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The Advantages of Electric Wheelchair Lifts by Alexey Khobot

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Electric wheelchair lifts help to move the disabled and help them achieve independence. It helps to cure the ailments that the physically challenged people have to tend to throughout their lives. Electric lifts are very convenient to use as it has a cord that is easily attached to the lift platform. Several advantages of electric wheelchair lifts are available that have to offer the disabled an immense advantage.

Many times, financial problems hinder the attempts of the disabled to make their lifestyle independent. Due to lack of financial means, the disabled are not able to purchase the devices that they need to make their lives comfortable. Electric lift lifts have come to the rescue for the disabled, providing easy access to permanent and temporary mobility. Being easy to use, it also means that there is no a need to hesitate when it comes to using the device.

“The electric wheelchair lifts have numerous advantages and a number of benefits that an individual using one would enjoy.” explains Alexey Khobot. One of the convenient aspects is that it offers the disabled the independence of being able to move around without regarding to whether he or she is moving alone or with others. This independence feature not only assists the disabled in having a good quality of life, but also promotes self-esteem.

Many people are not capable of wheelchair motions and those who are physically challenged often have a difficult time moving around. However, with the electric wheelchair lifts, they are able to perform such motions with ease, which represents an important part of their independence. Being able to independently move around is also important because it reduces the stress on a disabled person who has to be seated at home all day due to his or her incontinence. In homes, it is extremely important that situations take place which would require the person to stand up and at least be able to successfully navigate to a place to stand.

This is much easier with the electric wheelchair lifts as the person is now able to perform such motions without hassle and effort. This also means that the disabled are no longer subjected to the heavy weight of a wheelchair that would make exertion impossible. The simple fact of the electric wheelchair lift is that it makes life easy for the physically disabled and makes it possible for them to maintain an independent lifestyle unlike before.

Electric wheelchair lifts are not just ideal for indoor uses either. The notion doesn’t even need to be performed that the electric wheelchair lifts can be used to enter the refrigerator with superior range and capability. The wheelchair user is now capable of easily lifting the reusable groceries due to the fact that the electric wheelchair lifts can be easily carried around. This means that all the groceries inside the refrigerator can easily be used at the moment, which is terrific. One principal advantage of the electric wheelchair lifts is the fact that they function very silently. This means that it is very difficult to notice that the device is ever in use. The supplier of such lifts will usually provide battery charging and other accessories that would make life easy for those using the device.

Alexey Khobot continues: “Electric wheelchair lifts are made by several different suppliers and the quantities available are dependent on the particular design and manufacturing skill of the particular supplier.density1 and pusarbon technology, androde Plays sports, outdoor/sport wheelchair lifts, extended lift installed in motor vehicle, commercial goods lift, and curb simulation device are the main suppliers of electric wheelchair lifts in the market. However, the nakidvelopience will be equally benefited by studying the lift capacity and designs of the various lifts. Lift manufacturers have evolved over the past few years and quality and technology of their products have increased as well.”

From the wide range of electric wheelchair lifts, wheelchairs designed to be sort after and utility are ubiquitous in the market. Some of the electric lifts supplied byluxury supply fair market value.

Choosing the Best Tools for Your Online Trading Account

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Forex trading tools are ideal for you if you have an online trading account. These tools come in handy in configuring parameters for choosing trades and analyzing the market. Advanced trading tools can influence your trading strategy and profits.

Currently, online brokers offer some of the most complex trading platforms. For example, the MetaTrader 5 and MetaTrader 4 platforms are some of the best tools an online trading account holder can use.

Many online brokers may allow traders to utilize the Metatrader platforms, while others will provide them as a substitute for their platforms. Established traders can also use robust tools and features on their platforms. 

Tools you can use for your Online Trading Account

The best tools for you depend on your money management strategies and trading style. For instance, a day trader may leverage chart patterns and short-range technical indicators to buy and sell. A trend trader, on the other hand, uses moving averages, and long-term charts to create positions.

Strategy oriented tools that are compatible with your trading style are often part of many trading platforms. Apart from technical analysis software, free trading platforms available today feature market analysis, and news feed tools that were costly in the past. Let us discuss these below.

Charting Software

Charts provide a visual representation of the market performance and are some of the most observed tools in the forex trading world. If you have an online trading account, then charts allow you to evaluate the market in real-time. You can even review your historical performance. Usually, traders can place trades directly from charts, and you can customize them to facilitate automatic trading.

