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Treasury Is Not Considering Eliminating Reduction Of Joint Personal Income Tax

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The Government is not considering the abolition of the tax reduction for joint taxation in the income statement, nor does this measure appear in the component dedicated to the tax reforms of the Recovery, Transformation and Resilience Plan that has been sent to Brussels, they have confirmed sources of the Ministry of Finance.

As they have explained, what appears in Annex IV of the Recovery Plan is that, according to the study carried out by the Independent Authority for Fiscal Responsibility (AIReF) in July 2020, it was concluded that this reduction, in its current configuration, it generated a “disincentive to the labor participation of the second income earners (mainly women with low incomes), which accentuates the problems of the gender gap in the Spanish economy”.

They have added that, likewise, AIReF proposed “to accelerate its gradual disappearance by establishing a transitional regime.”

Based on the foregoing, they have ensured that what the Executive will do is evaluate the institution’s recommendations and analyze the effectiveness and efficiency of the current tax incentives, as expressly indicated in the section dedicated to tax reforms of the Recovery Plan. .

To do this, they have indicated that a group of experts has also been created that will issue its report in February 2022 and that it will be at that time when it will consider what fiscal measures are most appropriate to adapt the tax system to the 21st century and boost growth. and job creation.

Therefore, they have emphasized that the only thing the Government is going to study, with the technical advice of experts, is how to prevent this tax reduction from accentuating the existing gender gap in the labor market. All this, without, in any case, this possible tax reform going to mean an increase in the tax burden on families.

Two million households
This measure benefits two million households and its cost amounts, according to the latest General State Budgets (PGE), to about 1,000 million euros a year.

Last year the Tax Authority (Airef) prepared a report on the tax benefits of the Spanish tax system in which it precisely reviewed the advantages and disadvantages of this reduction in personal income tax.

And it estimates that the cost to the public coffers of this initiative amounts to 2,293 million, and the beneficiaries are 4.2 million people, 2.1 million households , 18% of taxpayers and 17% of families. The agency maintains that the tax benefit is distributed evenly and does not alter inequality.

Up to 3,400 euros of deduction
Currently, the reduction by joint taxation of personal income tax depends on the type of family unit in question.

In the case of joint returns of family units made up of both spouses not legally separated and, if any, minor children living together, as well as legally disabled adults subject to extended or rehabilitated parental authority, the tax base will be reduced by 3,400 euros per year.

In joint declarations of single-parent family units , that is, those formed, in cases of legal separation or when there is no marriage bond, by the father or the mother and all the minor or adult children legally incapacitated subject to extended parental authority or rehabilitated living with one or the other, the tax base will be reduced by 2,150 euros per year.

In this case, this reduction will not be applied when the taxpayer lives with the father or mother of any of the children who are part of their family unit. And the reduction that comes from those mentioned will be applied, first, to the general tax base, without it being negative as a consequence of such reduction. The remainder, if any, will reduce the tax base of the savings, which may not be negative either.

How much time do you have to make personal injury claims?

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If you’ve suffered an injury and it was not your fault, you might be thinking about making personal injury claims. Whether it’s a road traffic accident, a slip at work, or any other kind of injury where you weren’t to blame, you could be owed compensation. But how long do you have to do it?

How long is too long?

As an adult making a claim, you have roughly three years from the accident date to initiate your claim. This isn’t a hard and fast rule in all cases, but the exceptions have such complex criteria to meet that it’s worth keeping the three-year figure in mind. It’s also worth considering that you have three years to initiate your claim, not complete it. The claim may well run past the three-year date as it’s processed through the courts, but as long as you initiated the claim before the third anniversary of the accident, you should be fine.

As mentioned, in some cases, an extension will be allowed, but courts won’t entertain claims over three years old for most personal injury cases.

When should you claim?

The simple answer is as soon as possible. It makes sense to get your claim started as soon as it is viable. There are several reasons for this.

The first is that even with the best representation and the process running smoothly, claims can take a long time to process. There is a lot of paperwork and evidence required for a successful claim. Even when a claim is settled in a fairly short space of time, the actual funds can take some time to clear – so you want to get the ball rolling as soon as you’re able to.

