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Home Blog Page 671

7 Ways AI Software Is Helping Businesses Manage Their Contracts (2021)

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Artificial Intelligence (AI) has revolutionized the way businesses manage contracts. AI contract review helps companies manage agreements in more efficient and better ways. This is important as companies have hundreds of contracts stored in different locations and files.

Manually managing these contracts becomes exceedingly tricky because a lot of time and effort is spent finding and collating information. Moreover, inadequate contract management systems can cause companies to lose money.

The use of computers and AI software can help reduce the time and labor wasted in manual systems so that more time can be spent on productive work.

With that said, let’s find out how AI software is changing contract management methods.

  1. Organizing, Classifying, and Extracting Information

AI systems can be used in various ways such as to:

  • Classify documents – They can identify similar types of documents and group them, making it easier to search for a particular contract type. This reduces time in searching for documents of a specific type. AI systems can use natural language processing (NLP) to extract clauses, notes, dates, comments, and metadata from contracts.
  • Classify contracts by type – Businesses can group contracts by their type and implement templates for these. For example, they could group all of their MSAs and set up a Master Services Agreement template to automate the specific terms in these contracts. The same could be achieved for lease agreements, statements of work (SOWs) and Non-disclosure Agreements (NDAs), etc. This can help decision-makers select required contracts for modification, renewal, renegotiation, or draft new contracts.
  • Classify by clause – By scanning different contracts, important clauses can be picked up and placed in groups. The clauses can then be studied and modified or improved for future agreements. In some AI systems, the software can pick out relevant clauses for a new contract that a human can review.

This classification of stored information helps companies make informed decisions and better contracts. Computers can do this classification in a fraction of the time it will take an army of humans to do the same task, making AI systems indispensable.

  1. Better Contract Lifecycle Management

One of the ways companies lose money is by missing important renewal dates, expiry dates, key performance indicators (KPIs), and follow-up dates. AI can step in to stem these problems and help companies keep track of important milestones in the contract lifecycle. For example, AI can help with:

  • Diagnostic and Analytical Searches – These can pick up important information like expiry or renewal dates to keep compliance on track and save the company a lot of time, effort, and money. Never miss a renewal deadline with AI systems to keep track of expiry and renewal information.
  • Predictive and Cognitive Support – Using AI systems’ predictive intelligence, it is possible to find out where existing contracts are failing or falling short. This is so corrective action can be taken for future contracts. It is also possible for AI systems to point out differences in clauses and contracts, making it possible for a company to standardize its contracts and clauses.
  1. Smart and Dynamic Contracts

AI systems can understand and pick up similar clauses from stored contracts using machine learning (ML) and NLP. The similarities and differences in clauses from different contracts can be presented for human review to draft better contracts.

Some AI systems can do this on their own, subject to a legal team’s final review, enabling faster drafting of better and accurate smart contracts.

  1. Smaller Teams

One of the issues with manual systems has been the need for huge teams to spend hours and days poring over documents attempting to manage and keep track of contracts. Most of the tasks involving managing contracts are repetitive.

Such tasks are very suitable for computers that can work non-stop. Therefore, computers using AI to complete the job much faster enable companies to have smaller, leaner human teams with the computers doing the hard, monotonous, repetitive work.

  1. Managing Quality Contracts

The use of AI systems can improve contracts’ quality because they can compare and analyze clauses in different contracts. This can enable the legal team to draft contracts with similar clauses or enhanced clauses.

  1. Optimizing Time Spent in Reviewing Contracts

Using AI systems’ ability to pick, understand, and highlight differences in clauses, different versions of contracts can be reviewed in shorter periods, enabling faster turnarounds times.

  1. AI in Contract Risk Management

AI systems can provide risk assessment information. This enables officials to visualize the potential risks and take corrective action, thus saving the company from losing money due to faulty contracts.

The ability to assess and predict risks allows contract managers to make informed and effective management decisions in much shorter times.

Some Challenges in the Use of AI Systems in Contract Management

One of the biggest challenges in AI systems is the “training” of the “intelligence.” To train the system, it has to be given many existing contracts in a similar format. First, all contracts in an organization need to be converted into a standard format that can be fed into the system.

This means they first have to locate all the contracts stored at different locations in different formats. Once contracts are located, they need to be stored in a standard format.

This is a complete exercise involving finding all existing contracts, scanning and digitizing them, and storing them in a similar format. This enables optical character recognition (OCR) to convert them into usable text and arranging them in a way that allows a machine to “learn.”

The system has to be trained to make sense of the data it has been given. Only after the system learns and understands the documents can it provide useful contract management inputs.

Conclusion

The benefits of using computers and AI has grown in recent times. The advantages and benefits of using AI systems include creating and managing standard contracts and keeping track of important dates and deadlines.

