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How to do Google Ads Effectively?

Sam Allcock
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0
How to do Google Ads Effectively?

Spending a good amount of money after Google ads but not getting effective results? No worries, read on to know vital things that you need to take care of to get a good ROI and run a successful campaign on your Google ads. Following these tips will surely boost your ad campaigns in the right direction and give fruitful results.

Aim for a Good Quality Score

If you don’t know, Google gives a quality score from 1 to 10 to every ad. The score is given by checking several parameters like bid amount, ad, keywords, landing page, etc. You need to aim for a high quality score as more the score, better the conversions. Your ads will be given high priority if they have a high quality score and then there are more chances of getting quality leads and eventually high conversions.

Have Long Keywords

Short keywords are generic and wont target a specific group of audience interested in your products and services. Long keywords will bring a high amount of conversions. You can include area, city, zip code, gender, age etc. in your keywords and have a long one, this will work perfectly and will target the right audience you want. This is beneficial from the customer side too as they will easily reach the business which can fulfill their requirements completely.

Have the Correct Landing Page

Sometimes, marketers pay so much attention to their ads such that they forget to pay attention to their landing page. It is vital to have the correct landing page optimized in every sense such that users can find what they are looking for. After clicking the ad, if users are finding something else on the landing page rather than the product/service that you advertised, it will increase the bounce rate. This will lower down your quality score as well.

Have a Negative Keyword List

Most of the people include the keywords that they want users to search with but they don’t add the keywords with which they don’t want to associate with. Let’s say, you sell half-sleeve t-shirts so that will be your keyword and you will have related long tail keywords also. You can have a negative keyword for full-sleeveof full-sleeve t shirtstshirts as you are not selling it. This will keep the users looking for full-sleeve t-shirtstshirts away from your ads and only target the people that are looking for the specific product you are selling.

Prevent your Ads from Click Fraud

  • Click fraud is a malicious act done by repetitively clicking your Google ad just to drain your ad budget. These clicks are termed invalid and are of no use to you but still you need to pay for the click cost. Mostly, it is done by competitors to make your ad campaign irrelevant. To prevent click fraudon your ad, you can use a click fraud detection software. This software will analyse every click and flag it as valid/invalid. Invalid clicks will be removed from your reports and you won’t be charged for it too.

These are the vital things that you need to know to get the best out of your Google ads.So what are you waiting for? Just follow these tips with your Google ads and make the campaign an effective one.

VESTINGFX Review: Earn Money From Energy CFDs [vestingfx.com]

Sam Allcock
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0
VESTINGFX Review: Earn Money From Energy CFDs [vestingfx.com]

The energy sector has a significant contribution to our modern-day lives. Therefore, the raw materials of energy sources are valuable. However, due to several factors, the price of the energies moves ups and downs with time. Mainly the demand and supply of the raw materials determine the movement of the market. The widely traded and most liquid commodity is crude oil and the retailer traders trade crude oil worldwide for energy CFDs. Although crude oil is mostly traded in the futures market, it is easier to join the CFD market for trading. You can trade energy CFDs with a smaller trading account. Due to the high degree of uncertainty, trading in the energy sector demands effective client support and good guidance for the new traders. The reputed brokerage company, VESTINGFX is the best modern trading platform that you can have for its timely and high-standard client support. 

Influencing Factors Of Energy Assets:

Due to the rapid growth of the global economy, the demand for energy is increasing strongly. For this reason, the price of energy assets is also increasing. However, there are many other factors that cause a huge level of uncertainty in the energy market. The actual demand for energy assets and the overall supply of the assets primarily determines the price of energy assets. Some influencing factors of the cost of energies are-

  • The actual supply and demand for energy,
  • Environmental and political factors,
  • Production costs of the energy assets,
  • When major oil-exporting countries face crisis or war.

There are several other commodities for energy trading such as natural gas. If you want to earn money from energy CFDs, you need to understand and analyze the factors that affect the price of energy assets. 

