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Can You Access European Funds

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How can I access European funds ‘ Next Generation EU as a company ? This is the question that many companies, especially SMEs , are asking themselves these weeks because of the fear of being left out of the rain of up to 140,000 million in six years that correspond to Spain.

The Roca Junyent law firm and the public administration consultancy specialized in the management of European funds, Daleph , have decided to launch a pioneering service in the market, dubbed ‘Test IN’ to allow companies to identify and assess “if their plans and / or projects are eligible for funding or grantsand, where appropriate, accompany them in adapting to the required criteria and obtaining funds.

“All of this will be articulated through the Recovery, Transformation and Resilience Plan presented by Spain to the European Commission last October.

The service is launched after the General State Budgets and the Royal Decree-Law of urgent measures for the modernization of the Public Administration and for the execution of the Recovery, Transformation and Resilience Plan come into force. Through ‘Test IN’, interested companies will be able to analyze whether their plans and projects are likely to receive financing or subsidies.

All this based on a legal-strategic analysis that, among others, will assess the alignment of the project with the Government’s plans, the General State Budgets, which include 27,000 million from this source, and the new Royal Decree Law. identify if projects have a place as PERTE(Strategic Projects for Recovery and Economic Transformation), created to favor public-private collaboration, or, where appropriate, existing alternatives and pathways.

With this initiative, Roca Junyent consolidates its position as the law firm of companies, thanks to the development of services that anticipate both the needs of organizations and society. Daleph brings his expertise, especially in managing community funds.

The executive president of Roca i Junyent, Joan Roca; and the general director of Daleph, Gregorio Cascante , sealed the agreement with which they intend to attract companies interested in undertaking or participating in projects that can benefit from European funds in areas ranging from digitization to the energy transition , among others.

4 Tips to Buying Property in Clapham

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Clapham is famously known as the home of Holy Trinity Clapham around the world. In the 19th century, the Clapham Sect campaigned for abolishing the slave trade, which first put Clapham on the map. Now, Clapham is a relatively affluent district in South London. This residential suburb is known for its opulent High Street, filled with posh dining options, gourmet pizza spots, wood-panelled pubs, patio bars and rather happening nightclubs. Clapham is a rather posh place to live, with a universal belief that only the posh and ultra-rich live in this high-end district. With a crime rate much lower than the London average, Clapham is a very safe place to live and bring up your family.

According to Rightmove and Zoopla, Clapham ranked number three in the list of areas with the highest demand in London for properties over £2 million. Despite the effects of the Covid-19 pandemic on the property market, Clapham is considered to be a prime property hotspot in London! If you’re looking for properties in Clapham, now is an excellent time to get in touch with Clapham estate agents. Before you start looking at potential properties and negotiating a deal, here are the four most important tips that you need to keep in mind before buying property in Clapham.

Hire local experts to find the best property for you

If you’re looking to buy property in Clapham, you should find local experts. Hire real estate agents or letting agents in Clapham, as these local agents are well aware of the current market value, the best areas to buy a property and the various laws and taxes that might apply to your purchase. Using local experts, you will be able to find a property that meets all your requirements without wasting too much time, and most importantly, without paying an overvalued amount for your new home.

Take advantage of the fall in prices

There has been a massive price reduction in the costs of real estate in Clapham in the last ten years. Clapham homeowners face a dilemma; either reduce their asking price by a significant amount or risk not selling their properties for a long time. First-time buyers and potential new homeowners make the most of this fall in prices by rushing to invest in property in this posh district. Clapham has become a trendy area among young professionals and first-time buyers due to the fall in average prices of real estate. These new homeowners can now buy spacious homes that they can call their own without paying exorbitant prices for the same. If you’re interested in owning property in Clapham, you should make the most of this reduction in real estate prices before it is too late. 