That doesn’t take into account the extra time taken when a claim is contested. The party you’re claiming from is unlikely to admit liability if they can find a way not to, and arguing your respective cases can take a long time.

Another point to consider is that the fresher your evidence is, the better the chance of making a successful claim. It can be tough to find eyewitness testimony or other compelling supportive evidence for your case if years have passed since it happened. The sooner you get the process started, the easier it will be to gather the necessary information to support your claim.

Don’t wait to claim

Making personal injury claims can seem a daunting prospect, especially if you’re dealing with the mental and physical trauma resulting from an accident. But the sooner you begin the process, the better the chance of you making a successful claim and receiving the compensation you deserve. Finding the liable party, gathering evidence, and submitting your claim all takes time – the sooner you get started, the better.

If you’ve been injured in an accident that wasn’t your fault, don’t wait so long that you’re not able to claim the compensation you deserve. Seek the representation of an experienced personal injury claims solicitor and submit your case as soon as possible.

Popular Types of CBD Drinks You Need to Try Out This Year

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Although there are still ongoing studies about the numerous benefits of CBD, so far the evidence shows that this natural substance can actually be very beneficial for people’s both physical and mental health. As a result, tons of new CBD-infused products are hitting the market every day which contributes to the increasingly growing CBD industry. A type of product that has recently become a consumer favorite are CBD drinks.

Just like every other CBD-infused product, the main ingredient in CBD beverages is cannabidiol which comes from the cannabis sativa plant. The main thing to remember here is that it is not a psychoactive substance. This means that consuming any CBD drink won’t get you high because they are almost THC-free. In addition to its refreshing effects, CBD beverages also offer several health benefits including reducing anxiety, pain relief and even maintaining the health of your skin.

From flavored waters and sodas to powder mixes and energy drinks, here is a brief list of the six most popular CBD beverages you should definitely try out this year.

CBD tea

If you are looking for a hot brew that includes concentrations of the natural compound, then CBD tea is an excellent choice. This drink comes in many flavors which in combination with CBD provide additional health benefits.

For example, CBD blended with green tea is a very popular option among consumers. Green tea in general is highly rich in antioxidants that may help with numerous health conditions such as cardiovascular diseases and cancer. When combined with CBD, the effects are simply magnified.

Another favorite choice among CBD users is CBD tea blended with turmeric and ginger. This powerful anti-inflammatory hot brew is perfect for settling the mind and calming the soul. If you want, you can add honey to sweeten the earthy notes.

CBD sparkling water

One of the latest forms of CBD-infused drinks that has hit the market is CBD water. It comes in a wide variety of flavors making it a very popular choice among consumers to get the most out of CBD’s potential health benefits.

However, the main problem with CBD water is that it usually contains trace amounts of the natural compound. This usually ranges between two to five milligrams depending on the brand. In fact, companies that make CBD water products rely on nanotechnology to decrease particle size and increase the body’s ability to absorb and utilize CBD.

In other words, they infuse the smallest amount of CBD into the product that will provide just the same effects and not exceed its daily recommended dose.

CBD coffee

Since coffee is known to provide that jittery feeling due to the high amounts of caffeine, combining it with CBD can certainly even you out. In fact, for many consumers, CBD coffee is seen as a way to calm the nerves while still getting you nice and energized.

For example, caffeine is known to signal the release of adrenaline in your body which also happens whenever you feel stressed. This further increases your blood flow and accelerates your breathing, so if you want to slow it down you should add a small amount of CBD. The calming effects of the natural compound in combination with caffeine can certainly help you feel relaxed while allowing you to take on the daily tasks with a subtle buzz.

CBD energy drinks

CBD energy drinks are another popular type of CBD beverage. They contain high doses of caffeine, sugar, taurine and vitamin B making them a go-to choice for the workout community. Some products even contain other additional ingredients such as fruit punch flavors, ginkgo biloba, and beta carotene, just to name a few.