Energy Trading With VESTINGFX:

In VESTINGFX, you will have the access to trade commodities such as Brent oil, WTI, and Natural Gas CFDs. This financial organization also offers low spreads and greater flexibility. Here, you will also have the facility of 24-hour market executions. The underlying commodity price determines the price of an energy CFD. As an energy CFD is a financial asset, you can earn a significant profit from this trading. The most-traded energy commodities are crude oil and its derivatives. However, natural gas comes within the top ten most traded commodities. 

The performance of the commodity futures in the front month is exposed energy commodity CFDs on regulated exchanges. When before the expiration day of the underlying future contract, the contract gets expired, this eliminates the possibility of physical delivery. 

For low spreads and greater flexibility, you must consider VESTINGFX for trading energy CFDs. The trading platform and the support team of this company will help you to understand how some factors affect the price of energy assets. With this financial company, you will be able to gain knowledge about the fundamentals of trading energy CFDs. There are some analysts in this organization who guides all the clients with significant market insights. Thus, you can become a successful trader and earn money easily with VESTINGFX from energy CFDs. 

Break Between Algeria And Morocco Threatens The Gas Supply To Europe

ABC Staff
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Break Between Algeria And Morocco Threatens The Gas Supply To Europe

Algeria’s recent decision to cut diplomatic relations with Morocco has increased uncertainty and concern about the strategic future of the Maghreb-Europe gas pipeline (GME), which since its commissioning in October 1996 has sent millions of cubic meters of gas from the Algerian desert to Spain through Moroccan territory and is vital for the three countries and Europe.

Although the flow has not been interrupted, the possibility of a significant change in its conditions and even closure now looms more strongly, as the signed contract expires on October 31 without the negotiations to extend it appear to progress.

Weeks ago, and in statements to the local newspaper “Le Jour”, the general director of the Moroccan office of Hydrocarbons and Mines , Amina Benkhadra, assured that her country was in favor of renewing the contract for the so-called “gas highway”, a pipeline of carbon steel of more than 1,400 kilometers in length through which nearly 9,000 million cubic meters of gas transit each year.

An enthusiasm that Algeria does not seem to share , according to the statements of local analysts cited by state media, such as the local news agency APS, who on August 21 described Morocco’s interest as “a pure lie, shared by the Alawite sovereign “

“Although it is not its first lie, by venturing into the economic field in general and gas in particular, which seem unknown to it, the Makhzen adds two lies. Algeria, with full sovereignty and autonomy of decision, has not yet decided to renew it” , said the expert cited by the official agency.

Damage for Morocco
Considered key in the Mediterranean energy policy, the exploitation of the GME, promoted in the 1980s by the Spanish Enagás and the Algerian national hydrocarbons company Sonatrach, requires extensive and constant collaboration between Algiers, Rabat and Madrid in the four sections in those who are divided.

The passage through its territory reports to Morocco with about 800 million cubic meters of natural gas to cover a part of its energy needs, plus an amount in commissions that is around 7% and represents around 200 million euros per year.

Aware of the situation, and although the gas pipeline is not as vital to its energy strategy as it appears to be for Algeria and Europe, “Morocco has taken steps in recent years to shore up its own energy security needs.”

“It has given a boost to plans in favor of local renewables, for example, and is also working on a possible LNG import plan, through a floating storage and regasification unit (FSRU)”, explains the energy analyst Ed Reed, expert in the area.

Algeria bets on the Medgaz alternative
Apart from the GME, managed by the company ” Europe-Maghreb Pipeline (EMPL) ” -in which the Spanish group Naturgy, the Portuguese energy company Transgas and the Moroccan SNPP participate-, Algeria supplies gas to Spain and Europe through another gas pipeline that starts from the same desert and crosses the Mediterranean to end in Almería.

Known as Medgaz, this pipeline starts in the town of Beni Saf, runs 700 kilometers to Perdigal beach, on the Spanish coast, and currently has an annual transport capacity of about 8,000 million cubic meters of gas.