Understand the different areas and where you should buy property

Areas in Clapham are divided; some locations have three and four bedroom houses that are luxurious and highly valued. Some have small apartments and studios, while other areas are known for their spacious and affordable two and three bedroom maisonettes. Before you start looking at properties, you need to understand which area you want to own a home in. Homes located on Franconia Road, Narbonne Avenue, Abbeville Road, and those near Abbeville Village are usually spacious three to four bedroom properties with terraces and lush green gardens. On the other hand, Clapham Junction has some great two and three bedroom apartments, which are very modern and relatively affordable. The properties in and around Mandalay Road and Hambalt Road are also known for the reasonable prices and central locations – these are usually two, three and four bedroom homes which are very centrally located and have fantastic transport links. Even Nine Elms has some posh penthouses, luxurious apartments and chic houses which are well-priced! Get in touch with estate agents in Nine Elms and Clapham to find the perfect property for you.

View as many properties as you can

Before you decide which property you want to buy, see as many properties as you possibly can. For example, if you’re interested in buying a two-bedroom house in Clapham, have a look at all the two-bedroom homes that are available and meet your requirements, and alongside, have a look at a few three-bedroom houses which are in the similar price range. By seeing all the possible options, you might just be able to get a three-bedroom house which meets all your requirements without really moving around your budget. Due to the fall in the prices in the recent years, coupled with the urgency of a few sellers and the fact that the government has announced a stamp duty holiday, you might just find a prime property at a great price. 

To get started, get in touch with Orlando Reid, South West London and Central London estate agents.

Adolfo Domínguez Lost 15 Million Between March And November

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Adolfo Domínguez lost 15 million between March and November after reducing sales by 47%. Online billing grew by 28.2% with a sales penetration of 19.3%, but it did not neutralize the effect of store closings.

Adolfo Domínguez’s sales stood between March and November 2020 at 40.5 million euros, 47.1% less than in the same period of the previous year. The billing ‘on line’ grows 28.2% with penetration in sales of 19.3%, but did not neutralize the effect of the fall in business activity in physical stores.

39% of the company’s stores suffered some kind of opening or hours restriction during the second global wave of covid-19 (September-November 2020). Restrictions on trade and lower consumption forced the company to keep 43% of the workforce on file for temporary employment regulation (erte).

The coronavirus crisis causes an accumulated operating result in the third quarter of the year of -5.6 million euros and an attributed net result of -14.9 million, compared to the +5.5 million and -2.1 million generated past year.

The Adolfo Domínguez group continues to contract its operating expenses with a reduction of 11 million euros in its personnel expenses and 3.4 million in its current expenses.

“The coronavirus crisis continues to be decisive day by day, and more so for those companies that have an important social component with an activity marked by the evolution of consumption.

Given the restrictions on trade and mobility, we are taking all the necessary measures to guarantee the liquidity and solvency of our company until business conditions can be reestablished “, explained Antonio Puente, CEO of Adolfo Domínguez. Adolfo Domínguez’s sales contracted in all the markets in which it operates.

In Spain, the behavior of the textile set shows an average drop of 40.5%, according to data from the Textile Trade Association (Acotex). Adolfo Domínguez has an annual turnover of 115 million euros and employs 1,209 professionals (2019/20 financial year). The firm markets its garments at 348 points of sale in 18 countries

Dow Jones, Nasdaq, and more: the key differences

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When a new stock trader kicks off their career on the markets, it’s common for them to feel a little overwhelmed by the range of choice on offer. Not only are there hundreds or even thousands of individual stocks to choose from: there are also lots of stock exchanges to go for, too.

It can be a little complex to get your head around the different American exchanges, especially given that many other countries in the world just have one headline exchange. As one of the finance sector’s world leaders, the US has a huge amount of high-profile exchanges. What’s the difference between them all, and how can a trader optimize their trading for each one? This article will find out.

What is a stock exchange?

Before looking at each individual stock exchange and working out a good trading strategy for each one, it’s a good idea to explore the definition and principles of stock exchanges generally. The idea behind a stock exchange is that it centralizes the purchasing and selling of stocks. The alternative, having to approach individual companies to find out what stocks they are selling and then buying them in an unregulated way, would be chaotic.

The main advantage from a trader’s perspective is that having a stock exchange in place means that there’s a single, comprehensive market for major stocks. This makes the purchasing process easier, and it also means that there’s some added safety for the trader – or, at least, it makes due diligence easier. Exchanges require the businesses which list on them to follow a certain set of rules about financial disclosures and other key information. Brokerages like Capital Markets Elite Group can help facilitate these transactions, especially given their wide reach and coverage of various markets.

