Spending a good amount of money after Google ads but not getting effective results? No worries, read on to know vital things that you need to take care of to get a good ROI and run a successful campaign on your Google ads. Following these tips will surely boost your ad campaigns in the right direction and give fruitful results.

Aim for a Good Quality Score

If you don’t know, Google gives a quality score from 1 to 10 to every ad. The score is given by checking several parameters like bid amount, ad, keywords, landing page, etc. You need to aim for a high quality score as more the score, better the conversions. Your ads will be given high priority if they have a high quality score and then there are more chances of getting quality leads and eventually high conversions.

Have Long Keywords

Short keywords are generic and wont target a specific group of audience interested in your products and services. Long keywords will bring a high amount of conversions. You can include area, city, zip code, gender, age etc. in your keywords and have a long one, this will work perfectly and will target the right audience you want. This is beneficial from the customer side too as they will easily reach the business which can fulfill their requirements completely.

Have the Correct Landing Page

Sometimes, marketers pay so much attention to their ads such that they forget to pay attention to their landing page. It is vital to have the correct landing page optimized in every sense such that users can find what they are looking for. After clicking the ad, if users are finding something else on the landing page rather than the product/service that you advertised, it will increase the bounce rate. This will lower down your quality score as well.

Have a Negative Keyword List

Most of the people include the keywords that they want users to search with but they don’t add the keywords with which they don’t want to associate with. Let’s say, you sell half-sleeve t-shirts so that will be your keyword and you will have related long tail keywords also. You can have a negative keyword for full-sleeveof full-sleeve t shirtstshirts as you are not selling it. This will keep the users looking for full-sleeve t-shirtstshirts away from your ads and only target the people that are looking for the specific product you are selling.

Prevent your Ads from Click Fraud

• Click fraud is a malicious act done by repetitively clicking your Google ad just to drain your ad budget. These clicks are termed invalid and are of no use to you but still you need to pay for the click cost. Mostly, it is done by competitors to make your ad campaign irrelevant. To prevent click fraudon your ad, you can use a click fraud detection software. This software will analyse every click and flag it as valid/invalid. Invalid clicks will be removed from your reports and you won’t be charged for it too.

These are the vital things that you need to know to get the best out of your Google ads.So what are you waiting for? Just follow these tips with your Google ads and make the campaign an effective one.

Algeria’s recent decision to cut diplomatic relations with Morocco has increased uncertainty and concern about the strategic future of the Maghreb-Europe gas pipeline (GME), which since its commissioning in October 1996 has sent millions of cubic meters of gas from the Algerian desert to Spain through Moroccan territory and is vital for the three countries and Europe.

Although the flow has not been interrupted, the possibility of a significant change in its conditions and even closure now looms more strongly, as the signed contract expires on October 31 without the negotiations to extend it appear to progress.

Weeks ago, and in statements to the local newspaper “Le Jour”, the general director of the Moroccan office of Hydrocarbons and Mines , Amina Benkhadra, assured that her country was in favor of renewing the contract for the so-called “gas highway”, a pipeline of carbon steel of more than 1,400 kilometers in length through which nearly 9,000 million cubic meters of gas transit each year.

An enthusiasm that Algeria does not seem to share , according to the statements of local analysts cited by state media, such as the local news agency APS, who on August 21 described Morocco’s interest as “a pure lie, shared by the Alawite sovereign “

“Although it is not its first lie, by venturing into the economic field in general and gas in particular, which seem unknown to it, the Makhzen adds two lies. Algeria, with full sovereignty and autonomy of decision, has not yet decided to renew it” , said the expert cited by the official agency.

Damage for Morocco
Considered key in the Mediterranean energy policy, the exploitation of the GME, promoted in the 1980s by the Spanish Enagás and the Algerian national hydrocarbons company Sonatrach, requires extensive and constant collaboration between Algiers, Rabat and Madrid in the four sections in those who are divided.

The passage through its territory reports to Morocco with about 800 million cubic meters of natural gas to cover a part of its energy needs, plus an amount in commissions that is around 7% and represents around 200 million euros per year.

