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9 Most popular SMART home technologies

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Your home is your castle

Your home is your castle and 2019 seems to be the year of truly integrating the best smart home technologies into the castle walls. Even though you most probably have dabbled in the smart home technologies field before 2019, now is the time to go all in. You are already using smart technologies every day. From your smartphone to efficient lighting in your backyard, smart technologies are woven into societal fabric and the advantages are plentiful.

The advancements made in technology happens rapidly and it seems as if there are new features being introduced every day. This is especially true when it comes to smart home technologies. In an attempt to make buildings more environmentally friendly, solutions covering everything from solar panels on the roof to a more efficient use of water. There really is no end to the possibilities and this is before even having mentioned anything to do with security, which is one of the most advanced fields within smart home technologies. What exactly is smart technologies then?
Well, simply put it is devices and systems aimed at making life more easy to manage by incorporating the element of AI into everyday appliances and home systems many of which are available online. Costco offers for instance devices such as robot vacuum cleaners. Improve your life, save money and stay up to date with the latest advancements in smart home technologies by checking out this list of the most popular items of 2019.

What you should be buying

1. Amazon Echo (2nd Generation) 
– this speaker is affordable and has many desirable features such as being able to connect to other smart products in your home. The device also has 360° audio and noise cancellation technology. This allows you to be heard from anywhere in its vicinity.

2. Philips Hue lightbulbs
–  by using Philips Hue lightbulbs you are able to control everything from dimming to the colour when it comes to light sources in your home. The lightbulbs come in colour but you can also purchase the white version. In terms of optimizing your light sources, there really is no better choice.

3. TP-Link HS200 
– in relation to lightbulbs the TP-Link HS200 is the perfect option when it comes to smart light switches. There is no end to the possibilities with this smart light switch, it is even possible to, while connected to the right app, turn off the light in different rooms while you are in another. The light switch is compatible with most smart home systems.

4. Ecobee4
– control the air temperature in your home with voice commands and as it is designed to cover all areas of the house, you are able to control even the rooms you are not currently in. The Ecobee4 thermostat is compatible with most smart home systems and is an environmental friendly way of making sure that the house is being energy efficient.

5. NetGear Arlo Q
– the best choice when it comes to home security. The NetGear Arlo Q combines high-quality video and audio as well as images of your home. It’s possible to cover all areas of the home by customizing where the cameras are placed and there is a time-based feature for your convenience.

6. Char-Broil Digital Electric Smoker with SmartChef Technology
– very impressive name for a very impressive grill. Know when the grill is ready for cooking as well as what the temperature is at all times

7. Perfect Bake Pro
–  the days when you struggled to decide what to make based on the ingredients you have at home are gone, this smart home device generates recipe based on what you have available. Customize the recipe to fit the number of people coming over and the device will even help you to measure correctly.

8. Ecovacs Deebot N79S
– this is the device to choose if you are sick of spending time vacuuming instead of doing something fun like hanging out with friends. The device is compatible with several smart home systems and has a long battery life, which is preferable if you live somewhere with large spaces.

9. LG Smart TV
– connect all your streaming services, your cable box and other devices to one source. Use the voice control capabilities to search for different shows and films. The LG Smart TV offers a unique TV experience and you will be hard pressed to ever switch back once you have grown accustomed to its many features.

This list includes the most popular smart home technologies in 2019. It covers almost every aspect in your home from cooking to smart lighting and environmental options for thermostats. By making your home more energy efficient it will also be more environmentally friendly and you will save money as well. Make sure to check out these smart home technologies today!

Growing old: The key costs deciphered

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As the saying goes, there are few things in life that are certain, but something that falls into this description is that we all are going to grow old. Rather than focus on all of the medical changes that your body is probably going to go through, today’s topic is going to look more at numbers. In other words, as you grow older, your financial situation can turn on its head, and this is what we will now look at in more detail.

Paying for your funeral

We should have perhaps highlighted something of a disclaimer at the start of this article; things might get a little morbid. This occurs with this first hidden cost, with a lot of people shocked at just how much a funeral can cost.