Robust charting software comes with various trading signals and indicators, and you can even preview your strategies. Doing so gives you an overview of how they may perform in real-time. Again, the charting style is also a tool that demonstrates reversal and continuation patterns depending on the closing, low, high, and open prices. 

Trading Platforms

A trading platform features technical analysis software with a real-time feed and order access power. Many platforms display their real-time prices and data feed on their charting interface. They also feature a trade window that allows online trading account owners to trade directly from the charts.

A superior financial feed is a crucial part of an excellent trading platform. Today’s complex trading software allows traders to automate and customize trades based on the parameters they prefer. Many advanced platforms are also available on the mobile app version for iOS and Android gadgets.

Brokers are also a component of an effective trading platform. For instance, some forex trading service providers offer advanced desktop platforms complete with trading strategies, professional analytics, and advanced charting tools. Some platforms also come with customizable features to configure trade preferences and watchlists. 

Calculators

Online trading account calculators are not only time-saving tools, but they come in handy to facilitate simple calculations. Some of the popular online calculators that traders use include volatility, margin, profit, and pip calculators. Currency converters are also essential tools that are similar to a calculator.  

Copy Trading Services

Copy or social trading is today one of the greatest trading innovations in the market. Copy-trading relies on technology to match the trades of the successful traders (forex signal providers) that you follow. Every time your forex signal provides trades on their online trading account, you can copy their trades automatically directly to your account. Whenever you reserve positions according to a signal, it is critical to note that many markets encounter unique conditions. 

Finally

There are numerous tools you can choose to help you trade the forex market with ease. Whether you are a novice or experienced forex trader, you can use trading tools to improve your strategy and ease your trading venture. Read and understand the tools in this list and choose one that best works for you.  

What can you expect through perimenopause and post-menopause life?

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Starting the menopause might seem like a daunting prospect after having become accustomed to managing your menstrual flow each month, and many women might not know what to expect other than an end to this.

A woman experiences so many changes as she matures, from going through puberty and starting her period, to getting pregnant and finally entering the pre-and post-menopause phase. The bathroom cupboard will have seen it all, from teen pads to organic tampons, maternity pads and more, women’s bodies evolve over time.

However, there’s a lot to be aware of and we’ve provided a useful guide on what to expect from the menopause as it begins.

What does Perimenopause involve?

By the time women reach around 45-55 years old, they’ll have had an average of 480 periods (less if they have had any pregnancies). During this time, a woman’s hormones will have been on a rollercoaster ride. Between these ages, for most women their oestrogen levels begin to drop as their hormones trigger one final transition to begin — the menopause.

Initially, a woman will be ‘premenopausal’, and her periods will continue with no obvious signs of the change other than hormone levels and these could easily go unnoticed. When this happens, she might still need to carry a trusty pack of towels or tampons as she’ll still be getting her monthly cycle. In time, this develops into perimenopause, where women will experience symptoms of the changes going on in their bodies.

Common signs of perimenopause include:

  • Changes in your monthly cycle
  • Heavier periods
  • Altered sleeping pattern
  • Mood swings
  • Hot flushes

While oestrogen levels continue to drop, in the final stages of perimenopause it is still possible to get pregnant so it’s important to be aware of this. One of the biggest changes women notice to their cycle is that their monthly flow could become a lot heavier than usual, so it can be helpful to stock up on ultra tampons, helping to keep leaks at bay.

In terms of how long a woman will experience the perimenopause phase, it will vary depending upon a range of factors including genetics, lifestyle, stress and health, and there’s no set equation for determining how long it’ll last, or when it will begin. It may be useful to have a hospital bag checklist for all of the products you may need!

The average age for starting the menopause in the UK is 51, and a woman could begin to experience symptoms months or years before or after her final period, with some starting perimenopause 8-10 years before entering full menopause.

What can you expect from the menopause?

When a woman goes from perimenopausal to menopausal, her ovaries will have stopped releasing eggs and she will no longer get her monthly period. A menopausal woman will be producing a minimal amount of oestrogen, and if she has gone 12 months without a period then she has officially entered the menopause. Some of the symptoms which can occur include:

  • Mood swings
  • Recurrent urinary tract infections
  • Joint stiffness/aches and pains
  • Night sweats and sleep disturbances
  • Low libido (sex drive)
  • Memory or concentration issues
  • Discomfort during sex
  • Headaches
  • Hot flushes
  • Vaginal dryness

Again, pinning down a set point for when a woman will begin experiencing these signs and enter the menopause stage isn’t possible, and the symptoms could begin months or years before the final menstrual cycle.