For a business, a stock exchange is a valuable way to raise funds through what is known as an initial public offering, or IPO. The money the trader spends on buying the stock is then used by the firm in question on operational costs, or to reward shareholders.

Dow Jones

The Dow Jones is one of the world’s most famous stock markets – and, crucially, it’s also the largest in the US by the metric of market capitalization. For a trader, one of the major reasons why investing in the Dow is so potentially lucrative is that, in addition to its relatively large market cap, it is also very globalized. A lot of firms listed on the Dow have an international presence, and it’s the sort of stock exchange which attracts corporations that have a global footprint – so this is unlikely to change.

The benefit of this for a trader is that the Dow won’t necessarily plunge in value if the American economy tanks. Holding some stock in international companies on the Dow Jones, or indeed in a tracker fund that matches its performance, is a good way to manage risk. However, deciding to invest in the Dow Jones could also mean a heightened burden of research: performing due diligence on international firms isn’t quite so easy as doing it on American firms, and there may be a higher time commitment needed. As always, then, there’s a tradeoff to be made between the upside and the downside.

Nasdaq

One of the key things to remember about the NASDAQ, or the NASDAQ 100 as it is properly known, is that it does not feature financial companies. Unlike some of the world’s other leading exchanges, it is non-financial – and instead focuses on other sectors. It is widely considered to be one of the world’s strongest indicators of the health of the technology sector, which means that those who have an interest in speculating on the performance of social media firms, biotech companies and more may be interested. It also lists shares from the retail and healthcare sectors.

NYSE

The New York Stock Exchange and its related subsidiaries contain some of the world’s most popular stocks. It’s also known for being highly liquid, and it is understood to have nearly three times as much liquidity as other exchanges – meaning that traders who value the ability to sell their holdings as they please may find this a useful exchange on which to trade. The exchanges that are subordinate to the main NYSE, meanwhile, are also good options for traders to consider. The NYSE American, as it is known, offers traders the chance to invest in companies that have smaller market capitalizations, and hence are earlier on in their journeys compared to some of the corporations on the bigger markets.

In short, there are some pretty big differences between all of these stock exchanges. From the internationalized nature of the Dow Jones to the technology focus of the NASDAQ, there’s a stock exchange for every sort of trader. But all stock exchanges have some things in common. In the end, it’s up to the individual trader to work out which exchange is right for them.

Law Firm Marketing vs Business Development

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Your development team should be different from your marketing team. That is an important detail to remember. While they may seem the same and could possibly serve similar functions, they are all too different.

While it is natural to do what you can to keep operational costs at a minimum, like having one staff do the work of two, don’t ever get tempted to have only one marketing and business development team. Otherwise, you are looking at negative long-term results.

You might be wondering why. Why is it so important to have them separated when in fact they seem so similar? Shouldn’t they be interchangeable at least?

What is Law Firm Marketing?

To understand the difference between the two, it is important to know the key roles and responsibilities of each. For law firm marketing, it is all about raising awareness for the business and the services it delivers.

No matter how great your firm is with all the cases you won and the flexible payment options you provide, if nobody knows anything about it, you are not looking at any potential customers.

Awareness is what gets you the attention you need. That in turn will eventually convert to leads and customers.

The bigger responsibility of law firm marketing is to highlight key details. What is your rank as the best law firm? What is your win rate on your cases? And several others that can make you stand out from the competition.

What is Business Development?

When talking about business development, it is spreading the footprint of the business. It involves creating key connections, cultivating partnerships, and fostering existing clients. The goal is to forward the overall status of your business in the industry.

It may seem no different to marketing by spreading awareness. However, looking closer at the picture, it is more on creating key connections and acquiring potential resources.

Law Firm Marketing vs Business Development

At this point, you either know what’s different between the two or are only more confused. To put it simply, marketing is creating awareness among leads and potential customers. On the other hand, business development is about spreading awareness to connections.

Law firm marketing is what you get to see and what the company tries to show. While business development is what happens on the inside. It is more than just gaining new clients, but growing the firm in other aspects as well such as reputation and available resources.

Now you know that each of these teams have their own responsibility to perform and they are both quite different from each other. A good marketing team doesn’t automatically mean they can be good in business development. The same concept is true the other way around.