So, if you are one of those people who regularly use CBD and occasionally have an energy drink before an intense workout session, then you should opt for a CBD energy drink to replace both. Not only will you reap the benefits of the natural compound, but you will also receive the energy you need to get through your training. All you need to do is choose your flavor and hit the gym feeling energized.

CBD protein powder

If you want, you can create your own CBD drink by opting for CBD protein powder. This dissolvable cannabinoid is mostly marketed to all kinds of workout enthusiasts who want to increase their performance abilities and energy levels.

For example, when you are engaged in an intense gym session, your body’s muscle fibers become taut. This often leads to inflammation that further delays muscle repair and growth. To avoid this from happening, you can add some CBD protein powder to your pre-workout drink and get through your workout sessions with much ease.

In addition to this, due to the presence of fatty acids in CBD protein powders, you will be able to lower the chances of heart diseases and regulate your blood pressure levels.

Incorporating protein-rich supplements, such as Beam’s protein powder, into your diet can complement the benefits of CBD beverages, supporting overall wellness.

CBD alcoholic drinks

Although there is still ongoing research about combining alcohol and CBD, a wide variety of flavorful CBD-infused cocktails are now available to consumers. The fact that they can opt for a refreshing drink that is both relaxing and healthy at the same time is what actually tempts people to opt for this type of CBD drink.

In general, due to the anti-inflammatory properties of CBD, when it is mixed in cocktails it can help treat different kinds of bodily pain and inflammation. In addition, it can help reduce anxiety levels and make you more relaxed.

Since CBD is typically used in the form of oil or tincture, you can add it to your favorite cocktail to enhance its flavor and increase the feel-good effect of the drink.

Final thoughts

If you are looking for subtle ways to consume this natural compound, CBD-infused drinks are a great way to start. There are numerous types of such products that contain moderate amounts of CBD and provide many potential health benefits to its consumers. The substance can be mixed with all kinds of flavors to enhance the taste of the drink and provide people with many feel-good effects.

So, to help you make the right choice, make sure you use our post as a reference to choose the best CBD-infused drink and seize the day feeling relaxed and energized at the same time.

3 Financial Lessons To Explore For Your Expenses

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Becoming money smart takes a lot of time and it definitely is not an overnight process, but it is key to start learning as soon as possible. Some people go through life never learning to save, and living from paycheck to paycheck. By learning to manage your finances and getting serious about saving, you can future-proof your funds. In this post, the loans specialists at QuidMarket will be detailing three lessons to help you become more frugal with your cash and master the best financial habits.

1. Make A Budget And Truly Stick To It

Most people have played around with the idea of a budget, have attempted to use a budgeting app, or have even read an article or two about the importance of budgeting. However, many may find it difficult to stick to the budget that they create for themselves. However, to get serious about future-proofing your funds, a budget is absolutely essential.

The overall goal to a budget is to know where your money goes in order to make sound financial decisions. While it may not be the most fun thing to do, you should aim to document all of your spending, and write down how much you spend and where you are spending. Notice what this does to your budget and identify if there are any areas for improvement. Understanding your spending habits can help you to discover where you can cut expenses and how you can add more money into your savings.

2. Don’t Spend Your Whole Paycheck

When you receive your monthly paycheck, it can be so tempting to splurge, but some of the wealthiest people in the world didn’t get to where they are today by spending their entire monthly wage. Living modestly can be highly beneficial for your savings, particularly if you have put the budget together that we mentioned in the first point.

Aim to start off by living on 90% of your income and saving the other 10%. Try to get into the habit of automatically moving that 10% into your savings account to ensure that you won’t miss it. Gradually increase the amount you save whilst decreasing your living amount, ideally to 20% to 40% saving each month.

3. Be Realistic About Your Financial Goals

What are your short and long term financial goals? Take the time to really think about them, envision the age you would like to achieve them by, and how you would like to achieve them. Write them down and figure out how to reach each goal in a realistic way.

For example, if you want to buy your first home, it is essential to get serious about saving. Consider adding points about mortgage calculators, research into mortgage advisors, how much your ideal deposit would be, how much you can afford, and any other expenses that may come along with it. By writing all of this down, you can set yourself a clear path and hold yourself accountable.