Usually, it is family members who are forced to foot this bill, but common practice is to pre-pay. In other words, you will pay for your funeral years in advance, at a rate of today’s money, and save everyone a lot in the process.

The costs of elderly care

It’s been in the news a lot over recent years, but we really can’t get away from the fact that elderly care can cost a small fortune over time.

Hopefully, you won’t need much, or even any, as you progress into your latter years. However, if you do, the costs can spiral into the tens of thousands, and ultimately you’ll need a way to pay for this. Furthermore, this is a bill that will always have to be paid – although some people will pay different levels to others.

The costs don’t finish when the kids fly the nest

The first couple of points we have spoken about has focussed on the mandatory hidden costs of growing old. In other words, you have little choice in the matter.

The next one is certainly optional, but if recent trends are anything to go by, you are almost expected to help your kids out on the property ladder. Ultimately, house prices have just risen to unaffordable levels for young people, and this is where a lot of parents have found they have become the equivalent of a mortgage provider.

At the same time, you have also got to be aware of education. Naturally, this is going to vary depending on where in the world you are based, but if your child is heading to the US for example, we all know the huge investment that a college degree costs.

And then it passes through to the grandchildren…

Out of everything we have spoken about today, there’s no doubt that this is the most “optional” point of all. Again, with housing costs and even education fees rising, a lot of grandparents are finding that they are assisting their children’s children.

Also, we are finding that a lot of grandparents are helping out with childcare. This is for the simple reason that a lot of parents are struggling to juggle their job and parenting duties financially. Granted, some governments have devised initiatives to help with this, but again, it’s not something that was historically budgeted for and should be taken into account.

99 and a Flake – The Ice Cream Index of 100 items reveals what’s making the nation sweet this summer

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Research by Zopa, the FeelGood MoneyTM company, reveals that it’s the small things in life that give us true happiness per pound this summer.
  • Smaller, cheaper things – like a chocolate bar or a £1 charity donation – bring people the greatest joy per pound rather than large, expensive items
  • The Ice Cream Index is based on groundbreaking methodology that explored which of our summertime spends delivers the most happiness per pound

LONDON, 19th July 2019: Chocolate and donating to charity give British people the most happiness per £1 during the summer months. Buying a bar of chocolate makes us happiest relative to price, according to research by Zopa, the FeelGood MoneyTM company – while giving money to charity came in a close second.

Zopa, the FeelGood MoneyTM company and soon to be bank, commissioned behavioural analyst Darius Lucas to carry out ground breaking research to help people make the most of their money over the summer months. The unique research asked Britons to consider 100 summertime spends and give them a happiness rating out of 1,000. Items ranged from the simple – a humble ice cream, to the extravagant – a £1,000 weekend in New York.

The scores were then weighted alongside the cost of the items to reveal summer’s top list of feel good purchases in the ‘Ice Cream Index’. The score was also influenced by how long it took people to decide; hovering over an item for a longer time led to a lower score.

The results show that it’s the little things in life that give us the biggest feel good factor, with items such as ‘a book’, ‘a home-cooked family meal’ and ‘cocktails at happy hour’ scoring higher than ‘a high-tech drone’ and ‘a holiday in New York’.

Clare Gambardella, Chief Customer Officer at Zopa, said: “This just goes to show you don’t need lots of money to feel good this summer – it’s how you spend it that matters. Zopa offers customers the chance to feel good about their financial lives and so we commissioned the Ice Cream Index to discover which items really make people happy when the sun shines, whatever their budget. It links two subjects at the heart of Zopa – money and happiness!

“In fact, as the research shows, social connection is one of the top things that cheer us up during the hotter months. Whether it’s going to the pub with a friend (number 26 on the list) or giving to charity (number 2), connection outweighs material things”.

Summer of experiences

Experiences rather than products give people more happiness for the same amount of money, with holidays beating expensive tech items.

People also report higher happiness levels from items they use on a regular basis than from something they only use once, or less frequently but which costs the same. For example, a Netflix subscription makes us happier than a one-off rejuvenation treatment, and we prefer an unlimited phone contract to a music festival.

