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Here’s how much US online sports betting generated in 2020

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The pandemic meant that businesses all over the world were forced to adapt and innovate in order to survive in 2020. This brought a lot of success stories, as successful innovations paid out, and there were a number of examples of this across sectors and businesses last year. The sports industry will perhaps be the biggest example of this, given that live sports was virtually shut down globally for months. This had huge implications everywhere, but perhaps nowhere more so in the United States, which had only recently legalized sports betting all over the country. However, the growth of US online sports betting during this time shows that not even a pandemic could slow down the trajectory of this activity.

2020 saw six states launch legal sports betting operations, while five others legalized the activity, but are yet to begin accepting bets through authorized operators. This was the third calendar year where sports betting was legal, and with more states allowing the activity, it was no surprise that betting volumes and revenues were higher than ever before, even after the impact of the pandemic. It is estimated that more than $240 million was earned across all states that allow sports betting, which is nearly double the revenue generated in 2019, and shows how popular the activity has already become.

Over $21.5 billion was wagered legally on sports across the United States in 2020, with gross revenue to sportsbook operators coming to around $1.5 billion, after paying out winning bets. This is truly a staggering rise, and even more so during a year where live sports were not held for a number of months.

One of the most consistent trends that emerged last year was the continued dominance of mobile and online betting. The pandemic meant that retail betting was largely impossible for the majority of the year, which thereby increased the attractiveness of mobile and online betting. States which offered online betting saw much higher revenues than those that did not, while we saw certain states waive requirements for in-person registration due to the pandemic. The popularity of mobile and online betting has meant that it is likely that more states will begin to offer this option to users sooner rather than later.

Three states crossed the $100 million mark in monthly sports betting volumes – Colorado, Illinois and Tennessee. Colorado has the most progressive sports betting laws in the country, with very few restrictions, while Illinois saw explosive growth after it removed in-person registration requirements. Tennessee, on the other hand, is one of the few states which has only online betting, and naturally this proved to be very attractive during a pandemic.

However, New Jersey ended up as the number one state in the USA for sports betting, going ahead of Nevada. This is quite significant, as Nevada is one of the gambling hubs of the country through Las Vegas, and has had decades to build up a legal sports betting industry. It is also interesting to note that New Jersey would have probably moved into number one spot even if there was no pandemic, looking at the numbers from January and February 2020, before a pandemic was declared. Additionally, over 80% of New Jersey’s betting accounts are mobile accounts, which gave it a huge advantage during the pandemic over Nevada, which has much stricter rules for online betting, and relies heavily on Las Vegas for the majority of its gambling and sports betting revenue.

2020 showed that the sports betting market is still quite concentrated in the USA, with the top six states all crossing $1 billion in betting volume, while no other state managed to cross $600 million. The top five states accounted for nearly $82 of every $100 spent on sports betting in the USA in 2020, and this is a trend that needs to change if the USA is to become a global leader in the sports betting market. With more states legalizing the practice, as well as allowing online betting, we expect this to change in the coming years. It must be remembered that the three most populous states – California, Florida and Texas, are yet to legalize the practice, while New York only allows in-person betting – these alone could provide a huge boost to the sports betting ecosystem if they come on board soon. These states also have some of the reigning champions across major sports leagues, which is another reason why any of these coming onto the sports betting bandwagon will be a huge boost to the industry in the United States.

Best Trading Platforms of 2021 | A Complete Review

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A trading platform is a tool whereby a trader performs trading operations in the financial market. It enables a trader to open charts of the trading assets as needed, analyze them using technical and graphical tools, open and close orders, and test trading strategies.

Most trading platforms features:

  • Charts on different time-frames and analyses. Several options for displaying the pricing chart.
  • Ability to work with technical analysis tools.
  • Availability of market and pending orders and the ability to execute trades with single-click ease.
  • Manual strategies, support from expert advisors, and testing over a historical timeline. Also, the unloading and analysis of quotes.
  • Automatic trade copying (social trading). 
  • Relevant online industry news, etc.

Traders Union has selected for you the best trading platforms that are perfect for manual and algorithmic trading in Forex, stock markets, and the binary options markets. You can get acquainted with them by reading the expert review “Best Trading Platforms for 2021”.

Trading platforms types

There are three types of trading platforms:

  • Desktop — download it from the broker’s website and install it on a computer. This is the fullest version of the platform.
  • Browser — open from the broker’s website in a browser. They are convenient as they are free of extra functions that often confuse novice traders and do not require installation — you work directly on the broker’s platform.
  • Mobile — these versions are for Android and iOS. Most often they are used only to control transactions and charts. 
Platform type Advantages Disadvantages
Desktop Full version Quite bulky: uses maximum RAM, has duplicate functions. It may seem complicated to novice traders
Web The stuff but not the fluff.  Doesn’t overload the local computer. Does not provide for custom tools, has reduced functionality 
Mobile From anywhere, anytime, wherever there is the internet: in transport, on vacation, etc. Offers minimal functions and there are practically no analysis tools. Inconvenient from a visual point of view 

Best trading platforms 

One of the trading platform’s limitations is the criterion that determines their functionality. There are also universal platforms that are consistently suitable for both exchange-traded stock markets and Forex CFD trading. They are perfect for traders experienced in those instruments, but not quite professionals yet. Experienced traders should choose platforms tailored for a specific market.

Trading platforms can be classified as follows:

  1. Types of platform ownership:
  • Owned by developers. For example, MetaQuotes, which develops and maintains the MetaTrader platforms.
  • Brokers who purchase licenses for MT4 and MT5.
  • Proprietary development of the broker. It can be either a proprietary platform or a developer’s platform purchased under the White Label scheme.
  1. In terms of markets, there are: 
  • Platforms for trading binary options.
  • Platforms for Forex.
  • Platforms for stock markets.
  • Platforms for social trading. 
  1. In terms of experience, there are: 
  • Platforms for novice traders with minimal functions.
  • Professional platforms with maximal tools and exotic features.
  • Universal platforms are the golden mean between the first two options. 

Forex trading platforms

Forex trading platforms — with their simplified functionality — differ from stock platforms. They are mostly designed for novice traders as they have a minimum of technical analysis tools but have only the basic functions for order management. The emphasis is placed on a user-friendly interface and eye-popping visualizations. 