There are many other financial lessons to learn to help you save and make the most of your funds, but if you need more help, please visit the Money Advice Service.

Mercadona Puts Rarest Drink On The Market On Sale For 1.30 Euros

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Mercadona puts the rarest drink on the market on sale for 1.30 euros.

The vegetable drinks have become very successful chain of Spanish supermarkets. This alternative to milk, ideal for people with lactose intolerance or vegans, occupies more and more space on the shelves of establishments, a market niche that Mercadona has not overlooked.

Aware of the demand, the Valencian chain has launched a new vegetable drink that attracts attention because it is not entirely made from a dry fruit or cereal.

It is the hazelnut and rice drink , a curious combination rarely seen among the assortments available in other Spanish establishments.

This drink with no added sugar is made up of only six ingredients : water, rice (10%), hazelnuts (3%), stabilizer, aroma and salt. On the labeling of the product, Mercadona warns those allergic people that “it may contain traces of other nuts”.

Hazelnut and rice drink with no added sugar from Hacendado, for sale at Mercadona.Hazelnut and rice drink with no added sugar from Hacendado, for sale at Mercadona.MERCADONA
The Valencian chain sells this product in a 1-liter brick format, for 1.30 euros .

Before consuming it is necessary to shake the product well , and once opened it should be kept in the refrigerator for a maximum time of three days .

The manufacturer of this product is Frías Nutrición , a Burgos company leader in vegetable drinks and specialized in healthy nutrition.

Government Plans To Eliminate Reduction For Joint Taxation Of Personal Income Tax

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The Government plans to eliminate “gradually” the reduction by joint taxation in personal income tax, considering that it “creates a disincentive to the participation of the second income earner”, who are usually women.

The measure, which aims to promote the incorporation of women into work, is included in the Recovery, Transformation and Resilience Plan sent to Brussels, according to El País and will be adopted through the establishment of a transitional regime.

It benefits two million households and its cost rises, according to the latest General State Budgets (PGE), to about 1,000 million euros a year.

“It includes the gradual disappearance of the reduction by joint taxation through the establishment of a transitory regime, because it generates a disincentive to the labor participation of the second income earner (mainly women),” the document indicates.

As the Plan defends, in an analysis of gender equality aspects, “a modern tax system should not serve exclusively to procure income that finances public spending, but should directly contribute to enhancing the impact of public policies , serving as catalyst to achieve transformations in areas such as gender equality, attention to disability, conservation of the environment or protection of health “. “There is considerable consensus that this measure discourages the entry of women into the labor market,” indicates the Ministry of Finance.

UP TO 3,400 EUROS DEDUCTION
Currently, the reduction by joint taxation of personal income tax depends on the type of family unit in question.

In the case of joint returns of family units made up of both spouses not legally separated and, if any, minor children living together, as well as legally disabled adults subject to extended or rehabilitated parental authority, the tax base will be reduced by 3,400 euros per year.

In joint declarations of single-parent family units, that is, those formed, in cases of legal separation or when there is no marriage bond, by the father or the mother and all the minor or adult children legally incapacitated subject to extended parental authority or rehabilitated living with one or the other, the tax base will be reduced by 2,150 euros per year .

In this case, this reduction will not be applied when the taxpayer lives with the father or mother of any of the children who are part of their family unit. And the reduction that comes from those mentioned will be applied, first, to the general tax base, without it being negative as a consequence of such reduction. The remainder, if any, will reduce the tax base of the savings, which cannot be negative either.

Last year the Tax Authority (Airef) prepared a report on the tax benefits of the Spanish tax system in which it precisely reviewed the advantages and disadvantages of this reduction in personal income tax. And it estimates that the cost to the public coffers of this initiative amounts to 2,293 million , and the beneficiaries are 4.2 million people, 2.1 million households, 18% of taxpayers and 17% of families. The agency maintains that the tax benefit is distributed evenly and does not alter inequality.