“This is consistent with ‘reinforcement theory’”, says Darius Lucas. “Longer-lasting items provide more reinforcement opportunities, or events that associate that item with positive emotional reactions. So people learn to expect happiness when they think of these items.”

Furthermore, items directly associated with physical pleasure give more happiness than items that aren’t – for example, we favour a comfy sofa or relaxing Jacuzzi over a designer watch or high-tech drone. “This is an example of the availability ‘bias’ or ‘heuristic’,” says Lucas, “where we have a mental shortcut to something because we’ve already experienced it.”

Leveraging Big Data Brings Far Reaching Business Benefits

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Data is considered the new oil, and when looked at in this context, it is no surprise that software development companies are looking for ingenious ways to collect data. Or that GDPR regulations have been put in place to control how data is used and collected.

Efficient and thorough mining of your data will give you valuable business intelligence, which will help you shape aspects such as marketing to drive profit.

With this in mind, you may want to utilise a database from Lynx Pro to find the right people who can help you turn your data into gold.

Let’s take a look at the benefits.

Marketing and Sales

A large piece of understanding your target audience puzzle can be found through mining data. The more accurate data capture can record every element about your customers and clients, including:

  • Gender
  • Age
  • What product/services they looked at
  • What products/services they bought
  • How they found the business
  • Cart abandonment rates
  • What devices they used to view/purchase
  • Times of the day they visited/purchased
  • Have they purchased online, in a store, over the phone etc.
  • Local and global regions where products and services are popular/unpopular

The list goes on and on. This snapshot will keep you, and your marketing teams busy decoding the best way to sell future products and shape marketing campaigns. This kind of data leveraging has fuelled the basis of Google and Facebook’s artificial intelligence-driven ad networks. Some businesses are leveraging this and generating substantial leads and profit.

Ad Campaigns

With the big hitters in online ads, Google and Facebook leveraging big data, it is possible to harness their technology for your use. Both networks give you valuable data as to who views and interacts with your ads and to what level this interaction extends.

Facebook provides good ‘lookalike’ options, where it matches your customer/client profiles to similar profiles held by the social media giant. This can be a significant lead and sales driver and is just one of the options you should look at.

If you advertise offline, then you can use different phone numbers on billboards and in printed ads to measure their effectiveness. Good business intelligence here can help you decide what mediums work and what doesn’t.

Driving Profits and Leads

An important aspect of big data is that when utilised correctly, it can tell you what works and what doesn’t work. This can be leveraged to drive leads and profit and to minimise losses.

For example, you may identify that one product sells brilliantly, and as such, you can push that product aggressively to drive sales. Similarly, you can identify underperformers early on in a marketing campaign, and cut costs by stopping the marketing then and there.

Big data is a great resource, and it feels like every week there is new and better ways to capture it. As artificial intelligence systems become more sophisticated, we will see better business intelligence and better intelligence sooner.

Much of the collection and analysis will happen in the background and businesses of all sizes will leverage it to drive leads, profits, and growth. Leverage your data today and see better business results.

Why 2020 is the perfect time to buy property in Spain

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The Spanish property market certainly suffered in the 2008 financial crisis – but that is now a thing of the past. Things are looking up for investing in property here for a number of reasons, and despite issues such as Brexit, UK investors can still benefit enormously from buying property here. In this article we take a look at why 2020 could be the perfect year for you to invest in property in Spain.

Rising property prices

It’s official – Spain’s property market is on the increase. According to a recent property market report, residential property prices rose an average of 6.7 per cent across Spain. And of course, it’s good news for investors that prices are rising but these numbers actually show something a little more impressive.

Firstly, that this is not just a blip: 2018 was the fifth consecutive year of increases in property values. But secondly, and crucially, the rise was the largest increase in a year since 2007. With prices returning to the kind of highs seen before the financial crisis, value looks set to grow further. Investing in 2020 should see you with a property that will continue to grow.