However, these are just a few reasons why AI software is the future of contract management.

As we understand the systems better, they are sure to improve and provide even better facilities in the foreseeable future. However, we need to realize that there is a lot of initial work that has to be done to ‘train’ the AI system before it can produce results.

Is Buying a Home Out Of Reach When You Have Bad Credit?

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Buying a house can be intimidating for anyone, but even more so if you’ve been struggling lately and your credit has been affected. Maybe you thought about homeownership but were assuming that it wouldn’t be a realistic option because of your financial situation. This might be true in some cases, but is buying a house always out of reach for people with bad credit?

Is it Possible to Get a Mortgage with Bad Credit?

The answer is yes. There are plenty of ways that you could get a mortgage, even if you missed payments before and your credit isn’t stellar. It’s all about knowing where to look and understanding how financing works. Let’s take a look at a few things you can do to qualify for a mortgage with bad credit.

Know What’s in Your Credit Report

The first thing you have to do is know what your credit score is in the first place. This will allow you to not only know what type of mortgage you could apply for but whether your credit is that bad to begin with.

Know that you are allowed to get one free copy per year of your credit report from the 3 major credit agencies: TransUnion, Equifax, and Experian. You will be able to see what’s on your report. You might be surprised that some things you were expecting to be there are not there anymore. That’s because most debt has a statute of limitation. Under British law, all outstanding unsecured debt has to be erased from the report after 6 years.

The next thing you have to do is check if there are any errors there. You could have an account that was settled but still showing. This can have a direct impact on your credit score. So, make sure that you dispute it. Agencies have a clear set of procedures that you can follow to settle a dispute and you will have to show copies of documents that are proving your claim.

Also, know that there isn’t one universal credit score across all agencies. Not only that, but scores can be conflicting. For instance, a score under 560 would be considered “very poor” with Experian but would be excellent with Equifax. In fact, some mortgage lenders don’t use credit scores at all and simply check your file for the presence of adverse credit without applying a numerical rating.

Do What You Can to Improve Your Credit Report

There are a few simple things that could allow you to instantly increase your credit score. One of the easiest would be to get on the electoral roll if you aren’t already. Another thing you can do is reduce your credit utilisation ratio. This is the ratio of debt vs available credit you have. There isn’t a hard number on what the best utilisation rate is, but most experts advise to keep it under the 30% mark.

Now, the best thing to do would be to start paying down your credit card with the highest limit first. Then you can start moving down. Credit utilisation is one of the biggest factors that will determine your credit score.

Next, you could start looking at alternative financial products, like secured credit cards, for instance. These can allow you to rebuild credit and usually have guaranteed approval. These will use an initial cash deposit as collateral for the card. It will also be the card’s credit limit. Use it responsibly and you will be able to improve your credit score if you had a few missed payments recently.

Know the Type of Mortgage You can Realistically Get

It’s also important that you know what you can realistically qualify for before you make your search. You already know that lenders will be more reluctant to offer a mortgage to someone with bad credit. That doesn’t mean that all of them will turn you down. What this often means is that the conditions will usually be different, and you’ll have a smaller pool of products to choose from.

Some may ask you to put a larger deposit down, for instance. This at least allows you to save up and maybe improve your credit at the same time so you can lower it. Others will limit how much you can borrow or will have higher fees.

Another option would be to work with firms that specialise in bad credit mortgages. These are often referred to as subprime mortgage lenders. If you want to know more about these and more tips on how to get a mortgage with bad credit, we suggest you check out onlinemortgageadvisor.co.uk. They run down everything you need to know from what credit issues will be accepted to how much money you may need to put down. They also explain some of the factors that could affect your chances of getting a mortgage with bad credit.

Mistakes You Need to Avoid When Looking for Bad Credit Mortgages

Just because you have bad credit and fewer options, it doesn’t mean you should despair. The first mistake to avoid is going for the first offer you get even if the rate is too high. It’s surprising to see how many people will spend weeks and weeks finding the perfect home but won’t put any effort into looking for the best rate and loan type.

The only way to know how good of a deal you can get is to shop around. Also, make sure that you look at lenders that will perform a soft enquiry on your credit report to see if you have a chance of getting approved first. That’s because multiple hard enquiries on your credit report can end up affecting you negatively. Also, know that companies expect you to do some shopping, so if you do all enquiries within a 30-day window, it will affect your credit score the same as if you went with only one lender whether it’s a hard check or not.

You also have to make sure that you are realistic with the type of home you’ll be looking for. Know that lenders are mandated by law to not lend money over a certain limit, depending on the income. This limit is usually 4.5 times your annual income. For instance, if you make £70,000 per year, you could get £315,000. We also suggest you speak to a broker for professional advice before picking an adjustable-rate mortgage since you may never know in which direction rates will go.

