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What qualifications do you need to study music?

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American singer-songwriter Marilyn Manson has described music as the strongest form of magic. Music heals our pain, makes us happy and helps us connect to our inner selves. There are over 7,000 languages in the world spoken today, but the language of music is universal. Music binds us in one language- the language of love. Music is not a profession; it is a passion. Music is the expression of emotions that is crafted with love, passion and compassion. When budding musicians commence their journey in the world of music, they require a deep understanding of notes, strains, tones, chords, melody, rhythm, tune, and timbre to produce a good composition. Thus, an aspiring musician can study music performance courses.

Why do you need to study music course?

With the growing time, the music industry is becoming quite challenging. Today’s musicians are all-rounder as they know multiple instruments and understand vocal and instrumental sounds. They even compose songs and manage their own projects. In a nutshell, they are musically literate individuals with an insight into theoretical knowledge as well as practical skills in the area. The music course teaches songwriting, instruments, performance, music producing and music composition. Thus, studying a music course makes you versatile and is vital for long-lasting careers in the industry.

But, do you have what it takes to study music courses?

Qualifications required to study music

The qualification for the music programme is based on the year of specialisation. Like, a few top colleges in London offers full-time as well as part-time music programmes.

For a 3-year specialisation programme in music:

  1. Students must have 104 UCAS points or relevant experience in music.
  2. Along with the application forms, students will get entry into the programme based on their audition.
  3. Notably, only those students will be offered an audition that has the capability to complete the programme along with the minimum entry requirements.

For a 4-year specialisation programme in music:

  1. Students must have a minimum of 52 UCAS points. The points must be obtained from at least two full Level-III qualifications in any subject.
  2. Students must have GCSE grade C/4 or above in Maths and English or a Level-II equivalent.
  3. Students with relevant experience in music will be given preference over others.
  4. Along with the application forms, students will get entry into the programme based on their audition.
  5. Notably, only those students will be offered an audition that has the capability to complete the programme along with the minimum entry requirements.

However, some music schools also conduct entrance examinations and interviews to onboard students in music programmes. Apart from the entry requirements, you must have the following skills to study music:

  • Knowledge of music
  • Patience
  • Creativity and innovation
  • Discipline and punctuality
  • Inclined towards music
  • Sense of rhythms

Studying music in London’s music schools provides excellent exposure to students and presents opportunities to form networks with industry experts. So, identify your interest areas and make a well-informed decision for a lasting career in the music industry.

The B2B Marketers Guide to Email Design Trends: 2021 Edition

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As we inch closer to the second quarter of 2021, B2B email marketing is rapidly evolving to meet the criteria of post-pandemic economies. This will also make it necessary for email marketers to evolve email designs to accommodate the new requirements. Some of the biggest changes we experienced were the cost optimization drives and the budget cuts. However, changes in conversion rates also made marketer scratch their heads as they dropped below the 15% mark, a historic low for the blue-eyed boy of digital marketing:

If you are looking forward to hitchhiking your way to the top despite the odds, you are at the right place. I am putting down the top B2B email design trends that every email marketer needs to implement right away. Have a closer look at the email marketers’ guide to savvy and conversion-oriented design trends below:

#1 Joining The Dark Mode Elite Club

Dark mode has been around since many decades. Remember the black screens and green fonts in the old computers? But the recent adoption by all leading operating systems, email clients, social media, and productivity tools has made it necessary for email marketers to join the trend. Dark mode friendly emails can be a big game-changer since the corporate professionals are working from the comfort of their homes for quite a long time. This will make it easy for readers to consume your messages while giving a consistent aesthetic feel with other dark mode friendly apps, as shown in the below example:

#2 Making Use Of AMP Friendly Email Templates

Almost every email marketer complained about the lack of support for any innovation in emails, but recently Google announced AMP for emails. If you are a Mailchimp user, your email developers can now use the Mailchimp email templates with JavaScript functionalities along with HTML. AMP-friendly email Mailchimp templates give you an opportunity to send website-like experiences in your subscriber’s inboxes. As a B2B marketer, you can benefit from its dynamic content to add fresh data using APIs. Sending real-time data and allowing users to interact can open doors to new possibilities. 

