Marketing a new product is exciting and daunting in equal measure. Your product not only has to compete in an increasingly over-saturated market, but your business must also adhere to a marketing strategy that plays to your strengths in order to sell it. In fact, marketing can often toe a very fine line between success and total disaster.

So, let’s take a look at the top 7 tips for marketing a new product to ensure that your product doesn’t flop after launch.

1) Consider Influencer Marketing to help amplify the reach of the product

Influencer marketing has rocketed in just a handful of years – but don’t underestimate the power of a social media star with thousands of followers: these individuals hold the keys to your consumer base and knows exactly what makes them tick. As a result, an influencer can dramatically increase your sales with just one simple post.

When compared to any other form of advertising, one study found 92% of consumers are more likely to trust recommendations made from individuals. Indeed, social media influencers are powerful due to their relatability and trustworthiness amongst consumers.

And you don’t need to break the bank either by gunning for influencers with hundreds of thousands of followers. With even just a moderate reach, an influencer can still generate hype for your product.

2) Reward loyalty

Marketing a new product to a new cohort of customers should not come at the expensive of your old ones.

You need to work to keep your customers loyal to your brand and business – especially since these people will be the ones working behind the scenes to promote your product to their friends and family. These are the people most likely engaging by leaving comments or reviews.

By offering exclusive offers and deals to your loyal customers, you can show how much you value them and how hard you will continue to work to retain them.

3) Utilise SEO and blog content

The good news about the internet age is how straightforward it is to set up a website and a blog. The hard part, however, is learning basic SEO so that your blog can rank for your niche’s keywords and compete with others to attract attention.

However, blog content presents you with a golden opportunity to go into depth on your product and highlight the merits of your business. The idea here is that your customers will either subscribe to your blog (and therefore emailing list) or be convinced to purchase multiple products – or hopefully both!

4) Create an animation video promoting the product

Video animation is another effective way to market a new product. Research even suggests that 64% of consumers go on to purchase a product after watching a video on social media. Consider talking to a motion graphic agency like OK Social to find out more.

The benefits of video animation are clear to see: it is visually exciting, inviting to watch and can simply explain the product in a matter of minutes, or less, while asking very little from the customer. It is also easy to share across every social media channel and can be strategically placed on your website to boost your product’s page.

5) Provide a one-time discount

Your animation video may have reeled your customers in, but they may still be way of your company. This is particularly true if your business is brand new and lacks reputational influence.

However, a one-time introductory discount may be the silver bullet you need here. By providing a discount in the opening days or weeks of your product launch, you will also be creating a buzz about your product that will get people talking.

6) Social media campaigns

Your customers are just a click away on social media platforms like Twitter, Facebook, Instagram, TikTok and Snapchat – to name just a few.

Social media is a goldmine for businesses looking to promote their brand and generate a loyal following, and has proved to be an advantageous leverage that delivers lucrative results time and time again.

Consider for instance that 66% of the population in the UK have a Facebook account – and that these users typically scroll through their timelines at least once a day, if not by the hour.

By increasing your social media presence, you can tap directly into the algorithms of your target audience.

7) Run email marketing campaigns

Finally, a great way to build connections and network with like-minded people or competitors is through email marketing which, to this day, has a surprisingly successful open and click-through rate of 16.97% and 10.29% respectively.

By following just a few of these tactics after your product launch, you’ll be sure to see customers come rushing to your doors.

What is a logo?

Any organization or company needs a logo to be recognized. A well-designed logo represents your business, tells people who you are and what your business stands for. A logo, being visual, is the first thing that catches people’s attention. People are most likely to notice your brand’s logo before reading its name.

Why is a logo important for your business?

A logo makes your business look more trustworthy and professional. For instance, while shopping, online or offline, you’re more likely to visit the shop with a more appealing and trendier logo. It is precisely why good logos are advantageous for branding. Logos share emotional connections with customers; therefore, a captivating logo is essential to connect with potential customers instantly. The deep connection that you’ll build with your customers will eventually make them your regulars. Customers will undoubtedly buy your products or services, even if it is newly introduced.

Additionally, people tend to judge a brand’s competence by its external presence, including its logo. For a brand to be recognized, it needs to have a solid external presence. A well-designed logo exhibits professionalism and makes your potential customers believe in your product or service’s quality. They see your brand as competent and reliable.

While large companies have a hefty marketing budget and years of experience and recognition in their pockets, a small business that just started lacks both. For consumers to associate and connect with your brand immediately, a logo that gives off a strong impression is crucial. Symbolism conveying a meaningful message that carries your brand’s message or vision can be quite a captivating logo. Or a logo with powerful visuals and creative typography can appear appealing to the audience. A quality logo design will do wonders for your brand image.

5 Benefits of hiring a logo designer

1. Qualitative designs

The logo design you get for free from an inexperienced logo maker will be nowhere near the quality of the logo you get from a professional logo designer. A professional logo designer knows everything about graphic designing. They spend years studying colors and the symbolic meanings behind them. They know best what color will suit your business and convey your brand’s message effectively.

They are also highly experienced in typography, whether it’s handmade or customized fonts. If you’re looking to build a unique logo, you can make your professional logo designer design a whole new font for you or customize the original fonts into something special. Using free fonts can add a touch of creativity and individuality to your designs while keeping costs low.

2. Bring your brand vision to life

A professional logo designer will work their best to develop a design that effectively conveys your brand’s vision. Since they’ve worked in the field for a long time, all it will take is explaining how you want the logo to be and what it needs to represent. Once you share your ideas and expectation with your logo designer, they will use their extraordinary skills to bring your vision to life, and that too, in remarkable quality.

