TikTok is a famous video-sharing app that is present in every 3 out of 5 people’s cell phones. An application so widely used and insanely famous, that growing popular on this platform is the easiest way to create a social media presence. However, to buy TikTok followers or gain TikTok likes, you need to go the extra mile. As this platform is populated by all kinds of content, it sometimes becomes tough to make people resonate with yours. To leave an impression and to create a rather significant presence on TikTok, one must be able to touch the viewers or be entertaining to them.

Good for you, there are certain ways through which you can improve your presence on TikTok. These five tips are what will help you create a buzz on this trendy platform by organically understanding the algorithm and playing by it.

Use trendy music and audios

It is easy to grasp how TikTok users are more inclined towards music and trendy audios than talking. We have to keep in mind that TikTok merged with musical.ly back in 2018. Thus, the fan base for lip-syncing videos is the most here. Therefore, to improve your TikTok presence you should target this type of content. TikTok’s algorithm works in favour of viral sounds.

 It can be a musical sound or challenge audio. You have to focus on creating content based on popular sounds and catch the viral air. However, make sure you use the audio when it is trending and not after that. In case you use an out-of-fashion, your content’s value drops because viewers are rather fickle with the shifting trends.

Your best shot in creating content should revolve around knowing what is in-trend and using it in your favour to give your account a boost.

Create high-quality videos

TikTok being a video sharing app prioritizes videos with high quality and resolution more than the ones that are poorly shot. Videos that are well-edited and have to go through transition effects naturally catch everyone’s eye.

Yes, this step is indeed difficult. A lot of people do not shoot their content on a good resolution camera. However, to not fall back in the game you can always find your rescue in video editing apps. There are various free video editing applications like Wondershare Filmora (desktop) and VN Video Editor Maker VlogNow (mobile) that one can use to create professional videos free of cost. With a little practice, video editing apps are simple to use. And, once you get a hang of it not only becomes addictive, you can also produce engaging content for your viewers with flair.

Focus on your hashtags

Like every other social media platform, hashtags on TikTok are also important. We should be grateful for hashtags which is an omnipresent source for creators to improve their engagement on every social media platform.

You can find hashtags that TikTok is promoting in the “Discover” section and based on that create your content. It increases the probability of your video being featured in the “For You” section of various other TikTok users. It helps your content to reach a wide number of people and makes it more discoverable. 

You can also monitor the popular hashtags and add them relevantly to your posts. Do remember it is important that the hashtag you are using is relevant to the post. In case, it isn’t, TikTok can even flag your post for it. Fitting hashtags are not difficult to find, so you need to keep your eyes open and detect the trend and go along with it.

Giveaways

Does it sound unreal on TikTok? It just might. Platforms like Facebook and Instagram are famous for giveaways. Giveaways help create a remarkable presence on the platform because honestly, who doesn’t like free or discounted goodies? However, it is foolish to think the same strategy won’t work for TikTok. The fact that giveaways are so rare on TikTok makes it special and one tool that creates an instant buzz.

However, while hosting a giveaway on TikTok, you need to be a little creative and think out of the box. Take inspiration from top brands and businesses that use this trick. Make your giveaway engaging and interactive. For instance, you can host a giveaway and the rules can include the participants creating a video about what they love best about your account. 

In this way, you are strategically promoting your content’s specialty on other people’s profiles. You can even create a special hashtag for your giveaway. The possible ideas of a giveaway on TikTok are endless because it’s not fully explored yet. Hence, take your chance with the rarity of the option and go ahead.

Catchy Captions

Videos are the prime part of your TikTok success story. However, that does not mean that you overlook the caption. So, it is beneficial if you keep your captions crisp and catchy. Make sure your caption is clever and funny to quip your viewers’ interest but not long enough to lose them midway. It is a common trend on TikTok that posts that have precise captions and relevant hashtags always do well.

Apart from the above tips, it is important to monitor the consistency of your content. Posting regularly and being interactive on the platform are key features to a successful social media presence. Furthermore, you must never stop experimenting. Always keep your content fresh and unique and your presence will be valued on TikTok sooner or later.