#3 Transitioning From Mobile Friendly To Mobile First Designs

B2B marketers have been a bit slower than their B2C contemporaries when it comes to adopting different design trends, and it is the same with mobile optimization. One of the biggest shifts in email design for B2B marketers this year will be moving towards mobile-first design. Again, the most popular ESP Mailchimp comes with a lot of mobile-friendly Mailchimp templates that you can use, but if you are using a different tool, you can also go for single-column templates available out there, like in the example given below:

#4 Harnessing Interactivity Before Anyone Else

Interactive email design can do wonders for B2B email marketers in 2021 as it powers progressive lead nurturing through engagement. I recommend including interactivity in your design strategy this year since it isn’t mainstream in the B2B campaigns yet. Generally, B2B email campaigns stretch over long periods, and it becomes tough to maintain engagement. Adding interactive features in the emails will help you in this area while giving your messages a fresh look as your competitors won’t be adding interactivity in their messages unless they are also reading this article.

#5 Replacing Images With CSS Animations, GIFs and Animated Illustrations

When was the last time you used any rich media apart from images? As a B2B marketer, you should explore other options as it will give you a chance to express your copy better. This year, we can expect APNGs, CSS animations, and GIFs to enter the B2B email templates. They give you a chance to express your message in a more intuitive way and leave little to the reader’s imagination. For instance, you can use the GIFs to demonstrate a product functionality that would have otherwise required you to write a couple of steps. This is illustrated in the below emailer:

#6 Using Infographics To Add Value

How about including infographics in your B2B emails? Infographics combine the benefits of visuals and wrapping words within them to display information, and they have been extremely popular in the office roundtables since the early 2010s. You can include infographics to give an overview of the vital statistics, user data, benefits of using your products/services, and other subjects that have a considerable amount of data, but you don’t share them to avoid making your messages boring. In the below example, you can see how infographics in email can be a perfect way to summarize a lot of data in an engaging way for your customers:

Summing Up

There is no doubt that emails will still play an important role in bringing revenue in 2021. Also, they are the best performing digital marketing channel in terms of ROI, so it makes complete sense to invest your time and efforts in improving email template design. I hope you find this guide on B2B email trends useful for your campaigns in 2021 and beyond.

Author Bio: Kevin George is Head of Marketing at Email Uplers, one of the fastest growing full service Email Marketing Agency that specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

How Much Is Gold Per Gram in the UK?

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How Do You Calculate The Price Of Gold Per Gram?

How Does The Price Of Gold Change Over Time?

How Do You Measure The Purity Of Gold?

Examples of Karats

Source: livemint.com

How much gold is there in the UK? Well, it depends on who you ask. Gold is one of the most popular investments around, and it can be bought in many different forms.

However, to get the real gold price per gram in the UK, you need to know which form of gold you are investing in.

We’re all aware that gold is a great investment, but it’s difficult to know how much it is actually worth. This blog post explains how gold is valued in the UK and the different values of gold. It also provides an example of how much gold is worth in grams.

How Do You Calculate The Price Of Gold Per Gram?

The price of gold is a tricky thing to calculate, especially for those who don’t know anything about gold.

On one hand, the price of gold has risen steadily over the last decade. But on the other hand, it’s been on the rise for a while now.

If you’re looking to invest in gold, it’s a good idea to make sure you’re investing in something that’s going to increase in value.

Visit London Gold Centre to look at our chart of different gold prices per gram in the UK.

How Does The Price Of Gold Change Over Time?

“How does the price of gold change over time?” This question is great to answer when you are in a conversation with people and they ask you how much gold is worth.

This can be tricky because of the volatility of gold prices, but if you have a decent understanding of how the market works you can calculate an approximate value for the gold market.

Gold prices change on the London Gold Fix. The US Mint is in charge of establishing the price of gold, and it’s often quoted in the press. In order to understand how gold prices change, you need to know about the London Gold Fix.

Gold’s price has fluctuated a lot over the years. Gold is a great investment because it can be used for all types of things, and it provides a stable store of value.

How Do You Measure The Purity Of Gold?

Gold purity is determined by its karat rating, which is a number that tells you how much gold is in the metal. By using a gold purity test, you can find out if your gold piece is pure or not.

Gold is very expensive, and the purity of gold is very important. The purity of gold is measured in karats. One karat equals 10% of the gold’s weight. Gold consists of 92.5% gold atoms and 7.5% other elements such as silver, copper, etc.

There are twelve karats in one ounce, and sixteen karats in one gram. Twenty-four karats is the purest gold, containing no other metals.