Managed by Sonatrach (51%) and Naturgy together with the investment fund BlackRock, these companies are working together to increase their capacity by 2,000 million cubic meters per year by the end of 2021, an amount that in no case would compensate for a possible closure of the Maghreb gas pipeline Europe.

Algeria would thus lose the possibility of sending close to 6,000 million cubic meters of gas annually to Europe, which would cause serious damage to its weakened economy, totally dependent on fossil fuels: oil and gas account for 95% of its exports yearly.

Negotiations continue

“Behind the bellicose diplomatic positions of Rabat and Algiers, the negotiations continue. Morocco cannot do without the 7% of gas it takes. Algiers cannot do without the services of its neighbor, at least for the moment. But, of course, the Algerian decision will have an impact and will condition the final wording of the agreement, “diplomatic sources in the area assure Efe.

Citizens Leave Pesetas Worth 1,575 Million Euros Unchanged

ABC Staff
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0
Citizens Leave Pesetas Worth 1,575 Million Euros Unchanged

The period for exchanging pesetas for euros ended on June 30 and on that date there were still notes and coins left unchanged, which accounted for 3.2% of the value of the old Spanish currency in circulation in December 2001, that is, the equivalent of 1,575 million euros . Of this figure, 793 million correspond to banknotes and 782 million to coins , which represents 1.7% and 31%, respectively, of the amount in circulation at the time of the introduction of the euro

The Bank of Spain has reported this Thursday that citizens, therefore, exchanged 96.8% of the value of the pesetas that were in circulation in December 2001, which amounted to 48,750 million euros . The largest volume of pesetas was exchanged in the first six months after the euro was put into circulation: until June 30, 2002, the date on which the banknotes and coins in pesetas could be exchanged both at the Bank of Spain and at the credit institutions, 94.5% of the amount of pesetas circulating at the end of 2001 was changed .

In September of last year, there were 1,599 million euros of coins and pesetas unchanged , and last April the figure had dropped to 1,586 million. The government extended in November last year the deadline for redemption on December 31, 2020 on June 30, 2021 and this facilitated to be exchanged 24 million euros compared to September 2020. The Bank of Spain, in fact, It registered long queues of citizens to make the change, but also estimated that 45% of the coins that were before the entry of the euro would never be exchanged because they are for collections, they are deteriorated or will have been lost.

Over a century
The peseta was born on October 19, 1868 by a government decree that established it as the basic unit of the Spanish monetary system. The first coins were minted in 1869 and the first banknote was issued in July 1874. On January 1, 2002 , euro banknotes and coins came into circulation , coexisting with pesetas until February 28 of that year, at which time from which the euro became the only legal tender.

In order to facilitate the replacement of pesetas, a period was established so that citizens could exchange their pesetas for euros. Until June 30, 2002, the exchange could be carried out both at the Bank of Spain and at credit institutions, and from that moment only at the different offices of the Bank of Spain.

All peseta banknotes after 1939 were exchangeable, while those issued between 1936 and 1939 had to be analyzed by experts because during the civil war there were numerous banknote issuers on each side and not all of them are valid. In the case of coins, only those that were in circulation since 2002 could be exchanged. Both bills and coins will be exchanged for their face value, that is, one euro for every 166,386 pesetas, although many of those coins or bills may have a higher collector value.

Telemarketing Philippines – The Game Changer

Sam Allcock
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Telemarketing Philippines – The Game Changer

Telemarketing may be one of the most misunderstood business processes today. Many of us have been on the consumer end of this process, fielding calls that are trying to push us into a sale, and most of us do not enjoy that. However, it is an essential function of business, and when it is done right it’s a vital part of a healthy sales organisation.

Telemarketing is the marketing of goods or services by means of making a lot of telephone calls, typically unsolicited, to potential customers. In simpler terms, telemarketers move prospects further through the sales pipeline over the phone. With the world more dependent on remote communication than ever, running this process out of call centres is ideal.