The growing holiday market

Of course, there are many reasons that you might want to invest in property, whether you are considering retiring to Spain in a few years, or you want a holiday home in the sun. But one scenario that is becoming increasingly popular (especially with foreign investors) is buying for the holiday market. Properties can now be listed on sites such as Airbnb and achieve a substantial return on investment.

The reason that this might be appealing in 2020 is that fact that Spain’s holiday market is still continuing to grow. Spanish tourism grew to record numbers in 2018 – with 82.6 million visitors coming to the country. The holiday retail market is very much in demand.

A great time to invest in property

If you have the capital to invest in a deposit for a property, there may be no better way to use your money effectively than to buy in Spain – there are many reasons for this. One of the most important is the fact that interest rates are currently running at historically low levels. This means it has never been cheaper to borrow money. Your mortgage is effective cheaper than ever before.

This is compounded by the fact that there are limited investment opportunities elsewhere; savings are weak due to the aforementioned low interest rates. Investing in property has historically been one of the safest and soundest strategies for return on investment. With the Central Bank of Spain forecasting a 10.5 per cent return on residential properties now is the perfect time.

An end to Brexit uncertainty?

One of the issues that is certainly hanging over British investors buying property in Spain is the issue of Brexit. As this fraught political issue continues to remain unresolved, a great deal of uncertainty has been created – and of course, uncertainty is never a good thing for those interested in investing their money.

It may be the case that by 2020, Brexit will have been resolved. If this does happen markets may begin to stabilise, and there will be far less volatility, for example in currencies. Understanding the costs can make it easier for investors to feel confident.

Ideal for first-time buyers abroad

If you are considering investing in property abroad for the first time, Spain is a great choice. There is a large ex-pat community of Brits living in Spain along with a range of great websites dedicated to providing information for those looking to buy, whether that’s for a holiday home or relocating their family.

If you are moving your life to Spain you will find it very easy to get settled in. The cost of living is low, the weather is excellent, and as we have established, property values are rising.

A huge variety of options

Another great reason to choose Spain is that there are simply so many fantastic options for places to live here. Many expats choose the Costa del Sol for its beaches and sunshine – and who wouldn’t be tempted by Marbella? But there are also fantastic cities such as Barcelona and the capital Madrid, along with less well-known options such as Zaragoza and Seville.

Eurasian Resources Group: Student Entrepreneurship

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The Student Entrepreneurship Ecosystem Programme from Eurasian Resources Group

The Student Entrepreneurship Ecosystem programme was launched by Eurasian Resources Group (ERG) three years ago, as part of the leading diversified natural resources group’s commitment to sustainable development and support for local communities. The achievements and results of the programme were announced at a dedicated youth forum held in Kazakhstan.

Kazakhstan is home to a large proportion of ERG’s operations and the company is 40% owned by the Kazakhstan government. Attendees of the youth forum event included Mr Kassym-Jomart Tokayev, President of the Republic of Kazakhstan, along with senior members of the Board of Directors at ERG.

The Student Entrepreneurship Ecosystem Programme

More than 5,000 students have accessed and completed training on start-up development and business entrepreneurship courses through the Student Entrepreneurship Ecosystem programme, coming from one college and nine universities in the regions where ERG operates in Kazakhstan.

The programme is implemented in partnership with the Almaty Management University and Tel-Aviv University Friends Association, launched as a long-term project by Eurasian Resources Group. As a result of the programme, dozens of new ventures have been launched, and hundreds of business ideas developed.

Chairman of the Board of Directors at ERG, Dr Alexander Machkevitch, describes the programme as a unique corporate initiative, creating opportunities for young graduates to create future employment and make their mark on the business community. The vehicle helps to improve the quality of life for many local communities by stimulating entrepreneurship.

Student Innovation

A series of innovative new business ideas were announced at the youth forum event, developed and generated by the 144 current participants in the programme. These ideas included heated ‘smart’ insoles for shoes, a new white cane providing navigational assistance features for the blind, and magnetic zippers to help people living with motor disabilities. A new start-up concept was also spearheaded by ERG called Trackathon, which featured a smart wristband for earphones, an arm prosthesis that is voice-operated, and a new type of movement-powered mobile phone charger.