When it comes to managing the symptoms of the menopause, there are many medical and naturopathic remedies used but it’s likely to take some trial and error finding something that suits you. For women struggling to manage the effects of fluctuating hormone levels, hormone replacement therapy (HRT) may be offered in the form of gel, tablets or skin patches.

If a low mood or recurrent anxieties is the most troubling symptom, then cognitive behavioural therapy (CBT) might be recommended by a GP as a helpful method for voicing thoughts and feelings. It could also be beneficial to give light exercise a go — yoga and tai chi are both great options to consider. For alleviating vaginal dryness or itching, a vaginal oestrogen lubricant or moisturiser could provide some relief.

How can you manage the menopause?

The years following a woman’s last menstrual cycle are referred to as the postmenopausal stage, where irritating symptoms such as hot flushes could begin to lessen. As the body will no longer be producing oestrogen, women become higher risk for a range of health conditions such as heart disease and osteoporosis so it’s important for women to look after themselves and lead a healthy lifestyle.

Taking a vitamin D supplement has also been found as an effective way to combat any lingering menopause symptoms as well as keeping any deficiencies at bay. Getting plenty of sleep each night and limiting alcohol intake can also prove beneficial, enabling the body to recover efficiently. Some natural oils are praised by menopausal women at every stage of the changes, and some popular options include clary sage oil, thyme oil and peppermint oil, celebrated for their ability to balance hormones naturally.

A herbal medicine could be another route to consider and as a naturopathic remedy it can be tailored to suit the exact symptoms. Also, red clover, black cohosh, sarsaparilla and liquorice root are all associated with treating menopause related symptoms.

Women’s bodies are certainly equipped to take on a lot over the course of their lives, controlled by the all-important hormones which trigger each process to begin. Prepare for each stage of womanhood and find a solution that suits you!

Our Top Tips To Boosting Conversions With Absolute Digital Media

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During this uncertain time, there has been a huge surge in the number of people doing online shopping. This of course has meant that companies are having to do more to stand out and encourage their customers to buy products from them. In this article, we will be providing you with our top tips for boosting conversions.

Make Every Step Easy

If you want to boost conversions then the first step should be to make the process as easy as possible. The faster the process is, the more likely you are to see an increase in those completing their purchase. By allowing for easy checkout with Apple Pay, Google Pay or even PayPal, this will encourage them to check out when visiting your website.

Consider Your Website Design With Absolute Digital Media

In addition to making the checkout process easy, it is important to consider the website design. This is where the team at Absolute Digital Media can help you out, not only can we implement a strategy to optimise the website, but we can make sure the website loads as quickly as you need it too. This is vital when looking to boost conversions as it keeps people on the website and encourages them to spend money with you rather than visiting a competitor. Our talented team of web designers can also implement pop-ups to encourage your customers to buy.

Add Great Reviews For Your Business Profile

Another way that you can continue to boost your conversions is to add your reviews to your business profile. This is a great way of boosting your brand and showing to new and existing customers the level of expertise that you have. This can boost the authority of your business and bring in new customers. By encouraging your customers to leave a review, you are showing your level of expertise and customer service, these can benefit your Google SERP rankings and make your business stand out against your competitors. These can be added to over the years to give your business the competitive edge.

PPC Made Easy With Absolute Digital Media

Another way that you can boost conversions is to implement a successful PPC campaign. This can enable you to track the smart goals for your business. This campaign can be implemented either in-house or by enlisting the help of an agency such as Absolute Digital Media to make sure that your PPC campaign is successful. This can boost conversions as it brings page one traffic from Google to specific product pages. This can be implemented alongside an SEO campaign to help you grow your brand and direct traffic to other parts of your website.

Implement Call To Actions

Whether you are a small business or a larger business, implementing clear call to actions can benefit you in the long term. These can encourage people to make a quick decision regarding what is in their basket. These can pop up when they go to close the web page and can be used to encourage them to purchase before they exit, though this may not always work, this can aid in boosting your conversions over time whilst aiding to keep people on your site.