“After you generate leads, your sales operation has to get to work on nurturing those leads and ideally moving them closer to a sale. This requires a unique skill set mixed with hard work. Telemarketers have to constantly reach out to prospects, have conversations with them, handle objections, hear the pain points, and offer solutions that can help them,” says Ralf Ellspermann, CEO of PITON-Global, an award-winning telemarketing provider in the Philippines.  

“Now every organisation is different, so how far down the sales process a telemarketer will nurture will vary, but you get the overall point. Overall, telemarketers have to make hundreds of dials a day and have conversations with many different prospects. This means they need to perform at a high volume and they need to be skilled,” he adds.

When you need a work force that can produce at a high-volume and you need them to be skilled, it makes sense to look at outsourcing. If you outsource business processes to certain parts of the world you get quality service at a fraction of the cost.

When you make the leap into telemarketing outsourcing, you will be hard-pressed to find better service than that offered in the Philippines.

Outsourcing can come with numerous complications and difficulties. Most of these issues will be tied to where you outsource to, which makes this decision an extremely important one. These issues will include communication issues, infrastructure issues, and the quality of service.

The telemarketing industry in the Philippines is built to avoid these issues and eliminate these concerns for their clients and to do so while lowering costs.

On the communication front, the telemarketing outsourcing industry in the Philippines has a few major competitive advantages. First, it has strong ties to the western business world. The country has a close cultural affinity to the West and English is one of its two official languages. This makes communication with UK customers and the global business community seamless.

On the other side of the communication equation, there is a well-built infrastructure that allows for reliable communication. With a well-designed grid that supports the telecommunication network and reliable transportation and utilities, telemarketing in the Philippines offers what many other countries cannot.

The last advantage of the Philippines as a leading telemarketing outsourcing destination is the talented, educated, and driven workforce. As one of the biggest industries in the country, these telemarketing jobs are some of the most sought after, meaning you get the best of the best when you outsource here.

There are plenty of telemarketing companies to choose from. Of those, it’s hard to find a better choice than PITON-Global. They have spent the past two decades gathering the best talent in the country.

Knowing what you know now, it’s time to reach out today and get started. Telemarketing outsourcing to the Philippines is a winning decision that could be the game changer for you and your company.

B2Broker Group to run a venture fund of $5 million

Sam Allcock
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0
B2Broker Group to run a venture fund of $5 million

B2Broker Group continues to pave its path towards market leadership, as the group has announced the official launch of B2Broker VC, a venture fund claimed to push young businesses to new highs. The team responsible for the venture fund development is known for its ultimate success in the financial market through mixing up innovative next-level solutions with many years of experience. The key goal of the newly created fund lies in investing in and developing external products that appear in the fintech sector.

First steps into the venture investment

Investments are an exceptionally important part of the B2Broker Group development, as the first steps originate from 2017 when the corporation first focused on the internal corporate venture fund. At that time the company outlined a clear aim that had lied in providing financial market players with ultimate solutions. With more than $15 million of investments, B2Broker Group has succeeded to launch a set of top-rated internal projects that drive financial businesses to progress. The B2Broker Group ecosystem offers financial products for different market players, including brokers, exchanges, hedge funds, banks, etc.

The following B2Broker internal projects are of particular focus:

  • B2BinPay is a provider for crypto payments that works with both merchants and enterprises, opening the door into the crypto world. Launched in 2017 the project has become the best solution to accept crypto payments in 2021, according to Financial Magnates Award.
  • B2BX is a fully licensed and secure crypto trading platform that invites users to hold, exchange, send, and receive multiple liquid crypto assets.
  • B2Prime is a complex product licensed by the EU and CIS to provide market players with institutional liquidity.

The focus on external projects

Internal products launched by B2Broker Group turn out to become the leading market solutions that face the demand of hundreds of financial players; this is why the corporation decided to transfer its experience to external projects to build a massive ecosystem.

Coinsbuy is among the brightest examples of the B2Broker Group investment into external projects, as the platform has become the best place for newer players to buy and sell digital currencies with bank cards, e-wallets, or wire transfers.