Another mistake you should avoid is systematically closing accounts. Closing some accounts may help you increase your credit score, but some might actually hurt you. For instance, it’s better to keep a credit card active if the balance is low. Closing the account will end up affecting your utilisation rate negatively. Paying loans before their term will not necessarily help you either. It could be a wiser decision to invest that money towards your deposit. This at least will directly improve your chances of getting approved by the lender of your choice instead of getting marks on your credit report.

As you can see, there are plenty of ways that you could qualify for a mortgage even if your credit is not as good as you’d wish. The goal is to look at as many options as you can, try to turn your situation around, and have realistic goals. You also need to have a basic understanding of how credit works so you can adjust your habits.

Five Crazy Ideas For Neon lights

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Guess what? Your search for a new modern interior love is over. If you are looking to move away from the ordinary, you’re at the right place, mate. Here’s the john dory for you – when in doubt, neon light it up! These rustic yet futuristic designs will infuse your surroundings with a soft, romantic glow.

As they swiftly shoot up in popularity, we thought of a few insane ideas you could try. Warning! They’re really going to make neon lights an irresistible idea.

1.    Highlighter Hues

Get the fancy fashion runway décor right to your doorstep with the current neon craze. They not only look cool hanging from the wall but bring in sophistication. Bright colours are married to light accents to get that finesse your heart craves. From neon yellow to blues, there’s a whole palette to experiment with. Make that next gram click, a sensational highlight!

2.    My Style, My Rule, My Neon Sign, My Cool

There are more than a million words or designs that can be used to create the neon lights. So many possibilities to change your world, and they all easily available. If your style doesn’t speak too out of the box, then there are bright colours for the rescue. Pick from a collection or craft your own; the lights will definitely carry a piece of you like a tattoo.

3.    Tube It Out

Another fancy fad to try is neon lights shaped like tubes. Hang it for some drama, jazz, and pizzazz that will downright dazzle. It’s so simple and yet makes a loud impression. If you strategically place them, they’ll even look like light sabres. Wouldn’t that be awesome? The ambient fluorescence emits a stunning glow that’ll pull you to switch some tunes on and chill!

4.    Flaunt OG Photoshop Style

Make any brick wall speak the language of a graphic designer with Photoshop-style neon lights. Different fonts, the mix of colours, contrasts, sizes, you name it, and there will be an edit to try. Sway towards the bright hues or pick the pastels. The wilder it is, the more every dinner party will find it a hot topic to discuss. Who said Photoshop rocked only the digital world?

5.    Keep It Classic, Keep It Neon Lit

Typically, if neon lights had to be classified into a personality, they would be bright, vivid colours. Unique stencilled patterns mingled with a play on shading and shadows will make the sign stand out. There’s nothing like being old school and having a quote or design you absolutely love hung up. It’s not just pubs or official buildings that should have these lights. You can bring the essence of New York, Tokyo, Paris, all straight to your home. So, let’s talk class?

These are just touching the base that the world of neon lights can open for you. Don’t we love trying new adventures? Let’s try one more. This isn’t about being random but soaking in the fact that you deserve to spoil yourself now and then. Once you go neon, you would love to keep neon! 

5 Ways You Can Style Your Leather Jacket

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A leather jacket is a classic staple in any woman’s closet. It’s one of the fashion pieces that are both functional and fashionable. If you’re on a time crunch, leather jackets are the easy way to spice up an outfit. Here are the five ways you can style your leather jacket on a daily basis.

Black Leather Jacket + Plain White Tee

You simply can’t go wrong with a classic plain black leather jacket and a plain white shirt. This outfit is certainly timeless. Whether you are out to go some errands or on your way to a night out, this classic look keeps you stylish and edgy without trying too hard. Pair it with a nice light or dark-washed jeans and your chosen footwear, and you’re good to head out the door!

Leather on Leather

Mix and match is the general rule when it comes to fashion. However, if you’re daring to be bold, going leather on leather just gives off an edgy and sexy vibe. Pair a black moto leather jacket with a nice black leather skirt and you’ve got yourself a flattering movie night or date night outfit. Keep it fresh by completing the look with some nice pair of heels. However, if you want to stay comfortable, a cute pair of ballet flats, or even sneakers, will also do the trick.

Tan Leather Jacket

Tired of the usual black leather jacket? Change up your look by sporting a nice tan leather jacket. If you’re staying away from edgy fashion statements, leather jackets are still a good fashion piece to have as your staple. If you’re going for a business casual outfit, this would be perfect. Simply layer it with a white button-up shirt and one of your best pairs of pumps. Voila, you’ve got yourself a stylish and put-together outfit.

Animal Print + Leather Jacket

Want to make a bold fashion statement? Why not pair your favorite animal print top with a nice leather jacket? Pair it with a nice mini skirt and some heels and you’ve got yourself a party outfit. You can make it as edgy as you want. You can even go all out by wearing an animal print dress under the jacket. Leopard prints are a no-brainer as it’s one of the most flattering prints you can wear.