Best platforms for Forex: 

  1. МТ4. The most popular Forex trading platform is perfect for traders of any experience. Basic functionalities: 
  • Market and pending orders. 
  • Trading with single-click ease.
  • Nine timeframes.
  • Over 60 indicators and shapes.
  • Three types of charts.
  1. МТ5. Most of its functions are similar to the MT4, but here are its main differences:
  • Extra timeframes added.
  • The number of technical indicators has been increased and several proprietary advisors have been added.
  • Two Pending Orders were added.
  • The Depth of Market tool allows you to estimate the volume and depth of the market.
  • Several types of full or partial execution of client orders have been added.
  • The tester has been improved to allow traders to use computer power to trade within the markets. 
  1. CTrader. A platform for manual and algorithmic trading using the C# language. It offers 14 timeframes, 51 technical indicators, and a “2nd-level depth of market”.

Also, many brokers have their proprietary platforms. Their main differences from МetaТrader and CTrader are advanced graphical and technical analysis functionality, integration of Autochartist elements into the platform, and various plugins, etc. 

Stock market trading platforms

Stock trading platforms are more complex than Forex platforms. They offer extra tools for VSA analysis (trading by volume), tools for automatic trading with a breakdown of the main volume of the transaction into parts (VWAP, TWAP, POV), etc.

Popular stock market platforms: 

  • Robinhood. Allows you to buy and sell stocks at the best price directly on exchanges through different brokers. It is an exclusive trading application. 
  • Thinkorswim (by TD Ameritrade). This professional platform is designed for trading stocks and derivatives. 
  • Trader Workstation (by Interactive Brokers). This is an analytical platform with dozens of complex trading tools.

How to choose a trading platform?

The trading platform is rarely the main criterion for choosing a broker. Forex brokers mostly offer Metatrader 4 and/or Metatrader 5, and sometimes CTrader and other proprietary platforms. 

Criteria for selecting a trading platform:

  • Purpose. For scalping or long-term trading, for manual or algorithmic trading, for testing advisors, etc. Choose a platform by defining your purpose and type of trading strategy, respectively, based on the set of functions you require. 
  • Functionality. The number of indicators, types of charts, timeframes, pending orders. Extra functionality like alerts, the ability to copy trades of expert traders from other brokers, etc.
  • Possibility to add additional applications. Installation of custom scripts, indicators, expert advisors, testers, etc.
  • Interface. The platform should be comfortable to use and view over long periods and have charts, etc., conveniently located on the screen. Also, it is helpful to have a varied selection of color schemes, palettes, and fonts, etc.

If you are not sure which platform to choose, open several transactions using a demo account on different platforms and experience the differences.

Comparison of MT4 and MT5:

  • Choose MT4 for manual trading. The platform is user-friendly and has overlapping functions. But its main advantage in comparison with MT5 is that thousands of proprietary indicators, scripts, and expert advisors are written in MQL4 and are not available for MT5. Many functions are the same or very similar to programs in MQL5. 
  • Choose MT5 for working with advisors, trading strategies over a historical period, and for effectively trading futures and analysis. MT5 offers an optimized tester, higher operating speed, extra orders, multiple timeframes, and a full-fledged depth of market. 

How to open an account on a Trading Platform through the Traders Union 

There are two options, depending on the functionality provided by the broker. You can open an account with a broker and then connect it to the Union platform. The second option is to open an account directly on the TU platform if the broker is a TU partner.

To open an account through Traders Union and link it to the platform:

  • Register on the Traders Union website. This takes just 5 minutes. Specify your email, and then confirm the registration using the link from your mail. It’s free. You will also need to go through verification, but this can be done later when you go through a similar procedure with a broker.
  • Find an affiliate link on the page of the broker you are interested in. Go to its website.
  • Open an account following the online instructions.
  • Download the installation file of the trading platform from the broker’s website and install it. Most brokers offer МetaТrader 4 and/or МetaТrader 5. 
  • Check your email. You will receive the account details such as number, login, password, and server. 
  • In Metatrader, in the top menu, select “File/Connect to a trading account”. Enter the account details (number and password) from the letter received in your email.

If the account is connected, you will see this in the “Navigator” window. Also, you will see the balance amount in the “Terminal” window.

This option for connecting an account is the best since in this case you can link the account to the Traders Union personal account and receive a rebate for trading on it. The second option is similar. You can open the account directly from MT4 using the File/Open Account menu. 

Benefits of working with Traders Union

The Traders Union is a community of traders that is useful for everyone. There is a lot of analytical information, market reviews, market news, and indicator descriptions with explanations and ready-made templates. There is a constantly updated independent rating of brokers based on many technical criteria and traders’ feedback. You can discuss questions with professional traders on the forum and get legal support in case of conflicts with a broker. 

And it’s All for Free!

The most important advantage of a partnership with Traders Union is its spread compensation regardless of the transaction’s results. 

Traders Union Advantages in Figures
The total amount of rebates Over $10,000,000
Amount of rebates Up to 100% of partnership remuneration 
Number of traders in the community  Over 300.000 traders
Number of brokers verified Over 200 brokers
Legal support for clients  Free of charge!

Conclusion on the best trading platforms 

The trading platform is your principal trading tool. Therefore, it should be comfortable to work with, and its capabilities and tools are important. So, open a trading account with a broker, using the Traders Union’s tips and help, test the platform, its tools, and choose the terminal best for your trading strategy.

Good luck! 

A New Era for Data Protection: Things to Consider For E-Commerce

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The world of e-commerce is witnessing changes every day. Whether it is in privacy laws, marketing trends, or market demands, people in this industry must stay alert to the changes to keep their brand alive and successful.

Many of the changes that occur, and also the ones that bring on the biggest challenges, are related to consumer data. Not adjusting your brand to the latest laws, rules, and demands in terms of consumer data can be the death of it, both in terms of reputation and financially.

Data Protection Today

Take, for example, the latest scandal involving Facebook and the Cambridge Analytica breach. The scandal revolved around the Facebook data of 87 million users that were used for advertising during elections. This prompted mass legal action from almost a million users for misuse of personal information in Wales and England.

Today when highly sensitive data is often misused, handed to third parties, or unlawfully used for purposes such as advertising, the laws change every day to protect consumers. This is why it is recommendable for e-commerce businesses to stay on top of changes in the subject of data protection. Unless you do, you run the danger of breaking some serious laws, enraging consumers, and paying costly fines.

Understanding personal data

According to the Federal Trade Commission, personal data is:

‘’Information that can be used to identify a person and even get in contact with them’’.

This is a very broad definition that can be further explored and expanded – and it definitely is in countries’ regulations and laws that are updated frequently. The things that are considered personal data are defined by the law that governs your business. For an e-commerce business to comply with such regulations and laws, they need to first understand personal data and what it encompasses. Osano has described this quite accurately:

‘’The definition of personal data varies depending on which law you’re reading. But it’s important to know how to recognize which data is considered “personal” under the law that governs your organization.’’

