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How to Take Care of Your Classic Car

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Owning a classic car means that you are faced with a very special set of responsibilities that someone with a newer model may not be privy to. Since the age and overall condition of an older car means that it may need a little bit of extra love and care, you will definitely find yourself having to look after it more than your other cars. However, as every classic car owner like yourself knows, part of the joy of owning this special type of car is the act of taking care of it.

If you are someone who is new to the whole classic car scene, then take a deep breath. We know it can get overwhelming reading through all the things you have to do. All of the upkeep and maintenance that your car requires may be one of the biggest challenges you will face, but trust us: it is exactly the reason why so many people fall in love with owning a classic car.

Here are the following tips we have as to how you can safely use your classic car on the road:

 

  • Don’t forget to wax it. Before you get the engine running, make sure that your car is cleaned, polished, and waxed. We put emphasis on the fact that you should get it waxed because your car’s paint work is something you should pay special attention to. For classic cars like the one you own, our expert tip is for you to reapply wax every 2 months, or more frequently if it’s the car you use on a day-to-day basis. Applying wax will ensure that your car’s paint stays pristine and safe from nasty weather, grime, dirt, or whatever else the road will throw at it.
  • Have it fully checked by an auto repair shop. Before you take your classic car beyond short drives, make sure that you’ve dropped by an auto shop that specialises in classic car repair services in Sussex. This is one of the most important things you should remember because this is how you can have a good time, knowing that you are less likely to encounter any hiccups with your car. All you have to focus on at this point is being one with the road as you drive your classic car!

Consistent cleaning is key. The rule of thumb here is that, apart from the bimonthly cleaning your car receives, you should also look after it before and after every trip. This means that before you take it out for a spin, you give it a thorough clean up and check up. On top of that, you should also make sure that you have hosed down the undercarriage of the car before you keep it in the garage. You do not know when you will take it out again and in that period of waiting, salt and road dirt can cause corrosion on the unkempt metal surfaces of your car.

  • Do not forget the battery! Now that you have looked after the exterior of your car, it is also a matter of importance that you pop the hood open and check on the machinations. This is because old car batteries, such as those found in classic models, are prone to losing power. This is particularly true during colder weather, or when they’ve just been lying dormant and unused for a long time. You should charge the battery manually using a 12V battery charger every now and then so that you won’t avoid any delays to your trip all because your car wouldn’t start!

Buying A New House? Should You Rent Out Your Old Home?

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With the uncertainty surrounding Brexit looking over the property market, many people are wondering if they should sell, buy or wait.

There is a middle option that should also be considered. You should also be thinking about all three.

What that means is, instead of selling your old house when you are ready to buy a new one, you should rent it out. It’s a lot less complicated than it sounds and there are some good reasons to do it this way.

In this article, I will go over some of those reasons to give you some food for thought when you are in the market for a new home. 

Can you afford it?

Before you decide whether you should rent out your old house rather than sell, you have to calculate what your expenses are going to be.

Your biggest expense is going to be your mortgages. Use an online mortgage calculator to figure out what your new mortgage will be. Remember that you will be dealing with two mortgages if you still owe on your old home.

Your rent should cover your old home’s mortgage so you aren’t paying into two different ones. You should also have an inspection done on your old home to find any maintenance issues that will crop up. You’ll have to account for those and budget accordingly.

Weather a downturn in property prices

Property prices being low in your area is a boon for you when buying, but you also will get less for your house that you plan to sell.

If you rent instead, you can wait for prices to bounce back. You may plan to sell eventually, but this gives you a time buffer while you get the house ready. 

One issue is that you will want to sell your house quickly once you decide to put it on the market so you aren’t saddled with two mortgages.

Increase demand for rentals

There are some new laws for landlords which do make things a bit sticky. Yet, it is a great time to rent out your home. 

A recent increase in demand for rentals plus higher rents will practically guarantee that you have a steady cash flow from your old home. You may even cover your expenses beyond just the mortgage. 