As such, the B2Broker VC fund will specialize in projects related to fintech and IT sectors and startups created for brokerage companies.

How does it work?

What are the must-have aspects to become a B2Broker VC partner? The first and foremost concern lies in the necessity to share the same opinions and goals that B2Broker Group does. Partners need to have a deep understanding of the market and strive for perfection, providing their clients with ultimate solutions.

Venture Capital is not about short-term partnership. B2Broker Group is looking for strategic cooperation with mutual benefits that will enable both sides to move towards global leadership in the chosen industry.

While talking about the terms and conditions of investments, those are discussable, as the VC fund aims to find the best-matching option for both sides. Equity holdings, convertible loans, and other investment practices are possible.

When a project corresponds with the VC fund priorities, and a company wishes to become the B2Broker Group partner, the following steps are mandatory:

  1. Get all the required documents prepared and apply to the VC fund.
  2. The next step includes the evaluation of the project’s performance. Some additional meetings and measurements may take place to come up with the final decision.
  3. When your project is chosen as the subject of VC investment, the first tranche is transferred within 2-6 months.

As for sectors that the Venture Capital fund is primarily focused on, the following ones are pointed out as compliant with B2Broker Group goals and vision:

  • Products related to financial markets: Forex, cryptocurrencies, CFDs, securities, etc.
  • IT development products, including payment providers, trading platforms, analytical systems, etc. The following products are of particular investment interest: interaction with MetaTrader 4 and 5 platforms, platforms for Forex and CFD trading, solutions for trading cryptocurrencies and securities, projects for liquidity providing, and market-making.
  • Automation projects.
  • Products and services that correspond with the B2Broker ecosystem’s needs.

The partnership with the VC fund goes far beyond the investments, as a company gets an opportunity to make a technological jump, accessing the B2Broker Group infrastructure and using many years of experience. We are interested to partner with market leaders and do everything possible to drive your business to the leading positions.

How to submit an application?

B2Broker VC has a clear mission and never steps back from its principles; this is why every company that matches herein mentioned demands and goals may become our partner no matter what the company’s size or the experience of its founders are.

Send us an application email to vc@b2broker.com or visit our website to get more information on how to reach the highest peaks together with B2Broker Group.

Where to find the best LED Camping Lantern Online?

Sam Allcock
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Where to find the best LED Camping Lantern Online?

When you are out camping all day, then the last you won’t return to a cold, dark, and unwelcoming campsite. Moving around your tent or campsite after the dark can be a challenge for you. So in this way for you lantern is the best solution. In addition to this, a lantern is also an important part of a great camping experience.

It gives you a wide ring of light and allowing you to find how to walk safely, especially at night. So you are looking for where to find the best-LED camping Lantern online. There are some of the best places to find the camping lantern online:

Amazon:

Amazon is providing some of the best LED camping lanterns. On Amazon, you can easily find the lantern of your choice. One of the best lanterns available on Amazon is Energizer LED Camping Lantern Flashlight. This LED camping lantern provides you with some great options. It is also flexible in battery life as it can use three-D batteries or three AA batteries.

In addition to this, the latter option allows you to carry those small batteries with you as a backup option, but remember that the power does not last long when you use it. The light is also as bright. If you run this flashlight at 500 lumens, the D battery will run it for about 150 hours. According to its brightness test, you can be about 100 feet away from this lantern.   

Walmart: 

Walmart is also one of the leading sellers of the best-LED camping lantern. At Walmart, you can find the lantern of your choice online from the comfort of home. The best led light camping light lantern available at Walmart is LE RECHARGEABLE LED CAMPING LANTERN.

Camping is great when you have the best-LED camping lantern. Now you can navigate the dark campsite safely with the help of this lantern. This lantern features a built-in front spotlight that ranges up to 1650 feet this way down a road or hiking trail. So now you can walk around the dark campground, or you can also find your way to the backcountry campsite safely and confidently.

