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Save your business money by using the correct waste bins

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Do you need to manage the waste in your business but you don’t know what size wheelie bin is right for your needs? Many businesses are unaware of how much money they can save by carefully choosing the correct bin for their waste.

Fast Skips, who provide skip hire and wheelie bins across the UK know first hand how businesses are wasting month every month by having the incorrect bins for their waste streams.

When starting a business, waste management will not always be your first priority. However, not being savvy with your waste needs could lead to additional charges by your waste management company or the local council, whichever provide your bins.

Depending on your waste streams, there are specific sizes and levels of security bins that will suit your needs, and often, if the wrong one is used, you could be charged for overfilling or actually underfilling, as you are paying for more than you need.

How can this be avoided?

By hiring a waste management professional, they will conduct a waste assessment of your premises. This will conclude in them choosing the correct waste bin for your waste streams. They will also make sure it is the most cost-effective option and offer tips for how you can maximise your recycling efforts.

It is very important for businesses to complete waste assessments whenever waste streams have changed or increased so that recycling is properly managed and you’re always having a positive environmental impact.

Here are additional things your business should consider when trying to select the best bin for your waste management needs:

What are your waste streams?

Being able to account for the waste streams your business is producing can be done by looking at the bins you have, or speaking with a waste management professional if you’re yet to receive them.

Waste streams and bins will vary depending on the industry of the business. For example, an office and restaurant will both produce different waste and different amounts.

What is the volume of each type of waste produced?

Some types will be produced in bigger quantities than others. Identify which types of waste your company is producing most of.

Depending on your business, some waste types will be produced in larger volumes than others. Knowing your business and measuring the waste you produce helps you get a more accurate quote for your bins and waste management.

How often do you need to empty your bins?

If you find yourself regularly needing your bins emptying, it means you will be paying more for increased collections. It will be more cost-effective if upgraded to a larger container for less frequent collections. You should also consider a larger container if it is always overloaded, there are lots of sizes available to suit your waste needs.

What things does your business need to consider before ordering bins?

Before ordering your bins from your council or local waste management company, you’ll need to think about how big the area is where you will store them. If there is only a small space, this will determine the size of the container you can have.

As well as this, the storage area will have to be accessible from the road for the bin lorry to take the bin to be emptied.

A Comprehensive Guide To Proximity Computing

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Proximity Computing is the process of exchanging information between devices in close physical proximity to each other. It can be done by Proximity Cloud data centres through a variety of methods, including Near Field Communication (NFC), Radio Frequency Identification (RFID), and Bluetooth Low Energy (BLE).

What is the Economics of Proximity Computing?

The economics of proximity computing is still being determined. However, there are a few key areas that are worth exploring:

1.   The cost of the hardware required to enable proximity communication.

2.   The cost of developing and deploying proximity-based applications.

3.   The potential revenue streams can be generated from proximity-based services.

How Does Proximity Computing Work?

There are a variety of methods that can be used for proximity communication. The three most common are NFC, RFID, and BLE.

Near Field Communication (NFC)

Near field, communication is a short-range wireless technology that allows two devices to exchange data by touching them together. NFC uses a magnetic field instead of a Wi-Fi signal to send data between devices. NFC is typically used for transferring photos and music, and mobile payments.

Radio Frequency Identification (RFID)

An RFID tag includes an antenna that can receive commands from an RFID reader or another device using radio waves; this allows the device to be read regardless of orientation. RFID tags are made from semiconductor devices instead of batteries. 

In many cases, the battery is built into the tag to power it for a limited time and provide information about the item being tracked. The significant advantage of using an RFID tag is that you can collect data from multiple items without individually scanning each one.

Bluetooth Low Energy (BLE)

Bluetooth Low Energy, also known as BLE, is a networking technology that allows devices to connect wirelessly via Bluetooth. The significant advantage of BLE is the amount of power it consumes. It can maximize battery life by reducing the energy required to exchange information between devices.

What Challenges Are There?

There are two significant challenges currently standing in the way of widespread proximity computing: battery life and security.

The most significant challenge facing proximity computing is battery life. For a device to be used to exchange information between two other devices, it needs to have enough power available at all times so that it can listen for incoming commands from other devices. It will require batteries with higher densities and lower self-discharge rates.

The second challenge is security. With the increasing number of devices connected to the internet, it is becoming increasingly difficult to keep track of all how our data can be accessed and stolen. 

