The National Confederation of Independent Trade Union Unity ( Conusi) was formally invited, this Monday, November 23, by the President of the Republic, Laurentino Cortizo Cohen , to participate in the Bicentennial Pact “Closing Gaps” , a process of citizen participation that seeks reach a consensus with all sectors of the country on proposals for solutions to the main problems afflicting the Panamanian nation.

“The objective of this meeting is to invite you to participate in a dialogue process called the Bicentennial Pact ‘Closing Gaps’. And the concept of closing gaps is handled by you better than many of us, we are talking about closing gaps from a social point of view, ”said Cortizo Cohen.

In addition, he asked the representatives of the Conusi to designate two of its members to integrate them to the Advisory Council that he will constitute to advise him on this issue.

The President specified that this is a different process from other dialogues , because it will grant a period of two months for the direct participation of people who wish to “contribute, propose solutions that are concrete and viable.”

He recalled that the other dialogues that have taken place in the country begin directly with the different tables in which the topics to be discussed are addressed.

This new modality will be feasible, added the President, through a simple and interactive platform called Ágora, and detailed to the leaders of the various unions attached to the Conusi that the Bicentennial Pact “Closing Gaps” will include 11 topics with their respective subtopics, and a twelfth point to include miscellaneous matters.

Cortizo Cohen indicated that the financial situation of the Disability, Old Age and Death program of the Social Security Fund (CSS) will be discussed in parallel to the agreement process of the Bicentennial Pact “Closing Gaps”.

The president stressed that in this process, “the concept of closing gaps cannot get out of our mind… It is the pact ‘Closing Gaps’ ; the bicentennial is a conjuncture, but closing gaps is the commitment, it is the mission, it is the process. We will lay the foundations for other governments, so closing gaps is the great mission ”.

Genaro López, general secretary of Conusi , said that the country has many problems to which solutions must be found.

“We believe that through dialogue they can be resolved, as long as that dialogue bears fruit, since in other dialogues in which we have participated they listen to us, but in the end they impose what the governments have had as their goal,” he said.

“That the proposals of the population be listened to and that they be implemented in order to solve their needs,” the union leader stressed.
Accompanying the president were: Paulina Franceshi, coordinator of the Bicentennial Pact “Closing Gaps”; Doris Zapata, Minister of Labor and Labor Development (Mitradel); and Rafael Mezquita, spokesman for the Presidency of the Republic.

Last Thursday, November 19, the president met with the leadership of the National Council of Organized Workers (Conato), a group made up of nine unions that bring together more than 200 thousand workers, in order to summon them to participate in the Pact of Bicentennial “Closing Gaps”.

The National Government set for this Thursday, November 26, the launch of the Bicentennial Pact “Closing Gaps” , a process of citizen participation in which issues of national interest will be addressed with all sectors of the country, (business, worker, political and governmental), in order to achieve consensus and agreements.

Technology has changed in a short time our way of understanding the world, the way we relate to others, the activity of companies, our working methods. Communication has broken down borders and distances, and has made globalization an unstoppable phenomenon.

Technological tools are present in our daily life, and through the small screen of the smartphone we can talk, work, inform ourselves, hire services, access our bank, close transactions, compare prices and products, buy …

For some time, Spanish consumers have demanded technologies that are useful and helpful when they approach physical stores, such as the cart price reader, mobile notifications about face-to-face promotions, as revealed by the II Mediapost Relationship Marketing Study , in collaboration with Ofertia and the Spanish Marketing Association.

This data shows that people are demanding new technological tools that facilitate their business transactions, and in turn save them time and money. This is another of the great advantages of technology, the savings it means for both companies and consumers.

Through simple applications (many of them, free) that we can install on our mobile, in just one click we control expenses, consumption and purchases. An example is the new EROSKI app,a free tool for EROSKI Club members that will help them save from the first purchase in an easy and fast way.

The tool offers from personalized offers and savings vouchers to prize games, video recipes with seasonal foods and even the possibility of scanning products to find out their nutritional information.