However, this still doesn’t answer why there should always be two teams. Why can’t one person or group specialize in two different responsibilities?

Each Plays an Important Role

While it may be clear at this point that the two have different responsibilities, at a certain degree, the distinction can be blurred. The two are doing the same thing and that is spreading awareness. What differentiates them is who they are targeting.

It is this thin distinction that serves as the problem. For a marketer, it can be fairly easy to get carried away and be more involved in internal workings instead of marketing to potential customers.

The same concept can be applied the other way around. A business developer can find marketing campaigns to potential audiences much easier than to hold a one-on-one conversation with a key industry connection.

When you have one team working on two different tasks that are easily interchangeable, you are opening the possibility of an unequal work output. Your team could either veer more towards marketing or business development without them even knowing it.

You don’t want that, because marketing and business development work side by side. One is not more important over the other. Instead, marketing makes it easier to develop business and a developed business is easier to market. The failure of one can mean the downfall of both. So, you cannot risk underperforming on either one.

Law Firm Marketing: Who Should Be Doing It?

You now have a solid understanding of separating the two. Now, the problem is, who are the right people to do each job? When one person can’t do both, who should be doing either one?

Law firm marketing is not so different from other forms of marketing. Other than it being more of a niche service which requires it to be more targeted to a specific audience, it is the conventional social media and traditional marketing approaches.

Therefore, any experienced marketer should be enough for the job. If you are running on a tight budget and can’t hire an inhouse person or team, outsource marketing can be an option. The best part about it is that you strongly delineate your marketing team from your business development department by having one not being in the same office.

Law Firm Business Development: Who Should Be Doing it?

How about the task of business development, who should be tasked to have this responsibility?

Since it is more technical, this is something that only an expert can effectively perform. In most cases, business development is performed by lawyers themselves. However, it is not exclusively limited to them.

Business development has a much higher risk. By dealing with key industry connections, a successful transaction could either make or break your law firm. It could add important resources at your disposal or you are looking at going back a few steps.

In Conclusion

Most firms try to cut down on their operational expenses by using one team for everything. That includes people tasked to do the marketing to develop business relations as well. It is not a wise move to make. While some have been lucky to have survived, it isn’t true for the majority.

The potential for risk is high. You open your firm to a high chance of business failure. Not worth the risk of saving a few paper bills.

Casado Proposes A Fund Of 50000 Million To Help Companies

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The leader of the PP, Pablo Casado , has assured this Thursday that liquidity must be injected into companies “so that they can survive” and has proposed creating a fund of 50,000 million that the Popular Group will materialize in an initiative in Congress, in line with what “other European countries” are doing.

The proposal is in line with that proposed by the president of the Catalan employer’s association Foment del Treball, Josep Sánchez Llibre, who insistently calls for a crash plan for that amount, based on direct aid and which he included in a recent letter that he sent to the President of the Government, Pedro Sánchez .

Casado, who has met with the president of the Chamber of Girona and the Consell de Cambres, Jaume Fábrega , has stressed that the economic shock plan that, in his opinion, Spain needs should include the reduction of taxes and the extension of the You see that the alarm state ends.

“It is necessary to carry out that shock plan now, of competitiveness and of rescue to the productive economy “, has abounded, to warn the Government that it is necessary to act and avoid that a new “economic stop” does “much damage to the State of the well-being” . Casado has defended the PP’s economic shock plan and pointed out that the PP already publicly presented this “alternative proposal” in March.

“It would be very positive to do it jointly with the Government because it is what the countries around us are doing,” he said, referring to the fall forecasts collected by international organizations and how the recovery forecasts for 2021 “are cooling.”

After indicating that this scenario raises “the regret” that the employment figures “may not recover in the short term”, he stressed that Spain “there are already more than five million Spaniards who want to work and cannot” and there are “a million freelancers at the eaves”.

For this reason, he has insisted that “an economic shock plan is necessary” and has described the one that Foment del Treball has sent to the Prime Minister as “correct”, since, as he has said, “coincides a lot” with what he proposes. the PP.

Casado has indicated that it is necessary to “increase liquidity “, but not with credits but by injecting “directly into the companies that are viable and are in a serious economic standstill with the resources so that they can survive.” It is about, he continued, that they do not lay off workers and the State “does not have to face unemployment benefits and the fall in collection.

