Bitcoin is the world’s first and most popular cryptocurrency. Bitcoins are digital money with their own rules for conducting transactions that cannot be violated. You can buy bitcoin in several ways: for cash, through a mobile application, or on an exchange. The most popular platforms for buying and selling bitcoin are Coinbase and Binance.
Coinbase is a popular American cryptocurrency exchange. It was launched in the summer of 2012 when only a few people knew about cryptocurrencies, and the price of bitcoin was only $ 10. Today, Coinbase is deservedly included in the list of leading cryptocurrency exchanges, has a solid trading volume and high capitalization. The list of partner countries is constantly updated and published on the exchange website. Coinbase is the most conservative and regulated exchange. The company relies on working exclusively in the legal field. Despite these strict rules of operation, users are won over by the high degree of protection of the assets of Coinbase customers. 98% of user funds are stored in offline hardware wallets, and the rest of the cryptocurrency is insured. In the event of any fraudulent activity, Coinbase guarantees its customers a full refund of the lost funds under the insurance policy.
The Binance cryptocurrency exchange entered the world TOPs in terms of trading volume a year after its opening, and at the moment it tops the list of the best cryptocurrency exchanges. Since 2018, the exchange has been the undisputed leader in terms of trading volume and the number of users. Binance has attracted the attention of the entire blockchain community and traders through its low commission fees and a huge number of currency pairs. The key idea of the creator of the exchange is to eliminate dependence on regulators from various states. To do this, the company had to expand, opening branches in different countries. Binance was originally an exchange that specializes in Crypto-to-Crypto transactions, which also helped to avoid dependence on regulators. But, starting in 2019, trading pairs with fiat were added to the exchange.
Bitcoin legal status
As cryptocurrency spreads around the world, people are increasingly wondering: is Bitcoin legal? Due to the fact that the new type of money does not have appropriate regulatory regulation and a specific legal status, the attitude towards bitcoin in different countries varies greatly.
The whole essence of the debate regarding bitcoin in the international market and in domestic policy boils down to the absence of a single legislative field within which legal activities with the use of virtual money would be carried out.
Canada is on the list of countries that stimulate the development of bitcoin. These states are developing a regulatory framework with the aim of introducing digital currency into the economy.
Bitcoin is a decentralized and anonymous digital currency. At first, the virtual asset aroused interest exclusively in narrow circles of mathematicians, cryptographers, specialists in computer and network technologies. Today bitcoin is a challenge to the world monetary system, a multifunctional financial instrument, a market with a turnover of hundreds of billions of dollars.
Cryptocurrency exchanges
Crypto exchanges are used when it comes to full-fledged trading. Pros – extensive trading functionality, relative reliability, seriousness. Cons – high commission, increased complexity, reduced security. Crypto exchanges are analogous to classic stock exchanges, only trading is carried out not in shares, but in virtual assets. How to Buy Bitcoin in India? Let’s take a look at the most popular cryptocurrency exchanges.
Binance was founded not so long ago – in 2017, and already in 2018, it became the largest crypto exchange in the world. Now the daily volume of transactions here exceeds $ 42.5 billion. In total, 351 cryptocurrencies are presented on the platform. Withdrawal of funds – to a bank card without commission. However, do not forget that the bank may charge a deposit fee.
Coinbase is an online cryptocurrency broker and exchange. Thus, on this platform, you can buy various cryptocurrencies, including the 10 most popular and largest in terms of market capitalization. Coinbase has been around since 2012 and is the oldest cryptocurrency broker and is currently one of the most popular.
WazirX is a popular cryptocurrency exchange in the Asia-Pacific region. It is the leader in terms of user base and trading volume in India. At the end of 2019, the site was acquired by the international trading platform Binance. This made it possible to launch several Fiat to Crypto gateways (exchange of cryptocurrency for traditional money). Users can also log into WazirX through Binance to use the P2P system without fees.
Bybit cryptocurrency exchange was founded in 2018. Today the exchange is in the TOP-5 in terms of daily trading volume on the derivatives market. Bybit users have access to spot trading, inverse, and USDT futures. The main specialization of the exchange is trading perpetual derivative contracts for cryptocurrencies.
Investments in cryptocurrencies continue to generate colossal income in 2021 and remain one of the most effective investment tools. The main thing is to know where to buy bitcoin safely and without risks, because the likelihood of losing is also high. Success depends on your knowledge, experience, tactics, analysis, and luck.
What do you know about Forex indicators? Do you use them in your trading routine? Which of them do you use? Most beginners do not know much about this trading instrument, and that is why they choose to ignore it. Yet, we have a much better solution. In our article, we will explain what Forex indicators are and help you select the most suitable ones.
So, in simple words, indicators are mathematical calculations, which predict the movements of the price of a certain currency in the future. They are usually based on an extensive range of criteria: volume, open interest, exchange rates, and others. Those traders, who use them, are sure that prices behave identically under identical market conditions. So, they make predictions taking into account past trends.
In general, there are three types of technical indicators:
1. Trend indicators. They point out certain tendencies in price movements.
2. Oscillators. Such indicators show when the tendency is going to reverse or get exhausted. They can be used to determine when it is time to open trades and close them.
3. Volume indicators. Such signals are based on the number of trades per a certain time period. They inform traders about changes in demand. So, when it drops or skyrockets, one can predict whether a trend is growing or exhausting.