Quilted Leather Jacket + Dress

Leather jackets can certainly remain feminine if you dress them right. Layer your favorite girly dress under a quilted leather jacket for going out or a party. If you have been hesitant to sport a leather jacket, this might make it less intimidating. Even a plain white maxi dress under a quilted leather jacket can make a statement without even trying.

Leather jackets are great for being a highly versatile piece of clothing. If you get a good quality jacket, they can be a really good investment for your wardrobe. They are durable, comfortable, and undoubtedly one of the easiest clothing items to style.

How to pick the best plagiarism checker for your academic institution

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With a huge variety of plagiarism checkers on the internet nowadays, it is more important to get a very clear idea of your necessities and missions since you make your pick.

There are different factors to consider when selecting the best plagiarism checker for your academic use:

  • What exactly are crucial criteria and concerns to consider when locating the very best solution for the students, tutors, and organizations?
  • And just how can a plagiarism checker not only verify the plagiarism in the homework but also function as a learning tool?
  • How does a plagiarism checker can help an educator for checking the assignments of the students?

Selecting and implementing new technologies to get an educational benefit may be a dangerous procedure.

The number of available alternatives can conquer the management of the institute. Nonetheless, utilizing the ideal plagiarism checker technologies is vital for the development of the productivity of the organization.

The way to make the ideal choice and purchase the ideal tool? Let us discuss the factors to consider.

1. Functionality and effectiveness

Each LMS administrator understands the instructional technology needs of the department or establishment.

As a representative of your college, it is possible to tell for certain exactly what characteristics you need to raise the operation of educators and students.

A selected solution ought to assist teachers to save time while becoming more efficient and effective. If applications under consideration add additional effort to the workflow, then continue searching for a greater one.

If the tool is not effective then you are not utilizing the correct technology for your education institute.

2. Technology updates

Among those things that you ought to check before committing to your item is if its founders always update it. The supplier should boost its present algorithms and roll the brand-new ones if there is any need or complaints by the audience.

Assess user reviews of this product to figure out whether the upgrades and enhancements are friendly, efficient, and bug-free.

3. User experience

Another critical consideration to take into account when choosing a tool for the academic institution is its user-friendliness.

The application you pick shouldn’t be difficult to work out. After being introduced to it, teachers ought to be in a position to acquire the most of their performance straight away, along with the navigation shouldn’t be confusing or insignificant.

In the end, technology should simplify matters for us rather than digital products.

Every modern college requires an up-to-date plagiarism checker. It assists teachers to assess the assignments of the students quicker and more while deterring cheating.

If you are finding a user-friendly plagiarism checker then you can consider online tools like Prepostseo, Quetext, or Grammarly.

All of these plagiarism checkers are quite efficient at finding plagiarism with accuracy without any technical setting.

4. Speed

Obviously, every new tool demands time to set up and find out. However, following the setup and introduction procedures are finished, there should not be any more replacements and hindrances in its own functionality.

Ensure the solution you pick for your organization works fast enough.

Let us have a plagiarism finder for teachers, for instance. Though some services set your documents in a queue which may endure for hours and require a very long time to confirm every record would take a lot of time.

Instead, if you use an efficient plagiarism checker then it would help the teacher to check hundreds of assignment’s originalities within a few times, usually in minutes.

5. Pricing version

The selection becomes complicated as it comes to the funding of an educational institution.

Additionally, it is true when talking about tech alternatives. As an LMS admin, then you most likely have to hunt for the maximum price-efficient alternative.

However, saving a couple of hundred dollars, in the beginning, may not be well worth it in the very long run.

Assess what you’ll get before paying to get this and think about the way the technician solution can affect your institution long-term.

6. Integration

However promising and functional a solution may seem, do not neglect to think about its integration procedure. You should match the following criteria to consider a plagiarism checker for yourself:

  • Is it simple for the academic institution to combine it?
  • Are you going to require support from the support staff to set this up?
  • Can there be some onboard training and execution help supplied by the service provider?

Clearing these things will help you save you from an unpleasant situation when used by the students or the teachers.

A fantastic plagiarism checker for educators will correct in response to fresh cheating techniques such as spun assignments, or from offline databases.

7. Team and technology

The folks behind the product will also be of fantastic significance. If it comes to schooling technologies, its founders will need to reveal a detailed understanding of the modern educational system, its own procedures, targets, and challenges.

Their customer care service ought to be responsive, capable, and fast. If you happen to have any troubles with the preferred alternative, then you have to be positive it will be immediately addressed and repaired.

You must consider the technology because if you are spending some money on the purchase of a good plagiarism checker then this should be taken into account.