The first quarter of 2020 saw COVID-19 turn our world and reality completely upside down. As people struggled to adapt to the new way of life, social gatherings and events suffered a major blow. Many events had to be canceled or postponed. However, this also made room for innovation in the realm of virtual gathering platforms online.

All the businesses quickly hopped on, and that resulted in a different way of working and operating in the day to day life. The same is the case with event companies; from big stadium concerts and beach fiestas, the events moved to online streaming and meeting platforms.

If you plan on hosting a virtual event, the first thing that you’ll have to decide is the platform on which you intend on hosting the event. You can hire the services of virtual event planners to help you host a fun and engaging event.

 With so many options available, it can be difficult to determine which platform would work best for your particular event. In this article, we are going to list down the top 6 best virtual events platforms to consider for your next event!

1.     Zoom

Zoom instantly became the most popular virtual platform in 2020 when schools, businesses, and workplaces went entirely online. Zoom is a user-friendly and convenient video conferencing platform, which offers multiple features that create the space for hosting an excellent event. That is why Zoom is one of the best options available today.

Zoom has all the solutions for hosting a fun and engaging event, including video, chat, and screen sharing. You can access it on your phone, computer, tablet, or a room system. It offers features such as high quality and HD video, transcripts, recordings, calendars, chat, and in-built collaboration tools that allow you to host a successful virtual event.

Moreover, zoom’s simultaneous screen sharing allows you to stream a video collectively and even have the option of mouse and keyboard control. It also offers breakout rooms for small, informal sessions in the middle.

Zoom offers free and paid services depending on the number of people you want to host and the length of your event. With the free version, you can host up to 100 participants for 40 minutes over a video call that includes all the features offered by the platform.

However, if you want to host a larger event, then you can subscribe to its paid service, which can accommodate up to 1,000 video participants with HD quality.  

2.     Google Meet

Soon after Zoom’s popularity, Google quickly made Google Meet, its video conferencing service, free for all. Just like Google’s other services, Google Meet offers high-tech features and tools that make it an excellent platform choice for your event.

You can access Google Meet if you have a Gmail account. It is extremely easy to use with user-friendly features. You can use it on your phone, laptop, or other electronic devices. The platform offers HD video conferencing with one-click presenting functionality.

You can host a virtual event with up to 250 video participants. Moreover, Google Meet is highly encrypted with excellent privacy options, so you can host your virtual events in a safe and secure environment.  

It’s very quick and easy to arrange an online gathering with hundreds of people on Google Meet. If you’re a Gmail user, then it integrates Google Calendar to schedule your meetings and send meeting invitations as well.  

3.     Microsoft Teams

Microsoft Teams is another great choice of platform for hosting your virtual event. It offers interactive tools that make your virtual events collaborative and fun. On Microsoft Teams, you have access to features like videoconferencing, group chat, one on one chat, and document sharing and collaborative editing options. These features facilitate teamwork and enhance interaction and engagement.

Virtual event planners find Microsoft Teams highly convenient and collaborative for hosting their events. Initially, you might think that this platform is only for remote work and business meetings, but it is equally supportive of events.

On Teams, you can host up to 10,000 people on a single video call and have the option of instant chat and file sharing. So, you can host a very interactive event with a large number of participants. Therefore, this platform is ideal for both small internal meetings and large events hosting thousands of people.

It’s also very simple to join an event on Teams; participants can tune in with the help of a link. The video quality of the platform is HD. You can also record and screen share. Moreover, the platform also allows third-party app integration.  

4.     hubseven

hubseven is a great virtual events platform that offers an authentic event experience to the participants. It has interactive features that allow you to host a successful event. It offers high-quality video with easily navigable event options.

You can create custom experiences with a hubseven event to make the event more personalized. Moreover, it also offers the option of showcasing products and sponsorships. Read more about this groundbreaking new platform here!

5.     GoToWebinar

GoToWebinar is another excellent choice for virtual event planners who want to host large-scale events. This platform offers the option of both live and pre-recorded events. Due to its name, you might think it’s only a fit for webinars. However, the features and tools it offers are conducive for hosting virtual events.

GoToWebinar offers special features such as automated email reminders, custom invitations, presenter tools, and analytics. All these features allow you to host an engaging event that offers a quality experience to all participants.