Having a steady income from a rental may have you thinking about expanding and buying other properties just to rent once you have the hang of being a landlord.

Negatives about renting

Having your old house as an investment property doesn’t come without any disadvantages.

I mentioned how there are more regulations on landlords meaning it is more complicated than it used to be.

Another downside is that you may find the expenses are higher with tenant than if you lived there yourself. Some tenants treat the property poorly meaning higher maintenance costs.

Finding the right tenant may see you with an empty property while you wait. 

What’s Your 2020 Strategy for Saving Money?

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It takes conscious effort to save money. Whether you are looking to get out of debt or add more to your emergency fund, there are many obstacles one must overcome to save money successfully. 

Fortunately, there are many techniques, rules of thumb, and strategies that can help you spend less and save more. If you are unsure of where to start, try one of the following strategies to see how well each technique works for you. 

Track Your Spending

The most crucial step to take when saving money is first to understand where your money is being spent. It is easier than ever before to track your spending thanks to downloadable apps and programs. These tools allow you to see all your purchases in the same place and make a note of precisely what you are spending money on. 

Many money-tracking apps also allow you to organize your spending into categories like restaurants, bills, or online shopping. Once you have a better idea of how much money you are spending and what you are spending it on, you can decide what things to cut back on. 

Cut Back on Spending

When you take a closer look at your spending, you may find several trivial things that you can spend less money on. The critical thing to remember is that you don’t necessarily have to give things up entirely, especially if they bring you joy. Instead, determine ways to spend less. There are several techniques you can utilize to cut back on the amount of money you spend.

Distinguish “Needs” from “Wants”

Before you place your next online shopping order, take a minute to determine if you actually need what you are about to buy, or if you only want it. The next time you consider making a stop for a specialty cup of coffee, make your own at home instead. 

There are many expenses that can be erased entirely if you focus more on your needs, rather than indulging in your wants. 

Reconsider Your Subscriptions

Do you pay for a subscription to a magazine you hardly read? Cancel it. Are you subscribed to multiple streaming services? Stick to one or two of your most utilized streaming services and unsubscribe from the rest. If you find yourself spending a lot of money gaming online, try playing on websites where you can instead play without making a deposit

Buy Generic

When it comes to just about every available product in the supermarket, generic brands are just as good as the name-brand ones. If you have been spending more money on name paper products, staple food items, cleaning supplies, and more, opt for generic brands instead. You will save a surprising amount of money without sacrificing quality. 

Try to keep in mind that every decision you make has an impact, whether big or small, on the total amount of money you spend. 

Establish Goals for Savings

Once you get an idea of things you can cut back on to save money, you should establish savings goals. Determine precisely how much money you want to save and how long you think it should take. The more you need to save and the less time you have to do it will determine just how many cutbacks you need to make. 

Give Up Spending for A Day, A Week, Or A Month

This may sound impossible, but even the biggest spenders can benefit from a spending freeze. For a set amount of time, whether it’s a day, a week, or a month, avoid buying any nonessential items. Of course, there are certain expenditures that are unavoidable. But by giving up extra spending for even a short period, you can save a significant amount of money. You can also set aside the money you would have spent or put it directly into savings so you can see exactly how much money you saved during your spending freeze. 

Sell Everything You Can

To set yourself up for success and get a head start on saving money, consider selling anything and everything you can. Anything that you no longer use or rarely use, as well as anything that doesn’t “bring you joy” as per Marie Kondo, can be put up for sale. 

There are endless ways to sell various items you no longer want or need. Larger or more expensive items can be sold online. Whether you place them for sale on eBay or list them on Facebook Marketplace, there is a good chance someone else will want your item badly enough to pay for it. Any clothes that no longer fit or that you don’t wear can be put up for sale on Poshmark. Local jewelers may be interested in some of the jewelry you have laying around. 