Implement Last-Minute Deals

If you are looking to give your customers a last little nudge implementing a pop-up with a certain amount off, these can benefit you at this time to make it stand out. If the products on your website are a higher price than your competitors, one of the ways that you can encourage your audience to by is by providing them with a flash deal. This can be implemented either when in the checkout section of the website or through email marketing, this can increase the chances of boosting conversions and can make your business stand out from the rest when it comes to boosting your conversions. This discount code should be easily implemented at checkout this makes it easier for your customers to check out when shopping on your website, this will boost conversion rates as well as benefit the customer retention at this unusual time.

With this in mind, there are several ways that you can begin to boost your conversions. Regardless of whether you are a small business or a larger business the team at Absolute Digital Media are here to help you out and make your business stand out from the rest. Where will you begin when looking to boost the conversions for your business.

The Loungewear Revolution: “Two-Piece Lounge Sets” up 650%

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Today’s shopper is prioritising one thing over anything else these days—comfort. And when something that is comfortable is also trendy, fashion-conscious shoppers get a double whammy. According to reports from the Guardian, we Brits are working harder than ever before. Long, hard, weeks at work are made marginally better through comfortable clothing that we can relax in, which is resonating with us when we’re working from home.

Even before the majority of us were working from home, there was an increased demand for loungewear. An increase in flexible working hours and a growing freelance workforce helped drive this demand. The global loungewear market is forecasted to grow nine per cent—$19.5bn—from 2020 to 2024, with the year-on-year growth rate predicted at 7.6 per cent at the end of 2024. There have been a number of brands that have been launched with this in mind, with athleticwear designed to be exercised and relaxed in.

With loungewear soaring in popularity, it begs the question—which loungewear takes the crown?

Comfort starts with shoes

Just like we need to keep our feet warm to avoid being cold, our feet must be comfortable so we are content holistically. Comfort starts with our feet and shoes. Imagine walking barefoot over pebbles or venturing around in eight-inch stilettos all day. You’d be incredibly sore and restless. Comfortable, flat shoes are taking reign at the moment, with our research finding that trainers and slides have soared in popularity.

Google Trend data showed that searches for “how to wear trainers with dresses” and “best shoes to wear around the house” increased 600% and 800%, respectively, over a year, with comfort taking priority for today’s fashion. Interest in slides increased 19.7% over a five-year period, showing a steady but consistent increase year-on-year.

Market research agency Mintel found that women in the UK are choosing to buy trainers rather than heels, with 37% investing in trainers and 33% opting for high heels. With luxury brands cashing in on this lucrative market, finding comfort that is stylish has never been easier.

Loungewear dilemmas

We explored Google data to find out what people are searching for the most when it comes to styling loungewear. We looked at the average monthly searches and how much these have increased from July 2019 to July 2020.

According to the data, “two-piece lounge sets” had 4,314 monthly searches, up 650% from the year before. This was followed closely by “women’s loungewear set” with 3,929 monthly searches up 494%, and “ribbed loungewear set” with 3,700 searches up 60%.

Popular celebrities who are influential of the fashion industry, such as Gigi Hadid and Kim Kardashian-West, are helping drive high fashion loungewear adoption. Kim Kardashian-West recently released her own SKIMS brand of loungewear and underwear in the UK. Dubbed the ‘Netflix and Chill’ generation, many younger people are less about fear of missing out and more about the joy of missing out. This follows conversations around mental health and self-confessed introverts choosing to stay in as a form of self-care.

With the rise of androgynous identities in fashion, unisex clothing and gender fluidity is rising. The relaxed shapes of loungewear aligns with the gender-neutral movement.

We’re not surprised to see the rising popularity of trainers and flat shoes with casual fashion taking the world by storm. There is less need for suits and high heels and more for flat shoes and snuggly loungewear. Which do you prefer?

Sun Virtualization – pros and cons by Alexey Khobot

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Platforms are coming up fast in the area of virtualization. The main area of interest for us is cloud computing, and here’s why.

Need for Robust Storage

With more and more storage devices around and becoming faster, there is demand for involving storage devices into the ordinary computing fabric. Robust Storage across heterogeneous platforms is what customers are looking for.

Benefits of Heterogeneous Platform Storage

Alexey Khobot explains how “Enterprise organizations need to store more than their applications. StoragePerformance ManagementSystems which include storage, handle many transaction types, and provide mechanisms for distributing workloads to storage devices show a commitment to persistent data and are thus challenging the storage architects to bring all stakeholders together to effectively develop and maintain an environment. Storage Association solutions are needed to enable and leverage storage innovation while significantly minimizing the cost of delivering storage”.

