends over recent months and years.

What Does Wellness Mean?

People often mistake wellness to be exclusively about physical health such as nutrition, weight management and exercise, but this is oversimplifying. Wellness is often referred to as a holistic integration of physical, mental and spiritual well-being, engaging the mind, fueling the body and nurturing the spirit. Yes, it is about striving toward good health. Still, it is more so an approach about living your life fully and reaching your ultimate potential. Wellness can involve a range of products and activities, including fitness and training, beauty, nutrition and diet.

Three Top Wellness Trends 

Now we unpick three of the biggest wellness consumer trends of this year.

Chickpeas

When you read the word chickpea, you may imagine a tin of depressing-looking chickpeas and wonder how they could possibly be an emerging consumer trend. Well, the Global Chickpea Market is projected to register a Compound Annual Growth Rate (CAGR) of 4.8% between 2020 and 2025. Furthermore, chickpeas account for 20% of the global pulse production.

So why are chickpeas becoming so popular? In December 2013, the United Nations General Assembly (UN) voted to declare 2017 the International Year of Pulses (IYP). This was to promote international awareness and action on chickpeas (the UN has been known to dedicate special years to push for large-scale awareness and action on certain topics). This declaration raised awareness of the humble chickpea and the advantages of consuming it. 

Over recent years, we have become much more health-conscious as a society, and the benefits of chickpeas to our health can no longer be ignored. They are a fantastic and vital source of protein, and they also contain other important nutrients such as fibre, magnesium, potassium, zinc, B vitamins and iron. Impressively, chickpeas contain 2.5 times more iron than chicken per serving! It is thought that the current popularity of houmous has also helped to push chickpeas forward as a consumer trend.

Whole Foods Market listed chickpeas as one of their top 10 anticipated food trends for this year. They lauded chickpea as the new cauliflower due to its versatility and variety. Chickpeas are now being incorporated into all sorts of products, including chickpea tofu, flour, cereal, pasta and pizza. There are even chocolate-covered chickpeas and ice cream on the market now! Chickpeas have taken off because they are cheap and sustainable, can be used in countless ways, and contain many valuable nutrients that appeal to our more health-conscious modern society.

Sustainability 

As mentioned, society is more health-oriented than it has been previously. This not only applies to individual health but to the planet’s health too. People are actively beginning to search for brands and businesses that prove themselves to be health-conscious and aim to lessen their carbon footprint. This could include increasing the number of recyclable materials in a product’s packaging, businesses that undertake a scheme involving planting trees or even products that have been used with recycled materials. 

According to the Harvard Business Review, 65% of consumers said they want to buy purpose-driven brands that advocate sustainability. Therefore, consumers are actively seeking out businesses or products that are green or more mindful of the environment. It seems that wellness has spread to the collective health of the globe rather than just individual health.

CBD Products

CBD is hugely popular at the moment as more people are gaining a clearer understanding of its properties. CBD is a compound from the Cannabis sativa plant. It is believed to be a beneficial supplement as it is thought to have the ability to bring a sense of balance and equilibrium to its consumer. Unfortunately, it has often been confused with Tetrahydrocannabinol (THC), another compound from the same plant. THC, unlike CBD, has the ability to get you ‘high,’ and it is this confusion that has led CBD to suffer from a long-standing stigma. However, a more accurate picture of CBD has been painted in recent times, and people are starting to see it as an appealing daily supplement.

According to Grand View Research, the CBD market is thought to grow at a CAGR of 23.4% due to increasing demand and raising awareness. Furthermore, companies are starting to enter into multiple partnerships and launching innovative products to increase their distribution and expand their customer base. Whether it is in the form of the easy-to-swallow soft gel capsules, the best CBD gummies, fruity flavoured vape oil or even candles, it seems like CBD infused products are here to stay.

Final Thoughts

It is no secret that being aware of current and upcoming trends is wise for a business. Doing so allows you to stay ahead of the game and gain an advantage over competing companies. It may also assist you in connecting with the consumer because you have a greater understanding of their values and interests if you do your research. In 2021, sustainability, chickpeas and CBD products have all been substantial consumer trends in the wellness industry.

Rebranding Transformation of Admirals, Quest To Begin As A Personal Finance Hub

ABC Staff
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Rebranding Transformation of Admirals, Quest To Begin As A Personal Finance Hub

To celebrate its 20 years of existence, Admiral Markets decided to surprise its users by announcing the changing of its name to Admirals as the platform seeks to be the ultimate personal finance hub. The goal is to redefine how people approach personal finance. Users can expect to see integrated solutions that cater to investing, spending, and managing money. The rebranding is part of company expansion plans that will see a wide range of products and services introduced that will make personal finance transparent and accessible.    