Look around your home to see what items you can sell, and consider how much you could potentially make from them. The money received from selling your items can make a big difference in the amount of money in your savings. 

What should British Muslims Expect When Travelling to America: Rights to Know About

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One of the most eyebrow-raising promises put forward by Donald Trump during his run for the presidency was a commitment to keeping Muslims out of the country. In response to several high-profile attacks by jihadists, Trump took to a stage in South Carolina and called for a ‘total and complete shutdown of Muslims entering the United States until our country’s representatives can figure out what the hell is going on.’

After securing a surprising victory, the president swiftly set about coming good on his pledge, which now takes the form of Executive Order 13769.

What’s the US Travel Ban?

The first version of the travel ban itself came into force in the same month Trump took office, in January 2017. It targeted not Muslims as a whole, but seven Muslim-majority countries in particular: specifically:

  • Iran
  • Iraq
  • Syria
  • Yemen
  • Somalia
  • Sudan
  • Libya

Defenders of the ban were quick to point out that this does not constitute a blanket prohibition on Muslims entering the united states. Moreover, many of the most populous Muslim-majority countries, like Indonesia and Pakistan, do not even feature on the list.

The ban was appealed, and struck down by the federal courts. It was revised to exclude Iraq from the list, and get rid of an attached ban on Syrian refugees. Both of these appeals were grounded in the idea that the ban was unconstitutional: it was designed explicitly to interfere with a person’s freedom of religion.

Then, the ban was altered for a third time, to include government officials from Venezuela, as well as citizens of Chad and North Korea. Subsequent data has revealed that the ban has resulted in drops in immigration from Muslim-majority countries – even those not covered by the travel ban. This points to a widespread (and understandable) reluctance on the part of the world’s Muslims to visit and stay in a country whose president believes them to be second-class citizens.

Will British Muslims have a problem?

You might assume that, since British Muslims don’t come from any of the countries listed, their rights will be respected. But this isn’t always the case. In February 2017, a welsh schoolteacher named Juhel Miah was forcibly ejected from a plane in Reykjavik, this despite the ban having been suspended the previous month. He was travelling with a party from Llangatwg comprehensive from Iceland to New York, but a ‘random security check’ saw him forced to stay overnight in Iceland and return home prematurely.

How can UK travellers protect their rights?

However carefully defined the law might be, the reality is that its purpose is inherently discriminatory. If you’re a Muslim travelling frequently between the UK and the US, or you’re intending to settle in the country, you’ll need expert legal representation to fight your battles. Specialised and experience immigration lawyers will surely help Muslims to contend with the US’s changing immigration laws, especially if these laws change once again following the 2020 elections.

What’s the Future of the UK Healthcare System? The Challenges and Solutions for 2020

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With a General Election scheduled for December 12th, it’s little wonder that the NHS has once again become a key battleground for the political parties. The Tories were the most recent to launch their manifesto, pledging to invest heavily in the development of several hospitals and the training of up to 50,000 new nurses.

Whilst these measures would be welcomed if they were to transpire, they’re not enough by themselves to reverse the decline of our National Health Service. After all, there were an estimated 97,000 vacancies in all NHS trusts in England as of December 2017, whilst the advent of advanced technology has yet to be applied consistently nationwide.

But what are the key challenges and solutions of 2020, and what will the future of healthcare look like? Let’s find out!

  • The Digitisation of the NHS is Key to Future Cost and Operational Efficiency

If you look at one of the biggest challenges facing the NHS and healthcare in the UK, it’s patient flow management and the strain being placed on staff members.

Whilst sophisticated technologies such as patient flow software and electronic records may have been developed to help tackle this issue, however, the fact remains that the existing government has so far failed to implement these systems at scale or to the benefit of the healthcare sector.

This has prevented healthcare providers from leveraging the true value of such technologies, whilst they’ve also been unable to assess their benefits and feasibility on a broad scale.