Eroski’s new free ‘app’, available to members, offers offers and prizes, personalized savings vouchers, video recipes or nutritional information on products.

Using the app is very simple. All you have to do is download the application and start enjoying the benefits of a sales channel highly valued by members, as the figures show. In one year, the number of digital accounts has grown by almost 34%. With the app, the activation of discount vouchers has also increased by 50% compared to the web.

EROSKI’s objective is to continue working to offer its customers increasingly digital solutions that facilitate a more efficient shopping experience and allow them to take advantage of greater benefits. Online shopping , Click & Drive and Click & Collect, and the EROSKI app are some examples.

In this new context marked by covid-19, the distribution chain will intensify in the coming months the launch of new innovative initiatives that will facilitate the lives of its customers, with digital proposals that we will know in the future. Innovation and digital transformation that translate into savings when buying in the establishments that EROSKI has throughout Spain.

The redesign of the new EROSKI Club application allows access to all the advantages of the supermarket from the palm of your hand. Its navigation is more agile and intuitive, and from the first screen the client can see at a first glance all the advantages that the tool offers.

Thus, personalized savings vouchers are available at all times. They can be easily activated from the app and are redeemed automatically when purchasing with the EROSKI club card. In addition, you can know in seconds which favorite products are on sale in the usual store, so as not to lose any discount.

The application also allows you to view and download purchase tickets, and forget about paper forever, with the environmental benefits that this implies. When paying, it is not necessary to show the physical EROSKI Club card, since the app allows the member to be identified.

The new app is packed with new features. One of them is Play and Win , a section that allows you to participate in a different game every month, and in which you can instantly win different prizes. To learn how to cook easy, healthy and inexpensive recipes, there is a section dedicated to video recipes.

Likewise, the brochures of the store can be consulted through the app at any time. If, in addition, someone wants to know complete information on all products, just scan the barcode and access their nutritional details and Nutriscore, as well as the ratings of the article by other users.

Other functionalities of the app are My shopping list , to know what products are on sale; My savings , to control at all times the money saved month by month in EROSKI and My balance , to take advantage of the accumulated balance on the EROSKI club card.

Not forgetting the promotions that allow you to save in more than 70 online stores of your favorite brands, and the possibility of consulting the total balance of Travel Club Points.

Black Friday 2020 is approaching, one of the most important dates on the calendar for millions of consumers around the world. In a short time, this tradition imported from the United States has conquered international markets and its impact on sales grows year after year, since a large part of Christmas shopping is ahead of that day.

The covid-19 pandemic will strongly influence this Black Friday, which is celebrated on November 27.

In a year marked by social distance, capacity limitations in physical stores and control of mobility, electronic commerce has multiplied its turnover.

And the forecasts suggest that this trend is already unstoppable. According to the Black Friday 2020 study, 51% of Spaniards will make their purchases through the Internet due to the coronavirus. In fact, the online channel will represent 89% of sales, and mobile will be the most used tool in transactions.

It is also expected that this year, spending will be higher. After months of containment in savings, a third of those surveyed say they will buy more than in 2019. Sales over 300 euros will also increase to 19%. All these projections suppose a certain oxygen balloon for small businesses, badly hit by the economic and social crisis of SARS-CoV-2.

My Electro bases its business concept on excellence in service and in helping businesses throughout life

The Spanish Confederation of Commerce has already warned of the critical situation that the sector is going through due to the weeks of confinement, the closure of non-essential activity and the fall in income and consumption.

The employer’s association estimates that some 67,500 establishments in Spain (15% of the total) have already lowered the blind forever due to the impact of the pandemic, with billing drops of more than 50%.

That is why, more than ever, this Black Friday is a magnificent occasion to support and collaborate with local businesses. Many people associate this date with large platforms and brands that bill millions of euros each year – some of them, moreover, are not even taxed in Spain.

Nothing is further from reality. Small businesses play an important role in this initiative, since many local stores offer special discounts during these days that are an important springboard for their annual sales.