The next question you are probably going to ask is: “What are the best Forex indicators?”. To find an exact answer, the Traders Union team has interviewed 2200 successful traders and asked them about their use of technical indicators. And it turned out that about 70% of them actively apply this tool. At the same time, most of them give preference to oscillators and trend indicators while volume indicators are less frequently used. Also, according to this research, oscillators are a versatile choice for anyone. Experienced traders claim that such indicators bring profits in most cases.
In sum, one can safely say that technical indicators are a must-use tool for every trader who wants to understand market trends better and make profits out of them.
By now, nearly everyone is aware that our planet is experiencing the impact of humans on the environment. No where on earth remains untouched by our influence, for better or for worse. Development and infrastructure, emissions and pollution, and even farming and consumption have an effect wherever they occur. However, our ability to collaborate and communicate in far reaching ways as a result of this progress can also be a solution to animal conservation efforts the world over.
For over 50 years,SeaWorld has led efforts both home and abroad to raise awareness and support the rescue, rehabilitation, and release of marine life. The conversation has become necessarily more active in recent years as issues like climate change, fisheries, development, and water traffic threaten species of all sizes and locations.
Conservation Risk Factors on a Global Scale
By putting the focus on conservation, countries and communities can work together to reduce threats to wildlife lifespans and proliferation. Put simply: we have an opportunity to help animals thrive in their natural habitats through awareness and behavioural modification as humans.
The cry for change is a global one, with governments like those in theUnited Kingdom rising to establish marine conservation activities, write and update bylaws, and designate protected species. An important component is also consumer and commercial education, so that people who come into contact with animals or a habitat in need know who to alert for assistance. In this, and much more, SeaWorld continues to be a partner for conservation.
SeaWorld is no stranger to how various risk factors impact marine life. Many animals are in danger due to increased boating traffic, getting caught up in propellers or churn. Other marine animals are seeing their environment shift as global warming brings warmer temperatures to colder areas both above and below the ocean’s surface. The fishing industry often injures or kills marine life inadvertently caught asbycatch in fishing lines and nets. Add to the equation increased trash in the waters and people encroaching on natural habitats on land, and it’s no wonder SeaWorld receives so many calls for assistance.
International Cooperation for Marine Life Conservation
The conservation conversation is picking up momentum throughout Europe. While covering a broad range of ecosystems, climates, and marine life, certain standards can be used to reduce many of the risk factors at hand. TheEuropean Union continues to evolve standards and enforcement of directives geared toward reducing contaminants and helping ecosystems recover.
TheOSPAR Convention is another group made up of 15 member countries in north-east Atlantic Europe, including the United Kingdom, focused on protecting marine environments. These efforts are helpful as nations work together to prevent damage to at-risk maritime life from on-land and offshore factors.
Conservation is all about preserving life and resources so that animals can continue to thrive. To this end, SeaWorld has dedicated itself to a number of animal conservation programmes infour key areas: rescue, research, direct action, and education. While prevention and mitigation from groups like OSPAR are important, having teams available to respond to problems and improve outcomes is an imperative as efforts are underway to roll back existing damage to marine habitats and animals.
SeaWorld to the Rescue: Conservation in Action
SeaWorld has helped rescue over 39,000 animals worldwide. The organisation is known for its 24/7 rescue response teams as well as ongoing programmes to support conservation around the world. Existing legislation under the Marine Mammal Protection Act also addresses the import of animals in need of care beyond borders, as was the case in areported dolphin rescue and release.
Taking a closer look at SeaWorld’s work with manatee rescue paints a picture of far-reaching results. Manatees are subjected to increasing threat of injury from boat strikes and entanglement in fishing gear that can be life threatening. Changing water temperatures and destruction of natural habitats also drive manatees into unfamiliar and unsuitable waters where they can suffer from stress, cold, disease, and limited food access.
From orphaned calves to full-grown adults, the SeaWorld Rescue Team is called on to provide critical care services to manatees. Having rescued 69 manatees in 2018 alone, the SeaWorld Rescue Team was able to rehabilitate, relocate, and release many of the graceful animals after providing proper care. SeaWorld’s500th manatee rescue was also a milestone release, completed in cooperation with the Florida Fish and Wildlife Conservation Commission.
The SeaWorld Conservation Fund has also supported more than 1,200 animal conservation projects onall seven continents. Funding has helped efforts in habitat protection, species research, rescue, and rehabilitation. The SeaWorld Rescue Team remained on call and operational even as parks and economies shut down due to theglobal pandemic in 2020.
From restoring coral reefs to preventing coastal erosion and pollution, SeaWorld partners to assist, educate, and expand its impact by enabling others’ passion about conservation to make a difference, no matter where or when the need arises.Learn more about SeaWorld’s commitment to the rescue, rehabilitation, and return of marine animals spanning more than 50 years.
Your approach to hiring will inevitably define your organisation. Bringing in the right talent will take your business from strength to strength, while weak or ineffective hires cost you money, waste your time and diminish your resources.
Care and attention at every stage of the hiring process are essential in making your company an attractive place to work for prospective employees. But, an imbalance in your hiring process could mean you attract ill-fitting candidates, leading you to hire the wrong people and affect your company culture.
So how can you avoid the pitfalls of hiring? Video may be the answer.
Why Is an Effective Hiring Process So Important?
When more top performers are leaving established companies for greener pastures, a faultless hiring process is essential. Finding people who will fit into your organisation while bringing something new to the table is no mean feat, especially if you have experienced employees handing in their notice during a turbulent period for businesses.