“Foment talks about 50,000 million euros in a fund that could help these companies and we already said that we are going to register it in Congress. It is a fund, not of credits or ICO guarantees, but of direct injection which is what is happening in countries like Germany “, he pointed out.

Second, Casado has defended measures in the labor market to “extend ERTE until the end of the state of alarm.” “It has been talking for a long time and what we ask is that it be done at the last minute,” he stressed, to warn that there are companies that need to have that “certainty” for their “planning” and “to be able to endure.”

How to Choose SEO Company in Singapore

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Search engine optimization (SEO) is essential if you are serious about making your site perform potentially well, and you deserve real deals in the near future. SEO is a complex and rewarding activity, and if you want to stay online for a long time and well, it is very important to create an SEO website with the help of an expert in the field. When it comes to in-depth SEO services, it is urgent and profitable to hire the best SEO company to be successful quickly. To get a successful result, you are sure to find a suitable SEO company in Singapore .Are you wondering about the best ways to choose a good company? Here are ways on how to choose an SEO company in Singapore.

The experience

Experience in this field is always important to achieve high quality and error-free results. Research the background to ensure the consistency, reliability, and confidentiality of the company. While knowledge and skills are a prerequisite for choosing the right SEO company, the experience is always reliable. The best SEO company will have the desired SEO experience. Also, the company has an experienced team of SEO experts to help select the best SEO services. The right SEO service company also offers relevant SEO consultants who are by your side at all times.

Analyze the previous performance of the SEO company

This is one of the most important things you can do when choosing an SEO company. You want to make sure that your SEO company has done a great job for your previous clients. Previous performance can help you quickly figure out who to consider and who to avoid. Remember, when customers choose your service, they look at what you’ve done in the past to see if you can keep your promises. The same method works if you choose an SEO agency. Always analyze the portfolio presented, potential industry awards, customer references, and case studies. Every SEO company should be prepared to prove your success. They need to have a wide range of websites that they have optimized in the past and be prepared to show them to you before sending you an SEO offer. Before demonstrating your clients’ success, take care of the companies that want to show you a list of their SEO services.

Check the credibility of the SEO company

When choosing an SEO company, it is very important to check the credibility of the company’s SEO services. Check what kind of clients they serve and what kind of SEO services they offer to their clients. It gives you the right idea and confidence that your chosen company is the most suitable for your website.

The company’s portfolio

When looking for the best SEO company in Singapore, you will come across various organizations, amateurs, and professionals. Don’t take words, but check the company’s portfolio. Work experience, results, results, portfolio, and the type of clients they worked for. Also, make sure that their services match the company’s portfolio and management style.

References

Although customer descriptions are very useful, it is recommended that you request the contact information of previous customers. Ask them about the company’s services and whether the results are satisfactory. Clients can provide the most relevant feedback about your SEO company that you want to hire.

Conclusion

You need to set your seo goals to improve your website traffic and search engine ranking. Using SEO services, you can integrate your website with social networks to identify international brands and increase online sales. So, take your time and pick the best SEO company in Singapore for good SEO results, promoting long-term business growth and avoiding wasting money and time.

Tips on How To Lose Your Ego at Work for a Thriving Career

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Knowing how to lose your ego at work is essential if you want a fruitful and thriving professional career that fulfills you and gives you a sense of purpose. Otherwise, you run the risk of going through each workday with fear and dread. That’s probably not a situation you want to be in, yet so many are. In many cases, your ego is probably in the way of the professional life that you want, not your boss or your co-workers.

How To Lose Your Ego at the Office

Here are essential tips that you need to know about so you can have the work-life you actually want, especially if you want to have a better quality of life.

Practice Gratefulness

If you’ve read any self-help material, you’ve probably heard this one already. There’s a reason for that; it works well enough for anyone willing to consider it. A simple way to start is to just think about what you’re grateful for with what you already have. If you’re reading this article and have access to the internet, there’s probably something. It doesn’t matter if these aspects are big or small as they add up and can alleviate your ego’s irrational fears.

Also, consider what you’re grateful for about other people. This can be in your personal life or at your workplace. If a team member consistently does a good job for something you need to be done, that’s definitely something to be grateful for. If your boss is more pleasant than most, that’s also something to think about. Mentally going through your network in this way will help you develop better relationships and get yourself out of the way.