Another characteristic of these neighborhood establishments is their close relationship with customers, who appreciate this proximity and advice throughout the purchase process. This is the case with the more than 350 stores associated with Mi Electro , which bases its business concept on excellence in service and in helping businesses throughout life.

In a socio-economic context as complicated as the one that many small neighborhood stores are going through this year, these establishments have had significant support through mielectro.es , the chain’s website where it is possible to buy household appliances and electronics for the home comfortably and safe.

When doing so, an order is generated to the neighborhood store as if it were one more sale of the establishment itself. This is important so that local businesses that cannot be on the Internet also receive orders through the online channel , and thus generate new customers. In addition, during the confinement, Mi Electro allowed many of these stores not to close their activity, since they received orders directly from the chain’s website.

The system assigns the sale to the establishment closest to the customer’s home. In this way, each transaction that is generated reports a direct economic benefit to the store that serves the order, which keeps almost all the margins of the operation.

Because the commitment of Mi Electro is that the online business does not subdue or harm small local businesses.

On the contrary, this formula can be very useful in the face of a horizon full of uncertainties and possible new closures. In other words, buying through Mi Electro has a direct impact on the economic support of all these proximity stores and the families that work in them.

In addition to reviving the local economy, this activity generates movement and business in the neighborhoods, since it encourages shopkeepers to continue with their deliveries and sales even in difficult circumstances such as this year. A work philosophy that has resulted in the generation of new customers and sales.

The idea of ​​Mi Electro is that when you place an order on their website, you feel the same as if you buy it in a local store. When you went to the store of your life to get a refrigerator, the grocer would serve it to you the next day or even a few hours with complete confidence.

And that same person you were talking to did it to you, generating a commitment and an important bond beyond the sale.

For this reason, mielectro.es tries to avoid the dehumanization caused by the Internet. Your purchase is served by your local store in 24 hours: buy in the store or online, the process is the same.

There are no agencies involved and you always have an establishment near you for after-sales service, where they will assist you quickly the moment something fails or any minor maintenance problem arises. As with the close and proximity trade.

This speed of delivery is another of the hallmarks of a brand whose priority is, above all, excellence with its customers.

The attention and service is provided by professionals in the sector with decades of experience, and this is reflected in the evaluations received by buyers, which highlight the warmth and speed of the entire shopping experience, including after-sales service.

During the delivery and installation of the merchandise, the store staff makes sure that the appliance is ready for use, and checks that everything is working properly. Once the new product is installed, they remove the used one to transport it to authorized recycling points within 24 hours.

Sustainability is another of Mi Electro’s hallmarks, since its commitment to maintaining the proximity business is its reason for being. On too many occasions, online sales redound to the benefit of department stores or multinationals operating through the Internet, companies that use sales tricks – sometimes debatable – to bill more and at all costs.

On the other hand, investing in local and nearby businesses is more sustainable with the environment and implies greater benefits for the economy of our country, since it has a direct impact on the survival of many families and traditional establishments.

Despite the alerts and requests from health entities to take care of themselves and not go out en masse amid the outbreak of COVID-19 in various parts of the country and the world, Americans are planning to travel during the Thanksgiving holiday.

According to the Transportation Security Administration (TSA), the number of travelers is much lower than last year and it is estimated that more than two million people were screened on Friday and Saturday at US airports. However, in relation to the March figures, last Friday was the second time that the daily reviews passed one million people.

The Centers for Disease Control and Prevention (CDC) have asked Americans not to travel on Thanksgiving Day, or spend the holiday with people who do not live with them.

Dr. Anthony Fauci, the leading infectious disease expert in the United States, said he was concerned about the saturation of travelers at airports, due to the holiday, as it could generate an increase in COVID-19 cases.

“We will get into more trouble even those who already have now , ” he said in the program “Face the Nation” on CBS, in which he said that weeks later the consequences will be, in the midst of holiday season and a colder weather.