With significant investment in infrastructure and a keen understanding of how patient flow software can improve the efficiency and speed of patient care, however, 2020 could see this technology start to revolutionise the NHS.

  • Patients Must Continue to Embrace New Technologies

Another key aspect of healthcare technology is the ability of patients to embrace this, and this requires some investment to be made in education and providing information on how innovation will shape the modern patient experience.

This is borne out by the rising popularity of video consultations, which enable patients to consult their GP online when discussing minor ailments and ongoing conditions that are being managed.

Make no mistake; healthcare providers have taken proactive steps towards promoting this type of consultation and its unique benefits, creating a scenario where patients can embrace more accessible treatment and realise the true benefits of innovation.

This is particularly ideal for elderly or infirm patients, who may be unable to leave their home without significant assistance.

  • The Use of Data Will Become Central to NHS Efficiency

We touched earlier on the concept of electronic records, which are evolving to create a more consistent and accessible source of patient data that can be shared between different healthcare providers.

Whilst this will become central to the efficient treatment of patients in the future, however, it also raises potential issues in terms of data storage and usage.

More specifically, there are concerns that the commercial and research organizations that use data for health research will have access to a broader range of patient information, creating the potential for mistrust in some instances.

With this in mind, much work needs to be done to ensure that patients are educated in terms of how their personal data is utilised within the NHS, whilst there also needs to be public dialogue between healthcare providers and the general public.

Best Black Friday and Cyber Monday 2019 Deals for Tech-Lovers

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What did people do before Black Friday? Enjoy Thanksgiving lunch with their family? Who can even fathom such a thing?

I kid. But it’s hard to argue the fact that, at least in the United States, Thanksgiving has become synonymous with Black Friday, and a lot of people would rather celebrate Black Friday than Thanksgiving.

It’s not my place to argue against this change, as I love Black Friday, and I love Cyber Monday even more. So much, in fact, that I feel compelled to let you know about some of the top deals going on this Black Friday/Cyber Monday.

(Disclaimer: many Cyber Monday deals are the same as their Black Friday counterpart. However, there are some diamonds in the rough. Many retailers don’t advertise Cyber Monday deals until after Black Friday, so you need to be quick!)

The Nintendo Switch

The Nintendo Switch made waves when it was released back in 2017, and ever since then, Nintendo has been riding off these waves, releasing hit after hit: Mario Odyssey, Xenoblade: Chronicles 2, etc.

Nintendo would love to sell more, though, which is why some Black Friday deals for the Nintendo Switch have already been revealed. While you’ll still need to spend $200 for the Nintendo Switch Lite, you’ll be able to buy them in bundles now, the main one being a bundle with Mario Kart 8 at GameStop.

Better yet, you’ll receive a $25 dollar gift card for GameStop with the purchase of a bundle, which is nice.

A Reputable VPN

The Cyber Monday deals we do know about revolve around VPNs, or Virtual Private Networks. VPN allows you to stay secure while on public networks and at home, making sure people can’t intercept the data travelling to and from your devices.

Sounds like something you’d want, huh? I agree. In fact, I’ve been using a VPN for a few years now. If a VPN sounds like something you need or want, then be sure to check out all the VPN deals this Cyber Monday. A VPN company without a Cyber Monday VPN deal doesn’t exist, so you won’t have to look far!

4K TVs

I would like to be more specific about what 4K TVs you should be keeping an eye out for, but doing so would be unhelpful of me. There are many different types of 4K Tvs, from LCD to OLED, and many different features in these 4K TVs that can make or break them for certain people.

However, many (and I mean, many) 4K TVs are on sale at Best Buy, so if you’re based in the US or Canada, head down there and take your pick! You’ll be like a kid in a candy shop!

Apple Airpods Pro

The Apple Airpods Pro were just released, which makes it strange that Apple’s already resorted to discounting them this Black Friday. But we’ll take it, right?