Sergei Bogatenkov the Chairman of the Management Board at Admiral Markets Group AS says that the decision to change the name to Admirals helps the company reflect what it represents. According to him, the former name represents financial markets and this doesn’t capture the full scope of what the company is all about today. The platform may have started as a broker however it has expanded its product offering by adding new services over time. Today as things stand it’s a global financial hub that is disrupting the FinTech world on a global scale. The ultimate goal is to “streamline personal finance for over 10 million people all around the world in the next 10 years.”

Where It All Begun

The company was launched back in 2001 in Kesklinn Estonia and has grown into a global brand with a presence in over 130 nations. The platform allows users to trade Forex and CFDs on stocks, crypto, indices, metals, energies, agriculture, bonds, and ETFs. Currently, users have access to over 8,000+ financial instruments that can be accessed using four account types that differ in fees and products supported. The broker’s MT5 account provides the broadest number of symbols to trade.

Once you sign up on Admirals you will quickly realize it is a MetaTrader broker that stands out thanks to its MetaTrader Supreme offering that is available in MT4 and MT5. It consists of 12 expert advisors and 20 custom indicators. If you are wondering what useful add-ons are provided on the Supreme offering, they include news events plotted as small color-coded alarm bells on the chart and a Trading Central. Also, you will find a few less noticeable tools such as the candle countdown timer and a spread widget.

As a top platform, Admirals also offers a set of advanced tools to protect users against volatility. These tools help one to control inherent risks associated with agency execution such as slippage and market gap scenarios. They are excellent if you are a skilled trader and the reason the platform won the Best MetaTrader Broker last year. That award is one of over 20 the company has won over the years thanks to its innovative and diverse offering.

Access To Tools To Help One Become A Profitable Trader

To make traders and investors’ jobs easier there is plenty of research and educational resources supported on the website. They are accessible for free and this makes the broker excellent for beginners. One has access to webinars and seminars aimed at improving your trading and investing. Also, there is plenty of written material that will help you with technical and fundamental analysis plus how to manage risk. As a registered customer, you have access to the Premium Analytics tool that offers access to a Dow Jones News calendar, Trading Central signals, and sentiment widgets from Acuity Trading.

Incredibly you can access the platform from your mobile device meaning you can trade and follow the markets you are in on the go. However, some of the features here may not match what the desktop version offers.

All in all, Admiral Markets has come a long way over the past two decades. What started as a simple broker has grown to be a global brand that serves millions of users. By rebranding to Admirals, now the company is moving to the next step and redefining how to serve retail customers best.

Fascinating Robotics Industry Statistics You Should be aware in 2021

Claire James
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Fascinating Robotics Industry Statistics You Should be aware in 2021

In an attempt to help warehouse workers move heavy goods, mobile robots were invented. However, they became something much more – being able to think, learn, and perform various complex activities. As a result of the productivity they’re increasingly offering, the industry as a whole has taken off.

So, with that in mind, let’s take a look at some of the most fascinating robotics industry statistics in 2021. 

20% of robotics are used for welding

Whilst 46.3% of robotic units are used for handling, which is the picking up and carrying of goods, 20% are used for welding – a surprising statistic given that this isn’t what they’re known for.

Robotic welding applications have a lot of time-saving benefits and are highly productive. The automotive industry commonly uses spot and laser welding, such as short repeatable welds on served surfaces.

12 million robotic units in 2020

According to IMARC Group, over 12 million robotic units were already operating around the world in 2020. Demand for automation has been increasing from a variety of different sectors, and applications, such as assembling, processing, and dispensing. This included units such as home maintenance and self-cooking, along with security and surveillance, proving it’s not all commercial manufacturing use cases.

Robotics have created 150,000 new skilled jobs

It is estimated that 150,000 skilful workers are employed as a direct result of the robotics industry. Maintaining mobile robotics, for example, required a mix of engineering and programming abilities. Considering that some mobile robots are being invested in to replace unskilled labour workers who perform repetitive tasks, this means the skill level in many industries such as manufacturing is rising. 

12% increase in shipments between 2020 and 2022

According to the IFR (International Federation of Robotics), robot sales show that the 2020-2022 increase in robotic unit sales will increase by 12%, despite the pandemic’s obstacles. From 465,000 to 584,000, this rise in robotic sales in the face of interrupting global supply chains from the pandemic is a testament to the increasing dependency firms are placing on automation. The forecasted increase in shipments also derives from the recent and continuous advancements in technology, which is replacing older units.