Personal data includes things like IP addresses and other device identifiers, as well as phone numbers that users share when they sign up or order something from your e-commerce store. This also includes things like financial data, health data, credit rating data, and any other information that can be used to facilitate theft or identity fraud. Finally, any information, any at all, collected online from children under the legal age is deemed as sensitive personal data.

Most laws and countries include names of people, government identification, payment method number and details, health insurance data, etc. In some countries, personal data laws also cover things like usernames and passwords for different online accounts.

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Data security around the globe

Laws that protect data are put in place to keep the personal information that people share online safe and secure. At this point, the United States has no nationwide laws covering the exact topic. Some degree of personal data protection is provided under the US Privacy Act, the Health Insurance Portability and Accountability Act, and the Safe Harbor Act. Still, they aren’t very focused on the topic of consumer data protection.

In Europe, an individual can request Google or other search engines to remove news articles about them. This is not as easily done across the Atlantic where the right to free speech or the US first amendment is highly praised and the constitution protects freedom of expression. In the US, people cannot easily remove negative information about them from online search engines, not if they are accurate.

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However, the newest EU regulations that were put in place in May of 2018 have also affected other markets to a certain extent. This applies not only to countries within the Union but also to people who sell on the market. So, if you have even one internet user that is based in the European Union, your website has to comply with their data protection regulations.

What does this mean for your e-commerce business?

It means that no matter where you’re based and what legislation you’re operating under, you still need to keep other regulations in mind. Not only are e-commerce businesses expected to comply with the local rules, but they also have to put measures in place to comply with other countries’ regulations (as long as they want to get users and customers from those countries.

By far, the General Data Protection Regulation (GDPR) from the European Union is the most comprehensive law that retailers across the world have faced so far. This regulation defines different kinds of personal data, requests specific action on behalf of retailers, and even sets some consequences for those who break these rules.

Latest changes in data privacy laws across the globe

Naturally, the laws and regulations differ in different parts of the world. 2020 alone brought several big developments in terms of privacy data. In January, the California Consumer Privacy Act or CCPA came into force in the US.

For those e-commerce businesses that skipped this news, disobeying the latest regulations and laws has brought on big troubles already. Not to mention, they started losing their reputation with consumers who weren’t happy with the safety they are offered.

A bit later, the Court of Justice at the EU ruled that the European Commission’s adequacy decision in terms of the Privacy Shield between the EU and US was invalid. This was the so-called Schrems II case and the decision put an end to free data flow between the EU and the US.

As we slowly pace ourselves through 2021, the shadows of these two big developments change the e-commerce business every day. Right now, the CJEu’s Schrems II ruling of last year proves to be a big change. Legitimizing transfers of personal data obtained from the EU these days is more than a paperwork exercise.

Now, let’s move to other parts of the world.

China’s response to the GDPR

While this is happening between different parts of Europe and the US, China is working to adopt its first data protection legislation very soon. The main focus of this omnibus legislation is on cross-border transfers.

In October 2020, China’s Standing Committee of the National People’s Congress published their first draft of the PIPL (Personal Information Protection Law). It was published for public comment and united the existing privacy laws under a single umbrella, as well as included new developments to personal data protection in the country. These include steep fines, the increased need for data protection officers, extraterritorial applicability, etc.

The situation in the UK after the GDPR

The United Kingdom lost its privileges for free data flow in Europe for quite some time there. As soon as the transition period from its exit from the EU came to an end, the country had to adopt changes into the national legislation. The GDPR no longer applied at this point. Still, the requirements were almost instantly adopted through the Data Protection Act of 2018.

Brexit made this a third-party country, so they had to apply for an adequacy decision from the Commission before they could transfer data across borders freely. Right now, the Commission is set to allow free flow of data between the UK and the EU, but only once they confirm that the first offers an adequate level of protection in terms of personal data.

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New laws and laws under review in 2021

A significant number of new privacy data protection laws are under review or being enforced since the beginning of 2021. In September of 2020, Latin America’s first big data protection law, Brazil’s LGPD, came into force after a long series of delays and setbacks. Singapore also amended its PDPA and introduced increased penalties for those who do not comply with the laws, as well as mandatory data breach notifications, etc.

This year, we expect a review of the Australian Privacy Act of 1988 in response to an Inquiry report by the Australian Competition and Consumer Commission.

If the Digital Charter Implementation Act from 17th of November of 2020 is passed in Canada, this will replace the current data protection law for the private sector, PIPEDA.

We have yet to wait for CPRA’s provisions to be enforced, some of which are expected to start in 2023, so the United States is also facing grand changes in the months and years that follow.

Final thoughts

The regularization within the GDPR has changed how the online world operates across the globe, including those immersed in the e-commerce business. In a way, these detailed regulations set by the Union have forced other countries to take steps to further define and protect personal data to keep the data flow running.

In November of 2020, the European Data Protection Board published recommendations for the rules that businesses, including those in e-commerce, should follow to transfer personal data from the EU to other countries. To bring these decisions in line with the GDPR, the Commission released a set of new clauses and a draft that implements such decisions and updates.

Combine this with the ruling in the Schrems II case, and you can expect many international companies to be impacted by these changes. Right now, if you are reaching a target market that goes beyond your legislation’s borders, you need to be extra careful about collecting, processing, and keeping personal information safe.

What Kind of Education Is Required to Be A Phlebotomist?

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Demand in the healthcare industry is one the rise. And like every sector in this field, phlebotomists are also required in all healthcare centres, clinics or hospitals. Becoming a phlebotomist has some key requirements. We will explore these requirements in this blog.

Phlebotomist job description

Phlebotomists take blood samples from sufferers used for tests, transfusion, research, and other scientific procedures. Moreover, phlebotomists operate clerical responsibilities, preserve equipment in the lab, and enter records in computers. Phlebotomists are trained to assist sufferers in relaxing for the duration of a blood drawing process. They also provide help to a patient who becomes fearful or has a negative reaction. 

How to become a phlebotomist?

Unlike a career as a doctor or a nurse, phlebotomists do not need to go through years of schooling. However, there are still some similarities.

Education

The least level of education you need to start your phlebotomy training is a high school or A-level diploma. However, suppose you possess a Level 2 Diploma in Healthcare Support Services, a Level 2 Certificate in Health and Social Care, or a Level 3 Diploma in Healthcare Support. In that case, you will be more competitive when applying for a training program.