The Cost Advantage in Cloud Computing

Cloud computing is an attractive proposition for enterprises thanks to the economics of scale that it provides. Traditionally, major strides have been made in the database side architecture. In the Sun Microsystems acquired37 out of AOL, Yahoo, Skype, Beats, etc. for a total of $7.3 billion. The release on the storage technology helps to integrate the document capabilities, service quality, and document management into a single vision.

New directions in Storage

The mismatch between cloud computing adoption rate and lack of resources is resulting in a lack ofDrive Readyimplementation then storage implementations. There is a rapid need for a drive ready successor to Blulite volumes.

Cloud Storage Advantages

Conclusion

Whether you are managing the data for a business or by yourself, cloud is the way to go. This is already driving innovation and delivery of computing resources as never seen before. What’s missing is a global regulatory framework that can embrace the public, private and hybrid clouds together. What is preventing this from happening is the ability to gain mainstream understanding and acceptance, and also a standard protocol that is more easily supported by hardware and software vendors.

With the rapid adoption of virtualization and cloud computing, the world is accelerating towards a paperless and linear future. Virtualization and cloud computing are providing the world with the ability to organize our resources, information and processes into a self-service, digitized environment. The greatest cost savings is in maintenance and operations and demands a constant, automated flow of production data. With the synchronous advancement of computing technologies, the productivity of every employee, expert, developer and manager are aligned to a work process that operates irrespective of location, while rely on a core team of professionals to focus on their particular area of expertise.

Benefits of Cloud Computing

It allows you to use software over the internet at a lower cost and with lower installations. It’s easy to use cloud platforms because it does not require an installation of hardware or software. You can access your files using your laptop, tablet, smartphone or even an iPodience. It’s a web-based interface and uses a standard web browser to work with.

Cloud computing is ideal for on-demand as well as on-site data storage. You can easily store low-cost data on the cloud for a monthly fee that could amount to hundreds of dollars for some businesses. Cloud computing is a scalable technology and doesn’t require capital expenditure. With pay-as-you-go charges, you can only purchase as much storage space as you need.

Cloud storage makes your data accessible anywhere and is not limited to a single device or location. Cloud data is accessible from hundreds of devices, giving you the flexibility to access your data from home, in the office, and while traveling. You don’t have to worry about lost or stolen devices as the storage is stored on a secure server.

Cloud-based applications allow you to access your data from any device, at any time. You can easily create a storage area, limited by your available storage capacity, and schedule it as desired. You can also specify which devices should access the data and which ones should store it. You can limit access to your data by designating which devices process data. This allows you to ensure that your data is not accessed by unauthorized individuals.

Cloud computing allows you to process real-time data and store it in real-time across multiple platforms. You can process the data on the cloud, through the internet, or using private cloud networks that are accessible through your devices.

“Cloud computing allows you to make your data available to the next generation of computers and prevent it from being trapped by the initialists. Once your data is on the cloud, no one can prevent computing onto it or denying access to it.” Alexey Khobot adds.

Benefits of Cloud Computing

Cloud computing technology offers widespread advantages, some of which are:

Cloud Computing Advances the page layout and formatting of documents

Cloud computing can completely transform how businesses present their data.

Antivirus Firewall Software – How to Select One for Your Computer by Alexey Khobot

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Our World is constantly changing and the new era demands use of advance technology such as computers and software designed for a specific environment. Whether it is a workplace or a home, antivirus firewall software is important to have in order to protect one’s overall system. One can choose from among the great variety of antivirus software which includes Norton, McAfee, AVG, Microsoft Security Essentials, Avast, Trend Micro, Symantec, and many others. All these software are great options to protect your computer.

“With the arrival of internet, our whole world became accessible to all, we are now exposed to a lot of information from all over the globe, it is really hard to be safe from the dangerous viruses which come all the time.” explains Alexey Khobot. No need to download all the software separately, all the protection software is to say, all the software that can make your use PC secure from the numerous troubles which he can create.

AVG Antivirus firewall software, is ranked among the best and it is really amazing and useful software which can be used for your computer. If you are using a AVG with firewall, you are making a really good decision. Not only this software is ranked among the best but it is also considered to be the most used and it is normal for people to want to have their product within reach. AVG not only protects your computer from the bad viruses but it also defender you from the powerful and rare viruses which can damage your PC.