Praise Your Coworkers

Focusing on others is a great way to lose your ego, especially if it’s positive. Doing so will lessen the focus on yourself and put it onto others. In a work setting, this can be your managers or supervisors, co-workers, or subordinates. This is similar to the previous practice, though it communicates your gratefulness. Try to do this as much as possible when it’s appropriate, especially when it’s done authentically.

While this doesn’t directly help you with your ambitions and opportunities, it makes you more likable with your network. They’ll know that you’re trying to benefit the whole group rather than just yourself. This leads to better interactions with people you work with and interact with daily.

Consider the Journey

Too many people are either focused on past mistakes or future opportunities. More often than not, people’s sense of self is tied to their achievements, especially in the workplace. Try to avoid this way of thinking by focusing instead on the daily operations and your relationships with the people you work with. This helps you surrender the habit of trying to control more than you can, leading to a better career.

In Conclusion

As long as you know how to lose your ego at work, you’re well on your way to building a successful as well as purposeful career. In many ways, people’s sense of self gets in the way of their fulfillment and even success in life. Much more can be achieved through collaboration in the long-run.

Buying or Selling a House with Dry Rot Issues

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Dry rot is a dangerous fungus that can cause severe and potentially dangerous damage to the structure of your home. It is difficult (although far from impossible) to treat, and dry rot treatments can be disruptive and expensive if it has spread throughout the building.

For homeowners looking to sell their house or for buyers looking to make a new purchase, the presence of dry rot can be a huge inconvenience. It can lower the value of your home and prove costly, so buyers need to have a thorough timber survey carried out before they sign any contracts.

Dealing with dry rot effectively is essential, so this article offers advice on buying or selling a house with dry rot.

What is dry rot and why is it so dangerous?

Dry rot is a form of wood decay caused by fungal spores that are present in the atmosphere. These fungal spores need the right conditions to survive, and they require the presence of moisture and suitable timbers. Given the right environmental conditions, dry rot can quickly spread through the timber in your home.

Dry rot is dangerous because as it infects timbers, causing them to weaken, and potentially collapse. If left unchecked, it can cause severe structural damage to a home, particularly if it infects important timbers in the foundations or walls of a building. In severe cases, dry rot can cause total collapse, and that can cause life-threatening injuries to anyone who happens to be in the building!

Although similar to wet rot, dry rot it considered to be much more dangerous. It requires less moisture than wet rot to thrive, which is why it can prove to be more contagious.

Dry rot warning signs to look out for in your home

There are lots of warning signs that homeowners or prospective buyers can look out for if they are worried about dry rot. Catching it early is essential, as it allows you to implement a fix before it gets out of control or becomes too costly.

If you notice any of the following signs, it’s important to call in a professional surveyor who can identify the type of fungal infection in the timber and the extent of the spread throughout your home:

  • Pungent, musty smells
  • Soft, spongy timbers
  • White-grey fungal growths
  • Discolouration of wood
  • Bumpy or cracked wood
  • Cracked or peeling paintwork

You can find dry rot in walls, doorframes, window frames, floorboards and anywhere else in the house where timbers are present. It’s often hidden out of sight however and can be difficult to find, which is yet another reason to bring in a professional.

How can dry rot affect the value of my house?

Dry rot is a serious problem if you’re trying to sell your home. While the buyer might not notice that it’s present, prospective homeowners should carry out a pre-purchase damp and timber survey, which identifies if the building has dry rot.

If this happens, the owner of the home is expected to provide a fix or lower the price of the house to account for the extra work the buyer will need to carry out after the sale. Dry rot can therefore lower the value of your home, as can being located in an area that’s known to have outbreaks of dry rot.

For homeowners looking to sell their property, it’s often best to identify if dry rot is in the timbers before putting the house on the market. This gives them the chance to have an accurate valuation and to fix the dry rot problem, which will lead to a higher value sale.

What should you do if the home you wish to purchase has dry rot?

If you’re on the other side of the sale and are looking to purchase a property, it’s imperative that you have a damp and timber report organised by a professional damp survey specialist. When you inspect the home, you might notice tell-tale signs of dry rot, but often it can be hidden away and requires an extensive investigation to find.