If the technology is not based on modern methods then it should be a negative point for consideration.

The modern tools are based on artificial intelligence and in this regard, you should select the one which works better with the help of AI technology.

5 Marketing Tips For Small Businesses During COVID-19

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COVID-19 has hit small and medium businesses exceptionally hard. Early in the crisis, specialist SME bank Aldermore reported that the virus had led to an average 34% loss in monthly business revenue for UK SMEs, while one in four businesses had seen a decrease of more than 70% of their income. Sadly, things have not got any better, and although some light is at the end of the tunnel in the form of vaccine roll-outs, the uncertainty is poised to stretch well into 2021. For businesses to get through the pandemic they will need to take a shrewd approach to their operations, and a strong marketing strategy will be a vital element in maintaining and even strengthening relationships with audiences. While the crisis presents some severe challenges, there are also opportunities to embrace, allowing you to protect your business while building a platform for success in the post-virus world. Here are 5 ways you can market your business during COVID-19.

Look after your customers

It may be a given, but the cornerstone on which SMEs operate is customer relationships – without them your business wouldn’t be where it is now. It is easy to assume that your clients or customers will have more pressing concerns on their mind and look to reduce or cease communication with them, but this should be avoided at all costs. Everyone is living with confusion and uncertainty, and if you stop talking to your audience, they may assume you are struggling. This is true of both existing and new customers and you risk losing a large portion of them to competitors. It will be exceptionally hard to win them back after the virus abates. You don’t need to go in with a sales pitch either, just check in, ask them how they are doing and reassure them that you are moving forward through the crisis and are here for them. Seek to reaffirm you are here for the long term and be sensitive and empathetic – avoid the hard sell. Look to the future and see the crisis as an opportunity to learn more about your customers, this will help you target your future marketing campaigns more successfully. Speak to your customers regularly over the phone or use video-conferencing apps such as Zoom or Teams. Refresh your website regularly with new information and send email updates to your client base. Still posting regularly on social media is a great idea too. Keep a calm and measured tone and remain positive at all times.

Go online

If your bread and butter is usually bricks and mortar custom, think about how you can adapt, optimise and serve them online. With consumers likely to remain at home and concerned about heading into your store for some time to come, it is going to be difficult to rely on that traditional income stream any longer. The crisis has forced people to spend more time online than ever before – and as your customer base is there, that’s where you should be too. Websites have long been the primary shop window for many businesses – make sure yours sings to stand out from the competition. You don’t have to break the bank to build a website, you can do it yourself using a website builder or if you prefer the help of a professional to help you build a new website or redesign your current one, there are many individuals and companies that offer web development, build and design at cost effective prices.

If you already have a shoppable website, use this time to review it, make sure everything works, all the information is up to date and look at how you can optimise the landing pages on your site to open up new revenue streams. Its also worth spending some time focusing on your SEO to boost your presence on search engines.

Be creative        

We live in a time of lightning-fast change, with people having to adapt to new situations posed by COVID-19 equally quickly. Many old ways of thinking are going into the dustbin of history and it is a time when new things are being tried and new models put into place. Whether it’s an individual getting fit or learning a language during lockdown, or a restaurant pivoting to takeaway and delivery because they can’t open, people are taking a creative approach to events more than ever before. It’s time for you to be creative and find new strategies to connect with your audience in new, relevant ways too. Loyalty schemes, contactless and free home delivery, gift offers, virtual events/webinars, local charity work with rewards for customers who donate, free shipping and returns, crowdfunding – the list is endless. And while it can be tempting to cut costs by reducing your marketing spend, avoid this if possible – just look for the new niches and opportunities that have and will continue to emerge through the pandemic and pivot your thinking and spending in those directions.  Remember history shows that businesses taking a progressive, long-term approach to their spending during lean times tend to do better than those that make cuts when better times eventually arrive.

Enhance your online presence

With more people going online than ever due to COVID-19, promoting your products and services with a strong digital marketing strategy is a must. If you get this right you will make your business more accessible to your audience, boost your brand awareness, keep hold of your existing customers and attract all-important new ones. Getting the highest possible position on search engine pages should be a priority, so look at improving your SEO to utilise the best keywords to get your business on the first page and keep it there . Once your search engine page ranking drops it can be very difficult to get it back – so this is an ongoing job. Make sure your website is optimised to work as well on smartphones and tablets as well as laptops. Get the look of your site right, ensuring it is always focused on the user experience; you want to attract people, get them on your site for as long as possible and make sure they keep coming back. Content is also critical – you need to use well-written, pithy pieces and update and add new, relevant material on a regular basis. Never stop creating it. Finally, keep working on your digital marketing, do not neglect it and you will get good results.