An effective, well-established hiring process has several benefits:
Achieve Faster Growth — Gaining a competitive advantage over your closest rivals will help you establish dominance in your sector. If you neglect the hiring process, you’ll likely run aground when it’s time to expand. This can put the brakes on your company’s growth, but efficient hiring allows you to surpass the competition with ease.
Ensure Minimal Disruption — Keep capacity issues at bay by acquiring new talent as and when required. A refined hiring process will allow you to quickly fill gaps within your teams when employees leave or when a department is ready to expand. This ensures that everything keeps running as it should, even with personnel changes.
Reduce the Costs of Hiring — By investing in your hiring process, you’re reducing the cost of hiring over time and within your business as a whole. Establishing an effective hiring process early on will make your company more alluring to potential future employees, reducing the cost of hiring when it’s time to expand and making the best use of the talent you already have.
Since the efficient acquisition of new talent is so beneficial, it’s crucial to optimise your hiring process. So how can you make the most of it?
Using Video as Part of the Hiring Process
Video can help you communicate complex or nuanced information more effectively than text-based communications. The written word is better suited to relaying specifics like salary information, whereas videos provide greater depth, allowing you to describe your company in detail. This gives your potential hires an accurate representation of what working at your organisation would be like, allowing you to tell your unique story confidently, creatively, and compellingly.
It’s been proven that video outperforms other communications in terms of engagement, making hiring processes that incorporate highly visual aspects a lot more enticing than those without such components. So how should you use video in your hiring process?
How to Use Video In the Hiring Process
Creating videos for hiring can spread your message far and wide without duplicating communications in interviews, allowing you to streamline the process of hiring and acquire new talent efficiently. Videos don’t need to be long; they just need to relay important information about your business and “sell” the employee experience.
Here’s how video can benefit the entire process:
Attract the Right Talent
Reaching skilled, like-minded individuals is key. Talented people with options will weigh up whether or not your position is worth applying for, so you need to go the extra mile to show potential hires that your company is the perfect fit. A short, branded video about your company’s mission, including examples of your previous work, will go a long way in attracting the kind of people you want on board.
Recruit the Right People
Once candidates have read your job description, watched your hiring video, researched your company and applied for the open position, you’ll be ready to interview them (if they seem like a good match). Video interviews are commonplace now, but you should ensure they go off without a hitch. They’re still a great way to find out more about your candidates without the need for travel.
Make Onboarding Excellent
Now that you’ve done the hard work and secured an amazing hire, make sure they feel welcome at your company. Videos can be useful in this process, so why not create a short introduction video to your various departments and teams — introducing a few friendly faces along the way — to help new employees get settled in their roles. This will also help recent hires feel more comfortable about approaching their new colleagues.
Improving Internal Communications with Video
There’s no reason to stop there if you’ve used video as part of your hiring process.
Asynchronous communications shouldn’t be limited to text-based messaging and voice memos, as videos can significantly enhance employee engagement. The right kind of video content can help new people get to grips with their role quickly, build relationships with their colleagues and enjoy a welcoming atmosphere when they start working for your organisation.
It is not surprising to say that Dubai is the perfect place for tourists in the world. The ever-growing number of attractions as well as friendly atmosphere lures in raising people every year to this desert oasis. The very first thing that comes to everyone’s mind while thinking about Dubai is the luxury and the record-breaking spree. However, when you come here, you’ll know that it’s much more than that. It is fascinating to know that Dubai is an eclectic mix of vast and unexplored deserts, soaring skyscrapers, white sand beaches, and lush green farmlands. There are several other things to do in Dubai.Here’s a complete list of things to do as well as places to visit in Dubai. let’s read on and discover some amazing ideas to enjoy your holiday.
Be on top of the world- Burj Khalifa
The world’s tallest man-made structure, Burj Khalifa is an iconic landmark of the Dubai. One can witness the full splendor of Dubai from the observation decks on top. There is a great need to know that, the observation decks on the 124th floor, the newly opened At the Top Sky on the 148th floor bring a lot of visitors daily.
However, the entrance fee to the observation decks significantly depends on the time of day you select. Surprising visitor’s flock around early morning as well as sunset hours though tickets cost during these times. If you want to see the city in broad daylight or in the night sky, blown away by the panorama from 555m above the ground. Moreover, it is also said that, the sunset happens four minutes later for the people than for those at the ground level. The building is 830m tall, three times higher than the Eiffel Tower, it can be seen from as far as 95km away if the weather is clear.
An adventurous trip back in time– Desert Safari
Majority of the things to do in Dubai with families are in the cities. That’s what makes a desert safari Dubai experience more distinctive than anything else out there. It is one of the best ways to explore the Arabian dunes up close. The desert safari adventure allows you discover the forgotten traditions of desert-dwelling.
Safari has something up its sleeve in order to satiate the intrepid souls. The dune bashing ride in a 4×4 SUV is best described as a roller coaster ride. Red dunes of Lehbab desert is considered the best place for a dune bashing ride. However, it can also be carried out in Margham desert as well. The thrilling ride will last for half an hour. There are also some sunset-photo stops in between and a stopover near the dunes for trying out sandboarding, the desert version of ice skiing.
The desert activities are wound up before sunset, allowing travelers to continue their adventure with a Dubai city tour for a complete experience. The convoy moves to the Bedouin camp and the rest of the fun is hosted in the desert camp. The desert camp includes various activities such as to get a henna tattoo, take a picture with the Falcon, Quad biking, and dress up in Emirati attire.