3. Versatile Design

A logo designer will be aware of the future of your brand’s logo. Once you’ve made a logo design and publicly displayed it, you won’t get the chance to change it again. You can only make your logo designer tweak the design a bit to make it look updated. Therefore, the logo designer will know what sort of design will work longer for your business. They will choose colors and fonts of the logo accordingly, ensuring that the design will adapt to future trends and technology.

4. Time-saving

Business owners barely have any time for their private activities. Spending days and weeks studying and making a logo yourself might be overdoing it. A business owner has various tasks to handle while attending necessary meetings and dealing with numerous daily business activities. They can’t possibly design a captivating logo by themselves while handling such business matters. However, a logo designer will pour all their skills and time into creating your logo. A one-time investment in hiring a logo designer will benefit you for years to come.

5. It’s worth the money

As a business owner, you’re the most aware of your business’s financial situation than anybody else. You might always be looking for ways to save costs. Therefore, branding your business might not seem that necessary at the moment.

But investing in branding should be one of your fundamental tasks. Once you invest in branding, customers will come pouring in. And the foremost aspect of branding is creating your logo. The logo must stand out for customers to be drawn to your business. A well-designed logo alone can help in branding your business.

Brand loyalty is everything in businesses these days. Once your logo draws customers to your doorstep, revenue is bound to flow in.

Where and how to find a logo designer?

Hiring the right logo designer can be a tricky job. You’ll have to search high and low for the right fit if you don’t follow the following steps:

1. Publish a job post on freelancing websites

The easiest way to find a logo designer is to create a job post. Your job post should consist of all necessary details and requirements regarding the project. Explain your ideas and vision regarding the logo and what you expect the outcome to be. Include details about your brand’s message, which you want to convey.

Logo designers will then bid on your project with samples. You can go through their samples and pick the ones you like best. This is a much easier procedure than browsing through logo designers’ profiles and portfolios to find a logo designer. The following websites are the best places to find logo designers:

• Upwork
• 99designs
• Fiverr
• Freelancer
• Guru
• PeoplePerHour
• DesginHill

However, you can also go with the browsing option if you want. You can also ask around your acquaintances and coworkers for their recommendations.

2. Interview your candidates

Interviewing is a crucial step that you must take. Shortlist the candidates you like best and interview them. Ask them questions about how they’ll take your project. Find out their ideas and views regarding your logo. This will help you finalize a logo designer who fits your project best.

3. Draft a contract

Now that you’ve chosen the logo designer you want to work with, drafting an agreement will be the final step of this journey. Write all the terms and conditions that you and the logo designer agreed on. Include the timespan you need the logo designer to work for and the payment details to avoid future disputes.

The money you will invest in hiring a logo designer to brand your business will generate tons of revenue and make your business renowned. So, hire a logo designer right now and begin designing your logo!

In order to get your business to thrive, it’s essential for you to focus on your core business. If you use more time on organizing around daily routines and trifles than on your core business, it can lead to a stagnation. Even though most business owners and team leaders are aware of that fact – in theory, that is – they have a hard time reducing the time they use on other things. These simple tips can help you focus on your core business without having to fear a neglection of the everyday duties that come with leading a company.

Source: https://www.pexels.com/de-de/foto/mann-und-frau-lacheln-im-gebaude-1367269/

These Simple Changes Can Help Disburdening You

As someone, who´s responsible for a company or a department, it´s your task to make sure that the basic duties that have to do with your business get done. Those tasks can be overwhelming and challenging, even though many people expect them to be simple and dull. But there are ways to reduce the time you spend on things like rota planning, taxes, quality management and the like.

Simplify Your Processes

The key to reducing the time and effort spent on a certain duty is simplifying the concerned processes. The website https://www.papershift.com/en/ offers business owners simple solutions for complex issues like personnel planning. We all know that a business owner´s obligations towards his or her employee don´t stop at hiring them and paying them on a regular basis. Rota plans are essential for many companies, but they’re really challenging to create in a manner that contributes to both employee satisfaction and corporate goals.

There are leave days, absences due to illness, maternity leaves, working hours per employee, legal guidelines and special requests, which need to be paid attention to. And it is really time-consuming to discard a pick´n´mix rota plan, because your employees come up with change requests and last-minute wishes.

A clear e-roster software can help you simplify the process, which is essential for you to focus on your core business. At the same time, a fair rota is more likely to achieve when always being up-to-date on shift conflicts, understaffing or overstaffing. On top of that, a roster software makes the process of reporting and analyzing a lot easier, which will lead to an even more efficient staff planning process in the future.

Start Delegating

As a business owner, you have your goal in view: success. Sometimes, very determined business people tend to assume that their employees don’t take the process of achieving that goal as seriously as they do. That can lead to them hoarding tasks and duties, which could as well be done by someone else.

Delegating can be hard, as you need to relinquish control. That takes a lot of trust and confidence. But it’s worth it, because it leaves you a lot more time and room to focus on the tasks that cannot be delegated. Passing on responsibility to employees won´t only disburden you, but will also lead to a higher employee satisfaction. If staff members notice that their effort is being seen, appreciated and even rewarded with a plus of responsibility, they´re usually really eager to fulfill the task they´ve been given.

Creative Holidays

You know exactly what you want and how to achieve it? That´s a wonderful prerequisite, but over-ambition can be just as fatal as a lack of ambition. The more obstinate one becomes, the easier it is to get lost on the way. Creative pauses help you gain some distance from your business. If you have a good team to rely on, there´s nothing to worry about.

But the best thing about creative holidays is that you´ll be able to gain a new point of view, which might enable you to react to recent events or to prepare for upcoming presentations, onboardings or staffing choices. Being idle also helps you gather new energy and motivation, which prevents you from becoming routine-blinded or from being unfair towards your staff members.