You can find the Airpods Pro on sale for $15 off their asking price of $249. I know, it doesn’t sound like much, but $15 can get you a month of Spotify Premium, which I assume you’ll be using often with your Airpods Pro. Any money saved is a good deal, and now is the best time to buy the Airpods Pro.

The Samsung Galaxy Watch

Smartwatches may still be a “niche” product, but there’s no denying that the Samsung Galaxy watch is a fantastic product. With a long-lasting battery, sharp display, and an endless catalog of themes and watch faces, the Galaxy watch is one of the best smart-watches you can buy, and now it’s one sale.

Yes, for only $269 (originally $349), you can buy a Galaxy Watch this Black Friday off Samsung’s official website. For $80 off, buying the Galaxy Watch feels less like a fair transaction and more like a highway robbery off the interstate. Either way, you got a brand new watch for a lot less than you’d usually get it for!

How to start your own construction company

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Whether you’re a builder or bricklayer, no day is the same in the construction sector, and few things are as satisfying as the moment you’ve finally finished a big job. If you’re particularly passionate about your livelihood, you may well have thought about starting your own company. Total control over your work life is arguably appealing, but exactly how do you make the jump from being an employee to becoming your own boss? You may think it’s a long, complicated process, but it really only takes following these five steps to call yourself a construction business owner.

Write a business plan

Launching a construction company isn’t something you do on a whim, so it’s vital to draw up a business plan before you take any further steps. Not only is this integral to securing the funding you need, but a solid outline will determine how you’ll make revenue, and help you visualise your future enterprise. Market research is vital in order to gauge your idea’s potential success rate. This involves identifying and analysing your competitors, and their prices, and perhaps even speaking to local residents to see whether there’s room for another construction company in your local area. If not, consider reevaluating your concept. However, if you can see a profitable future, you’ll need to put everything in writing.

Your business plan will contain your corporate goals and procedures, including your staffing ambitions, marketing plan, overall costs, and how the company will be structured. You and your lenders will also need to know how you plan to sustain and expand your construction company, so maintenance and forecasting must be considered. This level of detail can be daunting if you’re not experienced in creating documentation, but it’s not as difficult as it may seem. There are many helpful templates and tips available online, or you could even hire a professional to help write yours.

Complete relevant registrations

How you register your construction company will depend on whether you set up as a sole trader, limited company or partnership. These different types of registration are marked by their reporting, management and accounting responsibilities. Once you’ve examined your options and made a decision, you can find details of the registration processes for each on the UK Government’s website.

You may also need to register for the Construction Industry Scheme (CIS), which works to reduce tax evasion and protects workers from false employment. Contractors cover their subcontractors’ tax and national insurance contributions by deducting money from their pay. No matter how you’ve registered your business, it’s mandatory that you sign up before hiring your first subcontractor. However, the scheme does not apply if you hire employees instead. You can register directly through HMRC, and as a registered CIS worker, you’ll have 20% rather than 30% tax deducted from your own salary.

Though not compulsory unless your annual turnover is expected to exceed £85,000, you could also register for VAT. This means you can charge this tax on the products and services you deliver, then claim it back on your business purchases. Construction work is typically charged at a standard rate of VAT, as opposed to a reduced or zero rate, but you should first consider whether it’s right for your business at all.

Apply for insurance

The construction industry can certainly be fraught with risk. You’re using dangerous tools and working in close quarters with valuable property, so it’s vital you’re protected against any accidents. What’s more, some clients may refuse to hire you unless you have sufficient coverage, so organising appropriate insurance could also help secure future work.

Though the policy you need depends on the nature of your business, there are certain covers that are essential for working in construction. For instance, public liability insurance is essential for builders as this covers them against any personal injuries or property damage resulting from their work. These unexpected incidents are a possibility when builders work in close proximity to members of the public, but this policy ensures that compensation and legal fees will always be covered by the insurance provider rather than the business. If you hire employees, then employer’s liability insurance is a legal requirement, covering you against personal injuries and property damage involving your workforce rather than third parties. Meanwhile, if you want to be covered in the event that any of your tools, materials or building works are damaged or stolen, contractors all risk insurance is specifically designed for those in your industry.