With all the different types of gold there are, it can be hard to know which one is the purest. Luckily, there’s a gold purity test that you can use to find out just how pure your gold is.

Examples of Karats

  • 9 Karat gold – has the least amount of gold; it’s mostly mixed with metals like silver or zinc.
  • 18 Karat gold – contains 75% gold and 25% other metals; it’s more durable than 9k of gold.
  • 22 Karat gold – contains 91.67 pure gold, while the rest has other metals. It’s softer than the first two and harder to mix
  • 24 Karat gold – the purest form of gold, with almost all of it made up of pure gold. Used for making coins and gold bars because of its softness.

Author Bio:

Sam Edwards is a content writer who lives in Tunbridge Wells. He is working for Sendkoala.com. When he is not writing, he can be found grabbing a coffee or playing guitar.

The myths that inspire your favourite themed Slots

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When you step through the doors of a virtual casino, or open up your browser in other words, you will be presented with a huge range of fantastical online slot games, with each and every theme imaginable.

Thanks to developments in technology, modern video slots have sleek graphics and inventive symbols to entertain and delight its players. Plus, the themes of the games have expanded to include characters and quests from mythology. If these are the types of games you like to play, let us delve deeper into the myths behind these specially themed Slots.

Ancient Egyptian Themed Slots

The ancient tombs of Egypt provide the perfect setting for an adventurous slot game – as, of course, does the pharaoh’s treasure that awaits you on your epic excursion. The Egyptian deities feature heavily in these themed games, as traditionally they are benevolent and can bestow good fortune upon their followers. The gods or goddesses in Slots therefore, usually appear as the more lucrative and sought-after symbols, such as the wild or scatter.

There are several deities in ancient Egyptian mythology, all of which have complex characteristics, as well as an association with the culture at the time. The god Osiris, for example, is one of the main Egyptian deities, symbolising death and resurrection, but is also connected with the cycle of floods of the river Nile.

Horus is another god that is likely to feature in your favourite slot game, and is depicted with the head of a falcon in Egyptian mythology. The legend explains how his eyes are associated with the sun and the moon, and his presence is linked to the phases of the moon.

The last ruler and queen of the Kingdom of Egypt, Cleopatra’s legacy has withstood the test of time, becoming a legendary figure in modern culture and supposed icon of supreme beauty. She is also a common feature in today’s Slots, and is usually the most rewarding symbol in the game.

Viking Themed Slots

Consisting of brave heroes and various deities, Norse mythology provides a range of exciting characters and settings that lend themselves well to the atmosphere of Slots. With Thor and his mighty hammer as the god of thunder, and the spear-bearing Odin as the ruler of Asgard, these are figures who are likely to feature in this style of slot.

The stories of the Norse gods were originally passed down the generations of Scandinavian people by spoken word. They were then transcribed into Norse texts in the 13th century in Iceland. Mainly taking the form of poetry, they depicted the numerous gods and their epic adventures. As previously mentioned, Thor was the most popular god, frequently shown as defeating his foes. His iconic and heroic figure still remains in pop culture today, and is present in many online games.

Irish Themed Slots

The pot of gold at the end of a rainbow is an imaginative and figurative prize that we’d all like to win. So, it’s no wonder that several modern video Slots feature the countryside of Ireland as its backdrop, along with four leaf clovers and lucky horseshoes as just some of their symbols. Of course, the cheeky chap synonymous with Ireland – the leprechaun – is a welcome feature of these slot games. But where does this Irish legendary figure originate from?

From traditional Irish folklore, the leprechaun was originally a form of fairy, who enjoyed cobbling shoes and playing practical jokes. The earliest known reference to the leprechaun is believed to be in the medieval tale of Echtra Fergus mac Léti – which translates to The Adventure of Fergus son of Léti. In this story, the lúchorpáin (leprechauns) are captured by the main protagonist, after partaking in mischievous behaviour, and offer three wishes for their release.

Over the years, this fairy has come to be depicted as a short-bearded man, with the tendency for mischief still remaining. When it comes to slot games, the leprechaun is usually the highest value symbol, or rewards the player with a prize or bonus game.

Disclaimer: Gambling can be addictive, please play responsibly. Click HERE for more information.

What Makes a Password Management System Important for Cyber Security?