Training program

After completing high school, you need to sign up for a phlebotomy training program. The study duration can vary depending on the training program and the institute in which you are enrolled. Generally, the training period is less than a year, spanning between 4 to 8 months. 

Theoretical training consists of studying anatomy and physiology, while practical training’s primary focus is on venipuncture.

Certification

After the training period has been completed, a candidate needs to pursue their certification in order to be eligible for working as a phlebotomist. Most of the employers prefer a certified phlebotomist. 

The certification process consists of passing an exam and demonstrating successful venipuncture. 

You will need to renew your certificate once every 2-3 years to maintain your status as a certified phlebotomist. 

Starting your career as a certified phlebotomist

Once you have got your certification, it is time for you to start serving as a phlebotomist. There are numerous places where you can work as a phlebotomist.

Hospitals, healthcare centres, doctor’s offices are all in need of phlebotomists.

You will also need to have some other qualifications to be a phlebotomist.

Responsibilities of a Phlebotomist

Primary responsibilities consist of:

  • Preparing the place the blood will be drawn and making sure it is safe 
  • Clean the place after blood is drawn.
  • Labelling the vials with the patients’ names and the dates after collection blood.
  • Transferring blood samples to the laboratory for testing.
  • Checking patients for fitness issues like cholesterol and bacteria. Checking blood pressure and heart rate and monitoring vital signs.
  • Remaining sympathetic, courteous, and friendly and preserving sufferers calm for the duration of blood collections.
  • Preparing and cleaning the laboratory area, keeping an inventory, getting ready blood samples for a range of tests and procedures, and perchance centrifuging blood samples. 

Primary capabilities

In order to efficiently carry out their duties, a phlebotomist must have:-

  • a consistent hand and excellent dexterity
  • a responsible mindset to health, protection and hygiene
  • good verbal exchange skills
  • good interpersonal abilities to cope with fearful patients
  • a cautious approach to detail
  • teamworking skills

Salary

Working as a phlebotomist has a fantastic salary benefit. An entry-level phlebotomist can earn up to £18K per year.

Career progression

You might get bored by working as a phlebotomist for too long. Luckily, you can be promoted. You can rank up to become a phlebotomy teacher, laboratory supervisor or phlebotomy team leader. 

Why proper maintenance of industrial equipment is crucial for positive ROI

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With the industrial sector going through an extended period of volatility in 2020, the main focus moving forward is implementing intelligent and sustainable business practices. It is vital as many businesses are trying to recoup any losses incurred and grow after a period of stagnation. With this in mind, we can understand why a positive return on investment is vital as it provides insight into the investment made.

What is a positive return on investment, why is it important?

ROI is a performance indicator that assesses the efficiency and success of an investment. This philosophy applies to industrial manufacturers who conduct exhaustive research when purchasing their assets and need to be sure that they made the correct investment. For industrial manufacturers, this can be in the form of reliable and efficient machinery. 

Industrial corporations attempt to increase their ROI to ensure they are getting the most value out of their investment. Doing this in a sector known for being asset-intensive can be a costly endeavor to undertake. However, this does not need to be the case. 

Where does a CMMS system fit in? CMMS is a computerized maintenance management system. These systems are developed to maintain an asset for businesses through functions that make the maintenance process much more efficient. 

Through a CMMS system, an asset can be carefully cared for to provide business owners with a positive return on the initial investment. 

How do CMMS systems work?

CMMS systems provide a cloud-based platform to communicate work orders, assign resources, store data and develop reports around maintenance activities.   

The following are some of the other benefits CMMS provides that result in a positive ROI.

Increased equipment reliability leading to a longer asset lifespan

Industrial factories work at an increasingly fast pace to meet production deadlines. Therefore the possibility of an equipment breakdown is likely. These are known as unforeseen breakdowns that result in reactive maintenance. Reactive maintenance is a costly exercise and detrimental to the lifespan of industrial equipment. CMMS systems address both of these problems. 

Previously once equipment broke down, a work order was assigned, usually through email. These generally led to a scramble to procure the right parts and work on the machinery. While simultaneously trying to reduce the amount of downtime that will inevitably be adding up.

CMMS systems can schedule regular maintenance checks on industrial equipment, ensuring that they are operating optimally and reliably when needed and eliminating the possibility of an unforeseen breakdown.  

The database provided on a CMMS system also collects valuable information such as the maintenance history, vendor warranties, and required parts allowing employers to be sure that their equipment is repaired correctly.

Preventative maintenance is a vital point in ensuring a positive yield from industrial equipment. 

Preventative maintenance coupled with the accurate recording of the equipment information means that corporations can ensure a higher return on investment due to the asset reliability over long periods.

Reduced downtime leading to increased results

The impact downtime can have on an industrial business cannot be understated. The industrial sector is demanding, and downtimes can harm the output and delay a business schedule. Downtime can be avoided, as CMMS systems can develop a preventative maintenance plan allowing the business to be confident that their industrial equipment is running at peak condition. 

Another issue that can lead to downtime is poor maintenance scheduling. Scheduling is a problem faced particularly by factories where equipment operates synergistically. Conducting maintenance on specific machines can lead to others not being operable. CMMS systems correct this problem by scheduling maintenance at the most convenient time with help from past reports. 

Reduced downtime means that machines are working when they are expected to. This directly provides insight into the returns they provide to the company. 

Efficient labor practices 

To gain a high return from industrial equipment increased resources should be invested. From an industrial context, this is usually in the form of employee training.  

No matter how large an industrial facilities footprint is, employers need access to a database for various tasks. With a CMMS system, this is possible with employees accessing the cloud-based platform of their cellphone.  

Employees can now review equipment training manuals and review checklists ensuring that they are operating the equipment correctly rather than damaging the equipment, which harms the ROI.

If a specialized industrial machine breaks down, employers can assign specific employees with a work order to attend to the machinery.

While these look like minor changes employees can adopt, the impact on the ROI can be extremely positive. 

Efficient inventory management

Much like efficient handling of labor-management, efficient inventory management will be another cost-saving benefit that gains from a CMMS system. 

Industrial machinery is highly specialized and frequently requires unique spare parts that may be difficult to obtain. 

With a CMMS system, information stores immediately. This convenient function allows employers to access information such as stock levels. Which can result in a reduction of unnecessary purchases. Investing more money than needed on an asset increases the original investment and should not be done unnecessarily.  