Business Grants

The winning team from 2018 was also featured at the event, having received a grant for their invention of a chemical formula to be applied to shoe sponges designed specifically to clean dirt and stains from white trainers and soles. The commercial production launch for this product is planned for summer 2019. Dr Machkevitch commented on the continuing pride felt at ERG for instigating the Student Entrepreneurship Ecosystem programme, which aims to inspire and stimulate the next generation as well as help to make home regions more sustainable.

 

Isabel Dos Santos Drives the Narrative with Largescale Multinational Investments to Angola

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Isabel Dos Santos is known to millions of Angolans as a self-starter, and a force for change. Her impeccable work ethic coupled with an egalitarian approach to driving change are hallmarks of her leadership brand. This self-styled empowerment prodigy has fueled a regional movement of reshaping existing frameworks and rebuilding them with inclusive systems and structures. Lady Boss Blogger caught up with Isabel Dos Santos to discuss details of her latest projects in an eye-opening interview.

Q: What Makes Isabel Dos Santos a Power Broker in Socio-Economic Circles?

A: Good day, I am certain that my determination to right the wrongs in socio-economic circles is the reason why this perception exists. As an African woman, I can tell you that it is difficult to break into the domain known as the ‘Big Boys Club’. Entrenched systems and frameworks make it difficult for women to access opportunities, resources, capital and contacts that are clearly geared towards men. I have been a tireless proponent of women’s rights for as long as I can remember.

My upbringing was such that I was taught that hard work and determination always pays off – gender never factored into the equation. From a logical perspective, empowering women makes all the sense in the world. Your economy grows, opportunities develop, and there are multiple positive externalities for society as a whole. The subjugation of women is a failed formula. We know that women are exceptional at everything they do. They are productive members of society, they are the bedrock upon which society is built. When we empower women with all the tools and abilities they need to succeed, then we see a quantum leap taking place in society.

Q: What Have You Done to Champion the Cause of Women in Angola and Beyond?

A: The work is ongoing. We need to keep the momentum going in everything we do because we certainly don’t want any of our hard work to be wasted. In terms of what we’ve already achieved, perhaps the most remarkable development is that of a ‘social consciousness movement’ in Angola and beyond. Women are stepping up and finding that they have the necessary support to further their skills and educational training; they have companies that are willing to train and promote them; and they have the right to pursue their dreams wherever and however they see fit.

We must remember that entrenched patriarchal frameworks are the status quo across much of the developing world. Egalitarian structures are a relatively recent phenomenon in developed countries too. As a leader of multinational corporations headquartered in Angola, I can personally attest to the difficulties faced by women trying to get a foot in the door, or simply trying to get ahead in socio-economic circles. We must raise awareness of these issues. We must champion the cause of equality in the workforce. We must shatter age-old beliefs that women are destined for certain types of work.

Over the years, I’ve been invested in female empowerment at every level. One personal favourite was a strawberry plantation initiative. This bold plan in Humpata in the province of Huila was a success story for rural women. Some 120 women were given the opportunity to take charge of their own future. We equipped them with the tools, skills and training necessary to be their own bosses. Now they are a productive outfit. They are self-sustaining and they are contributing to their local economy. They can better provide for themselves and their families and it’s having a domino effect across the region, and at macroeconomic level too.

Leadership training and development takes time. That’s why we have poured tremendous resources into education and skills training. One of my companies, Unitel has always supported Agricultural Development in Angola. We have sent 6 farmers to England to study at the Royal Agricultural University, and post-graduate studies are readily available too. Unitel has developed myriad programs to empower women through hiring and promotion. We have the Women for the Future Scholarship program to get many more women involved in the IT and telecoms sector. For me, nothing is more important than service to my countrymen and women. Gender equality is what drives me and I will always stand beside women for a fair and just society.

Q: You Mentioned Macroeconomic Level – What Do You Think Angola Needs from Foreign Powers?