McAfee software is a complete package to provide protection to your computer from viruses, it has a firewall and online detected threats. If you are a frequent internet surfer, McAfee is a better option for you. McAfee provides a free version to use although you can upgrade your software. The features of this software are more comprehensive and easy to use. Like AVG, McAfee also provides a free version for its users. The installation process is hassle free and it takes just a few minutes to install the software. Since it is designed to provide the maximum protection to your computer, it is designed to gradually affect the computer and let you know about the threats even before they affect your PC.

A large number of security programs are compatible with each other and all these programs run in a matter of few seconds taking the guesswork out of installing them and keeping them up to date. They also act as firewalls, filters and the entire system maintenance maintaining a device which runs in the background and filters all the information Streams etc. preventing any unauthorized entry and allowing you to surf, access your email, protection, secure you credit card details etc.

Norton Antivirus is also a good option, it provides a layered defense system within the memory of your computer, acts as a router and a firewall; this software comes with a backup wherein you can recover your data if it is destroyed and also gives you the task of falluating the program if your computer is attacked; the software is downloadable from a number of websites a.k.a. computerfence. There is also Norton Antivirus which is easy to install, effective, and easy to manage and maintain.

Free web security downloads and a link to they website where you can download the software is provided, this is to let you know that you are not downloading software that is problematic and also provides a free scan which you can download at a later date.

This software provides you with the task of maintaining the security of your computer system; it also allows you to surf, post or copy certain documents while it is running and also protects you from unwanted downloads. The software is restricted to certain areas of the internet and you are not allowed to download any program into your computer without the permission of the software. The internet speed is controlled by the software.

Installing the software is quick and easy; the only thing that you need to do is to double click on the install icon. A series of simple instructions explore all the areas of the software interface screen and you are soon looking forward to how you can use this software to check your email, surf, access your bank account etc…

Downloading this software is easy, just double click on the download icon and click on run and follow the installation prompts. You will be asked to register for an account; fill in your details and click the next button. The software is absolutely safe and will not record any information about you.

“Norton Antivirus 2010 is definitely one of the best software which helps you protect your computer system; it offers a protection system that is fully developed and it has state of the art features. The features are effective and it has many other forms of support for the software.” concluded Alexey Khobot.

Business Travels: How Companies Can Benefit From Train Travel

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Business travels are becoming more common nowadays, growing into a necessity more than a perk for bankers, sales executives, and many others.  Some longer than others, business travellers have an important role in the travel industry, especially train travel.

More workers now prefer face-to-face meetings to virtual meetings done through a service business scheduling software or a WordPress booking system and conference calls, making business travels one of the biggest time and money losses for companies.

A business travel study conducted by Travelodge, a UK hotel operator, revealed that 46 per cent of workers across London regularly travel for work, with an average of up to three days a week.  46 per cent of the participants stated that they are more productive during business trips.

Travelodge’s Spokesperson, Shakila Ahmed, said: “Travel has become a big part of modern business, thanks to technology. Nowadays you can potentially work anywhere”.

Although the time spent by workers to commute to meet clients or colleagues count as paid working time, this can cost thousands of pounds for businesses.

According to Statista, business travel spending in the UK from 2010 to 2017 amounted to approximately £38.46 billion.

With the rise of business travels, companies are urged to understand the exact costs of each trip in order to choose the best vehicle to travel with. This article looks at some beneficial aspects of train travel, which could help companies save money on business trips. With over 2,563 train stations across the UK, train travel is without doubt one of the most accessible options for business travel.

Work on board

A great benefit of train travel for businesses is the opportunity to work during your journey. The train becomes an office-on-the-go, allowing workers to be productive while travelling. This level of flexibility isn’t always possible on road travels, and even less common when travelling by air.

Unlimited WiFi

Opting for rail as opposed to road or other travelling mediums is also beneficial to workers who can get WiFi connection onboard most trains. WiFi allows workers to check their emails, keep a constant communication with their clients, and even work on important presentations. Being able to review meeting notes and presentations might sound of minimum importance, but this often removes stress and anxiety off work commuters, as it helps them feel more prepared prior to their work appointments.

Rail card discounts

As mentioned above, train travel is beneficial to reduce costs. Most employees can qualify for Rail Cards, which offer up to 30 per cent discount on train tickets. Spending £30 for a one-year rail card could save you up to a third off standard rail fares on every trip.