According to John Breyault of the National Consumers League, Americans “should feel comfortable changing their plans and canceling their flights if they need to do so for health reasons.”

In addition, due to the current situation, airlines will not pay cash to refund a flight, but they have implemented policies that make it easier to waive fees and offer coupons.

Breyault told the AP agency that passengers should “familiarize themselves with the policies.”

According to Johns Hopkins University, the United States leads the list of infections and deaths from COVID-19, with a total of 12, 249,575 cases and 256,798 deaths.

In Denmark, working late makes a bad impression on bosses and colleagues, due to the deep-seated work-life balance. Can you imagine something like this in your country?

Danes work an average of 33 hours a week despite the fact that the statutory working hours are 37 hours, according to the OECD. This is one of the factors that makes the Danes one of the happiest people in the world.

However, in many cultures, such as North American and Latino, it is still well seen to have long hours of 8 or more hours a day. In fact, it is estimated that during the home-office period or in teleworking format, if it is not properly regulated by companies, an average of two more hours per day is worked.

And that’s the point to talk about productivity, that’s what it’s all about: are we productive because we work longer hours, or could we do the same, and even better in less time?

This specific case serves to illustrate: in August 2019, almost 2,500 Microsoft employees in Japan participated in an experiment to reduce working hours.

They worked only four days a week, with Fridays off. The result measured was that productivity increased by 39.9% and a balance between personal and professional life was favored.

Working eight hours a day comes from dividing the day into three parts of 8/8/8: eight hours to sleep, eight to work and the same for free time.

This scheme was originated in 1856. Further back, around 1825 in industrialized countries they worked about 82 hours a week from Monday to Saturday: it was a great advance compared to the 12 hours from Monday to Sunday that they used to work in the fields. In few cases, as in the Spain of 1595 with King Felipe II, it was accepted to work eight hours throughout the week.

So , does productivity increase or decrease by reducing the working day? What remains in evidence is that the eight-hour shift from Monday to Friday produced centuries ago a gradual improvement in hourly production, although it would not have been effective without the industrial revolution of that time, for example, the case of the powered loom. steam-originated in the mid-1750, and evolved in 1850 and then 1890-as a contribution to industrialized tasks.

Today, current world conditions will imply a new transformation, perhaps with shorter days or hours, more flexibility and the possibility of teleworking as a permanent or hybrid instance, combined with face-to-face.

We are seeing the emergence of what many envision as a fifth era in humanity, where many jobs are going to be automated and others, directly eliminated.

The possibility of continuing to produce and carry out work practices under new parameters will depend on the preparation and adaptability for new environments, both for companies, governments, organizations and workers. The world is transformed, and it is unthinkable to continue under the same schemes of centuries ago.

A first step in many countries is the implementation of the 32-hour workday; This topic is extensively investigated in different latitudes, since each one has its peculiarities and it might not be feasible to apply it in a generalized way.

Although there is consensus in going towards fewer hours, teleworking, face-to-face in a reduced and minimal format, and new skills of leaders to lead teams in totally different environments until recently.

The results of the experiences indicate that productivity increases because the worker feels happier and a certain release of excessive workload, without seeing his salary compromised.

Even other investigations speak of diminishing inequality. From a health perspective, working fewer hours produces less stress, improves sleep, primary bonds such as family and friends are solidified, and people are more rested and better predisposed.

For those who have permanent employment it may be a good idea. The problem is represented by the self-employed , those who earn their wages every day with their hours: if they don’t work, they don’t get paid. Worldwide it is estimated that a self-employed person works more than 9 hours a day, including in many cases on weekends.

In the public sector there was an experience in 2007 in Utah (United States) where the working day was reduced, although already in 2011 after the measurements, citizens received worse services, which would imply hiring more officials and technicians to fill these shortcomings.

That is to say that in the public sphere there is much to be analyzed, because, in short, the support of public employment is paid by all the private ones out of our own pockets.

Analyze the contexts and culture of the company and adapt it to the new format.