When the night falls, the camp is livened up by traditional folk dances. A barbecue dinner buffet is also arranged. The desert safari trip lasts for approx. 6-7 hours immersing you in the desert aura. Hence, it’s the best way to spend night in Dubai.
Dhow Cruise Dubai Marina
A cruise dinner on a dhow in the Marina is the romantic trip finding yourself among tall buildings and glitter. The traditional Arabic wooden dhow comes with two decks, the lower one that is air-conditioned, and the alfresco top deck.
The top deck allows you enjoy the air as well as look up at the people waving at you from the walkways across the canal. The windows in the lower deck ensure the sightseeing to the people who prefer an air-conditioned experience.
The trip of dhow cruise Dubai marina also offers mouthwatering food starting from the welcome drinks served as soon as the guests are seated. After that, the floor will be open for the five-star buffet. Along with this, live performance of a Tanura dancer will light up the evening too. Tanoura dance is originated from Egypt and it is performed by a male dancer.
Yacht Cruise – Best thing to do with family
Set off on a journey across the rippling waters of the Arabian Gulf along with the cool sea breeze blowing. Get up close the Palm, Burj Al Arab, Atlantis, and the World Islands. You must go for deep-sea fishing and relish a dinner on a yacht. If you are thinking of a birthday celebration party for a group of 30 or more, hire a yacht and make for an unforgettable experience.
The sudden flash of excitement while feeling a tug on your line, deep-sea fishing is a sought-after thing to do in Dubai. Yacht rental Dubai will take you to the best fishing locations, on a boat with fishing equipment. Catch the fish and cook them, as well as have them on board.
As soft waves rock the yacht, you will witness the most beautiful sunset of your life and an ideal moment to share with your special one. The mesmerizing sight will be one of the most cherished moments of the cruise experiences.
Yachting is a sought-after pastime and it’s best for medium to large groups of people for every event. Yacht cruise package are available for many activities. you can plan yours as well as pick the one that suits according to your budget and need.
Picture perfect- Dubai Frame
Dubai Frame is the recent addition to Dubai’s list of architectural marvels. Its the one that adds a golden tinge to the Dubai’s skyline. This tower is located in Zabeel Park, dividing the Old as well as New Dubai.
This photo frame shaped landmark, two towers each measuring 150 meters tall is connected by a 93 meters long bridge. The exterior of the Dubai frame is covered in gold-colored stainless steel. Along with this, the mezzanine floor of the Dubai frame showcases the past of Dubai. With the use of projectors and screens, the gallery explains the humble beginning of Dubai.
On the Skydeck, the both sides of the frame give two distinctive perspectives of Dubai. One side is the Old Dubai that Bur Dubai, Karama, and Deira. Moreover, the quintessential creek can also be seen in the middle of low-rise buildings.
On the flip side, there is the new Dubai with the busy Sheikh Zayed Road as well as iconic Burj Khalifa soaring into the sky. Try to walk over the acrophobia like a glass bridge. Furthermore, there is also a museum on the mezzanine floor.
The Highest Observation Wheel- Ain Dubai
At the center of Blue waters Islands, Ain Dubai is one of the best places to visit in Dubai with the family. At a height of over 250 meters, it’s the world’s largest as well as highest observation wheel. Taking a ride on Ain Dubai is the best fun-packed activity appealing to all age groups.
So be sure to get Ain Dubai tickets for breathtaking 360-degree views of the skyline like Dubai Marina, Palm Jumeirah, JBR, and beyond as enjoy a rotation in one of its 48 air-conditioned, spacious cabins.
However, the Premium Ain Dubai Cabin ticket also allows you get to enjoy welcome drinks, VIP lounge access, as well as various food options during 38-minute ride.
More than enough reasons to shop- Dubai Mall
Like other superlatives, Dubai Mall is largest mall in the UAE. The mall is located at the foot of Burj Khalifa spanning over an area equal to fifty soccer fields. The mall gathers the most visitors a year as compared to Los Angeles, or New York. You can find almost all the crazy things inside the mall, even a genuine dinosaur skeleton.
Dubai Mall is home to over 1200 shopping outlets with all famous brands worldwide. Many of the outlets are dedicated to gold jewelry, however, on the top floor is the Kidzania. There are multiple reasons in one place to spend money than ever. Even if you don’t have food cravings, the gigantic aquarium and the ice-skating rink can beckon any jovial soul. Moreover, it is easier to get lost inside the mall. If you don’t watch out, end up spending a long time in searching for the entrance.
While exploring exciting attractions like Dubai Parks and Resorts or the Dubai Mall with your loved ones, you can also rent a sport car for a thrilling family ride through the city’s iconic landmarks.
The acronym AISP is very important in the context of open banking. AISP is short for Account Information Service Providers. They are authorized and licensed third parties that are allowed to gather and process information about a user’s account with their consent. In order to be licensed for AISP activities, a business has to comply with the PSD2 directive and offer sufficient security for its services. Let’s take some time to look at and analyze the role of AISP in open banking.
What do AISPs do?
As we’ve already established, an AISP is an Account Information Service Provider. It’s a business model and a service that a company is able provide if it has sufficient licenses and authorization from the governing body in a respective country. With consent from the user, an AISP will retrieve information about their account, past transactions. This information can be used for analytics or for verification purposes.