Acquire funding

Construction businesses can often save money on office space, as the vast majority of the work is off-site, and owners can complete any admin tasks from home. However, depending on the type of venture you wish to start, you may be required to purchase costly equipment before you can get started. Therefore, unless you’ve been saving up, you’ll need to find a lender to help finance your dream.

Friends and family

Your loved ones may be able to offer a helping hand, although this may be an awkward conversation and cause friction if there any issues regarding your repayments. If this is the path you choose, you must have a loan agreement drawn up, as well as a shareholder agreement if you decide to involve them more intimately in your new business.

Banks

It can be difficult for small businesses to obtain a bank loan, and there’s a wealth of detailed information you’ll need to provide to be in with a chance. This includes cash flow forecasts, evidence that you’ll be able to make regular repayments, and a good credit rating. You’ll also have to decide whether you want a secured loan, which uses valuable possessions like your house or car as collateral. These will usually have lower interest rates than unsecured loans, where banks put all their faith in you to repay your debt.

Private investors

This usually entails giving shares to the lender in return for funding. Liaising with private investors could mean involving them in the company’s strategy and management, so it’s vital you’re on board with all the terms and conditions and the expected dynamics of the relationship.

Government loans

You may be able to get the funding you need via a government initiative aimed at new businesses. One promising example comes from The Start Up Loans Company which could lend you up to £25,000 and also offer valuable advice and mentoring. The Business Finance & Support Finder tool on the GOV.UK website lists all the options available to you, allowing you to filter by sector, region, size and more.

Start work

Now you have everything you need to get your construction company off the ground, it’s time to attract customers and start working. Thanks to your detailed business plan, you will already have a  marketing strategy, know which materials and equipment to purchase, and be aware of what your company is capable of. Once the work starts coming in, you’ll need to draw up contracts outlining what is to be constructed and how. There are several types of construction contracts, and the one you choose will depend on the size and nature of the project. Then wait for all parties to sign on the dotted line, and your construction company is officially in action.

Matica’s CEO, Sandro Camilleri reflects on the dichotomy between privacy and safety

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In spite of the EU’s General Data Protection Regulation (GDPR) demands, people in the UK are still becoming victims of data breaches, an incident that could cost nearly £2.7 million according to IBM research. However, the damage goes beyond finances to reputation of the affected companies.

Among the biggest data leaks in 2019 is Facebook incident where 18 million British Facebook members had their phone numbers exposed and Teletext Holidays exposure of half a million sensitive files, including 212,000 audio files of customer calls. In other words, all these leaked data are sensitive exactly because they are means to identify a person and, when such information is exposed, privacy is hurt in the first place. But in order to make systems work better, companies and governments require more and more personal data from users and citizens, a requisition that nevertheless raise doubt and concern among people.

Matica Technologies, for instance, is one of the leading players offering identification services and products to companies and governments that need efficiency, but also safety. In this sense, Matica‘s CEO Sandro Camilleri is precise when reflecting upon the dichotomy between privacy and safety, freedom and control: “From Plato to Karl Popper, control has always been a key issue. On one hand, there is the need to defend society from threats, on the other hand, the need to ‘be defended by defenders’, to maintain the principles of democracy and freedom.”

Camilleri mentions a recently approved system from Shenzhen, China, where each traffic light contains a camera, which means a total of 57.000 devices capable of recognising the faces of drivers. With such information, police officers can monitor images from a personal level, keeping a record four each individual. “It sounds like science fiction, but it’s already yesterday’s news,” argues Sandro Camilleri. “I firmly believe that our duty, in the western world, is to do everything we can to prevent arriving at that point, and therefore equip ourselves with adequate, minimally invasive but effective tools, of transnational entities able to manage potentially dangerous situations, as well as the necessary technologies to store biometric data in documents.”