Proximity communication presents a new vector for attack, as hackers could potentially intercept commands sent between devices. It will require the development of new security protocols that will most likely utilize encryption to protect data in transit.

Conclusion

As the Internet of Things (IoT) continues to grow and become more prevalent in our daily lives, we must consider the physical implications. Proximity computing seeks to allow devices to communicate without requiring a Wi-Fi signal or an internet connection. It will be critical for machines that need access to information but cannot physically connect to the internet.

5 Ways to do CSR as a Remote Company

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Just because you have decided to go remote does not mean there aren’t plenty of opportunities for CSR available to you. Below are five ways to do corporate social responsibility as a remote or hybrid company. 

Use Your Bank

Many organizations likely don’t consider how and where they bank part of their CSR. But it is. Depending on where you hold your businesses accounts, you are supporting (or deciding not to) financial institutions and their philosophies on things like investing in fossil fuels and credit policies for marginalized communities. If you choose more socially and environmentally conscious banks, you are deciding what your money will be used to fund. 

Create a More Diversified Giving Portfolio

The first benefit of a hybrid workforce is that it may broaden the concept of local philanthropy, allowing your company’s giving portfolio to stretch beyond your headquarters. Each area where your employees live and now work provides a fresh opportunity to interact with local NGOs and expand your network of trusted partners.

You may include hybrid employees in contribution decision-making by encouraging them to recommend local NGOs for grant funding. You can better fulfil the requirements of the communities and stay on track with your company’s CSR goals by leveraging local experience. You can also work through your employees to directly reach diverse communities across a city, region or even the entire world, depending on where your employees are working from. 

Focus on Inclusivity

After gathering referrals from your workers, you may need to analyze the NGOs to verify they align with your CSR strategy and there are no worries about their reputation. Begin with the ideals of trust-based philanthropy by actively listening to the needs of charities and collaborating freely with them. Then, solicit feedback from your hybrid workforce to discover which groups your employees trust and want to support.

Be About Employee Satisfaction 

Employee retention is more difficult than ever, with more workers leaving their jobs than at any other point in the previous two decades. Many professionals are dissatisfied with the frequent changes in human resources guidelines on working from home or returning to work. Meanwhile, companies are adjusting to the continued global expansion of COVID-19 and attempting to safeguard their employees. In these situations, it is critical to listen to your workers in order to retain morale while still remaining agile with your philanthropic strategy.

Consider innovative methods to infuse purpose into the workplace, such as charity gift cards that convey your appreciation for your workers’ hard work while also allowing them to give to a cause they care about. Alternatively, provide chances for virtual skilled volunteering to bring meaningful work with community-led NGOs to the forefront.

Work Through Your Employees 

With employees no longer in the office full-time, or at least continuing to work in a hybrid situation, there are new opportunities to carry out social responsibility through your employees. The best part is, doing so will make their lives better and easier. There are plenty of ways of doing this, from providing subsidies for public transportation and new bicycles to helping them improve the energy efficiency of their homes. This last strategy can help your employees dramatically cut down on their carbon emissions, especially during times of high energy usage due to climate extremes. 

You can also make it easier for employees to do things like recycle electronics and help subsidize the purchase of local food so that they cut down on their food carbon footprint.

Be Flexible

Providing working parents with more flexible working hours can ultimately be conceptualized as a form of corporate social responsibility because you are making it easier for your employees to spend time with their families and raise and be well-adjusted members of the community. 

Flexibility also frees up time that your remote employees can then use to volunteer and make a difference. Volunteering is a great opportunity to give back to your community, particularly when it is skill-based and nonprofits and educational institutions frequently require people with unique talents and knowledge to assist them from within or on specific initiatives.

However, many of these possibilities demand daytime commitments, and many talented individuals are already committed to their daily employment. The difficulty is a straightforward scheduling issue that can be resolved with flextime or flexible scheduling. Employees can change their schedules to accommodate causes to which they desire to contribute and support.

Conclusion 

There are plenty of opportunities for meaningful corporate social responsibility even while people are working remotely. These initiatives involve thinking outside the box and a willingness to reimagine what it means to give back to society, but you can absolutely continue to be a socially and environmentally conscious company even if a large physical office space is no longer part of your operations.