The Tax Agency expects to receive almost 3.5 million joint returns in the 2020 income campaign, 7.1% less , a downward trend that has been maintained for years since this reduction is applied mainly in the case of that one of the spouses does not work.

Pensions
Also with the objective of advancing equality, the Plan indicates that the future pension reform “will review the procedure for integrating contribution gaps”, that is, of periods in which no work has been done, “to meet reality increasingly fragmented career paths “.

This fragmentation of careers, which ends up affecting the calculation of the pension, is closely associated with temporality, he adds, which especially affects young people and women .

Labour reform
Among the labor-related measures envisaged in the Recovery Plan is a simplification of the hiring modalities , an adequate regulation of training contracts, the promotion of fixed-discontinuous contracts for seasonal activities or the penalization of the excessive use of contracts. of very short duration.

It also provides for a 2021-2027 Plan for decent work for young people and training programs in projects of public and social interest, first professional experience in public administrations or research.

LOST FILES ON MAC? HERE IS A QUICK SOLUTION

When we perform a fast clean-up of the files on our Mac, bad things can happen, such as unintentionally deleting a significant file. In this given situation, we rush to devise a method to retrieve these files, but resolving the issue is not simple. After all, the market is brimming with data recovery Mac solutions, but none of them is available for free or has some other incompatibility. 

Several applications provide a way to retrieve your valuable files, but the majority of the time we have costly paid plans included. Even though we couldn’t afford a paid plan, Stellar Data Recovery Free Edition for Mac seemed to save the day. The programme has strong file recovery features and can recover up to 1 GB of data.

While Mac systems are thought to be among the toughest processors in terms of data breaches, specific malware/viruses are being created to attack Macs in specific. As a result, company owners, photographers, and individuals from all fields and industries must be continuously vigilant to protect their prized records and data files from unintended deletion, modification, or corruption of storage systems.

ABOUT STELLAR DATA RECOVERY

Started in 1993, Stellar Data Recovery is a trusted Data Care organization offering consumer data recovery tools for Windows OS, macOS, iOS, and Data erasure tools. Nonetheless, the company also offers a wide range of tools for the B2B market. Some of the popular B2B tools offered by Stellar Data Recovery are – Exchange Repair, Outlook Repair, Active Directory, and many more. Looks like Stellar is a powerhouse of Data Recovery and Data Migration.

HOW STELLAR FREE MAC DATA RECOVERY SOFTWARE CAN HELP YOU?

Stellar free Mac data recovery software is a capable application that can help you locate and restore lost, missing or erased data files on your Mac. This free data recovery software searches your Mac hard drive for formerly formatted, inadvertently deleted, badly corrupt/damaged files, makes them available and then assists you in recovering data from them. It works well with a variety of file systems, including APFS, HFS+, FAT, ex-FAT, and NTFS, and is compliant with macOS Big Sur 11 and previous Mac models.

You’ll be relieved to learn that the app is completely secure on your Mac. Irrespective of the activities held, it will not cause any harm to your hard drive or laptop. Stellar Mac Data Recovery can read and scan for your files, but it will not write to your memory card. The main features of Stellar free Mac data recovery software are as follows:

  • Recover deleted files from the bin
  • Recover data that has been lost or modified
  • Backup files from Time Machine hard drives can be recovered.
  • Recover Deleted Files from Encrypted Hard Disks
  • Files removed from Boot Camp partitions can be recovered.
  • Data recovery from missing volumes
  • Scanner customization: look for specific file types.
  • Works with drives larger than 5TB 
  • Compatible with macOS Big Sur 11

And if highly rare situations that you are unable to recover data and files using Stellar Mac data recovery software, you can reap the benefits of Stellar data recovery lab services.

Needless to say, Stellar Mac data recovery software is often sufficient to restore your missing or erased records.  However, some issues are too complicated or extremely detailed. Then comes the second helping hand, the Data Recovery Lab-Services. Inside one of the Stellar Data Recovery Labs, their experts will spend their time analysing the issue and recovering your data from the memory device. Every data recovery task involves a one-of-a-kind amalgamation of hardware, software, database server, and system software. As a result, the numerous experts collaborate to protect and recover the data efficiently and securely.