Charging devices

Train travel is beneficial for workers for another key reason: charging electronic devices. Workers tend to travel with two or more devices on each work trip and there are chances that a work laptop will need topping up of charge during the journey. On trains, sockets are easily accessible and free to use.

Delay refunds

Unlike road travels for instance, travellers can apply for a full refund in case of railway delays. If you were involved in intense traffic while driving to a work trip, you wouldn’t be entitled for any form of refund. In addition to losing precious time, you lose money as well. But with rail travel, commuting it’s handy to get the company some money back in case of a delay.

With that said, we can fairly conclude that train travels are probably the most beneficial alternatives for workers on business trips. The reasons we saw above make work trips more productive and of easy access. In addition, both employers and employees can enjoy the benefits and comforts of rail travels as opposed to other modes of transport.

Sources

https://londonlovesbusiness.com/london-workers-are-now-taking-more-business-trips-than-ever-before/

https://www.peninsulagrouplimited.com/guides/travelling-for-work-law/

https://www.statista.com/statistics/277883/business-travel-spending-united-kingdom/

https://www.roomex.com/blog/train-travel-for-business

REVEALED: Top Seasonal Marketing Ideas for Your Business

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As the winter months commence, there are many national days and seasonal events that lie ahead. With the build-up to Christmas, now is more important than ever for businesses to invest in some unique marketing ideas.

Of course, not all days are applicable to every business. However, numerous days are coming up that businesses can not only celebrate but profit from too – you just need an effective marketing campaign. With this in mind, we discuss some innovative tips that businesses can use to help make the most out of their winter marketing campaigns.

Cyber Monday madness

The most chaotic day of the year when it comes to online purchases, Cyber Monday is something that the majority of businesses can benefit from this November 30th.

Since many of us now opt for online shopping instead of the high-street, be sure to place an emphasis on the marketing of your website. For example, rather than wait a day before Cyber Monday to launch your products page, give customers a sneak-peak for what is to come several weeks before the actual day. That way, your online users will be encouraged to place your products on the top of their Cyber Monday shopping list.

You can also use Cyber Monday as a way to improve your communication with your customers. Add a pop-up questionnaire to your campaign a few weeks before the main event to gain a further understanding as to what your customers would like to see discounted on Cyber Monday. This could be incredibly effective for businesses that sell more expensive products, such as jewellery or electronics. Questionnaires on your site that ask customers what type of products they have been waiting to see the price tag drop on creates the impression that you’re letting them be in charge of Cyber Monday!

Cutting costs and saving the environment on Christmas Day  

Perhaps the most anticipated day of the year, Christmas Day provides an atmosphere of joy, happiness, and optimism. Focus your marketing campaign in the build-up to Christmas on your environmental responsibility. For example, promote a scheme whereby for every recyclable item a customer brings to the store, they receive a discount on their Christmas food shopping. Not only does this promote your environmental values but also the cost-cutting methods you’re offering this Christmas.

Other than Christmas food, the e-commerce industry can also make the most out of this festivity. For the likes of clothing stores, home appliance providers, or even electrical retailers, you could create a virtual gift guide for your online readers. For example, if you’re a clothing store, you could style an outfit including everything from jeans to a t-shirt to shoes, and sell it for a bundle price. Since it tends to be a struggle for all of us at times to find a gift that our family or friends will make use out of, market your campaign to show that you have done the hard work already! To wrap the campaign up nicely, be sure to promote the additional gift wrap packaging you can add on for just a small added fee.

New Year’s marketing resolutions

As far as New Year’s resolutions go, it’s fair to say we as a nation don’t have a reputation for sticking to them. However, show your customers some support with their goals through an inspirational marketing campaign.

For the likes of gyms and fitness centres, it’s important to motivate your customers all year round. Rather than them hearing the same old inspirational quotes, let the public voice theirs. By using your social media channels, websites, or even email campaigns, set up an ‘inspirational quote’ competition for your customers to take part in. Not only will this encourage your online activity, but your customers have the power to make it go viral! May the best quote win.

Since many people set their New Year’s resolution to become more organised, the likes of stationery shops could be at a marketing advantage when it comes to this. Market items such as calendars, office or school folders, and notebooks to put organisation at the heart of your advertising. TV advertisements or social media posts could read: ‘Plan your 2021 with our stationery range and achieve your New Year’s resolution the organised way’ to give your products a central purpose.