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Password management systems are some of today’s best cybersecurity tools. From small businesses and startups to the largest corporations, passwords are a necessary and simultaneously powerful and fragile cybersecurity resource. A great password can potentially fend off a hacker, whereas a poor password has the exact opposite effect.

But what makes password management so important for cybersecurity? Is it really a matter of using the best enterprise password manager, or will any password manager do? Let’s step into the world of enterprise cybersecurity and take a closer look at one of the most overlooked and crucial tools in the fight against cyber threats.

What Does A Password Manager Do?

Password managers serve many functions, from storing and managing passwords, to generating passwords and beyond. Here are some common password manager features:

  • MFA and 2FA capabilities
  • Third-party cybersecurity software integration
  • Secure storage and password management
  • Offline backups
  • Sensitive document storage
  • High-level encryption
  • Password generator
  • Autofill feature
  • Password reminder for duplicated or outdated passwords

These are some of the standard features you can expect from an enterprise password manager, but the scope of the service’s features will depend on the company. Some companies, like Keeper, even go as far as to provide a dark web monitoring tool for your business or personal information.

MFA and 2FA Features

MFA, or multi-factor authentication, is a cybersecurity tool that requires a user to submit extra credentials to verify their identity for a login. 2FA is similar, but it only includes two methods of verification instead of multiple methods. Using 2FA or MFA for your business can massively increase your overall cybersecurity.

MFA and 2FA can let you know when an unauthorized person is accessing the account. The person trying to gain access will be required to submit either a one-time code or some other method of verification, which is usually sent via an authenticator app, text message, or private email. Unless the hacker has access to any of these things as well, they won’t be able to access the account—even if they have the full password.

Password managers can enable MFA or 2FA for every login, so you can protect your business and personal information with the click of a button.

Creating Better Passwords

The bane of cybersecurity is a bad password. And, unfortunately, the average person isn’t exactly great at creating strong passwords. Most of us use passwords we’ll remember, so they include things like addresses, birthdays, anniversary dates, and telephone numbers. Why is this a problem? Because most of those things are publicly accessible through public records, and a good hacker can use that information to figure out your password.

Let’s not forget that far too many people reuse passwords across multiple accounts. This is incredibly dangerous, especially because entire businesses can be put at risk from this practice. Reusing passwords all but guarantees that you’ll eventually be hacked.

Password managers help circumvent this issue by creating strong passwords with the click of a button. They’ll also store all the company passwords in an encrypted vault, which means you can monitor company passwords against duplicates. Some password managers also notify you when a duplicate is being used.

Storing Passwords Securely

Having a secure place to store passwords is critical. Where some companies are still storing passwords in Google Docs, you want to be ahead of the competition and protect your organization with a strong enterprise password manager. A Google Doc can be easily downloaded, shared, or hacked if someone gets ahold of Google credentials. Sticky notes are also bad ideas, because anyone visiting the office can see them stuck to your monitor.

Using a password manager is the best way to ensure that your passwords are stored securely and only accessible to those with the credentials to access them.

Preventing Unauthorized Access

On the subject of accessibility, password managers truly shine. The level of customization simply can’t be matched. You get full control over who has access to the company password vault, and you can create admin folders for specific passwords that only you can see (or anyone else with administrative level clearance).

Unauthorized access can potentially expose your entire system, so limiting who has access to what is a crucial step in your cybersecurity journey. Password managers offer a flexible, scalable platform to make that a reality.

Flexibility and Scalability

The great thing about online password managers is that you can use them with any browser and they’re accessible from anywhere. This level of flexibility means you can use your password manager across multiple devices, even if they have different operating systems and browsers. Not to mention, your password manager is designed to scale with your business, and many password management services offer high-level solutions for the enterprise. The bottom line? If you’re not using a password manager, you’re doing your business a disservice!

The importance of web design for small businesses

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Business competition has become so intense that to keep your local business up and running, it is not enough to depend on traditional methods of attracting customers, primarily based on word of mouth. Local businesses rely heavily on local buyers. To publicize your business at the least cost while making it easy for buyers to locate your address, you must create a business website that enhances visibility many more times. Buyers can view your business online by logging on to your website and gather all information that inspires them to engage in some meaningful transaction that generates revenue.

Since the website is the most crucial virtual asset that attracts traffic with high potential for generating business, web design for local businesses acquires a lot of importance.  Web design is responsible for creating attractive and fully functional websites that enhance viewer engagement necessary for generating more leads and conversions that open the gates for revenue to flow in.