STEPS TO RECOVER DATA USING STELLAR DATA RECOVERY MAC SOFTWARE:

The configuration and setup process is extremely fast. It only takes a few minutes, and once inside the application, Stellar Mac Data Recovery has an easy on/off button platform that lets you select the category of the file you want to retrieve. Here’s a step-by-step guide to using it to restore files.

  • Stellar Data Recovery Professional for Mac is available for trial download. Check that your system meets the necessary software specifications before installing the programme using the installation wizard.
  • To begin, start the programme and, from the main screen, switch the “Recover Everything” icon to the “On” position.
  • When you’ve determined what you want to restore, press the Next icon. The following screen displays tiled icons for all documents/data files on your Mac hard drive. Because you’re searching for lost document/data files, use the interface’s scroll button to get to the “Can’t Find Volume” selection. Choose this option and then press the Scan key.
  • The following screen displays a list of all hard drives and volumes on your Mac hard drive. Pick your memory card as the default hard drive to check for missing volumes, and then press Search to begin the procedure
  • The progression of the quest is shown on the following screen. A count of the number of missing volumes discovered is also seen. When you see that the volume, you’re looking for has been found, you can stop the search, but it’s best to let the program finish the check.
  • When the scan is complete, or you terminate it by pressing the Stop button, you would see a display with an expanded list of volumes on the Mac hard drive. This listing will now include the volume that was recently discovered. Pick this volume and press the Scan button to restore files from it.
  • The next screen shows the scan’s progress as well as the default file preview. You can disable file preview by toggling the preview button on the upper right to “Off.”
  • Whenever the scanning is finished, all retrievable documents will be identified in a tree-view in the left-hand panel of the programme.
  • By double-clicking on any object in the left-hand column, you can see a preview of it. Once you’re done with the file overview, click the checkboxes next to the files you want to restore in the software’s panel board and press the “Recover” key.

And this is how you can restore your files on Mac using the Stellar Mac data recovery program. 

CONCLUSION:

Stellar Data Recovery is a widely acclaimed programme that is used by professionals to restore files from missing or unavailable volumes and Time Machine backups, compromised hard drives and Boot Camp partitions, encrypted drives, and much more. If the data hasn’t been permanently deleted, the Mac data recovery programme can restore almost every type of data that has ever resided on a storage device.

Joseph Ashford on Taking an Investment Approach to Your Professional Work

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In the opinion of Joseph Ashford, one of the most valuable resources any entrepreneur has access to can ultimately be summed up in a single word:

Time.

Whenever you perform a service for someone else — regardless of whether you’re acting as an employee or operating in a consulting capacity — you’re ultimately trading your time for money. It’s natural to assume, therefore, that the more time you put into an enterprise, the more money you’ll make. 

But there are only so many hours in a day — which means you need to be smart about how you spend yours. Once those 24 hours are gone, they’re gone for good.

It’s a lesson that Joseph Ashford has learnt all too well in his decades-long career. Over the years he’s successfully identified and nurtured a wide range of different businesses but has particularly emphasised the service sector in the United Kingdom. To this day, he continues to invest across many asset types, including both businesses and properties. He’s been successful because he understands a simple truth. If you want to make the most out of every day, you need to see your time for what it is: an investment in every sense of the term. 

If you’re over 55 and looking for income to catapult you into the world of investing your time on personal or professional growth, the growing equity release industry and your home could offer you the capital you need.

Taking an Investment Mindset to Your Professional Life

For the sake of example, let’s say you decide to write an online course dedicated to helping others with professional development — a topic you feel very passionate about. You pour over 200 hours of your blood, sweat and tears into creating the best course you can and when the time finally comes to launch, you only see about £2,000 in total sales.

That means that for all that time, you only made approximately £10 per hour. That’s probably not anywhere near the return on investment you were hoping for, especially since those 200 hours of your time are never coming back. 

At that point, it would be easy for a lot of people to get discouraged. Many would give up, abandon the course and look for other opportunities to pursue. But as Joseph Ashford can tell you, it’s rare for an investment to pay major dividends in the short run. Instead, you need to look towards the long game.