There are 1,287 robots for every 10,000 employees in the US automotive industry

In the US, the IFR have counted 1,287 installed units exist for every 10,000 employees within the US automotive industry. This puts the US 7th in regards to robotic density within automation, with China being 12th in the world in terms of density, and Germany and Japan being similar to the US (1,311 units and 1,248 units respectively).

These numbers are far higher than general industries, in which only 139 robotics exist for every 10,000 employees. This shows that the precious and repetitiveness of automobile manufacturing is driving much of the demand behind robotic installations.

China is the global leader

China being the global leader in manufacturing is nothing new, but this time, China leads the world in global consumption. 310,000 industrial robotic units were installed in China during 2021, which was the most of any country. This isn’t a total shock, but Japan and South Korea are second and third being so far behind that 310,000 units is. For context, Japan installed 61,000 units whilst the US and Korea installed 46,000.

$30 Billion Military robot industry

It’s estimated that in only a few years’ time, the military robot size will be worth $30.8 billion. The Compound Annual Growth Rate is estimated to be as high as 12.92%, and by the end of 2025, global spending on military robots will reach $16.5 billion. There is some debate over the direction countries’ should go over concerns with automated weaponry, though, the cat is out of the bag already in some sense. It’s unlikely that global coordination will effectively reduce the growth of the robotic military, which does pose an existential threat.

Over 200 companies are producing health care robots

Over 200 companies around the world are producing robots that are specifically designed for the health care industry. This use case blew up during the Coronavirus pandemic, in which it became difficult to treat individuals with an infectious disease on a large scale. Robots are likely going to be used in surgery, hospital logistics, and providing more attention to patients. An example of those robotics manufacturers is Robotnik, it create, manufactures and markets custom autonomous and collaborative mobile robots and robots manipulators for all types of industries and health care robots have not been forgotten. Its more, they became more used to avoid contact with patients.  

Final Word

It appears that there is a common theme throughout all of the above statistics: the mobile robotics industry is destined for continuous growth in the near future. Innovation over robotics is what is driving an increase in productivity, cost-cutting, and efficiency – particularly in a world with ongoing social distancing measures in the workplace. With the rise of remote work, it’s also conceivable that robotics will be maintained from home, in the same way, that they can be controlled from the other side of the world. You can head to the Robotnik’s website for more frequently asked questions about robots. The company created a special FAQs page with all the main common questions you could have about robots.

Things to consider when hosting a large-scale event

ABC Staff
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Things to consider when hosting a large-scale event

Regardless of whether you’re hosting a big event on a personal basis, or you do it for a living, ensuring the day goes off without a hitch is essential for it to be a success. If it’s a personal celebration, you want to make sure the event is truly one to remember for everyone involved, and if you’re arranging it professionally, your business’s reputation hangs on whether your customers love what you’ve done or not.

Either way, there are a few elements that go into creating a large-scale event to make sure it goes well. Here’s what you need to consider.

Preparation is key

With any event where there are big expectations and a lot of moving parts, so the more prepared you are, the better.

Preparation for a big day can start weeks to months in advance. From making preliminary notes to actually putting your plan into action, you’ll need to think about things like:

  • Decorating the venue
  • Laying out the furniture and seating (if required) in an optimal manner
  • Ensuring any external services (caterers, musicians, service staff, photographers/videographers) know exactly where to go, what they’re doing and when.
  • Setting up the stage area if you’re having performances.
  • Ensuring all the onsite food and drink is in place
  • Ensuring health and safety signs are in place and regulations are being followed.

The above are just some of the main considerations for you as planner. When you first sit down to organise the event, think about every element and possibility that needs covering, and establish how you’re going to deal with it ahead of time.

Make sure it’s easy to get on board

If guests need to register for the event, make sure the onboarding process is simple and accessible. Likewise, if the event location is out in the middle of nowhere, you need to make sure your guests have clear directions (and potentially signage) telling them where to go. Once guests are there, make sure they’ll have an easy time getting in, out and around the venue, with safety and accessibility for all as your main concern.

Encourage people to hit the ‘gram

Big events are all about making memories, and in a world of smart phones and HD cameras in every pocket and purse, you can employ your guests to do much of the heavy lifting for you when it comes to catching the best moments from the big day.

Encourage guests to share their best pictures and videos on social media. If it’s a personal party, it’s a great way to get plenty of shots for your photo album. And if you’re running it professionally, what better way to advertise your services through your guests sharing their happiest moments?

Get feedback

Every business of every kind runs on customer satisfaction. Regardless of whether this was your first time planning and hosting a big event or your 100th, getting to know what people thought of it is essential to making sure future events go even better.

Take on board positive feedback and constructive criticism to identify areas to improve, and use it going forward into making future event planning that little bit easier – and a bit more special for your party goers.