It’s popular to compare the AISP service to something that only allows read-only access to a users’ financial information. However, AISPs cannot work alone. They have to communicate with another form of a legal entity, called Account Servicing Payment Service Providers or ASPSPs. The latter acronym is very long and the term itself just rolls right off your tongue. However, the hard definition just means banks, e-wallets, and other institutions that can offer financial services.
Designated AISP API is needed for the gathering and retrieval of financial information.AISP in open bankingwill manage consent from the user and disclose what information is being retrieved and what it’s used for.
What Benefits Can You Expect from AISP in Open Banking?
From the perspective of the user, arguably the most important thing is knowing what kind of benefits do AISPs bring to the table. If they are consenting to sharing personal information, the outweighing benefit has to be great, right?
It’s already apparent (although the implementation is only a few years old) that AISP benefits are noticeable and beneficial to both individual users and the banking sector, as a whole. AIS (Account Information Services) can help digitize almost every single transaction that was paper-based before. Digitalization of banking increases transparency and security.
Furthermore, it can speed up processes that were needlessly complex and filled with obstacles, completely out of place in the 21st century. For example, in the past, doing something as simple as getting a reference for tenancy required a visit to the bank, getting a stamped statement, and acquiring so much more documentation. Thanks to open banking, tenant referencing is managed with a single click. All the customer needs to do is to express consent.
One more popular instance of AISP benefits, noticeable to a broad range of consumers is loan application simplification. Instead of having to also bring a printed or upload a scanned and authorized bank statement, all you have to do is just log in using a designated AISP API and the open banking infrastructure will pass over all the necessary data. Hence, approval for loans and credit takes much less time!
AISP Regulation and Their Significance in Open Banking
AISPs are not regulated as strictly, as say PISPs (Payment Initiation Service Providers). However, the barrier for becoming a licensed AISP is still pretty high.
AISPs are heavily restricted in what data they can gather and process. Their services have to be compliant with GDPR or equivalent data protection regulations, in force elsewhere.
You can make a case that an AISPs are actually the most versatile tool in the sphere of open banking because there are almost limitless possibilities for its adaptation. Since it collects information, and information can be used for verification and analysis, you can offer almost all kinds of new services as well as simplify already existing ones.
As you scale your business, you will need to start scaling and automating your marketing efforts. Most people with growing businesses will look to migrate from their current ESP to a more powerful automation platform for better features. Marketo is one such platform. Migrating your entire marketing effort to Marketo might seem daunting, but it becomes easy if you have a checklist to guide you through the process.
Outline your needs
Before you start preparing your migration checklist, you must prepare a list of expectations and goals that you hope to achieve from this move. Your reasons for moving to Marketo should be infallible, and you cannot list FOMO as one of the reasons. In addition to that, you will have to do a cost-to-benefit analysis to ensure that this move is financially feasible. Moreover, you can unload or remove outdated data from your storage to reduce the burden of data transfer during the migration process.
Pre-migration checklist
Backup
Backing up your entire database might seem like a mammoth task, but it has multiple benefits. Migrating your marketing information and email strategies to a new platform is not a bulletproof process. There’s a chance that you might lose some valuable information during the migration. Therefore, it is better to back up all your email lists, marketing information, and other operational information.
You can use Excel or Google sheets to compile your data in an easy-to-locate file. The spreadsheets should also contain links for your landing pages and images. Hence, even if you lose anything during the migration process, you should be able to locate it quickly.
Clean-up
Marketo charges can vary based on the number of people in your database. Hence, having duplicate and inactive accounts will cost you significantly more. So, once you have taken your backup, you need to start cleaning your lists. You have to de-duplicate your CRM leads to reduce your migration expenses.
Engage your entire marketing department and begin the clean-up process. At first, it might seem inessential, but it is going to make your transitions a lot smoother. You can use this time to reorganize, recategorize, and redefine your marketing strategies. This way, you will be able to locate, implement, and compare different strategies post-migration quickly.
Restrategize
Before migrating to Marketo, you will have to mark out the current campaigns and separate them from your older campaigns. Once the migration process begins, you will get some free hours to rethink your marketing strategies. You can brainstorm with your marketing department to find creative solutions to your marketing roadblocks. While planning for your future campaign, you can incorporate Marketo templates and other special features in your strategy.
Advantages and challenges of migrating to Marketo
The Advantages
Price
The pricing structure is flexible and offers multiple packages. You can select the plans that suit your marketing style. During the migration process, Marketo will charge you per customer in your database. Therefore, you can drastically reduce your migration charges by removing inactive and duplicate accounts.
Highly customizable
The Marketo marketing platform offers modular features. Consumer engagement marketing, real-time personalization, marketing automation, and management. Additionally, Marketo provides tailor-made solutions to your marketing woes. You will also have multiple Marketo templates at your disposal to design your emails. The dashboard is customizable as you can hide the stats which you feel are unnecessary.
Analytics
You can track your ongoing campaign with ease. Marketo dashboard provides you the feature of pulling metrics of your current as well as your past campaigns. With such data, you will get better insights to make changes to your marketing strategies.
The Challenges
Complex pricing model
Small businesses that are looking for simple solutions for their marketing problems might find the pricing model of Marketo a bit outrageous. Usually, marketing automation companies offer a single service with a variable pricing model. But Marketo offers four services, and each of those services has several different packages. The sheer number of combinations is enough to overwhelm a marketer.
Furthermore, Marketo is comparatively expensive. If you have planned to migrate to Marketo, ensure that the move is generating favorable ROI.