To Camilleri, the challenge is to find something in between the “Big Brother scenario” seen in Shenzhen and tragic events such as 9/11 or the 2015 Paris attacks. “We must ask ourselves, as a community, what we want to focus on. It’s easy to be indignant if you are asked four your fingerprints at customs to access the US, but it’s harder to come to grips with a terrorist attack that perhaps could have been avoided,” he says.

Matica’s solutions include products and services that respect privacy by offering fortified data storage systems at the same time its technologies are prepared to deliver safety and intelligence to problem-solving and security measurements. “The defence of life comes in the first place four me, and one of the ways to ensure this is to guarantee reliable digital identification tools, like the ones we produce everyday with my company,” concludes Sandro Camilleri.

Smart Learning and Its Implementation in the Studying Process

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Remember the last time you spent a day without your smartphone. We bet it was difficult. But, most likely, it was not communication that you were missing. 

You might have missed the opportunity to check everything immediately upon receiving a notification. 

Gadgets and various technologies play such a big role in our personal lives that it would be wrong to deny their significance for education. If we continue to defy everything good that technologies brought about in learning, we will prevent further progress and end up stuck with the last century scientific breakthroughs.

Hence, the concept of smart learning is about transforming the environment of studying. The education of the future should include cutting-edge technologies and electronic tools to enhance learning and teaching practices. 

It is not about abolishing previous teaching strategies, which, for example, included teaching students how to write an opinion essay – a classical and necessary task. It is about making the most out of them. 

The implementation of smart learning and schools’ transformation will take some time. However, there are several things you need to know about it now.

Advancement of ICT

Sustainable development of information and communication technologies affected educational trends. They reshaped traditional learning settings, allowing students to be more creative. 

If these strategies are replaced with those focusing on smart learning, students’ learning behaviors, and teachers’ methods of instilling knowledge will be reshaped. 

Adaptive Learning

This is no secret that all people comprehend information differently. Some can memorize visual information better than the audial info; others prefer gamification of education to train some skills. 

The smart learning concept, if implemented correctly, can let students adjust their learning environment to meet the individual needs. This can help them uncover their potential and feel an individual approach in education, getting away from old-fashioned standardization. 

Smart Classrooms

Many teachers worldwide advocate for smart learning because they see that these transformations can help students improve their learning outcomes. 

For higher education institutions, the implementation of interactive whiteboards and other technological advancements makes learning more entertaining through the use of multimedia presentations with visual information, audio files, etc. 

Such an approach can reduce the cognitive load for students, leaving more space for creativity and innovation.

Data Collection

No matter how small or large the class is, AI still can analyze the students’ needs better than a teacher. Smart learning also includes such aspects as data collection and data analysis. 

Students can use technologies to detect their weaknesses and train those skills that need special attention.

Availability of Infrastructure and Digital Resources

Needless to say, students rely too much on computers and digital resources, and their availability is now critical for a successful education. 

Smart learning and all associated transformations can help learners feel secured about the accessibility of the information they need. What is more, an opportunity to access data quickly in the class saves time and effort of teachers and students alike.

Final Thoughts

Smart learning is the future of education that is beneficial to both students and teachers. Technologies have transformed many industries, and education should not be an exception. 

It is now usual for students worldwide to have smartphones, tablets, and computers, but transforming education to take the most advantage of the recent advancements in ICT is what’s the education of the future is all about.

Why your business needs a digital marketing strategy

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4 Services that will Enhance your Digital Marketing Strategy

A comprehensive digital marketing strategy should be an essential part of any business plan. In today’s business climate it is crucial to implement and maintain an online presence if you have any hopes of growing your business. The world of business is fierce and you need to be in the forefront of your field if you hope to make a significant ROI.