Creating a memorable event doesn’t happen overnight. To make the day as special as you want it to be, you need to prepare well in advance and ensure you’ve got every base covered. If you make sure every step of the planning is covered, you’ll have a great event on your hands, and a bunch of very happy guests.

5 Best Business Movies, All Businessmen Must Watch on Hulu in UK

ABC Staff
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5 Best Business Movies, All Businessmen Must Watch on Hulu in UK

Entrepreneurs require motivation from time to time. The better way is to take a break and watch some thought-provoking movies on Hulu and relax the nerves. Regardless of where you are in your business journey, the Hulu business films are guaranteed to provide you with some much-needed motivation.

Business professionals always need an ongoing motivation and inspiration to keep creating their dreams. It is not easy to start a new business. You have spent numerous hours and money creating your new idea, so there is a lot of uncertainty; it is draining.

As a result, aspiring corporate officials should take pauses from time to time to refuel their energies and explore the world with a fresh mindset. To achieve this purpose, Hulu is a perfect choice to get inspired and watch some business movies.

Officially, only the United States has access to Hulu.  It implies that only Americans may stream the Hulu video library, which is inconvenient for many international binge-watchers. Luckily, a VPN can be used to unblock Hulu from wherever to get over these restrictions.

All you have to do is connect its online VPN server location to the United States. As a result, you can watch Hulu in UK or from any other place on this planet. Let’s look at four easy steps about how to watch get in the UK from your current location.

  1. Get a stable Hulu VPN
  2. Open VPN application after downloading
  3. Connect its server location to the “United States”
  4. Visit Hulu, start watching in UK or anywhere!

Let’ s explore some best business movies on Hulu to get inspiration and plan the action plan to achieve our life dreams to become a successful entrepreneur. Anyone can watch these movies from outside the U.S. boundaries by applying the above four steps of instructions.

1.Up in the Air

This is the narrative of Ryan Bingham (George Clooney), a man who travels throughout the country for his profession, which entails laying off employees at other businesses. However, the corporation is attempting to save costs and reduce its trip budget.

Natalie Keener (Anna Kendrick) is a young, inexperienced employee who aims to overhaul the company’s economic strategy by depending only on technology. Before you can improve something, you must first comprehend the complete process and the present processes.

This film teaches the importance of listening to your field personnel before making major choices. It is widely believed that this trait in senior corporate executives is essential and by practicing it, people can do wonders in life.

2. Hidden Figures

This movie is a story about female empowerment, about women who triumph against adversity and become heroes. The deeper lesson is the need to aim to be more inclusive, as this will allow us to access a larger talent pool in the long run.

The film follows three African American women who worked as mathematicians at NASA’s Langley Research Center in Hampton, Virginia, in the 1960s. It is a poignant and inspiring narrative of their fight against prejudice and discrimination in a segregated America.

3. Public Figure

Public Figure is about the lives of influencers, those who are well-known on social media platforms across the world, as well as the psychological and addictive impacts of social media in modern culture. Many of the most well-known internet personalities appear in the film.

It looks at how influencers deal with fame, money, hate, and obsession in their daily lives. The video follows the rise of social media influencers, looking at how they’ve turned their ordinary lives into genuine wealth by sharing their experiences with hordes of online followers.

According to this film, an estimated more than 210 million individuals are addicted to the internet and social media.  Although the influencer lifestyle can be financially rewarding, it also has a significant psychological cost but a complete motivational package.

4. The Inventor: Out for Blood in Silicon Valley

Entrepreneurs may learn from Holmes’ superb use of storytelling to entice investors to back her. She, on the other hand, refused to listen to anyone who questioned her methods. Entrepreneurs who are successful listen to their customers and encourage open and deliberate communication.

The narrative of Elizabeth Holmes, the creator of Theano’s, a blood-testing startup company, is told in this film.  She convinced the audience that her Edison device could do dozens of blood tests with a single finger prick. Because it was all a lie, she was eventually charged criminally.

5. Parasite

The parasite can be viewed as a tale about economic equality, but if there is one lesson to be learned from it, it is that money does not protect you from suffering. It is about a symbiotic relationship between two families.

The Kims are a poor family who ingeniously positions themselves in the service of the Parks, an obscenely affluent family who have been hiding guests in their basement for years without knowing it. It teaches us some inspiring practical life learning lessons.   

Wrapping Up

Hulu is an outstanding online video streaming site for mixed kind of entertainment and knowledge. However, it is restricted outside the United States. To access Hulu in UK or anywhere – use a VPN connection to stream its binge-worthy library.

Read for more blogs: EEHHAAA

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