Lepro: 

At Lepro, you can find the best-LED camping lantern that lights on the market. The LED lantern starts with the installation. Alternatively, you can use a sturdy base to place the flashlight on a picnic table, tent floor.

The lanterns they provide are wide sturdy, so it doesn’t tip over if you bump it or shake the table. You also have a chance to hang this lantern because there is a hook on both ends, so you can easily suspend it from the lantern pole or the center of the tent. You have to use the bottom hook when you want maximum illumination. So it positions the light facing down for extra brightness. Alternatively, you can use a sturdy base to place the flashlight on a picnic table, tent floor, or any other flat surface.

eBay:

At eBay, you can find the best-LED camping lantern for the backpacker. The LED lantern is small and durable, so in this way, you can easily clip it to the exterior of your backpack for quick access in case you need it most. The included light clip makes it easy to hang the lamp from the ceiling of your tent or tree branch. It would help if you walked from the wilderness darkness, don’t worry because this lantern can easily convert into a flashlight. It also features your side handles for easier carrying and light direction.

You don’t need to worry if you drop it on your way down the path. The frame of the lantern is super durable and water-resistant. This lantern is more than just a light, so it can also double as a portable power bank so in this way you can charge your phone and other electronics easily.

Just plug the cable into the built-in USB port. In addition to this, with its 3600mAh capacity, so you will have enough power to keep your phone going during a weekend trip. It is the best place to buy the great LED camping lantern for you.

Alibaba:

Alibaba is one of the greatest places to buy the best-LED camping lantern. Love camping in warm weather but don’t have a durable lantern, then there is also a lantern for you on this site. The name of the lantern is Odoland LED camping lantern with Fan. This lantern with a ceiling fan work best for you.

The lantern comes with a built-in Fan, so by this, you can enjoy better air circulation on hot nights and days in your tent. The lantern comes with two different fan speeds. It is easy to customize the cooling. The lantern model uses an innovative and modern design; the lanterns are united in a ring and act as a base.

Are the Financial Markets Setting Up for Another Crash?

Sam Allcock
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0
Are the Financial Markets Setting Up for Another Crash?

Since the financial crisis of 2008, the markets had continued to drive higher for over 11 years…

That is until February 2020, when markets started dropping at an unprecedented rate. Usually, a drop in the Dow Jones Industrial Average of 300 points would be considered a bad day, but 3000 points?

The bull market had come to an end, and investors instantly found themselves dealing with the fastest market drop in history once COVID-19 hit.

The bear market lasted just 33-days, and since then, the markets have roared back to new all-time highs.

So What are Investors Supposed to do Now?

It can be tough to invest when markets are overvalued but still trending higher…

To help us evaluate what to do we can look at the Shiller P/E ratio, which measures the average price-to-earnings ratio of S&P 500 stocks. Today the Shiller P/E ratio sits at 38.8. Not as high as it was during the .com bubble, but it far exceeds the financial crisis, Black Monday, and Black Tuesday.

With inflation rising and the Federal Reserve likely to raise interest rates, what are traders supposed to do about their investments?

We can compare this to the Buffett Indicator, which is a ratio of the total stock market valuation versus US gross domestic product (GDP).

As it sits today, the Buffett Indicator shows us that the market value of all stocks is at 235% of GDP. That is 90% higher than the long-term trend line. This suggests that the market is highly overvalued right now.

These are just two of the warning signs that the stock market may be overvalued. With that said, the markets have been overvalued for some time, and they continue to grind higher. This is why it can be such a frustrating trading environment.

We know there’s a pullback coming, but timing when it comes can be easier said than done.

So, what should investors do?

Limit Margin Trading

It’s always nice to have margin on the way up, but once you’ve made your money and validations get inflated, it’s wise to slash those margins. Margin trading is a way for investors to borrow money from their investment bank and then invest that borrowed money. They can enjoy accelerated gains within their portfolio, but they also experience accelerated losses when the markets drop.