A: Great question. No country is an island – we need the global community to get involved in developing our infrastructure and committing to Angola’s development. I recently had the distinct privilege of attending an international economic symposium with major world leaders including Chinese President Xi Jinping and Russian President Vladimir Putin. The Russian premier hosted a gala dinner with 50 high-powered global business leaders and I had an opportunity to impress upon these CEOs and business moguls just how much Africa needs FDI (Foreign Direct Investment). Our continent currently boasts three major benefactors including China, India, and Russia.

Over the years, China has outstripped all other nations with over $120 billion invested in Africa, followed by India at $80 billion, and Russia at $17 billion. During the soviet era, Russia was deeply committed to Africa with massive investments in systems, frameworks, infrastructures et al. We are hoping to reignite Russian investment in Africa. Angola has remarkable potential, with the continent’s largest oil reserves, and a burgeoning pool of talent to tap into. I will champion this cause at every international conference I attend because we need macroeconomic investment to bring us up to speed, particularly in telecommunications and transportation infrastructure.

Readers who want to learn more about the incredible work being done by Isabel Dos Santos are welcome to follow her on social media. Connect with her through Sharing by Isabel Dos Santos, Instagram, and Vimeo to stay up to date with her work and projects. 

Galvanized Iron Sheets: The Advantages of Using It

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We can find galvanized materials everywhere, even if we don’t see it at first glance. Galvanized iron sheets are an essential part of our lives, as they are used in construction, transport and any other sectors where preventing corrosion is a vital factor. This is why companies such as Harwal Group, the best building materials manufacturers, make this kind of material which can be acquired in this link

Galvanizing is a technique that has been used to protect iron and steel from corrosion for over 250 years. Corrosion is caused by an inherent tendency of metals when subjected to air and moisture, which tend to return to their original earth form, usually a mineral state. They do so through a chemical or electrochemical reaction with the environment. Galvanizing consists of immersing steel parts in molten zinc to protect them from corrosion and enhance their mechanical strength to shocks and abrasion. The most common galvanizing consists of depositing a layer of zinc (Zn) on iron (Fe). The purpose of such a process is to help resist oxidation and corrosion that can be caused by humidity and environmental contamination of the coated material.

The galvanizing process can be by hot-dip, immersion or fire. There are other galvanizing techniques such as ‘continuous galvanizing’ or ‘electrogalvanizing’ but the hot dip method is the most widespread thanks to its results. It consists of introducing pieces of iron  in molten zinc at a temperature of approximately 450°C until a coating of 7-42 microns (low coating, regulated by UNE EN ISO 10346) or 45-200 microns (high durability, regulated by UNE EN ISO 1461) is achieved. By combining zinc and iron a layer which has a great adherence, is very resistant to shocks and has great hardness is created. It especially indicated to be used outdoors and in humid or corrosive environments.

How are galvanized iron sheets made?

First of all, the iron parts must be processed individually and with the desired size, be it nails, sheets, tubes or any other type of element. Next, some of the aforementioned galvanizing techniques -such as immersion galvanization- is applied. 

While submerged in the boiler, the zinc reacts with the iron in the steel to form a series of intermetallic alloy layers of zinc and iron metallurgically bonded, commonly crowned by a layer of pure impact-resistant zinc darmowa kasa za rejestrację bez depozytu. The metallurgical reaction ends when the molten zinc bubble in the boiler stops. At this point, the galvanizing is complete and the steel is removed from the kettle to cool. Once the part coating is complete, it is slowly removed from the galvanizing bath, and excess zinc is removed by drainage, vibration and/or centrifugation.

The metallurgical reaction continues after the materials are removed from the bath, as long as they remain close to the bath temperature. Galvanized articles are cooled by immersion in a passivation solution or water or by being left outdoors.

Advantages of galvanized iron sheets

Products made of galvanized steel offer the great advantage of requiring no maintenance. Some galvanized products are: sheets, nails, keys, tubes, poles, wires, etc. The main raw material for galvanizing is zinc.

Longer duration

Galvanized structures have a long life of between 30 and 60 years, of course, this depends on the degree of exposure of the steel to corrosive agents.