CMMS systems can be leveraged in different areas to ensure efficient practices. Between the ability to collate accurate information for reporting and assign resources via the platform, industrial businesses can ensure that they assign the accurate amount of resources to their machinery, being less wasteful and saving costs in the process.

CMMS systems provide so many features that have a positive effect on the ROI. From reducing downtime to carefully maintaining the asset to increase its lifespan, these systems are very beneficial for industrial equipment.

These factors all lead to equipment that is well maintained, and as a result, can be used reliably for many years, ensuring that businesses will see a positive upward trend in their ROI.  

How to Use CatEight to Apply for University

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Today since there are many universities and colleges around the world to serve you, a piece of great information about goods and services is always welcome. Students need to have the best apps to choose the right college for them, and CatEight remains one of their weapons in the battle for the best education they could receive.

Even if you are a novice with computer things, you can still subscribe to CatEight and have all the up-to-date data about the universities close to your region and what kind of educational programs you may follow after you finish high-school.

It would be better now to become more precise and start seeing how other people start to use the CatEight app features in front of the others to the race for the best college they can possibly get.

School Finder Feature remains the best

The CatEight school finder remains one of the few applications that can help high school students find their university preference. As a student, you can set your own criteria before the search begins. You are free to do so since you can pick between the university location, the program requirements, the tuition, the accommodation, and other issues you may face as a freshman.

CatEight has the solutions to all your potential problems. The only thing you need to do would be to ask for their professional advice. One of their colleagues would be pleased to serve you and ask all your questions about the registration process and the admissions procedures that are harsh for some of the country’s top universities.

Even though CatEight can give you directions about where you should go to find the right educational plan for you, it will not give you a decision by itself. You need to be the sole responsible for your decision, being already informed about the data from the colleges and institutions you like to apply to.

 

There is also a chance to study abroad

However, with CatEight, you also have the chance to apply to foreign universities and study abroad. Using the resources available in the main panel, CatEight can give you a brief introduction about the history of colleges being abroad, the language of studies, and all you need to know about VISAs, tuition, admissions, and accommodation.

CatEight has also calculated and monitored the cost of living in the foreign country you are looking at, making it feasible for you to have a perspective to study abroad. The application may also get you in touch with professors and students from colleges and universities you would like to apply. There you could find precious and updated information about the studies and the semesters, understand better the university function, and have a complete tour of the college infrastructures to become an ideal student.

 

Conclusion

As you can understand, there is no way you may find your right college if you don’t have access to the CatEight application, which has taken the market by storm. It is easy to access and use, no matter where you live in the world. The app will give you updated information about most of the main universities worldwide and give you the chance to communicate with them and seek even more information. It is the best thing it could happen to you!

A Review of UseViral – Social Media Growth at Its Finest.

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When it comes to growing your social media, there are so many services that are available to you online. It won’t take a thorough google search to reveal a multitude of providers, but how can you be sure that the provider you chose is worth it?

With so many services, it’s easy to fall into the trap of putting your money with the wrong business, so this is why we have reviewed UseViral, so you can trust where you put your money.

What Is UseViral?

UseViral is a platform that allows you to grow your social media quickly and effectively, without having to invest in a growth strategy. The best thing about UseViral is that you can see the results in 24 hours.

You simply click on the social media platform you want to grow and then select whether you want likes, follows or views. It is a one-off transaction which is far less expensive than paying a monthly premium for an organic growth service. UseViral is especially effective for people that want to grow their TikTok accounts.

Is UseViral Secure?

One of our main points of concern when we review growth products is whether or not they are safe and secure. There are so many services available that it can be difficult to work out whether or not you are going to be ripped off. UseViral, thankfully, is a safe and secure platform that won’t pass your details over to third parties.

However, whilst UseViral is safe and secure, you will need to exercise your own caution when you use it. When you are purchasing their services, you want to make sure that you are drip feeding the purchases onto your accounts. If you only have a few hundred or a few thousand followers, you don’t want to be doubling the number over a very short space of time.

This can flag algorithms on platforms such as TikTok and get your account banned or shadow banned, so you need to make sure that you are drip feeding your purchases.

Build A Strategy

On platforms such as TikTok, it isn’t just followers that count, likes and views may well actually be more important than followers. Likes and views count toward engagement, which is the key currency that algorithms leverage. It is not worth your time spending your hard-earned money on followers alone, so when you are about to make a purchase, consider whether you are buying a strategy.

Followers will boost one number, but if you buy likes, followers and view count all these works together to build a higher follower to engagement ratio. It is this ratio that platforms use to measure whether or not other people will engage with your content.

Is Useviral Worth The Money?

Useviral is one the most stable and easy to use platforms on the market. When you make a transaction through UseViral you can be sure that you are getting what you pay for. With other services, you can invest the money in followers, have them on your account within 24 hours and then 24 hours later they have gone, which leaves you back where you started.

UseViral won’t do this, so you can be sure that you get what you pay for. They also offer an array of products per network. This way you don’t just have to settle on followers or views, you can switch it between and make sure that you are getting the best from this service.

In comparison to other growth services, UseViral are very well priced and as it is a transaction-by-transaction basis, you can be sure that you can keep an eye on the cost.

Review Wrap Up

UseViral is one of the best growth services out there, but before you dive headfirst into buying followers and likes, make sure that you don’t over purchase.

Over purchasing can result in your account being banned or blocked by the provider, because an instant influx would be seen as unusual behaviour. Make sure that you drip feed your purchases onto your account, to make sure that it looks genuine. UseViral is easy to use, fast and effective but build yourself a strategy around it, rather than just making a single purchase of followers.

All of their products are well rated, so by cross investing in the array of services that they offer can help to stimulate organic growth on your platform. Finally, UseViral is a secure service that won’t sell or pass your details on.

10 Best Instagram Bots that are Safe & Effective!

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Social media is bringing us exciting ways to interact every day and we know they are going to increase as time goes on. One extremely popular social media platform is Instagram that has been doing well ever since its launch. There are over 1 billion users around the globe who actively use the platform every month.

Now, if you are an aspiring influencer who wants to become popular on Instagram, you already know that it’s going to be a rocky road. You will take the road of hard work where you would strive to make the best content and then grow it with organic methods. However, it will break your heart to see unexpectedly low results since everyone else is doing the same or better.

It’s here that Instagram bots come in. Instagram bots are automation tools that drive growth for Instagram accounts. These bots focus on growth generation by using various techniques, like account targeting, direct interaction, follow/unfollow, hashtag generation, post scheduling, boosting likes/views, and more.