Complex setup
Marketo indeed offers bespoke solutions to businesses. However, these solutions tend to be highly technical. If the marketer does not come from an IT or analytics background, they might have a tough time understanding and implementing these solutions. During the Marketo migration phase, you might need to hire a Marketo expert to help set you up.
Conclusion
Migrating to Marketo is infinitely easier for the Salesforce users as they are based on the same platform. If you are planning your migration from a different ESP, you only have to follow the above-mentioned pre-migration checklist to ensure a smooth transition.
Monitoring external links is a crucial element for promoting the site. As the number of backlinks as well as the number of sites promoted increases, it’s becoming more difficult to monitor backlinks manually.
Link Box fully solves this problem.
Basic features
This tool lets you manage all external links of projects that have been gathered all in one place. SEO experts can automate their work through a user-friendly interface. Besides, linkbox.pro built-in modules permitting you to:
indexer tool;
backlink anchor text checker.
backlink monitor;
backlinks checker tool;
bulk google index checker tool;
You can check the backlinks
SEO and budget optimization need regular tracking of backlinks. Linkbox Pro offers details on the following:
Information about the dofollow and the nofollow link attributes
Links on donor pages
The anchors of all backlinks on the pages.
These links were deleted after they were made.
Links into Linkbox are imported:
By using the Ahrefs or Google Console crawler module, etc.
In previously-created campaigns
All details about domains as well as backlinks are available in the table and graph. You can filter the table in order to look at your backlinks.
Checking backlink indexing
Linkbox can be used to carry out massive checks of the Google index for external links. This module can:
You can track their presence on the index by setting up regular monitoring.
You can easily check the indexing
If the link falls out of the Google index when it does, the SEO specialist will receive an alert so that he/she is able to take timely measures to ensure that the page accepting the link hasn’t lost its ranking within the search engines. linkbox.pro lets you manage backlink indexing across all projects and campaigns simultaneously.
The table displays the date and results of the Google indexing check. The status is highlighted by colors.
red – not in index;
Green – Index;
Gray – No check was conducted.
A specific filter lets you choose links that aren’t yet indexed, and then send them for indexing via Google Add URL.
Indexing backlinks
Do not just wait for Google robots to index your links. You need to take initiative. With Linkbox the possibility of sending many pages that are not indexed for indexing by Google indexer in a click. Googlebot will be able to browse your page once you have sent it to Linkbox Pro. However, it depends on the quality of the content, whether it will index it or not.
This helps to index backlinks faster and the fastest possible results.
Linkbox.pro Modules
There are many modules built in this service:
Anchor texts analysis
Linkbox lets you examine anchors within backlink checkouts. This will let you:
Anchor text for Backlinks
Anchors and attributes for links
Indexing and presence of pages with anchors that are on the Google Console
All results are presented in a table of anchors which forms the basis of the module. Near every anchor is the following info:
indexing data (when the external links were added to the index, and the time they went out);
donor and acceptor page URLs;
the name of the campaign with the donor page;.
information about crawlers intersection;
Attributes and Backlink Type
Filters allow you to choose data from:
attributes (dofollow, nofollow, ugc, sponsored, etc. ;
a match on the data of the crawlers. Use the Exclude filter to find anchors that aren’t present in crawlers.
Backlink type
The indexing status
Campaign name
Donor data could comprise:
exported into Excel format to further analyze;
sent for indexing.
This allows you to index specific links on a specific page or anchor list. The graph also displays the consistency and naturalness of the links profiles.
Analyzing crawlers
This module allows you to upload backlink lists from various services (Google Console, Ahrefs, SEMRush, Majestic) to Linkbox Pro. You can upload separate files via Ahrefs or Console. The rest of the data is transferred to Temporary.
The module lets you search that can be filtered by:
Links from any link-campaign can be crossed by crawlers
Different crawlers
link status (newly created, active, or historical).
a combination of the search query with the URL of the links (for example, you can select all YouTube backlinks);
On the bottom of the module is a table of backlinks that provide information about:
addition date.
campaigns with which they intersect;
crawlers in which the link is found;
The crawler module in Link Box lets you analyze which of your links Google knows about (by crossing with GSC) as well as which your competitors know about (by crossing with Ahrefs).
Planner for checkouts
Linkbox Pro lets you automatize the backlink management software. It is possible to do this in the task planner section.
Start by choosing between tier1 or tier2 levels of campaigns. This tab lists all projects that are broken down into campaigns. The auto-checking of links is on the left side, while the indexing auto-check is located on the right.
Checkout can be quickly begun by selecting the desired beginning date in advance. You can also check your account on a weekly basis for instance.
After the module has been installed, the program will carry out the tests at the set intervals and will send you an email notification about any problems.
Free Report module
Link Box forms reports once links have been indexed and checked. The initial report contains full information about all parameters. The information in follow-up reports only reflects modifications between two check-outs.
You can filter reports using:
Set objectives to check (links as well as index status).
link campaign;
URL for the donor page
Project
Link Level 1 or 2
The tags for changes are the most basic block. They are used to indicate the importance of the pages to which the changes should be applied. They are classified by their importance and highlighted using colors.
green – minor changes that can provide valuable information.
orange – Non-critical errors that also require your pay attention to
Red – These are major changes that require a special focus and must be dealt with quickly.