Here are some reasons for the importance of web design for all businesses.

Create the first impression

The web designer creates the initial attraction that encourages viewers to open the website and peep inside to understand its contents.  The moment they step inside your website, they take just a few seconds to form some impression about your business. It is critical to ensure positivity to feel that your business is worth paying some attention to.  Failing to make a positive first impression will drive away viewers from your website and defeat the purpose of creating websites to initiate business. The web design influences the viewer’s perception of the brand. The more trustworthy the brand appears to them, the better are the business prospects.

 Support your SEO strategy

Since gaining high visibility is the goal of any website, web design elements must amply support the search engine optimization (SEO) measures to rank high in the search results. The design elements must support your SEO strategies that revolve around publishing high-quality content and allowing the search spiders to crawl the website that aids indexing by search engines seamlessly. Proper indexing is critical for website visibility when search engines pick up a website against specific search terms. The web design must effectively support your on-page SEO initiatives that help to achieve the business goals.

Build trust with the audience

People look upon poorly designed websites with some suspicion because they start doubting the intention of the website owner. On the other hand, well designed websites that contain exhaustive business information and focus on the mission and vision of the business seem to be more trustworthy as it is easy to understand the business motive for creating the website. Professionally designed websites generate instant trust for the brand and business and put the business on a firm footing. Visitors find enough reasons to interact and engage with the business.

Based on the trust reposed by the viewers on your business, you can create better brand building strategies that pay back well in the long run.

How to compare car insurance

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To compare car insurance, you’ll need to collect numerous quotes from different providers by using a comparison site and/or by getting quotes directly from insurance providers. As there is no one best car insurance comparison, you may want to check quotes from multiple comparison sites. Once you have quotes in hand, you’ll need to compare them to choose which is best for you. How do you do that? Below we discuss how to ensure you get the best coverage at the cheapest rate. 

How to compare car insurance rates   

Picking a car insurance policy is about more than just your rate, although clearly, that is very important. To compare car insurance rates, have to hand the following about each of the offers you’re considering:

  • Premium
  • Excess
  • List of included features
  • List of optional features (and their costs)

Consider which additional features are important to you and get a sense of your total costs if you were to add them to each policy. Once you have your total costs in mind, it’s time to look at the excess. A lower excess should translate into a cheaper premium, but sometimes it’s worth choosing a more expensive plan if there’s a large difference in the excess. Consider that you need to cover the excess if you have to claim. Don’t choose a policy excess that you would be unable or unhappy to pay.

Finally, it’s worth looking at customer service differences. What are the opening hours? Can you reach customer service by phone, or online only? And how about customer reviews? Have a look at Trustpilot and Reviews.io to get a sense.

Where can I compare car insurance rates?         

The quickest way to compare car insurance rates for your vehicle is to head to a comparison site. There is an abundance of sites offering car insurance comparison in the UK, including MoneySupermarket, Money, Compare the Market, Go Compare, Confused, QuoteZone, and newcomer NimbleFins, among others.

You may even want to check prices at more than one comparison site. Why? Because the panel of insurance providers differs from one site to the next. You don’t need to check them all – that would be a tedious process – but checking two or three should give you a good representation of the market.

You may also want to check with some of the insurers that do not appear on comparison sites, such as Direct Line.

What type of cover is best for car insurance?     

Comprehensive car insurance is best because it is the top tier of cover. Lesser tiers (third party only, otherwise known as TPO, and third party, fire, and theft, otherwise known as TPFT) do not cover any damage to or loss of your vehicle resulting from a road traffic accident. 

To cover your vehicle against collision damage, you need a comprehensive policy. This is why comprehensive is the best type of cover for car insurance. 

Key features of car insurance               

Beyond the core coverage offered by a car insurance policy (which depends on whether you’ve bought comprehensive, TPFT, or TPO) there are several features to look for in a policy. Here are some key features to look for in car insurance:

Breakdown cover: Roadside assistance if you have a mechanical or electrical breakdown and your car cannot be driven. Levels of cover vary and providers usually offer different tiers of cover. Some may also include cover for travel in Europe.

Legal expenses: Access to legal advice and help covering losses if you end up in court following an accident that was not your fault. Losses can include expenses you incur such as your excess, medical costs, lost earnings, travel costs, and more.