Versatility and reliability

Hot-dip galvanizing serves to protect all kinds of steel parts and articles, so galvanization can protect all types of steel parts of different sizes and shapes. Plus, hot-dip galvanized coatings are one of the few steel protection systems that are perfectly specified by national and international standards, which guarantees duration and reliability

Cost reduction and low maintenance

Its initial cost is reasonable due to the fact that it has a high duration, therefore it is economic in the constructions. Thanks to galvanizing there is no longer any need for painting or maintenance.

Nice aesthetics and easy to paint

Its shiny, modern look makes it attractive to consumers, but it can be also decorated as desired since it is very easy to paint. Galvanised steel is usually painted for signalling, camouflage etc. They also do so to increase the duration of protection in aggressive environments. It is important to know that galvanized steel has adhesion problems and must be clean, dry and free of any contamination, including zinc salts and any chromate solution* before painting. This can be achieved by using a wash with a biodegradable detergent or with a metal degreaser and conditioner.

Triple protection

Galvanized materials provides protection in three different levels: Hard metal barrier, electrochemical protection and self-healing protection. As an additional advantage, in addition to being durable and resilient, galvanized steel can be recycled several times, making it widely used for a wide variety of purposes.

How Secure is the Cloud? Inside Enterprise Cloud Security

Cloud computing has ushered in a new paradigm and way of doing business. Rather than hosting all data storage and applications on-premises, organisations can rent space on the cloud. By using third-parties, organisations are assured of the quality and level of service that they require (due to Service Level Agreements) without having to install, operate, and maintain that infrastructure themselves. The cloud also provides organisations and individuals with a greater level of flexibility since resources can be rented and released at need to meet the waxing and waning of the organisation’s infrastructure needs.

When dealing with the cloud, cloud security is a significant concern. In fact, 44% of security professionals believe that it’s the riskiest emerging technology (even ahead of Internet of Things). Organisations routinely put their enterprise applications, sensitive data, etc. on the cloud where it is outside of their organisation’s perimeter defences and largely outside of their control. If an organisation doesn’t know how to properly secure their cloud deployment (and the number of cloud-related breaches seem to indicate that many don’t), the price of the cloud’s convenience may be the security of their sensitive data.

Hacking the Cloud

The cloud is a wonderful resource, but it presents very different security problems from on-prem deployments. With the cloud, you’re trusting your Cloud Services Provider (CSP) to properly secure the environment that you are leasing from them. Some of the security issues experienced when working on the cloud involve mismanaged permissions, social engineering, and vulnerabilities created by sharing a cloud environment.

Leaky Buckets

Amazon S3 buckets are a popular way to store data. They’re reasonably priced, scalable, and easily accessible; all of which are desirable to an organisation. Unfortunately, their popularity has also meant a lot of S3-related data breaches have occurred since laziness or lack of understanding causes people to improperly secure them.

In general, cloud data storage has two main privacy options: public and private. The private option is fairly self-explanatory. You can only access data stored in a private bucket if you’re invited. One example of this is the link sharing that you use with Google Drive.

The concept of public buckets seems (and is) simple, but obviously is a bit harder to grasp. With a public bucket, anyone who knows the URL of the bucket can access this. While it may seem unlikely that an unauthorised party would ever find your public bucket, tools exist for scanning specifically for them.

And many organisations have had buckets that were set to public when they shouldn’t have been. These organisations have had to report data breaches of customer PII, intelligence data, voter data, etc. Even crazier, buckets are private by default, so someone had to make the decision to make them public (probably because it takes work to explicitly invite each person). As a result, 70 million sensitive records were leaked in 2018 due to poor security configuration of cloud storage.

Social Engineering

Social engineering is one of the most common ways that the cloud is used to compromise organisations. In general, instead of using this attack vector to steal peoples’ data directly, the cloud is used as a stepping stone toward a larger goal.

