SEO is known as “search engine optimization,” which means it improves your site’s process for you to increase your site’s visibility in searches that are relevant to it. The more visibility your site earns, the more people will be attracted to your site and gain more customers or users for your website.

SEO is also essential for marketing online because millions or billions of people conduct searches every day. They often search online for a particular product or information about the product they want to buy. Searching is one of the primary sources of digital traffic. The greater visibility and search ranking you have can give you a significant impact.

Why Use PDF?

There are reasons you use PDF as an SEO landing page for your site. Here are some reasons. Users can save PDF files, and you can compress PDF. When you have tons of PDF documents or pages on your website, people will consider it precious. Before you choose to replace your PDF, make sure backlinks are decent and have good traffic.

When you have a desirable PDF, it will be difficult to change it into an HTML that is also desirable and user-friendly when your cost-effectiveness ratio is not in favor of changing your PDFs. It can be the instance if you only have fewer PDFs, and you don’t want to spend so much for converting each page into HTML and redirecting it to its URL link.

Compress PDF to Reduce Size

Using PDF format documents can benefit every user in many ways for instant sharing it to others using email or other online social media platforms. But there will be times when your PDF is just too large, and you cannot transfer due to its large size. But don’t worry, you can compress your PDF files into a smaller size to send them easily.

Websites available online can help you reduce your PDF files more comfortably and faster, like the PDFBear. They provide tools for everyone to alter their files, and you can save your newly changed files by sharing them with other users or saving them to your devices or through your cloud and google drives.

PDFBear also guarantees the security of each user that uses their tools. They also make sure you get the best quality of your PDF after altering your PDFs using their available tools. The site also offers a premium for you to gain more benefits while using their platform as your PDF alternating tools.

Use Text-based PDF

The search engines we know appreciate text more than the images you provide. Although they have a rudimentary optical character that can recognize, it is much better to use text. So it would be best if you always made sure that your PDFs have the primary copy and paste-able text, not the images of words.

No duplicate content 

If you have both the HTML and the PDF file versions containing the same contents can be the best option for you, but it is only the best choice if you take action to prevent duplicate content problems. When you also adjust your PDFs and upload them again. Make sure you don’t duplicate it by changing the file name and the URL.

Optimize the Title

Optimizing the title for users PDFs are good choices. Fundamentally, the title you use for your PDFs has an essential factor in gaining a massive ranking for search bars. The titles are the only things displayed in search bars to be clickable headlines for users who search products. The title tag should be an accurate description of your website.

Google usually displays only the fifty to sixty characters of the title tag you have. If users keep their title tags in less than sixty characters, the research will guarantee about ninety percent to display your title correctly. But there is no exact limit for the names of your labels. 

Consider the File Name

Users should consider having a title that is SEO-friendly. Usually, PDF documents file names will become its URL; that is why giving your documents the best key-word filename is the right choice. Set a filename and title that is descriptive. Don’t just put your PDF documents into its default title as its filename.

Conclusion

If you want your PDFs to have a higher ranking for search engines, you have to have strategies in optimizing them. Even if you cannot edit the code for your PDF, there are still tons of ways for you to do so your PDF files gain a higher ranking in search engines.

It is very challenging to start a Dutch business because of different reasons. For instance, most of the time, people have limited or fewer savings and investing them all at once is always risky. Moreover, when it comes to lending, banks simply do not “like” small businesses. One might think about borrowing from family or friends, but it brings social awkwardness and fear of spoiling a good relationship if things don’t work out as planned or if someone goes bankrupt.

That is why most of the fresh entrepreneurs have no choice except for reducing the expenses. The good thing is, you can start a business even with limited resources. Here is how the Dutch do it.

Shared Office

The term virtual office is just similar to a shared office or coworking space in Dutch culture. The tax authorities and trade register are more lenient in this regard as they allow any address to be used as the registered address. A shared office provides two major benefits. One, it can be used as a physical address for the registration with tax authorities. Second, it allows a business to use shared facilities such as the internet, coffee machines, printers, etc. Also, businesses can have part-time meeting rooms on rent. The lease period of these offices usually lasts for 3-12 months.

The cost of an independent office at a premium location is way higher than a shared office. Moreover, the expense graph will move upwards if you have to pay for a separate internet connection, furniture, and staff for your reception.

Things can be very unpredictable for new businesses. Therefore, business owners want flexibility in their rentals. They prefer working in smaller offices or be able to terminate rent at any time. Owners want this ease because they may not feel certain about the future. For instance, it is possible that a company may not make an expected turnover in a specific time period.

However, if things start working out as you planned, you may want to move to a bigger office. But, the best option will be doing it step by step to avoid any expensive or complex transitions. Shared office spaces are always short-leased. However, the conventional lease duration is generally up to five years with advance rent deposit for up to three months.

When things are looking good, business owners are often stuck in different choices to make. For instance, a growing business may want to get an independent office or may want to expand by hiring more employees.

Another vital benefit of a shared office includes knowledge sharing. If you share an office with another relatively new or even a settled business, you may get valuable knowledge and advice from your coworkers.