Get the best out of social media

Social media was already a huge part of our lives before the pandemic, it is now bigger than ever as more people use it due to heavy restrictions on meeting up with our friends, family and colleagues in person. It is an excellent tool for marketing, sales and customer service; a marvellous way to connect immediately with your audience and get them engaged with your brand. Be it updates about how you are dealing with COVID, changes to services or opening hours, new offers, the great work you are doing in your local community or simply news (good and bad) about your organisation, social media offers an opportunity to constantly stream informative and helpful content. Keep your posts concise, transparent and on point – and make use of video content too, a great way of promoting your business and you don’t need Hollywood-level production either. A personal video filmed on your smartphone can really impart the human side of your business and get great engagement. Get your messaging right and you have a powerful ally in social media, be it Facebook, YouTube, Instagram, TikTok, Twitter or the many other platforms available.

How to use Twitter to boost sales if you’re not already

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Have you ever thought about using social media to drive traffic to your website? Is it not working as well as you thought it would? With the knowledge that most people who use a mobile device have some sort of social media account or another, taking advantage of the multiple social media platforms has quickly become one of the most popular ways for business to market their content and products.

One of the most prominent reasons it has become popular is because when used correctly, it can boost your sales dramatically. Not to mention that it gives you the ability to directly interact with your consumers, which allows for increased engagement from the followers and encourages them to visit your website. Here is how you can boost your sales by marketing yourself on Twitter.

Create a unique hashtag

We all know that hashtags are a fun thing to put in your post that somewhat relates to it, but did you know this this could be a very important tool when it comes to marketing your business and starting marketing campaigns?

Hashtags are a fantastic way for you to guide your tweets in the direction of your target demographic; the audience you want to gain. They allow you to increase your coverage and reach while also letting you see what other users are posting about your brand.

Not only is it good to use a hashtag in your posts, but creating your own one is even better. This will make it easier for you to relate it to your brand and keep it original and interesting, which ensures that all the attention goes to your brand.

Don’t forget to keep it simple and easy to remember, and make sure that it is relevant to your business. This allows for your post to remain relevant and keep your followers engaged with your marketing campaign 

Be interesting to get real followers

First and foremost, Twitter is a social media platform used mainly for entertainment purposes. This means that the content you are creating and posting should not just be limited to advertising your products or services.

When posting to twitter about your brand you should keep it interesting by using different forms of multimedia, such as memes, videos, and Gifs in order to keep your posts relevant and allow for engagement with followers. If you choose to just advertise your brand, followers will soon become bored and no longer be enticed to interact with your account.

If you are struggling to increase your follower base, there are organic marketing services that are out there to help you with just that. Try using something like Twesocial to get legit Twitter followers, they will handle every aspect of your twitter account from deciding what to post and when, to choosing hashtags that will help increase your follower base, as well as engaging with your followers through likes and comments. All you have to do is supply the content!

Use discounts to drive traffic to your website

One thing that everyone loves, no matter who they are, is free stuff. A super effective way of driving traffic to your website is by offering coupons and discounts to your twitter followers. On average, 43.5% of twitter users follow brands just to see what special offers and deals they have available.

By sharing coupon codes and discounts with your followers, not only will you probably gain a whole bunch of new followers, but if you link the website in your bio, these followers will have to visit your website in order to make use of the coupons, which will, in turn, expose them to more of your products.

Check out the competitors

One way to increase your sales, even if you are following all the tips imaginable, is to scope out what your competitors are doing. Have a look at others who have accounts that are performing better than yours and analyse their tweets to see what they are doing differently. Have a look at what they are posting, how they engage with their audience, and how often they post.

Don’t, however, just copy what others are doing, use their tweets for inspiration and find a way to implement what they are doing into your own tweets and promotions.

How eCommerce Retailers Can Increase Sales with the Help of Fraud Management

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Statistics project that the global e-commerce retail industry will approach the $5 trillion mark. But even as sales are set to increase, fraudsters are evolving daily to keep up with changes in the industry.

With the increase in fraudulent e-commerce transactions, more sellers are placing up fraud management systems to stop the crime. However, in the process, these businesses could flag honest purchasers.

When your fraud management system flags legitimate buyers, you stand the risk of more than 60% of these customers never doing business with you.

Preventing fraud and increasing sales is a delicate game of balance. You have to use systems that protect you without compromising a customer’s experience or your sales.

Common Ecommerce Fraud

Understanding the common e-commerce fraud will guide you in developing fraud management systems to protect your business.

The common types of e-commerce fraud include:

  • Card-not-present fraud in which the fraudulent customers uses stolen credit cards and credentials to place an order from your store. The credit card owner will dispute the transaction, and you must issue a refund.
  • Return fraud where the customer tries to get the product for free. In this scenario the buyer will create multiple accounts, purchase merchandise, return the original packaging empty and sell them elsewhere. 