You may see these bots as second-hand or inauthentic growth drivers, but that’s not exactly the case. The best Instagram bots bring value to your page by adding genuine followers and engagement. The final aim is to boost the visibility of your page to attract more organic growth automatically. Real people like those Instagram pages that are already doing well and want to follow such pages only.

The important thing to ensure once you decide to get help from an Instagram bot is that it must be the best one. We are here to help you with that as we are going to present a list of the top 10 Instagram bots. You can completely trust these bot companies, as they ensure complete safety of your account, along with effective growth.

1. Growthoid

We have put Growthoid’s Instagram bot in first place, but you will be surprised to know that its functioning doesn’t match that of a bot in any way. Growthoid is a company that provides growth services to its Instagram clientele. Even though you may want to think of it as a bot, real professionals grow your Instagram accounts through manual methods. This makes Growthoid the best and safest option out there.

You are asked to begin by filling out a simple survey to help a professional get an insight into your IG account. After that, they make use of the best social media growth practices and metrics to boost your account visibility.

The growth provided by this company appears organic. This is good since it prevents the risk of account suspension due to fraud detection by Instagram algorithms. You can feel confident about the quality and authenticity of the engagement provided by this service.

There are two price packages that Growthoid offers. The Standard package goes for $49/month, offering normal growth speed for 10 targets. Its Premium package goes for $99/month, offering high growth speed for 40 targets. The latter comes with certain advantages like priority assistance and cancellation whenever you need it.

Its customer assistance ensures end-to-end efficiency for your Instagram growth. Their money-back guarantee covers all the services that make this company a great choice.

2. Morelikes.co

For real and organic growth of your Instagram account, you can depend on the amazing growth services of Morelikes.co. What you will find unique are the ways through which the company drives growth for different social media platforms. It deploys the best techniques to avoid all the risks of fraud detection, along with delivering genuine results.

Morelikes.co promotes posts at different speeds so that the growth intensity doesn’t appear high. It segregates and sets up the growth rate of each post to provide natural growth to Instagram accounts.

With this bot, every stage of the growth process becomes automatic. The special algorithms of Morelikes.co detect the upload instantly and start boosting its visibility automatically. All the likes and followers are brought in from the wide user base that Morelikes.co possesses. All these accounts are paid partners who engage with the client accounts on a real-time basis.

The process to order services with Morelikes.co is very simple and safe. You won’t have to enter any passwords or profile details but just the username of your account followed by purchasing a plan. The timeless cancellation policy of the bot company is also great, which you can use in the face of unsatisfactory services. Furthermore, the great customer assistance team of Morelikes.co will help solve all your queries.

3. Growthsilo

Similar to the Growthoid bot, Growthsilo is another great company to seek help from for Instagram growth services. This bot company has been featured in top magazines due to its outstanding social media knowledge and brand growth techniques.

 The best thing about Growthsilo is that it makes sure that you control the way you want your Instagram account to grow. It does so by letting you give the desired growth instruction to its bot professionals, followed by purchasing a service package accordingly. Once this is done, the professionals will start growing your account daily with manual techniques.

There are two service packages offered by Growthsilo. The Launch package is $49/month, offering a normal growth rate and 10 services. The Premium package is $99/month, offering a higher growth rate and 60 services. The latter comes with certain additional advantages like custom filters, priority-based assistance, and more.

You get the option of timeless cancellation, along with a 14-day money-back policy on all their plans and services. Moreover, Growthsilo ensures that your account remains completely safe with advanced encryption technologies. For any of your doubts, its customer support team will assist you anytime and facilitate faster redressal of your issues.

4. SidesMedia

If you would like your Instagram account to appear uniquely curated, then getting help from SidesMedia is the best option for you. This company has been a pioneer of social media growth services since it has amassed great experience in this niche. The unique thing about SidesMedia is that it focuses on providing the most crucial services rather than providing multi-directional growth.

It is a great bot company as it uses advanced techniques to bring in followers, likes, and visibilityyou’re your Instagram accounts. All these are essential growth drivers that promise real engagement. SidesMedia ensures to add only real followers and likes to Instagram accounts.

The pricing plans offered by SidesMedia are quite affordable, which gives it an edge over other Instagram growth companies. You even get the option of making customized plans that deliver strategic growth. All their services are delivered within just 72 hours of order placement.

The followers and likes are extracted from the personal pool of partner users of SidesMedia. This ensures that the growth appears organic and remains fully foolproof.

SidesMedia also has a very efficient and supportive customer assistance team. It will provide you with proper assistance on all your issues. You can also consider checking out its amazing Instagram growth services as the company provides the option of timeless and no-questions-asked cancellations.

5. Upleap

One of the best companies operating in the field of social media promotion is Upleap. It offers dedicated services for the growth of your Instagram account. The reason why you would want to choose this bot is the personalized and one-on-one services that it provides. It is simply unique the way Upleap assigns an account manager to each of its clients to manage all their growth requirements personally.

The benefits of manual growth driven by real people are numerous. This can be seen in the way that Upleap’s bot ensures that your Instagram account grows naturally. It also takes care to not cross the Instagram algorithm regulations to invite account suspension risk. Specialized manual social media growth metrics are used to ensure the smooth operation of the software.

The process of purchasing services from Upleap is very simple. Moreover, the price plans offered by this bot are quite customizable, but you can try the 3-day free trial first to get a hang of this company. You can do so without giving your card details, which prevents any financial fraud risk. What else makes this bot great is its super helpful customer support team.

6. SocialMeep

This is a very unique bot since it comes with a spectacular Instagram growth package, combining all necessary growth services. We are talking about content creation as well, along with analytics, auto-growth, and many other micro-level engagement techniques. With micro engagements, we mean that SocialMeep also boosts the visibility of IG stories, IGTV videos, likes on posts, comments, and much more.

No other Instagram bot would have focused on making its website dashboard as interactive as SocialMeep. There are a lot of features and growth tools laid out on the dashboard clearly that allow you to understand all the services. All the tools are expertly built to ensure completely organic and automated growth for the Instagram accounts.

Moreover, there are comprehensive reports generated by the tool showing the growth progress of your Instagram account. This proves greatly helpful as you can decide to tweak the progress if required. There are two growth packages offered by SocialMeep: The Basic plan is $49/month and the Pro plan is $99/month. All their services are dedicated to ensuring the complete safety of the accounts against any fraud detection.

7. Ingramer

If you have aimed to grow your Instagram page in the least time without compromising on its effectiveness, Ingramer’s bot can be of great help. It is surprising the way this company has designed its services to ensure the most effective growth alongside ensuring no security leakage. The effectiveness rate of this bot proves to be better than others due to its additional growth tools.