Crypto Exchange: Converting XMR to BTC

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Swapping or converting the crypto coins to other crypto coins are all safe and private. It is also legal. There have been many swapping websites where people who want to swap can choose to do the swapping process. Crypto coins swapping is also called the exchange process. The crypto coins have been gaining immense popularity, with many people investing in this. It is all because of the fantastic benefits these crypto coins give people. Many people will go for swapping only if they feel that the owned crypto coin is losing its fame or its values are dropping. Here’s a guide on how to swap XMR to BTC easily, which would lead one to know about the XMR and BTC predictions for the upcoming year 2022. Let’s get started. 

XMR to BTC 2022 Prediction

To begin with, the swapping process between any crypto coin pairs is essential to consider the exchange rates and the value predictions of the crypto coins. It is very well known that XMR is losing value in the current time and is nowhere to become productive in the year 2022. The XMR and BTC crypto coin seem to be perfect options. Hence, many people today think of swapping between the XMR and BTC crypto coins. The 2022 prediction for the XMR and BTC crypto coins seems to be very positive, which means the values seem to increase. Also, at the current moment, the value of BTC is known to have increased. Hence, swapping to BTC would surely be a better choice. As for the exchange rates, one can go for different genuine sites to know the exchange rates. Every exchange platform does offer special exchange rates. 

Procedure For Swapping XMR to BTC

There have been many queries on knowing how to rightly exchange or swap between two crypto coins. So if someone wants to go for XMR to BTC swap, then one can follow the following steps, which are super easy and can make one get ahead with the swapping idea. These steps are ordinary no matter which site one visits to swap the coins. 

  • To begin with, the very first step of swapping between the XMR and BTC crypto coins is to select the genuine swapping platform. Then, one would need to click on the exchange widget. 
  • The next step is choosing the crypto pair for exchanging and the amount. While entering the amount or transferring the XMR crypto coins, one needs to do the Block Confirmation. 
  • Then the next step would be to add the wallet address. It would be needed to receive the swapped crypto coins directly into the wallet address filled. Hence, one must fill this carefully. 
  • The next step would be to pay for the exchange process. It is called the exchange rate, which does vary from site to site. 
  • Now, it is all done. The exchange platform would help one choose the most helpful exchange rate to swap XMR to BTC. One needs to select the best among others, and the swapping is over. 

Safety Tips That Is To Be Followed 

Talking about crypto and the digital world does have a lot to do with privacy and safety. Hence, some safety measures must be taken by the people interested in the swapping process of the crypto coins. There have been many exchange sites or platforms that can lure one to choose them. But one must remember to go for the official exchanges, which are the safest or any open platforms. Crypto hijacking and transactional phishing have been common things today. Hence, a little awareness would do wonders. Also, before opting to swap the coins, one must thoroughly check for the exchange rates and the values which keep on changing from time to time. It would help one choose the best time to swap the crypto coins. 

Conclusion 

All in all, the best advice would be to do the research and then go for the swapping process and use the https://alligat0r.com/custom/compare/ in Alligat0r. It was everything a person needs to know about the crypto swap between XMR and BTC in 2022. If you are planning to purchase certain currencies and you are not able to, make sure you understand how the exchange system works.

3 Steps To Take When Managing Emergency Financial Situations

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In a recent report, less than 25 percent of Britons were found to have £500 saved for emergencies. In fact, in Aldermore’s Annual Savings Tracker survey, 50 percent said they do not have any money set aside to deal with emergencies, leaving them vulnerable and reaching for consumer debt. However, thinking and planning ahead for emergency financial situations like job redundancy or unexpected costs can make things much easier when the time comes for paying off those emergency expenses. Regardless of whether you are new to personal finance/budgeting or a novice financial wiz, the reality is that emergencies and unexpected expenses will occur, and the way you react to such situations can make a huge difference in your financial situation moving forward.

Don’t Panic

Unexpected financial emergencies and bills can instantly increase stress levels. This is understandable and can often leave you feeling rushed to make a decision sooner rather than later. Money issues can also cause panic. However, rushed and panicked financial decisions are often not thoroughly thought through and can leave a long-lasting negative impact on your financial records. Instead, take some time to understand the problem and evaluate the situation. Spending time understanding all sides of the situation- and all of your financial options available- means you can then make an informed decision. 