Key cover: Replacement keys and fobs if yours are lost, damaged, or stolen. As with all insurance, key cover can vary noticeably from one insurer to the next. For instance, a policy might only cover theft if you can prove the thief knows the identity of the car and where it is kept. Other policies might not cover loss or damage, only theft.

Personal accident: Covers named drivers and passengers in your vehicle if they’re injured or killed while in your car, or getting in or out. It doesn’t cover small injuries – personal accident clauses usually have specific pay-outs for death or serious injuries like loss of an eye or limb.

More expensive, premium plans might offer some or all of these features as standard, but in many cases, you’d need to buy them as add-ons. Not all insurers or plans give the option to buy add-ons, however, so if a particular feature is important to you be sure you can get it from your insurer and policy before buying.

Another point to note about car insurance add-ons is that they are often non-refundable if you cancel your car insurance early. For example, consider the situation where you buy car insurance for £450 upfront and pay £50 for breakdown cover, but then you cancel your policy two months later. You should get a large portion of the £450 back (up to 10 months of cover worth) depending on the terms of your policy, but you are unlikely to get a refund on the £50 breakdown cover. (Plus you’d probably pay a cancellation fee.)

Buyer Persona vs. Brand Persona: What’s the Difference?

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The vast realm of eCommerce is filled with specifics, authentic terms and concepts, pitfalls, and brain-busting moments. If you’re an aspiring entrepreneur, you need to wrap your head around most every nuance of the industry. Namely, the concepts of brand persona and buyer persona aren’t outlined enough to get a good understanding of both right away. What is the underlying difference between the two? If you don’t know, we’re here to make your life easier and define these terms with some explanations and examples.

What Are “Personas”?

In any commercial business, there are different targeted audiences (TAs) of customers that are segmented and summarized by certain characteristics. And there is also branding. Coming up with a collective portrait of your target audience of buyers is a crucial stage of starting up or maintaining any eCommerce.

The services or products you offer and how you offer them should be based on this portrait because the main goal of business is to turn as many people as possible into buyers and keep them satisfied, thus achieving stable, steadily growing sales.

Buyer persona

What is a buyer persona? In simple words, it is a generalized character that you should know how to treat and satisfy their main pain points, needs, and tendencies. But how does your target audience perceive your brand? See, this is the flip side of the whole thing. And it’s easy to miss this point. The wholesome vision of your brand for potential customers is as important as your vision of your TA.

Brand persona

This brings us to the brand persona, which is the personality of a brand – the essential characteristics of your business. The main traits that tie up your offers and make your business image consistent. Such traits can be similar to human mood sets and types of personalities (e.g., formality or casualness, conciseness or descriptiveness, strictness or simplicity).

The important thing is that the brand persona is more about the emotional association. This detail separates it, for example, from the brand image – a presentation of the main benefits that the business brings and its main purposes. However, the brand persona also covers many TA portrait points, such as:

  • demographics (age, region)
  • education
  • occupation
  • personal status (married/single, etc.)
  • price sensitivity
  • product preferences
  • needs and goals

Brand Personality vs. Buyer Persona

You will be shocked, but brand and buyer personas are interdependent concepts based on one another. That’s why it is so difficult to point out the difference between them. It all comes down to the fact that you must relate to your potential buyers if you want them to pay attention and see you as a reputable provider.

In a nutshell, your brand’s traits should correlate with your TA’s characteristics. For this, you should first analyze and paint a picture of your TA, i.e., outline a buyer persona. It should serve as the foundation for forming the emotional association. To better understand what we’re talking about, let’s take a look at some successful brand persona cases.

Brand Persona Examples

How these brands position themselves in the eyes of their target customers should give you a pretty good idea about approaching your brand persona the right way.

Nike

Active people who are into sports and adrenaline-pumping activities always seek inspiration to move forward and achieve new goals. And Nike fires up their motivation with the inspirational motto (the famous “Just do it!”), focusing on efficiency and promotion of a general image of a winner.

As simple as that, by positioning themselves as the absolute #1, Nike efficiently warms up the ego of every go-getter out there. See what they did there? This is why it is so important to identify with your buyers to be successful.

IKEA

You probably already know IKEA’s approach – a simple, casual yet absolutely practical everyday life. Nothing more, nothing less. The main goal of IKEA products is to help buyers tie up a minimalistic, stylish, balanced living space. That’s why their brand persona is about balance, simplicity, and carelessness of life. This perfectly fits their main segment of customers – adults with the budget and desire to buy new furniture who aren’t into leopard print beds and plain linoleum floors.