To search for tags, it is necessary to click them to highlight all the pages for which the tag can be applied. All links will show up in a table with columns:
The one on the right contains the changes made to the link pages.
the left column shows the donor’s website URL, the link campaign, as well as the project’s name;
Linkbox continuously keeps an eye on the external links you have and their indexing. It tracks all changes that have occurred.
The tool helps to collect all links from donors in a single database and maintain a record of the links. Linkbox.pro is an advanced instrument for managing backlinks, which, in the hands of a skilled expert, can greatly speed up the marketing of your website to the top rankings and also save your budget.
Hauser Insurance Group recently announced HAUSER Transparent Health Benefits (THB), encouraging employers to radically transform their health benefits. Hauser reported, “Our fresh approach to employee health benefits lowers costs by an average of 20% while increasing the quality of care.” Hauser Insurance focuses on unique insurance solutions for organizations of all sizes, from multinational enterprises to founder-led businesses. They specialize in insurance solutions for private equity portfolios, so those fund managers understand and are protected from the complex risks of today and tomorrow.
Hauser Insurance Group operates the Transparent Health Benefits (THB) program. It is a service/product that revamps employee health benefits, designed to give organizations a more evolved option for their employees. HAUSER THB specializes in helping businesses move beyond traditional health plans, guiding them through their self-funding process using trusted and proven methods at every stage.
According to Hauser, “Self-funding is a newer alternative allowing employers to take full control of their workforce health benefits. While more risk is introduced through this method, significant cost savings can be achieved through a properly self-funded plan.”
Unlike traditional plans, which have represented the majority of health plans in the insurance industry for decades, self-funding plans often better meet the needs of employers and employees. Traditional plans require companies to pay high premiums whether or not employees are visiting a doctor and offer minimal customization to meet the needs of the individual. Self-funding plans, however, can aid businesses in overcoming these challenges while reducing the amount of money spent on healthcare.
“With a self-insured plan, employers will pay for their employees’ health claims as they come up instead of prepaying for claims through insurance premiums. Employers run the numbers on what they expect their workers to pay for healthcare, and after an accounting of the fixed costs, like administrative fees, and variable costs, like the amount paid in claims, employers can design a plan that will provide the benefits their employees are actually using.”
How Does HAUSER THB Work?
HAUSER THB consists of a “network of expert employee benefits advisors who serve as a consultant to companies … enabling them to establish their own self-funded benefits programs.” An advisor will work with a company through four stages until the company plan has been identified and deployed.
Utilization Management: The advisor will work with the company to help them identify areas of inefficient spending and define custom solutions. They will review medical management to ensure the right healthcare is being accessed at the right price at the right time, oversee care navigation to ensure members are guided to the highest quality healthcare at the best cost for all services, and offer advocacy to reduce confusion and expenses while optimizing outcomes for employers and employees. Companies can expect to receive few claims, pay less, optimize Rx drug costs for employees, and implement cost control to mitigate risks.
Alternative Reimbursement: The advisor will work with the company to renegotiate better terms. They will introduce three methods to help reduce costs: reference-based pricing, which helps companies move away from the opaque bill charge discounts and establish a reimbursement model that utilizes a transparent reference point instead; direct contracting, which promotes companies to create a direct relationship with their healthcare provider; and bundled payment, which is generally created for a service such as surgeries. Companies can expect to establish care-based improvement metrics, create transparency, and foster beneficial relationships with providers.
Rx Drug Optimization: The advisor will work with the company to remove wasteful spending and improve transparency. Rx drug costs typically account for twenty to twenty-five percent of an employer’s total healthcare spending. However, that cost can be significantly reduced for both the member and employer with the right strategy. Companies can expect to optimize procurement strategy, focus on specialty drug utilization, and receive up to 867% off pharmacy costs.
Enhanced Access to Care: The advisor will work with the company to introduce the best providers with no red tape. HAUSER THB helps companies improve employee quality of care and say goodbye to networks, all while providing each plan member with a dedicated care advocate. Companies can expect to eliminate expensive trips abroad for major procedures and offer access to the best providers, all of whom are now in-network.
Today, HAUSER THB works with several companies, the largest of which employs over 3,500 workers. Their median group size is 180, and with every customer, their ideal employee-out-of-pocket expense remains $0.
What Can Companies Expect with HAUSER THB?
HAUSER’s THB “self-funding strategy is a practical approach built on what the most successful purchaser of health insurance [is] already doing and can work for all types of companies, small or large, blue or white collar.” According to their website, here’s what is included in every HAUSER THB solution:
Dedicated Ambassador: Think of your THB ambassador as a dedicated advisor who guides your organization every step of the way.
Impact Analysis: Each relationship with THB begins with their customized impact analysis, a multi-step appraisal of a company’s current benefits offerings versus actual needs.
Industry Smarts: THB’s network of ambassadors has all worked with the big national carriers, so they know their shortcomings and how to build a better plan.
Ongoing Education: From thought-provoking monthly webcasts to insurance minds to behind-the-scenes podcast interviews, THB’s wealth of proprietary content is available for every client for learning.
Plan Advocate: Every company has an advocate who is their dedicated support personnel. They can answer questions about the plan, self-funding, access to the best doctors, and more.
Complete Transparency: Everything they do – and everything the ambassadors will do – is backed by THB’s commitment to honesty, integrity, and proactive cost disclosure.
Services do not end when the plan has been fully realized and implemented. Instead, every relationship with the advisor continues for the lifetime of the plan.