You could detect e-commerce fraud through the following indicators:

Preventing Ecommerce Fraud

When retailers are the victims of fraud or want to prevent fraud, they take it to the extreme and put up as strict measures as they can.

The result is a system that filters out all customers who, for any reason, fit the description of potential fraud. Such strict screening is the leading cause of false declines and major losses in sales and customer experience.

Smart fraud management allows e-commerce retailers to have the best of both worlds: reduced losses due to fraud and increased customer retention and experience.

Look at the big picture

Too often, you might be preoccupied with analyzing every single transaction that you miss the patterns that fraudulent transactions leave. At one point, a legitimate transaction is likely to fit the description of a fraudulent one, leading to a missed sale.

As a business owner, have an expert reviewing the patterns fraudsters follow so that you can catch fraudulent transactions at different stages. For instance, a fraudster could have the credit card details, CVV, address, and real card owner details.

However, after the transaction, he or she will change the shipping address and effectively defraud you. If you have identified this as a pattern, you will have a system in place to confirm via telephone or email about the change of shipping address.

As part of the big picture, you have to keep evolving as e-commerce fraud management measures evolve. Keep your software updated and employees educated to ensure your business is as safe as possible.

Have a strong-password policy

Customers with weak passwords put both their information and your business at risk of loss, with account takeover fraud costing more than $5 billion annually.

As a business, you must enforce strong password policies so that your customers’ data is safe. Encourage them to use long passwords with a combination of lower and uppercase letters, numbers, and symbols.

It might be frustrating for them, but it is safer than losing their information or accounts to fraudsters.

Use best practice transaction security

Payment Card Industry data security standards guide e-commerce retailers on the standards to follow when storing, processing, or transmitting credit card information.

Ensure your store complies with these standards to prevent data loss, fraud, and financial losses due to fines for non-compliance.

If you are using an e-commerce platform, learn the PCI standards they have in place, and add any missing requirements.

Work with experts

Most merchants are not equipped to handle fraud detection or security of their e-commerce stores, leaving enough loopholes for fraudsters.

To mitigate this risk, work with security experts to manage every transaction stage, detect fraud, and test your system to catch vulnerabilities that expose you to fraud.

Use fraud monitoring systems

Most e-commerce software or processing platforms have alert systems that you can set up to notify you of suspicious activities like:

Use tracking numbers for your orders

Some unscrupulous customers will receive a product and file a chargeback claiming they never received the product. However, a tracking number ensures that the customer received their product, which you can use to defend a chargeback request.

In addition to the tracking number, request your customer’s signatures upon delivering the requested product.

Key Takeaways

Fraud management in e-commerce is about assessing risks, developing systems, and adopting best practices that reduce fraud without reducing your sales or customer experience. Approach fraud management with the big picture in mind, learn fraud trends in your niche and develop measures that mitigate these risks.

How to limit losses from water damage in your home

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Record rainfalls, mega-storms, flash flooding, bursting riverbanks. As we experience ever more extreme weather conditions, growing numbers of people are experiencing the heartache of water damage in their homes.

However, water damage can occur in your house from all sources, it doesn’t have to be from a flash flood, or the nearby river that has burst its banks and destroyed your beautifully decorated home.  

Your washing machine, dishwasher, heating system, a rogue water pipe, and even your overflowing bath can cause horrendous water damage to your house. It’s only at this point that most people wake up to the fact that water destroys houses.

However, it doesn’t need to mean complete renovation is needed. If you take the correct action, you can minimise the damage, and even save your beloved home or furnishings from being condemned. 

Tips to limit losses from water damage in your home

Here are our seven top tips to limit losses from water damage in your home.

Speed

Speed is of the essence.  Make sure you have switched off your water and electricity supply.

Water damage can cause serious problems with mold etc, if not dealt with within 24 hours.

Assessing where the damage stems from is the first port of call.  Is it clean water?  From your pipes, rain, condensation etc.  This water is relatively easy to clean up yourself, damage dependent.  ‘Grey’ can be slightly more tricky water, this comes from your appliances such as washing machines and dishwashers. Grey water will contain some contaminants but as long as you are wearing protective clothing you should be able to clean this up yourself. ‘Black’ water is the nasty stuff and requires professional help. Sewage and harmful bacteria are lurking in the water and a professional team will ensure that your home is properly treated. Failure to treat black water properly could lead to illness and infection, not to mention a real stink in your house.

Damage Assessment

As upsetting as water damage can be its essential to document the damage to the property. Take photos and videos. This could be very important if you later need to use an insurance company and you have the unfortunate experience of dealing with a Loss Adjuster.

Check your insurance

If the water damage is significant – check your insurance. Some insurance companies will only cover certain types or leaks.  Burst pipes are more likely to be covered than the slow drips, so act quickly. It goes without saying that being pro-active is key, so check you are covered by your insurance policy before the worst happens.