Aware of the situation, and although the gas pipeline is not as vital to its energy strategy as it appears to be for Algeria and Europe, “Morocco has taken steps in recent years to shore up its own energy security needs.”

“It has given a boost to plans in favor of local renewables, for example, and is also working on a possible LNG import plan, through a floating storage and regasification unit (FSRU)”, explains the energy analyst Ed Reed, expert in the area.

Algeria bets on the Medgaz alternative
Apart from the GME, managed by the company ” Europe-Maghreb Pipeline (EMPL) ” -in which the Spanish group Naturgy, the Portuguese energy company Transgas and the Moroccan SNPP participate-, Algeria supplies gas to Spain and Europe through another gas pipeline that starts from the same desert and crosses the Mediterranean to end in Almería.

Known as Medgaz, this pipeline starts in the town of Beni Saf, runs 700 kilometers to Perdigal beach, on the Spanish coast, and currently has an annual transport capacity of about 8,000 million cubic meters of gas.

Managed by Sonatrach (51%) and Naturgy together with the investment fund BlackRock, these companies are working together to increase their capacity by 2,000 million cubic meters per year by the end of 2021, an amount that in no case would compensate for a possible closure of the Maghreb gas pipeline Europe.

Algeria would thus lose the possibility of sending close to 6,000 million cubic meters of gas annually to Europe, which would cause serious damage to its weakened economy, totally dependent on fossil fuels: oil and gas account for 95% of its exports yearly.

Negotiations continue

“Behind the bellicose diplomatic positions of Rabat and Algiers, the negotiations continue. Morocco cannot do without the 7% of gas it takes. Algiers cannot do without the services of its neighbor, at least for the moment. But, of course, the Algerian decision will have an impact and will condition the final wording of the agreement, “diplomatic sources in the area assure Efe.

The period for exchanging pesetas for euros ended on June 30 and on that date there were still notes and coins left unchanged, which accounted for 3.2% of the value of the old Spanish currency in circulation in December 2001, that is, the equivalent of 1,575 million euros . Of this figure, 793 million correspond to banknotes and 782 million to coins , which represents 1.7% and 31%, respectively, of the amount in circulation at the time of the introduction of the euro

The Bank of Spain has reported this Thursday that citizens, therefore, exchanged 96.8% of the value of the pesetas that were in circulation in December 2001, which amounted to 48,750 million euros . The largest volume of pesetas was exchanged in the first six months after the euro was put into circulation: until June 30, 2002, the date on which the banknotes and coins in pesetas could be exchanged both at the Bank of Spain and at the credit institutions, 94.5% of the amount of pesetas circulating at the end of 2001 was changed .

In September of last year, there were 1,599 million euros of coins and pesetas unchanged , and last April the figure had dropped to 1,586 million. The government extended in November last year the deadline for redemption on December 31, 2020 on June 30, 2021 and this facilitated to be exchanged 24 million euros compared to September 2020. The Bank of Spain, in fact, It registered long queues of citizens to make the change, but also estimated that 45% of the coins that were before the entry of the euro would never be exchanged because they are for collections, they are deteriorated or will have been lost.

Over a century
The peseta was born on October 19, 1868 by a government decree that established it as the basic unit of the Spanish monetary system. The first coins were minted in 1869 and the first banknote was issued in July 1874. On January 1, 2002 , euro banknotes and coins came into circulation , coexisting with pesetas until February 28 of that year, at which time from which the euro became the only legal tender.

In order to facilitate the replacement of pesetas, a period was established so that citizens could exchange their pesetas for euros. Until June 30, 2002, the exchange could be carried out both at the Bank of Spain and at credit institutions, and from that moment only at the different offices of the Bank of Spain.

All peseta banknotes after 1939 were exchangeable, while those issued between 1936 and 1939 had to be analyzed by experts because during the civil war there were numerous banknote issuers on each side and not all of them are valid. In the case of coins, only those that were in circulation since 2002 could be exchanged. Both bills and coins will be exchanged for their face value, that is, one euro for every 166,386 pesetas, although many of those coins or bills may have a higher collector value.