Thoroughly study the pros and cons of these measures, including the economic-financial variable, which will be the one that ends up defining their viability so that companies can sustain themselves.

Create internal regulatory frameworks for how these measures will be implemented, in what terms – generally gradual -.

Do test groups for, for example, three months in a row, with clear indicators to evaluate the evolution of the reduced working day.

Promote task automation and skills development for telecommuting and productivity with fewer hours worked, responsibility, commitment, and consistency; communication, interaction and complementarity.

Redesign the operating schemes of the companies, adapting them to the new forms that they implement. This includes that tasks will be completed on short-time hours, and overtime may no longer exist as a common measure for everyone.

Open permanent channels of dialogue in the company where voices from the different sectors participate, through mediated processes, to agree on best practices, internal regulations, measurement of results and permanent monitoring of the effectiveness of the measures to reduce working hours.

Know that it is a progressive process that cannot simply be executed by decree; rather, the final implementation will take a few years.

Detect new talent suitable for this work format; in addition, to work intergenerationally to fill the gaps that will arise between the old and new models.

By implementing shorter hours, leaders need to learn to trust and delegate more to their teams, focus on effectiveness and not just the bottom line, and definitely support work-life balance.

How many emojis are many emojis? Which ones should I use? At what level of my campaign should I incorporate them? These questions might sound familiar to you if you want to communicate on social networks and is that emojis have become a key part of the digital ecosystem for giving what we write that “human” or emotional quality.

These expressions manage to humanize brands and that is why we already see them in the subject line of emails even on social networks and WhatsApp, where they are protagonists.

Before telling you the elements that you should keep in mind to know if your messages require their incorporation or not, I want to tell you that a Statista report explains that the emojis “crying with laughter” and “sending a kiss” are the most used, by 56% and 55% respectively.

This report also highlights the fact that 6% of respondents said they did not use any.

Which leads us to ask ourselves: Are these emoticons a core part of modern communication? Let’s see below four elements that you should consider before incorporating them

Apart from developing your avatars very well, you should investigate what types of emojis they use and how each of them is perceived. There are social intelligence tools such as Emojipedia with which you can identify the most used ones.

It is also important that the construction of your buyer persona is accompanied by an understanding of the generational behavior of your audience, since the emoticons used by baby boomers, millennials or generation Z, may not be the same or not have the same meaning.

Each social network has its own personality and understanding it is essential to use this resource assertively. For example, if all your communication takes place on LinkedIn, you can prioritize slightly more professional emojis, such as the green check sign, the idea light bulb or others that invite you to generate an action.

On the other hand, in more casual environments such as Tiktok or Instagram you can incorporate those that are widely understood, always taking care of the meaning of each one and the concordance with the message it transmits.

For example, if your brand communication is humorous or with a humorous approach, the number of emojis available is likely to be much greater than if your brand is a hospital, for example.

Not all emojis mean the same in all countries, in fact, in countries like the United States or the United Kingdom, the woman who dances is simply that, a dancer. While for us in Panama it represents a holiday.

If you still have doubts, ask yourself: What is the intention of the message? Are the emojis I plan to place understood by my audience? Is this social network the right one for that message?

Going back to the previous example, it is likely that on LinkedIn you decide not to incorporate the emoticon that winks an eye while sticking out its tongue, but it seems very good for Instagram. What if I told you that in some countries this gesture is a sign of coquetry?

If that’s not what you want to convey, then it’s time to give it a second look.

Certainly many emoticons will make your communication seem childish and far from increasing participation they will decrease it. Referring to the data, specifically the Statista report (2019), 38% of the participants explained using and feeling comfortable with content that had between 1 to 3.

To conclude, let me remind you of some good practices: Avoid substituting words for emojis, especially since they do not all mean the same to all people, be natural, if your message does not involve food, for example, avoid placing hamburgers or sushi, remember that they exist more than 3,000 emoticons, but also an audience that increasingly has a smaller range of attention, so keeping things simple becomes imperative.

social networks. It is there where an important part of the population – young and not so much – expresses their tastes, ideas, opinions or interests. Not only that, but we have learned to handle the image. Photography and video have become a form of everyday expression.