If the survey highlights the potential for dry rot or identifies an existing dry rot infection in the timbers of the home, you are well within your rights to cancel the sale until a solution has been implemented by the current owner.

You can negotiate a better price for the house, as you’ll need to carry out work after you purchase it. If the extent of the dry rot damage is unclear, it is better to ask the home seller to fix the problem before you finalise the sale. This is a good move for the home buyer, as dry rot costs can add up and there may be unexpected charges if new outbreaks are found or larger restructuring is needed to make the property safe.

Ultimately, dry rot can be very dangerous in a home, so it is in the best interests of a home buyer to ensure that they are satisfied with the situation before they make their purchase.

Getting Your Pricing Right: 4 Techniques for Success by Neil Debenham

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Pricing can make or break your business. Price your products and services strategically and you can position your business ahead of the competition, with enough operating income to grow and prosper.

Price your products and services poorly and it’s easy to fall behind, both financially and in terms of your share of the market explains Neil Debenham.

Despite the incredible importance of pricing, many business owners don’t give pricing the time it deserves. Instead, they think up a price out of thin air, or decide on a price based on their costs without first looking at their market as a whole.

Luckily, fixing your product or service’s pricing isn’t as difficult as it might seem. Below, Business Adviser and Corporate Consultant Neil Debenham shares four techniques that you can use to price your products or services for maximum income, customer satisfaction and results.

Choose a price based on your costs

The simplest method of pricing your products is to calculate a price based on their cost to your business. For example, you may decide to add a certain margin to your cost of goods sold as a simple way of calculating each item or service’s retail price.

Pricing based on your variable costs has several advantages. The first that it’s very easy to put into practice. You can choose exactly how much money to add as a profit margin on top of your costs, letting you quickly and easily work out a price for your major products and services.

However, it’s far from ideal for several reasons. The first is that it often fails to take into account the unique factors of your market. For example, there might be market dynamics that require a lower-than-average profit margin, or an extra fee on top of your variable costs.

It’s also far from optimal from a conversion perspective. While a basic pricing method like this is great for getting started, you’ll likely want to move on to a more market-based price (something we’ve covered below) once your business is up and running.

Calculate a price based on your market

Another method of calculating pricing, Neil Debenham goes on to say, is to compare your offering — be it a product or a service — to competing offerings within the same market. This is commonly known as a competition-based method of pricing.

Competition-based pricing can be a great approach in industries with lots of different options for your audience. It also gives you more control over how your product or service is positioned.

For example, if your goal is to attract customers looking for value, you may choose to price your product slightly below competing products. If your goal is to position your product as a premium option, you may choose to price it at a slight or significant premium.

Often, the pricing of your offering becomes as much of a feature as the product or service itself, changing the way people perceive your business and respond to your messaging.

Try bundling items to sell at a discount

One way to increase your revenue per transaction is to bundle multiple items, then offer them at a discounted price.

This strategy is common in retail industries, such as apparel. Instead of buying one t-shirt for a price of £15, a retailer might offer a pack of three for a total price of £40.

Bundle pricing has several advantages. The first is that it tends to create the perception of better value for consumers. This can cause customers to spend more, increasing the total amount you receive from each transaction.

On the other hand, bundling can reduce your profit per unit sold. As such, it’s best considered if you typically sell small quantities of certain units and want to increase the amount you generate from each customer.

As your business grows, adjust your pricing

As a business owner, it’s easy to obsess over pricing and question whether or not you’ve priced your products or services optimally.

The reality is that pricing is a dynamic process. As such, a pricing strategy that feels optimal at one point in your business’s lifespan may later not reflect the full value that your business offers for its customers.

Over time, it pays to experiment with different pricing strategies for your products or services. A small adjustment in pricing may help your business to generate more turnover per item sold and improve its position within its industry.

Likewise, as your business grows, efficiencies of scale may develop on the supply side, allowing you to adjust pricing to deliver more value to your customers.

Closing thoughts

There’s no optimal method of pricing for every business. As a business owner, try to experiment with different pricing strategies to find out more about your audience and optimise the amount of income your business generates from each sale.

Neil Debenham www.neildebenham.com

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