There are three service packages offered by Ingramer, a 2-week plan for $37, a 1-month plan for $57, and a 3-month plan for $144. These packages can be customized as well to ensure that you don’t overpay for any service that you don’t want. Given the advanced growth services Ingramer provides at a very fast speed, the pricing can be considered worth it.

Some of the key growth services offered by Ingramer involve automatic follow/unfollow, like generation, direct messaging, post scheduling, and much more. Their direct messaging to drive growth is unique, which is not offered even by popular Instagram bots. Ingramer makes sure to use such advanced strategies in the most plausible ways so that the best results are generated. Additionally, you get good assistance for all your queries at any time.

8. Instamber

One of the most affordable Instagram bots out there, Instamber will give the perfect kickstart to your Instagram account without you having to pay a fortune for it. It’s a new bot on the market but it’s impressive the way they have come up with the best growth tools. You can trust Instamber since it has been growing other social media platforms like Twitter and TikTok as well.

The best part about Instamber’s bot is that it is highly affordable. Services like follow/unfollow can be used at the affordable pricing plan of $10/month. A similar rate of pricing is there for other services as well. This allows everyone to seek automated growth for their Instagram accounts. Instamber also provides the option of plan customization to facilitate the best services at reasonable prices.

If you are looking to grow your brand popularity on Instagram, then Instamber can help you in it. Apart from that, it gives the basic Instagram growth services, like increasing likes and views on the posts. You can also sign up for services like follow/unfollow, direct messaging, comment generation, post scheduling, and more.

9. Stormlikes

That one Instagram bot that ensures complete safety for your page is Stormlikes whose services you must check out. Stormlikes believes in using only authentic growth tactics and ignoring the rest to avoid unnecessary risk. You can choose between a variety of services offered by this company, like followers, comments, likes, views, and more.

The webpage of Stormlikes is very intuitively designed to help users effortlessly navigate through every feature. Its best part is that the chatbox is visible right on the main interface, so you can talk to them directly. This indicates that Stormlikes values its clients and takes care to provide them with immediate assistance.

The bot promises to only transfer real and genuine growth to its customers. Its growth packages start at costs as low as $2.99 and can go up depending upon the plan you purchase. You can even customize plans, along with enjoying great discounts if you are an old customer. Also, you get to opt for monthly installments to pay for the services, if long-term growth is on your mind.

Other benefits of choosing Stormlikes include gender filtering, geographic filtering, SSL secured payments, no financial details required, and much more.

10. Instazood

Even though this is the last name on our list, Instazood is a highly popular Instagram growth bot that works much like Ingramer. There are so many features of this bot, along with many benefits that make it worth checking out. Also, Instazood has been giving growth services to other social media platforms, like TikTok, as well, which has given it enough experience.

There are plenty of growth services offered by Instazood, including follow/unfollow, direct messaging, views for posts, stories, and more. The best part about it is that you can create as well as control your growth. What’s more, Instazood professionals let you track your account’s growth and choose what services you want at any particular time.

There are some additional services like search tools and comment tracking offered by Instazood. You can get their growth package that costs $11.99/month to enjoy all their main services. Moreover, Instazood comes with a 5-day free trial offer, which you can use to try to understand the bot better before ultimately signing up for its services. The tutorial on its website also proves to be helpful in understanding how everything works with this bot.

Final words

With so many options, it may become very difficult to decide which Instagram bot can serve your purpose best. Also, it is important to choose an authentic service since the danger of fraud detection and account suspension is very real.

Some Instagram bots just add fake followers to your account, which proves to be useless as they do not provide engagement. To avoid such issues, you must only get the help of genuine and trustworthy Instagram bots.

 If you pick any Instagram growth bot from the list above, know that you will be in safe hands. Other than the complete security of your Instagram account, you will also witness it growing very effectively and fast. Wait no more and deploy the most suitable Instagram bot from the above options to grow your popularity on Instagram.

Beard Care: How To Grow And Manage Facial Hair Follicles

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Growing a bushy beard is not only a fashion statement but also a commitment to take care of it. This is because beard-growing requires extreme care so that it grows the way you want it to.

In case you do not take care of your beard very soon, you would start looking like a wanderer coming from the wilds. Whether your beard is at the stubble stage or 2 feet long, here are some tips to take care of and manage it.

Good grooming

Lots of men do not ever wash their beards. Or if they do, they do not use a beard wash for men for this purpose. Use this beard wash at least a few times every week. Remember that whatever product you use on your beard would come in touch with your skin as well.

Hence consider using Jericho beard products. They are non-comedogenic as that would not clog the pores of your skin.

Do not let your beard grow just like that. Try and trim the same every few months. If you are maintaining a short beard, then a trim every two weeks is recommended. For the beard on the edge of your beard, use an electric trimmer.

However, for cutting the bulk of the hair, scissors, and comb are recommended.

Grow it in a better manner

Do not give up on your mane so easily. If you have started taking care of its growth, then continue with the trend. Fight through that itch you feel, and do not give up. Even if you plan on keeping your beard short, wait for it to grow before you try shaping it.

Shaping and trimming a beard too early can be a mistake that is hard to fix later on. However, you should also know when to give it up. Supposing after many months, the growth remains scratchy; you must realize that things would not work.

Let it go, shave it off and move on to any other passion.

General health

Though there are no specific food items that would make your hair growth exceptional, it is better to eat a balanced and healthy diet. There is no proof but eating biotin supplements strengthens the hair. You could consume it but check with a doctor before doing so.

Another aspect of paying attention to is your sleep. Lack of sleep slows down the growth of your beard; hence catch your shut-eye regularly. Make sure your beard does not eat your food with you. Keep napkins to wipe the crumbs off and take small bites so that the situation is averted.

Conclusion

Your beard is probably your pride, and rightly so. Take good care of it so that your macho appearance remains maintained. Use the right products and do not compromise on the grooming schedule ever.

Try and maintain a health regimen that nourishes your hair too. All these steps would ensure that your beard comes out luscious. However, if it does not, maybe your genes are the culprit behind it; let it be and just shave them off.

How to Create an Effective Ideal Customer Profile: An Easy Way to Generate Leads

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By understanding exactly who your client is, you can rationally allocate your efforts to sales and other business tasks. A wide reach of the target audience quickly leads to blurry sales information, ineffective sales methods that require more significant customer service. But the solution is known ─ generate leads that can quickly become perfect profit bringers.