Dry / blow / dehumidify

Now is the time to dry the area out as fast as possible.  For small leaks this can be relatively easy, even a hairdryer can help.  Larger areas may require the hire of a dehumidifier or if you have a professional company assisting you, they will normally supply their own.  The priority is to get the house dry as quickly as possible.  Carpet cleaning companies can also help with excess moisture trapped in your carpets and rugs. 

Mould and mildew

Check your belongings.  Mould can start to develop in as little is 24 hours.  Mould can be extremely toxic to humans and the mold is also extremely damaging to the surface it infests.  If the mould is small enough to deal with, cut out the offending area, bag it and remove it. However, larger areas (lofts for example) require professional help.  Remove yourself from the area and reduce the airflow as much as possible.  Bear in mind mould that can grow and hide inside walls and under floors once you have experienced water damage.

Get sterilizing

Before you return the area to its normal function, make sure it has been thoroughly disinfected.  A bleach solution should take care of any remaining spores.  Get your carpets professionally cleaned to ensure that any nasties lurking inside are destroyed from your carpets, rugs and even your sofas.

Prevention

Even living in a low risk area your home could still, one day, face water damage. Electrical sockets and switches should be at least a foot above any expected water line.  If water does breach the house, take some last-minute measures such as moving furniture, switching off electricity and shutting off your own water supply.  You can even roll up carpets and rugs, moving them off the ground if you are expecting the worst. These steps can help reduce damage.

VPN protection is not just for the office

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The number of cyber-attacks on businesses is increasing. As more of us rely on remote working, protecting our work life from sophisticated cybercriminals is becoming more important than ever.

Businesses do everything they can to keep cybercriminals at bay while working in the office. Security software, firewalls, and VPNs’ play a major part in keeping office systems protected from hackers and scammers. But what about employees who are working from home, or work remotely? The pandemic has forced businesses to up their privacy game as many have left their office desks behind. VPN protection is not just for the office. Making sure your external devices are protected is essential too.

Working from home

One adjustment many of us have had to make is working from home. While the commute is significantly shorter, other important factors may have been overlooked. It’s unlikely that your Wi-Fi at home has the same level of security as a business network, but you will still be working on the same projects. So, how can you protect yourself when working from home?  A VPN establishes an encrypted connection to the server, which makes it impossible for cybercriminals to access it. It will also hide your IP (Internet Protocol) address which details your location. This means your home address is not exposed, and your real location is kept private. Being able to work safely from home means you have one less thing to worry about in these uncertain times.

Public Wi-Fi

Businesses may not realise the risks when staff use public Wi-Fi networks when they are away from the office. Public Wi-Fi is widely available in places that are popular with business people such as train stations, coffee shops, and airports, but they have very little security protection. They are a hot spot for cybercriminals looking to take advantage of the lack of protection. Accessing emails, customer data, and financial information is easy for professional hackers and scammers when you use a public Wi-Fi network without a VPN. Using a public Wi-Fi VPN protects data, keeps personal and business information private, and ensures your browsing activity is anonymous.

Remote working

Installing a VPN will allow employees to connect to a company’s server securely. Even if they are halfway across the world. This is a very useful feature for those who travel for work or regularly visit countries that enforce censorship. A VPN will allow you to connect to a server back in the UK, so you can access everything you need without any geo-restrictions or delays. You can work on documents, send emails, and use company databases securely with a VPN on your device. For businesses, it is essential to protect every device. It only takes one cyber-attack to cause a multitude of problems for the individual and the company. If your company issues smart devices such as laptops, phones, and tablets to employees, it needs to be protected with a VPN.

Company confidentiality

A VPN will protect your company’s confidentiality, no matter where your employees are working from. The projects, documents, and emails you are working on are private – so you don’t want any prying eyes to see anything confidential. Any data travelling through your internet connection while you are connected to a VPN is completely private. From banking to budgets, the only people who see it will be those who need to.

Think about the implications

If your devices are targeted by cybercriminals when using public Wi-Fi at a coffee shop, there could be serious implications. Unfortunately, cybercriminals are very skilled at what they do, and financial information, customers details, and company passwords could all be exposed before you even know it has happened. A VPN will scramble your connection so your online activity cannot be tracked, and private information will not be compromised. A data breach would also impact brand trust and customer loyalty. This can take its toll on your reputation, which can be hard to recover from. Financially, a loss of customers or lack of new ones could affect the company profits.

Setting up

Don’t worry. Setting up a VPN is not as daunting as you might think. You won’t need to contact your IT department or spend hours searching for tutorials online. In a few clicks, a VPN can be downloaded and installed onto your device seamlessly. As well as increased privacy, you’ll get peace of mind knowing your work life is protected, no matter where you are working from.

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