Even those who do not share regularly on social networks also participate in this visual culture, which has led to the massive explosion of video and photography. The main cause of this popularization is the smartphone. As mobile cameras improved, users sharpened their taste for visual creation.

To the point that a powerful camera has become an object of desire for young people, adults, photographers, non-professionals, amateurs of various degrees, content creators and streamers . A whole group of varied profiles.

José Antonio Consentino, an amateur photographer for more than 30 years, has been taking photos with his mobile for about ten years. He was among the first to join Instagram , a month after its launch, back in late 2010, and he uses his SLR camera less and less.

“The mobile goes more unnoticed”, stands out as one of its great advantages. ” Smartphones help you find that key point: the smile, the sadness, the serious gesture. They have made all of this much easier ”.

For Consentino, the improvement in the photographic quality of mobile phones is indisputable. “They are getting better at interpreting color in a sharp and realistic way.

There is less and less noise in the photo and we can control more the exposure time so that the photos turn out as we want, either with or without movement ”.

All this in a tool that fits in your pants pocket. The Samsung Galaxy are prepared with last generation cameras, capable of obtaining a high quality result. Not only at the photographic level but also video, so that they are positioned as an alternative to professional cameras for certain moments .

Powerful cameras like the ones on the Galaxy Note20 and Galaxy S20 are needed to get those professional-quality photos or spectacular video recordings . Both have a set of lenses designed to capture the maximum detail and adapt to any need of the creator.

A sample of how far these devices can go is the short film Heart Attack , by Korean Lee Chung Hyun, which he shot with a Galaxy S20 .

When it comes to taking pictures, the high-end models of the Galaxy series have a technology developed to obtain the maximum detail . One of its greatest assets is the set of lenses, which in the high-end models offer a wide angle and an ultra wide angle, a telephoto lens and an autofocus laser sensor.

Both wide angle and ultra wide angle are used to expand the field of view. The difference is that the focal length is shorter in the second. “All travel photography requires techniques that capture more landscape space,” says Philippe González, author of the book Instagram and all its secrets .

“But above all, the wide angle is useful in photographs where we want an entire building to appear or a group of people that are very close to you. In this aspect it has been very good for us ”.

González emphasizes that this lens is a weapon to get likes in the networks and gives the example of how to show the attractiveness of a beach. “Without a wide angle that allows you to show a boat up close, for example, and also what is behind it, such as palm trees or houses, the photo will not be so impressive.”

The telephoto lens is another of the elements that allow for better snapshots. “With the physical telephoto lens, a giant step has been taken. It helps us for that moment about which we usually say ‘I can’t show you everything that was seen,’ ”says Consentino.

It refers to landscapes where the distant elements are the ones that give true strength to the image. This lens is used to isolate elements or capture all the detail of an object. Sometimes it even serves to bring the sun or the moon closer, which without a TV appear tiny and lose prominence in the photograph. For more hints about landscape photography – iphotography.com.

Although a large part of the benefits that a smartphone offers when taking photos is the ease of the process. The laser autofocus sensor makes it even more automatic.

Allows the camera to focus on its own by sending and receiving a laser beam. This calculates the distance of objects and the focus needed to make the photo come out sharp.

“It brings photography closer to the masses,” says González. “Get us to have a high probability of taking a sharp photo in a minimum time.” Little preparation is needed.

Ablurred or distorted word that needs to be transcribed. A quadrant of photos indicates where you see license plates or traffic lights. A box that simply says: “I am not a robot”, and that you must check, without offering the option to confess that you are.

The Internet user is forced to go through this process, which is reminiscent of random police identifications in the streets, show me the human ID please.

Science fiction foresaw that in the 21st century we would coexist with humanoid robots, but at most we have the roomba . Where we do mix with robots is in the network, there they are called bots .