The losses are often a lot worse than the gains are good…

For example, if you have $100,000 within your investment bank and borrow another $100,000 for a total investment of $200,000. If the market pulls back 50%, you will lose $100,000, meaning the bank will take back their $100,000, leaving you with zero.

This is why you need to be careful with a margin account.

Understand the Difference Between Hype and Reality

The media has no shortage of so-called experts who try to persuade the average population to take action. However, I always warn against knowing the difference between what people are saying and what they’re doing.

This is why it’s essential to pay close attention to regulatory filings and what the corporate insiders buy and sell. Company CEOs and other C-level managers have the most knowledge about how a company is positioned. If you see a corporate insider selling, that’s a good indication that they feel the stock may take a downturn.

Keeping an eye on what corporate insiders are doing is an excellent indication of the financial stability of a company.

Hedge Your Positions with Options

Most intelligent investors have a long-term investment strategy. However, it doesn’t mean you can’t experience short-term losses along the way. This is why it’s vital to hedge long-term bull positions with short-term options.

The most popular strategy is executing a covered call option strategy, whereby the investors sell a short-term call against the stock they already own. If the stock experience a pullback, some or all of the losses will be absorbed by the call option.

A protective put option strategy could fit the bill for investors who want to take an even more dramatic approach to protecting their positions. This is where an investor buys a downside put option guaranteeing the investor the ability to sell that stock at a specific price if the stock continues to fall.

If the investor doesn’t like the idea of paying for their protective put, another options strategy could be executing a collar. The collar option strategy involves selling a covered call while simultaneously buying a protective put. This allows the investor to have a protective put but finance the cost of that put through the sale of the covered call.

Hopefully, these strategies will allow you to protect your portfolio against a bear market for investors who are getting skittish about stock evaluations today. To learn about all of the strategies in great detail, sign up for the free options trading class at OptionStrategiesInsider.com today and learn how to boost your portfolio returns in any time of market.

This way, you’ll be prepared no matter what the market has in store…

Why Every Business Should Have a Compliance Strategy

Sam Allcock
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Why Every Business Should Have a Compliance Strategy

Own and operate a business? You need to make sure that you have a compliance strategy in place. Just as you need to register the business and ensure that the actual infrastructure is all set up properly, so must you ensure that you are as compliant as possible. Here are some of the key reasons why you need to ensure that you have a compliance strategy.

Compliance Applies to Everyone

It does not matter who you are and what your business offers, you have to ensure that your business activities are fully compliant with the law. There is no getting around it. It could be laws from your own country, international ones from your global operations, or even just local guidelines that you have to adhere to if you want to be able to operate in your offices. You need to ensure that your business is fully compliant. A compliance strategy is crucial in proving that you have the awareness and understanding of what is expected of you as a company.

Provides Guidance

A compliance strategy is a necessity for many businesses as it can give guidance on how a company can act in many different situations. There are so many little nuances that go into operating a company, and compliance helps you to ensure that you are not going to make a mistake. It is far easier than you might imagine to take a wrong turn and cause an issue that requires a lot of time and resources to fix. A compliance strategy ensures that the entire company, from the board of directors down to the most junior member of staff, knows how to act and remain compliant in all of their actions for the company.

Is Easy to Set Up

Compliance is a tricky issue, and should be handled by an expert hand. However, that does not mean that you have to spend a lot of time trying to get to grips with it. Instead, you might be pleasantly surprised to learn how easy it can be to set a good compliance policy in place. With the right compliance solution on your hands, you will be able to construct a set of protocols that could help you to stay on the right side of the law. Such a program should also be able to monitor for upcoming changes in addition to the ones already in place so that you will be able to have the right strategies on hand regardless of how things might change.

Could Be a Necessity

Depending on the jurisdictions you operate in and the markets you are a part of, you might legally have to prove that you have a compliance strategy in place. This is often a must for those who need to apply for licenses before they can begin operations. Governing bodies can be very strict, and they want to ensure that all license holders under them are going to be able to reach the high standards they expect. A compliance strategy is an indication that a company is willing to meet these standards, and that they have an effective plan that will allow them to do so.