Do it Smartly By Yourself

A few very simple looking tricks can reduce your business expenses significantly. For example, your business’s first financial year will save you the costs of filing corporate income tax returns and prepare a financial report.

It is not necessary to hire an expensive IT service provider at the start. You can create a corporate email address or launch a website easily with the help of GoDaddy or Strato. Web presence is vital for new and already established businesses. Therefore, having a website is mandatory. In fact, no web presence will hurt your reputation and make your customers suspicious.

Mostly, bookkeeping is a simple and straightforward task for most businesses. If you use free online applications or software for filing the underlying invoices as well as do the booking, your bookkeeper can easily prepare annual reports and VAT filings of your business up to a limited amount.

A services agreement may bring unnecessary costs; therefore, it is essential to evaluate all possibilities. Then, when your business starts getting on the right track, you can expand your operations and afford more luxuries.

Customers are using contactless card payments in record numbers.

Not only are card payments outstripping cash, but contactless makes up more than 60% of debit card payments in the UK now – according to the latest stats from UK Finance.

Plus, more shoppers are turning to eWallets and using things like Apple Pay and Samsung Pay on their smartphones.

What they all have in common, is that they’re rejecting cash in favour of faster, more convenient ways of paying for items.

Consider this research from Capgemini.

It found that since the first UK lockdown in 2020, more than a third of shoppers have switched their payment providers in favour of ones which offer a better contactless option.

According to Capgemini’s report published towards the end of last year:

• 45% of customers have increased and will continue to increase their use of digital in store payments
• 46% will use more digital payments as their first choice in the next 6-9 months
• 40% prefer to shop in places that offer contactless payments

It would be wrong to assume this rush to contactless is only a result of COVID-19.

Yes, it’s helped move customers towards contactless payments quicker, but the truth is many were already heading that way.

An earlier report by Capgemini in March 2020 found that customers had already started to switch towards contactless payments – either card payments or digital payments – before the 2020 pandemic.

In fact, 70% of customers in that survey said they’d already been using their mobile phones to make payments more often.

For a business there are a number of reasons why it’s becoming riskier not to invest in new payment technology.

Contactless taking over

Debit card payments will account for about 22.3billion transactions a year by 2028, with contactless making up about two thirds of that – according to research.

We’ve already seen how 2020 brought more people into the world of contactless.

And according to a number of surveys, those who have started using contactless payments for the first time in 2020 say they’ll be unlikely to go back even when things return to normal.

The fact is that more customers are moving past contactless cards and closer towards digital payments, either over a smartphone or newer payment technology like smart watches, than are considering going back to using cash.

Contactless encourages higher value transactions

In 2020 the spending limit of contactless payments was increased to £45 (from £30) to help people use it more conveniently.

That may now increase again to £100 as more customers get used to contactless.

Some studies have shown customers would encourage another increase in contactless spending limits to make it more convenient over a bigger range of transactions.

Plus, customers who use contactless payments are known to spend more than those who rely just on cash.

That’s because they know they’re not limited to the value of notes of change in their pocket, so think less about making impulse purchases as they walk around.

For businesses this means higher value transactions, that can be processed quicker and more often during the day.

Customers are being charged to withdraw cash

According to consumer group Which? more than a quarter of high street cash machines are now charging people to withdraw their own money.

According to the research, the collective fees that people are now paying to take out their cash has risen from about £75m in 2018 to £104m in 2019.

It’s thought that the increase in fee charges is linked to the number of customers who are now using contactless payments, which is impacting how cash machine networks are funded.

One thing that can be certain, is that if customers have the option of simply paying for something in seconds using a contactless card, or paying to withdraw their own money so they can spend it, they’re far more likely to pick the cheaper, easier option of contactless.

Less administration, less fraud, more money

Ultimately, an investment in a contactless card machine will come down to two things.

How much money can a business save or make by switching, and how easy are they to use.

On the money side, businesses can clear more transactions in a day by using contactless cards because all a customer has to do is tap and go.

There’s no messing around counting cash and change, so businesses can get through more transactions in a day.

Plus, they’re more convenient for everyone.

Then there’s the fact that using contactless card payments removes the risk of fraud from counterfeit money.

Despite what you might read, contactless is incredibly safe for customers and businesses. The risks of accepting fake notes on a busy day are far greater than getting caught out on a digital payment.

That’s because payments are only authorised once it’s been confirmed the customer has the funds to complete the transaction. If they don’t, it doesn’t go through.

Plus you don’t have to worry about keeping cash on site.

Also, there’s less administration involved in contactless payments. All your payments are collected, stored and are viewable from a single place. You don’t have to spend hours at the end of the day matching receipts to takings.

Cash is no longer king

Cash will always have a small place in the business world.

Some customers still rely on it. In the UK the government is even looking at ways to protect cash usage in the future for those customers who do still rely on it. So it’s not going anywhere.

But the number of customers who use it are dwindling every day.

The fact is that contactless is now king.

Whether it’s cards or digital payments, customers just prefer the speed and convenience of tapping a machine to pay.

For a business, this means investing in the things that provide customers with what they want.

It’s a lot riskier NOT to make those investments.