After the launch of your course, let’s say you spend another five hours writing emails you can send out to prospects to grow your marketing lists. Then, you spend another 10 hours teaming with thought influencers in your industry to promote the course by way of written interviews, podcasts and other types of long-form discussions. You invest another 15 hours of your time, bringing your total to 215 … and because you continued to nurture that course, you see another £10,000 in sales. 

Suddenly, you’ve made £15,000 from your 215 hours of work — taking your hourly rate to about £70. Plus, word of mouth about the course itself means that it will continue to sell over time — with no additional effort required on your behalf. You get to start on the next course — or that book, or white paper — and the work you’ve already done continues to pay for itself. Your hourly rate continues to grow.

All because you refused to give up, and you invested in long-term potential over short-term gains.

That mindset is exactly what has helped Joseph Ashford come as far as he has in his career. For decades, he’s learnt first-hand that rather than spreading yourself out in a million different directions to find that “sure bet” right now, you need to focus as much as possible on efforts that increase the value of the time you’ve already invested.

It’s something that has been illustrated time and again with K4 Media, a company he founded. Joseph Ashford has developed a reputation for disruptive strategic planning and custom business solutions. He’s known across the industry for being able to identify unique investment opportunities that drive continued growth, improve margin and reduce risk across the board.

But the secret to his success isn’t a secret at all. He takes the same approach to the work he does with his clients to that which he does on his own behalf.

If you spend as much time and energy as you can on creating valuable products, services and content to put out in the world, you’re investing in asset creation and growth. That will bring you something far more important than immediate rewards ever could.

It will give you the biggest return on your time, which is the most important benefit of all. 

How to get your social media marketing right

Over 50 million businesses have their presence on social media platforms to connect with their customers. Most of these businesses even have their presence on multiple social channels. However, a large number of these social accounts are sitting dormant with limited follower counts. It is because these businesses have no idea about how to do social media marketing.

Simply having a social media account will not even attract your existing customers to interact with your business.  Of course, they might love using your products and services. But that is no reason for them to engage with your business online.

If you are looking to increase revenues and maximize profits by engaging existing and potential customers online, this article will discuss how to do social media marketing.

How to do Social Media Marketing?

1. Research your target audience

First and foremost, businesses must research their target audience. It is because making assumptions is the worst possible way to grow any business. Moreover, with the sheer amount of social media analytics tools and demographic data, there is no need for doing guesswork anymore.

Most of the details which a business needs to know about their audience for creating a social media strategy is easily available, provided you know where to look for it. However, if your business does not have in-house expertise on social media, one can always work with a specialized social media marketing agency to make informed business decisions.

2. Decide which platform you will use for social media marketing

Different social media platforms attract different audiences. Therefore, it is imperative to decide which platform your business is going to use for sharing content. Of course, there is no one size fit for all, when it comes to selecting the best social media platform for your business. However, it is more about where your target audience spends most of their time.

For instance, the majority of Snapchat and Instagram users are Gen Z or millennials, whereas Pinterest is primarily best suited for young baby boomers and older millennials. Similarly, LinkedIn has a well-educated user base, thus making it suitable for sharing in-depth, industry-specific content which tends to be more complicated as compared to what you see on Facebook or Twitter.

3. Create engaging social media content

There are 4.2 billion people around the world using social media. Therefore, there is no question that at least some of your followers have also seen your competitors’ content or content from other businesses in the same industry. As a result, it is crucial to create social media content that is engaging and something which forces people to click the follow button and interact with the content regularly.

To get some idea, you can also look at the way your competitors are sharing content on social platforms and then try to uniquely promote your content on the chosen social media channel. Additionally, you can also use different features offered by the platform to engage with your existing and potential customers. For instance, you can create Stories on Instagram to promote your products or for conducting a giveaway.

Moreover, for reaching to potential customers, you can also ask your existing customers to re-post your content on Instagram using your brand-specific hashtags. Thus, helping you take advantage of positive word of mouth. However, all of this is only possible, if your business can create engaging social media content.