Assess Your Need And Your Gap

The next step to take is to evaluate your current financial position including your expenses, income level, and upcoming financial commitments. Drafting a household budget can help you with this. Once you have done this, you can then work on prioritising bills or assessing whether you can cover the financial emergency with your savings. This also helps you with visualising what you can afford to repay each month if you do opt to use financing for the emergency costs. You can then move on to comparing the costs of your option. For instance, if you are thinking of applying for a personal loan, My Quick Loan and other lending platforms often offer a free quote calculation on their website which allows you to compare quotes. 

Don’t Feel Pressure To Take The First Door Out

Last but certainly not least, take time to research your options. Many Britons turn to consumer financing in emergency situations. With 27 percent not having any emergency funds, many find themselves turning to the use of credit cards or personal loans. And while it may be a relief to get a loan approval or pre-approval for a credit card, it is okay to spend some time researching alternatives and what they are offering. This can include interest rates, repayment terms, credit scores, and even the terms and conditions the financing is being offered on. 

While you cannot completely get away from unexpected financial emergencies, you can plan for them. Making sure you have an emergency fund in place, a flexible but robust budget to rely on, and a good plan for addressing emergency financial situations when they arise is the best place to start.

FOREX FOR BEGINNERS – HOW TO START?

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Forex trading, also known as foreign exchange trading, has grown to be the world’s largest financial industry, with over USD 3 trillion moved each day in the United Kingdom alone. The forex market is a worldwide electronic network of banks, speculators, hedge funds, and other dealers. This is a market in which one currency is exchanged against another to make a profit.

Although forex trading may appear complicated at first, you may have already placed your first transaction without even realising it. If you’ve ever travelled to some other country and swapped your home money for local cash, you’ve experienced a foreign exchange. Here, we will explain what forex trading is and how you may get started and benefit from it.

WHAT IS FOREX TRADING?

Forex trading is a type of investment in which one currency is exchanged for another. The fundamental goal of forex trading is to correctly estimate whether the price of one currency will rise or decrease in relation to another. So, a trader may buy a currency today, believing that its value will rise tomorrow, and then sell it for a profit the next day. This is referred to as going long. Alternatively, they may elect to sell a currency if they believe its value will fall and then repurchase it when it is cheaper. This is referred to as going short. The value of any currency fluctuates regularly and is influenced by a variety of variables, including: 

  • Rates of interest
  • Inflation
  • Demand and supply
  • Political occurrences
  • Natural calamities

Each currency in forex trading has its unique code to help you recognise it more quickly. For example, the currency code for the pound sterling is ‘GBP,’ while the currency code for the euro is ‘EUR.’ If you still want a more detailed guide on forex trading, check out this fantastic article which will for sure clear all your questions. 

HOW TO START FOREX TRADING FOR BEGINNERS?

  1. CHOOSE A RELIABLE FOREX BROKER:

Choosing a forex broker should never be done on the spur of the moment. Take your time and do your homework. There’s a considerable possibility you’ll wind up spending lots of money on the brokerage’s site. Consider the following critical aspects while searching for and assessing providers:

  • Security and credibility – You don’t want to give your financial details to an untrustworthy broker. To establish the platform’s legitimacy, check to discover if it’s licensed with a regulatory organisation.
  • Transaction fees – You will always have to pay some commission or transaction cost, so shop around for the best brokerage rates. Keep in mind that you might have to compromise your budget to achieve security.
  • Simple Deposits and withdrawals – A competent forex broker would make it simple for you to access and withdraw your earnings.
  • Customer service–If you have a technical problem, you would like to know that there is a support system in place. Before you begin utilising a platform, it is critical to analyse the customer support choices offered.

Your trading adventure will be much simpler if you take the time to locate a reliable broker.

  • BEGIN WITH DEMO TRADES:

Many broker systems will allow you to practise with simulated transactions and money. It eliminates the danger while providing you with access to everything you need to learn about the procedure. Take note of how you respond when you lose or win money while browsing your demo account. Discipline is vital to prevent losing too much, and it’s tempting to become overeager when things appear to be going well. This event will train you on how to mitigate risk.

You should not rush through your demo time. Instead, utilise the opportunity to study new methods and experiment with new techniques. You may also experiment with currency pairs to become more familiar with various trading tools and types. Also, take your time and learn all you can about forex and commodity trading. Use the help of articles like this one to make sure you understand all concepts.

  • TAKE THE TIME TO STUDY:

Forex trading may be pretty tricky for novices, so take the time to educate yourself on the numerous words, marketplaces, probabilities, and tactics. You can get training materials from your broker, but you may also hunt for video courses and internet guidelines. Check out this channel as well for further information.