Always Changing

Though there are many areas that will stay the same, there are some details of compliance that will change fairly regularly. Those governing the jurisdictions might decide that they want to make changes to better support the public, and businesses will have to ensure that they adapt quickly to whatever the changes in compliance might be. While these cannot always be predicted, a good compliance strategy should be able to give some roadmap as to how these changes can realistically be made. If announced early enough, shrewd companies will also be able to include them in their strategy too. This will hopefully minimise any disruption that might be caused by migration or changes in regulations.

Compliance – A Must for All

There is no getting away from it – compliance is something that must be followed and obeyed. It does not matter what your position might be in a company, there needs to be a compliance strategy in place so that your actions do not endanger company operations. Ignorance of the law cannot be used as a defence here so a compliance strategy is vital. It will tell employees how to act and what they can do to safely further the business.

Does your business have a compliance strategy yet? If you have nothing concrete in place, you need to make sure that you change this soon. It is truly foolish to try to operate with no idea of the steps you need to take to be compliant. This is a key document that all businesses should have from launch, and it should expand and grow as the company does too.

Call Centre Services Philippines in High Demand

Sam Allcock
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Call Centre Services Philippines in High Demand

As restrictions continue in the UK, the end of the Covid-19 crisis and the return to normal are still many months away. Social distancing will continue to affect the way that businesses can operate and will hamper demand for goods and services in many industries. Experts are expecting that the vaccination of the UK’s population will take at least another year. This means that the point at which the population is actually immunised from Covid-19 is most likely to be well into 2022.

This is not the news that businesses in the UK want to hear, but ignoring the predictions is perilous. This is not the time for burying your head in the sand and waiting for the crisis to pass. For business leaders, it is important to stay informed and make prudent assessments of the long-term economic conditions to ensure their company’s long-term survival.

One of the principal points of distress for businesses at the moment is cash flow. Plummeting demand has meant revenues have dried up, while at the same time companies need to keep making payments for their ongoing overheads such as rent and utilities.

One method for reducing these outflows is to see what services you could be migrated to call centres in the Philippines. There are many services that call centres in Manila offer; some of the most popular ones are customer care, acquisition, and back-office support.

Customer support is the most notable outsourcing service. Encompassing customer care, inbound sales, and technical support, these functions are all provided via phone, email and web chat. Customer acquisition relates to lead generation, telemarketing, and appointment setting. Finally, back-office support services, which are the least traditional services offered by contact centres in the Philippines, include content moderation, claims processing, and enterprise data management.

There are many examples of large UK corporations outsourcing their call centre services to the Philippines. Vodafone, HSBC and Prudential have all been outsourcing to the Philippines for many years. But it is not just large companies that are migrating their call centre services to the Philippines. As the processes and infrastructure have improved and reduced in cost, it has enabled small- and medium-sized enterprises to also make the most of outsourcing to the Philippines.

“Today it’s no longer just the large corporations that are tapping into the vast resource pool of the Philippines. 70% of our clients are SMEs. Especially the smaller companies that have an outsourcing need of only 5-50 agents are under extreme cost pressure. They need to find ways to lower their cost, yet, still maintain a high level of service. And that’s exactly what they are getting with us,” says Ralf Ellspermann, CEO of PITON-Global, an award-winning call centre in the Philippines.

The advantages of using call centre services in the Philippines are numerous. In addition to the English language proficiency of the workforce, the low labour cost of the employees (60% lower than the UK) and the excellent infrastructure in Manila, companies can now tap into a wealth of a call centre-experienced agents that the country has developed over the last two decades.

“It’s not just costs savings what clients get from us. They also benefit from improved operating efficiencies and an enhanced customer experience which is of critical importance in today’s hyper-competitive world,” says Ellspermann. 

Even if the UK were not in the midst of a financial crisis caused by a pandemic, outsourcing call centre services to the Philippines would be a shrewd move for business leaders to make.

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