In many cases, these attacks use the same link sharing functionality that makes services like Google Drive so convenient. You get an email from Google saying that someone wants to share a document with you. You click on it, get that page where it says that “Google Docs” will need certain permissions, and you grant them because the permissions make sense. End result, you’ve just compromised your login credentials since Google has no rule against web app creators using the same name as legitimate services.

This is only one example of a way that cloud services are involved in cybersecurity incidents. Some malware uses Google services for malware delivery and command and control since the google.com domain is so commonly visited and widely trusted. People have been desensitised to the message saying that Google cannot virus scan certain large files and download them without question. The cloud is useful to us, but it’s also useful to hackers.

Spectre and Meltdown

If you’ve been following cybersecurity news in the last year or so, you may have heard of the chip vulnerabilities Spectre and Meltdown (the best known of several that have been discovered). These vulnerabilities take advantage of an optimisation used in chips called speculative execution, where the chip does something before it knows if it’s needed in order to avoid delays. Attackers exploit speculative execution to gain access to memory locations that are usually unreachable.

Chip vulnerabilities are an issue for cloud security since, while different cloud instances on a server have their own virtual processors, they share the same pool of memory on the host. Exploitation of a speculative execution vulnerability could allow a malicious cloud instance to read sensitive data stored on another one.

Securing Your Cloud

The cloud is an extremely convenient and valuable resource; however, threats do exist for it that are not mirrored in on-premises deployments. When moving to the cloud, it’s important to take additional steps to secure your cloud-based resources.

One of the major security issues when dealing with the cloud is limited visibility and control over your operating environment. Deploying cloud and data security solutions is a good idea to help with centralising management, monitoring cloud-based databases, and protecting your web applications from attack.

Building A Relationship with An Executive Engaged

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It doesn’t matter how good your relationship with your key contact is, it’s the executive that has the final call. This means your relationship with your key contact can be perfect. They can be engaged and love your product, and then turn around and tell you that their company will no longer be funding you.

While this can appear like there were no warning signs, there almost always are. Red flags can be hidden, but they’re still there. This is because your key contact isn’t the one who makes the decisions; it’s the executive. So, while it’s important to keep up a great relationship with your key contact, and keep them involved and loving your product, it’s also important to keep your executive engaged.

So, as well as keeping your key contact happy, you need a different kind of relationship with the executive who is making the decisions for your business to thrive as a company. The two relationships will be different, as your key contact will want to know more about the product itself and how it’s working, whereas the executive will be more interested in the value and future proofing of the product. Either way, good relationships with any colleague is key to success.

How do you build this relationship? Where do you begin? Luckily, we have five ideas for you.

Find the Right Executive

This is usually going to be the first step you do, as it will be easiest to find the right executive at the beginning of a relationship with a client. Over time accounts and a good relationship with an executive can be lost, and this needs to be re-established, rather than finding a new one.

Set Goals with Them

If you can, you need to involve the executive in your goal-oriented thinking. This will add transparency in the direction your product or company is going in. Whether you can or cannot involve the executive, you must involve your key contact. Transparency will help them see the value of your product.

Manage and Talk About Expectations

If you’re not in direct contact with the executive already, organise a call and meet up with them to talk about both yours and their expectations. Communication is key in this case.

Give Them All the Results, All the Time

Any daily communications with your key contact may not be relevant, yet, your results will always be relevant. Executives will want to see that you are moving towards your established goals. If you’re behind, it’s more helpful to talk to them, rather than try and hide it. This is because then you can talk about how your strategy is changing to catch up with your goals.

Ensure All Parties are Resilient to Change

Change is inevitable in any business, so you need to ensure that there is resilience on both your end and that of your executives. Things may change on your end that your executives will need to be able to handle, just as your executives may request changes on your end that you will need to be able to address. Many people agree that a low level of resilience can badly affect work performance, so it’s something that shouldn’t be overlooked.

So, if you build a better relationship with your executives as well as your key contact, you can avoid any shocks. Furthermore, it will be easier to implement improvements in your company if you have a better understanding of your executive and their business requirements. If things start to go wrong, you’ll be able to catch it early enough to change course if needed as well.

 

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