Expression full of negative connotations: they are the ones who replicate intoxicating messages, mobilize for lynchings, fill your mailbox with spam , try to steal your passwords or fleece your bank account.

To recognize bots, captcha ( Completely Automated Public Turing test to tell Computers and Humans Apart ) emerged , which refer to the test that Alan Turing devised in 1950 to distinguish humans from automata.

It is also called the Reverse Turing Test , because it is not a human who tests the robot, but the other way around. The British mathematician was a visionary, but he should not have foreseen that he would give a name to something so annoying.

The captcha – invention of the Guatemalan Luis von Ahn , who sold it to Google, and has already served two decades not the human brain recognizes best photos or confused texts is based only on that which artificial intelligence: in versions current also measured how you move the mouse, in a more imperfect way than a program (that is why you just have to click “I’m not a robot”).

But robots already do much more complex things than distinguish traffic lights. And so? Amazon has patented something more devilish: the Turing test via failure , which would ask such complex questions that the human would make mistakes and the robot would not.

This would be even more irritating, and it doesn’t seem like an insurmountable barrier either. An investigation by the University of California concluded ten years ago that these systems are not impregnable at all, but they raise the cost of hacking a system. They are not a technological impediment, but an economic one. A form of deterrence. And to ensure, incidentally, the impact of online advertising.

The captcha , then, exists for our sake, to protect us from danger. For how long? Aaron Malenfant, an engineer dedicated to this system at Google, acknowledges that in five or ten years it will be obsolete, but he is confident that by then there will be other ways to recognize robots running in the background.

Until that arrives, there are entire industry of saltadores of captchas , with stressed thousand workers solving day in a basement. I do not predict much future for that tough job. Machines will learn to cheat other machines as they already know how to cheat us.

Recently Aequales, an organization that promotes the labor empowerment of women, announced the results of the Raking PAR 2020, where Microserfin, the Panamanian entity of the BBVA Microfinance Foundation (Fmbbva) has positioned itself as the only private company in Panama that participates in said gender measurement at the regional level.

According to the results of the 2020 ranking, the entity is above the Latin American average in the Human Talent management categories (Average Microserfin 57.20% vs. Average Latam 43.96%) and organization structure (Average Microserfin 55.20% vs. Latam Average 52.63%).

Gissele González de Domínguez, president of the Board of Directors of Microserfin, said that “in Microserfin, as part of the Fmbbva, we have a commitment to the economic empowerment of women that is why we are attached to all the effort we make in favor of An urban and rural microentrepreneur from each of the countries that make up the Foundation, we also share a business strategy in which we are committed to a culture of internal gender equality ”.

“Part of that internal strategy is reflected in concrete actions carried out by Microserfin, such as being signatories of the principles for the Empowerment of Women – WEPs for its acronym in English, adhering to the Gender Parity Initiative and our participation in the Raking PAR, a tool that has allowed us to be the only Panamanian entity to have this measurement to strengthen corporate policies on gender equality and improve opportunities for advancement for women in the workplace, ”added Domínguez.

Microserfin, the only entity in Panama within the PAR Latin America 2020 Ranking

The Latin American PAR Ranking is an instrument that allows a diagnosis of the progress of public, private and social organizations in the Latin American region to close gender gaps, its objective is to generate comparative data of Latin America in terms of equity of corporate gender and in turn provide data for decision-making in the workplace with a gender perspective.

This year the measurement was carried out on 779 organizations, entities and companies of the public and private sector in Latin America based on four pillars: Management of objectives, organizational culture, organizational structure and management of human talent.

Currently, in Microserfin’s senior management, women represent 44% and at the general level of its workforce, 42.38% is made up of them in positions of managers, supervisors, credit counselors, among others.

The entity, in addition to its internal equity strategy, pays special attention to women through an offer of value, which contributes to the economic empowerment of women microentrepreneurs in Panama, whose role is fundamental for the development of their families, their environment, sustainable and inclusive growth and poverty reduction in the country.