Pros of Self-Funding
To determine if a self-funded plan is right for your company, Hauser Insurance outlined the benefits a self-funding plan can bring to any business in their blog, A Get-Started Guide to Self-Funding. They concluded self-funding insurance options offer:
Less regulation. The Health Care Administrators Association points out that self-funded plans don’t fall under the purview of state health insurance regulators. Instead, they’re regulated by federal laws like ERISA. They also don’t have to pay state health insurance premium taxes, which HCAA estimates are between two and three percent of their premiums.
More control. Employers can build a plan based on exactly what their workers need, instead of choosing a carrier plan that has most of what they need and a lot of what they don’t. Case in point: A Kaiser Family Foundation study found that insurers continued to collect premiums during the pandemic, even as consumers delayed care, leading to a twenty-four percent increase in margins for fully insured plans.
Lower costs. It may seem daunting at first to take on the cost of all your workers’ health claims, but the ability to customize plan coverage means employers only have to pay for what’s actually used. They’re not paying insurers’ administrative fees or padding their bottom lines with interest earned on premium investments, HCAA notes.
Overcoming Myths Regarding Self-Funded Insurance
There are numerous myths surrounding self-funded insurance, and in their blog Debunking Common Self-Funded Insurance Myths, Hauser Insurance Group reviewed and explained the truth behind the myths. The blog revealed:
Self-funded insurance can work for small companies. “Partners like stop-loss carriers, TPAs, and brokers are making it easier for small firms to benefit when they break away from fully insured plans.”
Self-funded insurance is not too much work. Instead, “Advisors and plan design specialists help employers identify which benefits their employees will value most, and a TPA can administer and manage the plan, letting the employer focus on actually running their business.”
Self-funded insurance is not too risky because stop-loss insurance puts a cap on what employers will pay for health claims; employers cap what they will pay per participant (or per family) or year.
HAUSER THB Case Studies
HAUSER reports, “The number of employers seeking out these plans is increasing annually. Over 2/3 of insured workers are getting coverage from their employers on a self-funded plan, up from 61% in 2019, according to Kaiser Family Foundation. Innovative companies are finding that this method is leading to lower healthcare costs across the entire workforce.” On their website, HAUSER disclosed their client’s savings through HAUSER Case Studies.
Marine Manufacturer
The business faced soaring costs due to the company’s multiple employee “hubs,” diverse range of employees, and low benefits savviness. Working with a company with more than 600 employees, HAUSER THB implemented Medicare-like rates, transparent pharmacy benefits manager PBM, PPO with full Transparent Health Benefits, and incentives to high-quality facilities.
As a result, the company saved $3,912,129 over four years.
Communications Tech Company
With 200 employees, the company faced a 10% year-over-year rise in costs, which had become untenable. HAUSER THB conducted an analysis and proposed the following: National PPO with a custom wrap to fill gaps; open network for facility-based claims; reimbursements based on Medicare; and a transparent Rx program eliminating both member and plan costs. “The resulting plan [established] greater ease of access to more qualified positions for members willing to be flexible, [eliminated] out-of-pocket Rx costs for everyone, and [provided] service that is collaborative, non-litigious, and which increases member engagement.”
Following the first year, the company saved $1,020,904; by year four, the company saved $4,738,015.
Healthcare Consultants
A Medical consulting company with 50 to100 clients residing in 40 states was “experiencing dramatic sticker shock over the annual price increases of their commercial PPO.” After consulting with Hauser regarding self-funded insurance, a solution was developed that included rates closely aligned with Medicare pricing, eliminated member and plan Rx cost, directed contracting and bundled payments, and offered financial incentives to redirect members within PPO.
The solution allowed employees and their families to “pay lower contributions on a monthly basis and [waived] all out-of-pocket costs when members [went] to high-quality providers.” For the company, the plan saved $1,021,877 the first year and $1,203,564 over three years.
Transition to a Self-Funded Insurance Plan
For companies considering implementing a self-funded plan, working with an expert can bring benefits. According to their post, 3 Keys to Unlock Self-Funding for Any Size Employer, working with a specialist can save time and money.
“You need someone who understands self-funding and will be proactive about finding vendors whose interests are aligned with yours. An advisor will review your claims history to determine what kind of coverage you need and help you design a plan that will address your employees’ healthcare needs.”
“Administering a health insurance plan is a full-time job. That’s why there are TPAs who can do that for you while you focus on your own business. Administrators will handle the day-to-day running of the plan, including processing claims, servicing plan members, and issuing payments.”
The self-funded insurance plan announced by Hauser can be accessed by contacting Hauser directly. They reported companies could “Speak to a health benefits ambassador in [their] neighborhood – no strings attached. Request a call!”
HAUSER THB: Expanding Hauser Insurance Group Solutions
This is the most recent news announced by Hauser Insurance Group and expands on the company’s current range of offerings. In addition, they offer specialized insurance services, merger, and acquisition (M & A) transaction solutions, as well as supplementary employee benefits and retirement services.
The Hauser Insurance leadership team offers unparalleled knowledge and experience. The company has assembled dedicated, highly experienced teams of risk management, employee benefits, insurance, and retirement planning professionals who understand the unique complexities and specific demands that can arise during a transaction. They serve as subject matter experts providing consultative resources throughout every stage of an investment, from due diligence through exit.
Headquartered in Cincinnati, Hauser Insurance also has associates and offices in Atlanta, Chicago, New York City, St. Louis, Kansas City, and Los Angeles, ensuring they can provide personalized service to all clients across the U.S.