6.     AirMeet

AirMeet is a platform specially created for hosting events. It offers all the solutions for hosting an event. It is specifically designed for hosting large events with a high number of participants. AirMeet is very easy to use and allows the participants to join instantly.

You can host hundreds of participants at a time with your AirMeet virtual event. AirMeet also offers a “Social lounge,” which is a space to interact with people who have similar interests. Moreover, it also has a “stage” and “Backstage” feature that gives a real-life feeling of the participants of the event.  

photo credit https://studyclerk.com/

Nothing beats a good party. A well-planned party can be unforgettable for all the right reasons. If you love trying to throw the perfect party, becoming a party planner could be the career you never realized you always wanted. Party planning is a job that is accessible to almost anyone interested in pursuing it.

One of the great things about party planning is that unlike many other jobs that most people can do, there is a very high opportunity to turn this job into a rewarding career that you’ll love. Depending on how comfortable you feel in your abilities when starting out, the financial situation you are in, and the opportunities available to you, you can either start working for a party planning company or start a company that is all your own.

Practice Makes Perfect

There are many options for how you can dip your feet into the water of event planning to see if it is right for you. One great option that you can do on your own schedule as you work around other obligations that you may have, is to practice throwing parties for your friends and family. When you have a free weekend, plan a party but view it like you would if you were being paid to throw it.

It doesn’t matter what kind of party you are planning. It can be a dinner party, a game night, or a rager. Generally, all of these parties can be thrown with careful planning or slapped together.

However, you will want to take the carefully planned approach when practicing to become a party planner. Carefully think out the menu and focus on the presentation. Send out invitations even if everyone already knows they are invited. Make sure that activities are planned in a way that makes the party roll smoothly from one portion of the evening to another. Create a theme for your party and decorate accordingly.

Remember to consider the type of party you are planning. How rigidly or loosely you will want to structure the evening will depend on the vibe you are trying to cultivate. You can even have your friends fill out comment cards to rate the evening and provide you with constructive criticism.

Volunteer

Volunteering can be another great way to get the practice you need. You can volunteer to throw an event yourself or volunteer to help with an organization. Your friends and family will likely be very grateful to have someone throw their kids birthday parties, so they don’t have to worry about it. Many organizations accept voluntary help for events. Festivals are often looking for volunteers, and you usually get to enjoy the festival for free when not working.

Take a Course

You can also take a more structured approach, to learn how to plan an event by signing up for party planning classes. There is a wide range of classes available, from single-session crash courses to long in-depth study and training. These classes can help anyone looking to get into party planning, whether you are hoping to plan festivals, weddings, corporate events, or bachelor/bachelorette parties.

Some in-depth classes will take you beyond the pure planning of events to the business side of things. They will go over things like how to deal with the billing of clients, how to negotiate with vendors, and the necessity of things like wedding insurance.

Figure Out What Type of Events Are Right for You

While it is possible to be in the business of all-purpose event planning, unless your company is quite large, you will most likely want to focus on a specific type of event as you build your personal brand. If you are starting your own business, you may take any sort of party that people are willing to hire you for at first. However, the earlier you can start focusing on a specific party type, the better.

By developing expertise in a specific area, you can start focusing your advertising in that direction and become one of the top choices for that event type in your area. Being an all-purpose event planner as a small company is going to leave you far down the list for any specific event. However, by focusing on one event type, you can be one of the top choices in the field.

When determining what to specialize in, you will want to primarily look at two things.

The first thing is the types of events you are best suited to throw. This is a combination of your personal skillset and what types of events you enjoy. If you are more structure-oriented, then corporate events might be your thing. If you are more fluid and flexible, you might be more suited to birthday parties.

The other thing is to figure out where there is a hole in the market. You don’t want to try to squeeze into an area that is already overserviced in your area. You want to find where the supply is not meeting the demand and focus your attention there.

Create a Website

If you are building your own event planning business, one of the most important things you can do to increase your chances of success is to create a professional-looking, well-functioning website. Word of mouth can really help a party planning company get work and grow. However, if potential customers are unable to find you online, they are likely to turn to another provider of party planning services.