  • EXAMINE CURRENCY PAIRS:

Before you begin trading, you must first comprehend currency pairings. There are several opportunities accessible to traders who know which ones provide the highest ROI and which ones should be avoided. For instance, EUR/USD is regarded as one of the most stable pairs, and it’s an excellent place to start. You may begin trading more volatile combos as you gain experience with other currency pairings. It’s also a bright idea to keep an economic calendar nearby so you can remain up to date on the latest financial headlines, announcements, and market changes.

FINAL THOUGHTS:

The forex market offers traders several options, including considerable leverage, the opportunity to trade 24 hours a day, and the chance to get started with a little initial outlay. They have a plethora of online brokers to choose from, giving them many possibilities. However, they should bear in mind that although there is the possibility for profit, there are also considerable hazards involved. So, take every step wisely. 

Things to consider before going freelance

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Some people dream of being self-employed. You can set your own hours, work from home and invest in your future. Unfortunately, the freelance lifestyle is far from rainbows and butterflies. It’s challenging to manage your own workload and be your own boss. You are responsible for your own business, and if something goes wrong – it’s on you.

There’s no office gossip, annual leave or any kind of employee benefits for that matter. You are on your own, and it’s time to get your head down. Follow this quick guide to prepare yourself for self-employment.

Make a plan

Organisation is the freelancer’s best friend. You need to sit down and plan what the next month will look like. You may have an ongoing project with one company and a few pieces of work from another. Make a list of tasks for each project and block out time in your calendar to complete them. Think about your deadlines and how long each task will take. You should leave a little wiggle room in case a project takes longer than expected. Make a rough plan for each day so you can meet all your deadlines on time.

The benefits

You can set your own working hours. You can work early in the morning or late at night. You can take a holiday midweek and work through the weekend to make up for it. You have a lot of flexibility as a freelancer, and you should utilise it.

You can decide what projects you want to work on. If you want to focus on one area more than another, go for it. Just remember that you have to make enough money to cover your bills and living expenses. Find a balance between work you love, and work that pays the bills. The best projects do both.

The cons

Many freelancers battle with the work-life balance. It’s difficult to switch off at the end of the day when you are working from home. It’s even harder to put down your work when you are responsible for the paycheck at the end of the month. You should get your equipment insured just in case there’s an accident and something breaks. You need to have a safety net.

You don’t get annual leave, bank holidays or sick pay as a freelancer. You can take unlimited time off, but your paycheck will be significantly smaller. It’s important to have an emergency fund on standby in case you can’t work for an extended period of time. A loved one might pass away, or you could come down with an illness. You never know what’s around the corner. 

Freelancers can feel lonely and isolated, without any colleagues to fall back on. You may miss the camaraderie of an office environment.

Freelancing is rewarding, challenging and incredibly fulfilling. You need to be prepared for the hurdles along the way. 

Mahmoud Khattab, CEO of Precision MD, Explains the Importance of Strong Leadership in 2022

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One of the most important aspects of any company is the leadership it has, says Mahmoud Khattab. That leadership is designed to propel the company forward, guide its decision-making, and ensure that it has the highest chance of success. That’s why strong leadership is so valuable, because it provides the employees of the company with a trusted individual they can rely on. Customers are also looking for that strong level of leadership, in order to ensure they’re working with a company they feel good about.

There are several great reasons why strong leadership is needed, and why companies can benefit from having that kind of leadership in place. Understanding those reasons, and working toward finding the right leader, can help companies go much further than they may have otherwise been able to in the past. For Mahmoud Khattab, CEO of Precision MD, the idea of strong leadership is one area where he places his focus. For companies looking for good leaders, there are five major benefits to consider.

Encouraging Values and Visions

Good leaders are those who care about others, and who work with employees to help move the company’s vision forward. The values of a company are often shaped by its leadership, according to Mahmoud Khattab. That means serious leaders who have strong values provide big benefits for businesses, by making the entire company stronger. When employees see that their leaders have strong values, and a good vision of where the company is headed, they’re more likely to follow along with that vision, as well.

Ensuring Effective Communication Levels

Another thing that strong leaders do, according to Mahmoud Khattab, is ensure that there are effective levels of communication in the company. That can include communication between employees, and interactions that extend to customers, as well. The ways employees talk to one another matter, but the ways those employees talk to customers is even more vital to the health and well-being of the business.