There is no limit as to what can be customised with a New Year’s touch. Consider the corner shop favourite, the double slush machine, for example. Make a fresh start with a fresh new slushie range, bringing in an array of new colours and flavourings to welcome in the New Year.  

There are an abundance of national days and events your business can use to financially benefit from all year round. As the world continues to live through difficult and seemingly unpredictable times, it’s vital that businesses take every opportunity they can this winter to encourage customers and drive sales.

Cairn Reveal Scotland is the Most Popular Destination for Staycation Searches

San Sebastian and Seville might be off the cards this summer, but Scotland is certainly not, and it appears Brits are ready to make the journey to the Land of the Brave in search of a much-needed break.

Fears of quarantine on arrival to the destination, or on return to the UK, accompanied by warnings from the government that you shouldn’t be travelling abroad unnecessarily thanks to Covid-19 risks, have meant staycation searches on Google have skyrocketed.

Scotland, however, has trumped alternative destinations when it comes to growth in search trends year on year, having grown 532% on 2019.

Of course, the Scottish First Minister, Nicola Sturgeon has somewhat of a different agenda to that of UK Prime Minister Boris Johnson when it comes to restrictions – however, it’s certainly worthwhile taking a look at what is making the nation such a desired location!

NC500

Intrepid travellers trek for thousand of miles just to indulge in a decent road trip. From the Great Ocean Road in Australia to the Alcan Highway in Canada, the world is awash with a number of breathtaking roads, but you don’t even need to leave the UK to be able to embrace something so spectacular.

The North Coast 500 is a route that starts and ends in the UK’s most northerly city, Inverness. Covering 516-miles, you’ll pass a number of distilleries, John O’Groats, and a plethora of utterly stunning scenery on your way. Few trips on the planet offer up as much of a variety as the NC500 does.

The only thing we’d recommend, however, and this goes for much of your trip to Scotland, is to remember wellies and a raincoat — it wouldn’t be unfair to suggest that the weather is unpredictable!

Whether you’re a golfer, a history-boff, or a self-proclaimed foodie, we’re confident that you’ll love it!

From bag pipes to club nights

While the Highlands can be ticked off with a trip on the NC500, the cities further south and closer to the English border and Irish Sea crossing offer a wide variety of alternatives.

Glasgow, the largest city in Scotland is home to a vibrant nightlife and a diverse shopping street often likened to the ‘Style Mile’. Visit King Tut’s Wah Wah Hut to gain a better understanding as to why this Scottish city is a NESCO City Of Music.

Edinburgh, the capital, on the other hand is unlike any other place you’ll visit in the world. The main shopping districts of George Street and Princes Street sit in the shadow of the dominating castle, which, perched on a hill, above the city, is an architectural masterpiece. Mary King’s Close offers visitors one of the most fascinating stories — a city beneath the city, that remains intact!

Stirling, Scotland’s lesser known city, meanwhile played host to the Battle of Bannockburn and houses the Wallace Monument, making it an area steeped in Scottish history. Furthermore, if you are looking to visit either of the other two major cities, setting up camp in a Stirling Hotel couldn’t be more appropriate, given its midway location.

Something for everyone

Whether you’re heading off on a couple’s retreat or you’re taking the family away for a fun-filled holiday, you’ll not be left wanting more in the way of activities when you visit Scotland.

Many visitors with time on their hands will attempt to bag at least one of the Munros, of which there are 282 off. Alternatively, if you’re not feeling up to climbing a 3,000+ feet mountain, there are plenty of other options, including Arthur’s Seat in the capital, which offers those who ascend an uninterrupted view of the city.

While the Cairngorms mountain range allows for skiing in winter, you’ll be able to seize the opportunity to embark on mountain biking trails or water sports during the warmer months – perfect for keeping the kids entertained.

Although Edinburgh houses one of the world’s most impressive zoos, which is certainly worth a visit if you’re in the vicinity, there are a number of wildlife parks and aquariums dotted across the country, including the Highland Widllife Park in Kincraig, Camperdown Park in Dundee, and Calderglen Country Park in East Kilbride.

With so much on offer, it should come as no surprise that Scotland is up there as one of the most sought-after destinations for a staycation. While we’re confident that you’ll be raring to go, getting your bags packed and heading for the border, it is advised to check with Scotland’s social distancing rules prior to travelling!

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