4. Ensure your social media post are scheduled

For receiving the best possible engagement from your existing and potential followers, it is crucial to post your content at the best times. Of course, you cannot always remain active on such platforms if you are running other business operations as well. Therefore, the best way to ensure that your social media content is shared as planned is by using social media management solutions such as Sprout Social.

Such tools allow you to write captions, prepare content, and schedule posts in advance. Therefore, whenever the time comes, the post will be get automatically shared with your followers. In addition, always make sure that you are putting out fresh content regularly for increasing engagement level with your followers. While there is no thumb rule of how often you should share a post on these platforms, but make sure that you are only posting content when you have quality available.

5. Analyze results

It is no secret that a lot of social media activity is about trial and error. Therefore, it becomes crucial to analyze the results of your different social media marketing campaigns in real-time. Doing so will allow you to make small tweaks to your marketing strategy, which will then return favorable results for the growth of your business.

There are several different metrics that you can use to analyze the results of your social media campaign. For instance, some of the metrics that you can track include your followers count, number of impressions on a given post, total profile visits, total video views, and number of shares, likes, and comments among other things.

Final Thoughts

This guide on how to do social media marketing highlights the fact that there are several moving parts to the modern-day social media strategy. Therefore, putting together all of the puzzle pieces is obviously going to take some time and effort. Of course, if you have the resource available to deploy a great social media strategy, doing social media marketing in-house is a good choice.

However, most of the small businesses do not have time, let alone the resources to spend on building a social media strategy that works. Therefore, it only makes sense for such businesses to outsource their social presence to a dedicated social media marketing agency, which not only has the resources but also the much-needed expertise to boost the growth of your business online.

Tips for Compression Air Safety

Compressed air is made use of in all kinds of manufacturing processes, with nearly every machine and process used in industrial environments utilising some type of pressurised gas or air and some utilising an air hose.

Its common use can be a double edged sword however, resulting in people failing to realise just how much of a potential hazard it can actually be. In the wrong situation even just 12 PSI could be lethal, and small mistakes can have very serious consequences. 

There are many different tasks for which it is necessary to use compressed air such as pneumatics, refrigeration equipment, inflation devices, air brakes and breathing equipment. The intense pressure contained within the canisters means that even when they are stationary and left unused they still pose a potential risk, as a leak could result in equipment failure and the likes of a puncture could even cause an explosion. 

Those may be worst case scenarios but it is still important to know the possible risks as a first step toward ensuring the safety of compressed air. 

High pressure risks

While high pressure air carries with it some obvious risks, some risks may be less immediately obvious but still very real. These risks include foreign objects become lodged beneath skin or the body being bruised or cut by flying particles, eye injuries resulting in sight loss, the lungs or oesophagus being ruptured because of air getting blown into the mouth, a fatal embolism due to an air bubble being entered into the bloodstream and loud sounds causing hearing damage or loss. 

A greater understanding of the risks that are associated with pressurised gas or air is also vital to ensure workplace and job site safety.

Compression air safety tips

There are a number of tips that should be followed in order to ensure compression air safety. 

One good tip is to make certain to always follow pressure limitations and ratings. An explosion can result from filling up automotive tires with compressed air, so it is crucial to pay close attention to pressure ratings and limitations and check the tire pressure with a gauge. There are also maximum operating pressure ratings on air hoses and lines, and the limitations of all items of equipment should be checked prior to use. 

It is also very important to check to ensure that an air hose and line is in good condition before using them. Damaged nozzles, holes and tears can result in clogs or leaks, issues that can cause people to turn the pressure up to unsafe levels to try to compensate. This should never be done and all equipment should be checked to make sure it is in proper working order before being used. 

It is vital to always be wearing PPE when working with compressed air. This includes the likes of safety glasses with side shields, hearing protection, face masks and on occasion even full-face shields and respiratory protection if necessary. 

Standard work attire does not provide enough protection from pressurised air, so proper protective clothing should be worn at all times. 

Caution should always be exercised around any kind of pressurised gas on job sites, in factories or at home. 

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