When leaders communicate well, and provide options and opportunities for good dialogue, they make it easier for employees and customers to all feel safe in interacting with one another. That not only gets more done, but it helps everyone involved feel heard, appreciated, and more secure.

Boosting Employee Morale

The morale of employees can be directly tied to the leadership of the company, in many cases. Employees who are treated well, and who trust the leadership they have, are often happier. Overall, happy employees are productive employees. Naturally, that’s good news for the overall health of the business.

When employees see their leader working hard, doing the right thing, and focusing on the value provided to customers, they generally want to do the same. They’ll be more focused on encouraging one another, helping customers, and giving their all to the company they work for.

Providing Helpful Resources

One of the areas of leadership that Mahmoud Khattab is especially concerned about is providing resources to help employees be their best. If there are employees at a company who are struggling, and leadership doesn’t help them, everyone can lose out. With strong leadership, though, those employees can get the support they need to be more productive and help more customers, too. Leadership is the first line of defense when it comes to ensuring that employees are getting everything they need to do well at the company, and handle their job duties the right way.

Motivating Employees for the Future

Mahmoud Khattab also understands that motivating employees is vital to the success of a business. Employees that want to stay with the company for the long term can help that company grow stronger and stay healthier. But those employees need to be motivated, or they’re more likely to leave. They may seek out a different company, or even change industries, so they can advance their own goals. When company and employee goals overlap, though, it’s much easier for those employees to keep their motivation high, and stay with a company they feel they can trust with their future. Good leadership is a big part of that trust.

About Mahmoud Khattab

Mahmoud Khattab, the CEO of Precision MD, graduated from the University of Damascus in Syria, in 1993. He completed his internal medicine residency at Case Western Hospital in Cleveland, Ohio, in 2007. Case Western is one of the leading hospitals in the world, when it comes to a focus on quality in the healthcare industry. Mahmoud Khattab was pleased to be a part of the hospital’s staff, and sees the value of medicine as one of the tools people can use to improve lives and increase well-being.

As a part of the medical industry for almost 30 years, Mahmoud Khattab has a deep desire to make sure he is providing the best kind of help and support to the people who work for him, and the patients who seek care from Precision MD. The clinic helps people in the local community of Elk Grove, California, and the surrounding area, with surgical and non-surgical cosmetic options. But that’s not all Khattab offers to those who are in need.

He is also involved in charity work in the United States and Syria, and provides support and help to Syrian immigrants who are relocating to the US. One of the most important aspects for Mahmoud Khattab, in his role as CEO of Precision MD, is to make sure his staff and the clinic patients get what they want and need from their experience. When patients feel better about themselves, Khattab is confident that he has done his job in making the clinic successful.

As someone who understands the value of good leadership, and who works hard to be a strong leader for people who put their trust in him, Khattab shows his dedication to the task. The staff of Precision MD know they can come to him with questions or concerns, and can work toward making a stronger, better workplace for everyone, when there is good leadership available.

5 best of the online advertising strategies of 2021

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Nowadays, ads can easily be targeted, contextual and relevant, more than they ever could. New and enhanced ad formats and targeting capabilities are constantly emerging and developing – as are advertising strategies.

Brands and advertisers are constantly looking for, and establishing, new ways of advertising online as the internet is open to a range of endless advertising opportunities and a huge market of consumers of all kinds.

So, here is our guide on the 5 best online advertising strategies of 2021.

  1. SEO – Search engine optimization

Search engine optimization is the ultimate marketing technique that can help your brand’s website or webpage show up higher on search engine results. SEO consists of including and placing keywords relating to your products or services on your website so that, when consumers search such terms into search engines such as Google, relevant pages appear in the results.

Your business’ website will be connected with the terms used to discover your services if you have a solid SEO plan in place and include the relevant word that the majority of your target audience are searching for. This raises your chances of being the brand that a person chooses to deal with after conducting an internet search.

SEO is a terrific tool for advertising your business to potential clients and greatly increasing your visibility – this is one of the most effective strategies for your organization.

  1. Web Design

Your website is the online home of your company, and it is the destination in which many prospective consumers will go to learn more about your products or services. Website design isn’t frequently thought of as a marketing tool, but it does impact how much time or attention a consumer shows on your webpage.