As such, having a strong online presence is the difference between being successful and being moderate – or, even worse, failing. A well thought-out digital marketing strategy is what will single you out from your competitors; these four services, together with hard work and dedication, will drastically increase your chance of success.

4 services Well Worth your While

1. Pay Per Click – pay per click or PPC is one of the most cost-effective methods for a business to use when advertising online. The entire idea of PPC is that you as an advertiser only pay when a user actually clicks on your ad, making it more financially sustainable. It is also possible to determine how much you have to pay for each click, which makes it easier to determine how much of your marketing budget you should allocate to this specific marketing strategy.

PPC services are incredibly fast and it won’t take you long to experience first-hand the impact of these online ad campaigns. Choose the PPC platform and channel that best suits your purposes and it will be one of the wisest business decisions you can make online.

2. Search Engine Optimisation – SEO is a common concept among those looking to have a strong online presence. Good SEO practices allow you to improve the visibility of your business’ website in the organic search results of search engines. Check CoolBison for a reputable seo company based in Bristol, managing projects for local and national campaigns.

Why do you then want this service? Whether you have a website to sell online, plumbing service, computer repair business, estate agency or food business, you would need clients to grow your business. Well, SEO highly increases the chance of your target audience finding your business online. Any digital marketing strategy worth its name has SEO as one of its main components and it is one of the most profound ways you can focus your efforts on reaching your intended customers.

When you’re searching for an SEO service, it’s important to do your research.

The best SEO businesses are those that talk the talk and walk the walk. Look for agencies that lean on data and established strategies to help you get where you need to in search engine results pages.

Many agencies will have case studies from previous clients you can look at, or at the very least testimonials that attest to your prospective SEO agency’s quality of service.

3. Social Media – it’s the name of the marketing game. Through different social media platforms it is possible to connect with different target groups. As such it is a highly effective service when it comes to customising content.

Recent studies have shown that over 42% of the public are using social media on a regular basis. Not having social media as an intrinsic part of your social media strategy could be a costly mistake. Regardless of your intention when it comes to using social media to your advantage, i.e. brand awareness, new potential customers or traffic generation to your website, there will be a social media platform for your need.

4. Content Marketing – as opposed to copywriting, the primary purpose of content marketing is not as a sales strategy. Content is what you create when you want to inform and educate the audience of your brand. Content needs to be carefully planned and shared on the right types of platform in order to be effective though.

Content marketing will add value to your marketing strategy and it is important to know that even though the focus is not on sales, this will be a much welcomed side effect. Create an inspiring video or tell your target audience about your business’s core values through a blog. There are endless possibilities and if you let it, content will bring your brand forward.

Strength in Numbers

All four services mentioned here are great additions to any digital media strategy. A word of caution though: even if they may seem easy to grasp, they are in fact complex additions to your business structure that have tremendous power to either make or break your success.

For this reason you would be wise to seek advice from professionals that have made it their ambition to assist you in creating your own comprehensive digital media strategy. If you truly want to succeed it is important that you understand what makes each individual service tick as well as matching it with your own specific needs.

That is not to say that you should stop exploring or learning on your own. Today there are tremendous opportunities to educate yourself by means of “learning by doing”.

Find the Services that are Perfect for Your Business

A digital media strategy should have the focus of enhancing your business. It should take your goals and ambitions into consideration. It should increase your ROI and it should promote your brand. Quite the tall order, but with services such as the ones mentioned here it is all possible.

By seeking advice from experts as well as educating yourself on current digital media trends, you have the opportunity to create a comprehensive digital media strategy that will add to the value of your business.

Look at the Equity Release Industry 

If you take a look at the growing equity release industry in the UK, you will see these companies embracing all of these strategies extremely well. They’re big on paid ads, SEO, and content marketing as combined they can have a great effect.

In conclusion, if you want your business to thrive, you need a digital media strategy. It really is as simple as that.

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