Leads can be successfully generated if you understand the value of your own products and clearly articulate business goals. The task is solved with the help of an ideal customer profile (ICP) and the subsequent adaptation of marketing efforts to their own goals. We will explain how to create and use an ICP or find a suitable lead generation company.

What is an ICP and Why Does My Business Need it? 

A customer profile is a general description of a perfect customer, covering a number of criteria, including marketing data and typical behavior. In essence, this is a detailed description of your target audience. Very similar to the image, but not a fictional image of the customer. It provides factual information on demographics, shopping behavior, individual customer and support interactions with customer service, and more.

When building a business, developing a go-to-market strategy, or giving directions to your sales team, it is important to have a clear description of the customer profile. Without this, you cannot distribute the product without offering too much and lowering your value in the eyes of a large number of customers.

The perfect profile should not be too broad, because no single most effective solution can be suitable for 100% of market problems. A generic widget created for a single department or industry can offer a concise set of features that either overlap with existing systems or work independently.

As such, ICP is a type of organization that works with customer bases which bring the greatest benefit. Thus:

  1. Creating products that complement existing systems can lower the barrier to entry, show a deep understanding of the problem you are trying to solve, and ultimately add value to the product in a shorter time frame.
  2. A refined customer profile will help you create better features and find and attract more potential customers. It will strengthen customer relationships and set you on the best trajectory to dominate the market.

We view the customer profile as the channel for product managers, marketers for positioning strategies, and salespeople looking for leads.

I Want Every Customer to Be Like…

It’s amazing how frivolously many entrepreneurs create a product in the hope that it will impact the target customers just like that. And they are surprised when this does not happen or when there are not enough customers in the first place. Others use ICPs but forget to revise them as their business grows. This is a simple yet powerful idea that allows you to focus your sales on a narrow target audience.

Having a clear understanding of what your perfect customer looks like today is the only way to direct your marketing and sales efforts right on target. The more detailed the profile is, the more accurately you will target the companies most in need of lead services.

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Main Criteria of ICP

At the heart of your ICP are criteria, some of which are general and others that are unique to your business. You should know the following about your customers and related things:

  • The niche where they are active;
  • Their location;
  • Size of companies they usually go to;
  • Scale and demographics of the target audience;
  • Their current goals and tasks;
  • Their points of motivation;
  • Their weaknesses and pains;
  • The most frequent types of commercial decisions they make.

Surely, this list is just for getting started. By carefully analyzing your ideal clients, you will likely find other criteria as well. Remember that your customers are not buying a product or service, but the end result. At the same time, you have a need for regular customers, and not for a larger number of them. You sell your expertise by solving the problems of a client who will certainly appreciate it.

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Mistakes When Creating ICP

The business must have a framework that is precisely outlined with red lines. Maybe the customer is using systems that your product is not compatible with. Or he/she is busy in an area of activity where you cannot offer sufficient support. Your ideal client is someone you can easily sell to. If there are obstacles along the way, you must avoid them.

But even with the right criteria in hand, composing an effective ICP is not easy. Below are the most common lead generator errors you should consider.

Mistake 1 – considering only the value you get

A well-composed ICP looks at both sides of the equation: the people you provide value to and the value you get from them. However, many ICPs focus too much on customer value. Of course, you are not a charity, but underestimating the value you can give hurts the bilateral relationship. If customers don’t get significant value, they leave.

Mistake 2 – thinking value only means revenue

The most obvious way a customer can bring value is through money. But not only. Good testimonials and positive feedback can be valuable assets and deliver much more value in the long run.

Mistake 3 – confusion with buyer personas

A buyer persona is a description of the person who gets the most value from your services. Before you start coming up with customer portraits and generate leads, you need to know where the customers are working and what they are doing. But first, the image of the fitting company is formed on the basis of demographics and firmographics, and then you can worry about individuals.

Mistake 4 – copying another lead generator’s experience

Each ICP is based on specific requirements and is therefore unique. But this is not a dogma, and it needs to be reviewed periodically. A business just starting out can get more value from influencers. Another will start making a profit and will immediately start looking for enough solvent buyers. Make sure ICP meets your needs and grows with you.

Mistake 5 – work on the go

Your ICP should be based on reliable information from real companies. If you are just starting out, you may not have many loyal customers on which to base an effective ICP. But you should have a vision.

Prospects that you think might be ideal should be researched. Until you work with them for a while, you cannot be completely sure of them. Check back from time to time, and when you have a lot of customers, get ready for a major revision of your profile.

Mistake 6 – actual non-use of ICP

You can create the best ICP in the world, but it will not be useful if it is not used. A lead generation company should become a reference point for sales and marketing departments. Ask them to think about it and suggest improvements. Each part of the campaign should target leads matching the current ICP. After all, you want more ideal customers, don’t you?

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Tips for a Lead Generation Company

In our belief, to become a good sales lead generator, you must:

Listen to your guts

Chances are, you have customers that you think are ideal, even if you are not able to say exactly why. Probably, the symbiosis of factors makes you decide. The best way to figure it out is to make a list and try to find commonalities. Carefully analyze what these customers mean to you and how exactly they behave.

Focus on customers that get the ultimate benefit

The people who bought your product or ordered a service are not just buyers. These are clients who enjoy communicating with you, who are impressed by your suggestions, policies, and work style. They generally don’t need prompts or requests to write a good review.

They give thanks in person, happily letting you know how you’ve helped them, and willingly write five-star social media posts. This is your fan club ready to trumpet your achievements to the whole world!

Involve all departments

You make good money and you can believe that your customer is perfect. But often your support team is convinced otherwise. Overly demanding customers become a nightmare for it. And sales and accounting departments sometimes take too long to close a successful deal or solve one problem after another. Only a complete overview of each account will reveal the truly ideal customers.

Don’t be shy to talk to your customers

Of course, it is more convenient to conduct research while sitting in an office at a computer. However, some points in this situation are overlooked. Nothing replaces live communication. Discuss particular issues with customers over the phone. They will surely open your eyes to the current situation. And, perhaps, even tell you how to fix it. Ask why they prefer you over competitors. A trusting and respectful attitude will return a hundredfold.

Bottom Line

Building effective ICPs to acquire qualified leads can seem like a task that only large and wealthy companies can handle. This is not entirely true. They became successful thanks to well-structured work with customers.

Define the circle of your customers who bring and receive the most value. See what they have in common. Based on these criteria, create and regularly review a profile. Business with real people has a lot of peculiarities and is particularly complex. However, if ICPs are correctly and carefully defined and used, enormous competitive advantages can be obtained.

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