Because your website is the hub of all your online marketing methods, it the homepage on other pages that follow are not appealing and easy to read, regardless of how long you invest in strategy development, you’ll still lose clients.

  1. TV streaming advertising

TV streaming services have significantly increased in popularity over the past few years, especially during the COVID-19 lockdowns. In response to this, over the top advertising has also seen a boom. Taking advantage of this, companies such as Finecast allow you to stream your ads during relevant content to your target audience.

  1. Pay-per-click (PPC)

Pay-per-click advertising is a type of internet advertising that enables you to insert advertisements in search engine results for specific keywords. PPC essentially allows you to pay for placement for your chosen keywords.

PPC is based on a bidding scheme whereby you choose focus keywords and compete with other marketers to display advertisements in search results for those specific keywords. If you have the highest bid, if your bid is among the highest, you’ll be placed above the natural search results.

  1. Social Media

Everyone uses social media these days, and the majority of us use it several times a day, with it being completely free-of-charge.

This strategy may not yield immediate effects, but it offers the greatest potential for long-term brand image sustainability. Not to add that your material is your strongest suit here. It is critical that you provide your audience with a great experience.

This strategy promotes brand equity and increases visibility. Because of the scope of social media, you may use your syndicates to generate inbound traffic.

How to choose the right social media platform for your business

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Social media can be a powerful tool for businesses looking to build a successful marketing strategy. In 2021, there are nearly 4 billion social media users worldwide alone – a five percent increase from the past year. Social media has become such an important part of people’s lives that it’s key to any successful marketing strategy. 

But not all social media platforms are created equally. Picking the right social media platform for your small business isn’t easy. Each platform has its own set of users, demographics, and quirks. To succeed on social media, it’s crucial to understand these nuances before investing in any platform. Here are some of our big tips for picking the right social media platform for your business. 

5 ways to pick the right social media platform for your business 

Picking the right social platform can be difficult, especially with limited resources. Here are our favorite tips 

  1. Focus on your audience

Audience is the most important factor when picking the right social media platform for your business. When it comes to picking the right social media platform, nothing else matters if your audience isn’t active on that particular platform. Do you know where your audience is most active? A majority of Americans use Facebook and YouTube, research shows. But if your audience isn’t on Facebook, for example, then there’s no reason to put your valuable resources as a small business owner towards Facebook. 

  1. Let your business guide your decisions

When you’re picking the right social media platform, your business should be at the forefront of the decision. Think about your products or services, your brand personality, and your business when picking your primary social media platform. 

For example, if your business has great visuals or strong video content, you might want to focus on Instagram or YouTube. If you run a B2B enterprise, you may want to shift your focus to LinkedIn. 

Don’t forget to think outside the box: sometimes, small business’ content will work for a number of different platforms if repurposed correctly. 

Your decision may not be as simple as just picking one platform. The average social media user has around 8.5 accounts, statistics show. You may need to weigh what makes sense for your business – and your audience. 

  1. Audit your competitors

What are your competitors doing on social media? Consider conducting a competitive analysis of your competitors’ social media accounts to better understand what works for them – and what doesn’t. Look at the following factors:

  • What platforms do they use? 
  • What content works well for them? What doesn’t?
  • Measure engagement by channel

The insights can help inform your own strategy. 

  1. Align with your marketing goals

Why is your small business on social media? And what do you hope to get out of it? The answers to these questions will impact your decisions as well. If you want to build brand awareness for your small business, the social media platform you pick will differ from someone whose goal is click-through to their website. 

  1. Find your target audience

Picking the right social media platform isn’t just about finding your current audience. It’s also about locating your ideal audience, too. Once you’ve identified your target customer, you need to be consistent to master your platform. 

  1. Understand your resources

There’s no doubt about it: social media is time consuming, especially for a small business. Social media is a big commitment, and whichever platform you pick, you need to dedicate the time and resources to it. If you only have one person dedicated to social media for five hours a week, you may want to stick with one or two platforms. If you have a full-time social media manager, you can choose a number of social media platforms. Social media has a tendency to take up much more time than any small business owner expects, so before starting any new channel, make sure to understand your resource allocations. 

Wrap Up

Many small business owners feel that social media can be time consuming; no matter how much time they put in, social media always greedily asks for more. That’s why no matter what platform you pick, it’s important to dedicate the time to ensure your platform can flourish – and best serve your business. Sound overwhelming? Don’t worry, our marketing firm for small businesses in Massachusetts can help

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