Coca-Cola

To put it harshly – you have no heart if you don’t relate to those amazing Christmas ads. Coca-Cola has managed to cover the widest audience of potential buyers by focusing on family values, childhood nostalgia, and the kind, fairytale-like atmosphere of winter holidays. This is how you come up with the vibes to revolutionize the business.

Wrapping It Up

When you need to form a persona for your brand, there is no standard template. The main pro tip here is to build your business persona background according to the main traits and moods of your target audience. You can create a simple buyer persona checklist and analyze how you can relate to your buyers point by point.

Does your TA consist of serious, business-minded adult entrepreneurs? Be formal and to the point. Do you focus on younger IT enthusiasts? Keep it simple and charismatic, and don’t forget to throw in some memes. Just make sure that if you were in the place of your buyer, you’d pay attention to the brand, and you’ll do fine.

To those looking for cheap VPS hosting – Time4vps is your friend

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Time4VPS is one of the best European hosting providers and can offer containers, storage servers, and of course, VPS hosting. They have received praise for their high reliability, uptime, great communication, and support. And one thing that attracts even more customers to their side is their prices.

Time4VPS physical data centers are located in Lithuania, right in the middle of Europe, which is wonderful for EU-based traffic. With more than 15 years of experience, you can rest assured that their cheap VPS hosting plans perform just as smoothly as the more expensive ones. And if you need to expand, upgrades are readily available. If you are an independent developer or just a small business, you can get your money’s worth and then some, all the while saving on expenses.

Different plans – same low prices

Time4VPS have many plans to choose from, but let’s take a quick look at the two most popular ones:

  • Linux VPS plans – This plan has all the major operating systems on offer. The cheapest version of this will only set you back a measly 3.99 Euros, which is on par with other cheap VPS hosting providers and even cheaper than quite a few. If you want to save more, you can use discount codes or opt for a longer billing cycle, where monthly costs are even less.
  • Storage VPS plans – the price is the same low, 3.99, and all of the aforementioned ways to bring the price down even more still apply. Yet with this one you need to look at the storage space and price ratio. With 512 GB of storage, this is a steal for you.

Other VPS plans are also on offer, starting at 1.99 Euros/month. This is just ideal for anyone who wants to set up a VPS for hosting their website or having a backup server in place. Also, keep in mind that Time4VPS lets you fully set up your server the way you like it with full root access. With these low prices, your project is sure to start netting you profit in no time!

What Is The Job Of The Best Tucson AZ Wealth Advisors?

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Theoretically speaking, everyone would love to own personal wealth that needs to be managed by wealth advisors. But being monetarily prosperous doesn’t mean that you can take the day off. On the contrary, an affluent member of society has to work doubly hard to keep up with all of their financial responsibilities and make sure that the right amount of funds are being invested in the proper investment niches to ensure prosperity for a long time to come. Let’s take a detailed look into the profession of wealth advisors and how they can help well-to-do clients maintain their affluence.

What Is A Wealth Advisor?

Financial advisor, wealth manager, financial planner, and investment advisor are all different titles for different kinds of wealth advisors. A wealth advisor is a professional who helps wealthy clients with many different financial services. Licenses and certifications are the reason there are so many different names for almost the same profession. A wealth advisor is a part of the financial advising team. 

A wealth advisor, also formally known as a wealth manager, performs a broad spectrum of financial services on behalf of their affluent clients. These services include legal and property management, investment and financial advice, and financially preparing their client for retirement. A wealth advisor does not have one specific function but a wealth advisor will deliver a holistically tailored wealth management experience for their client. A wealth advisor plays a consequential role in their client’s legal proceedings such as prenuptial or divorce agreements because these contracts often have a high value of fiscal assets attached to them. 

What Are The Qualities Of A Productive Wealth Advisor?

Reputable wealth advisors often require that their clients have a million-dollar account to their name. But there are wealth advisors that are available for people who have as much as $250,000 in their account. Wealth advisors specialize in helping clients with their taxes or real estate planning. A reputable wealth advisor will always be certified in their line of work. 

It is not uncommon for wealth advisors to have multiple certifications and always remember that anyone can call themselves a wealth advisor without the appropriate education or certifications. Always ask to see proof of accreditation to ensure that a wealth advisor is certified in their field of specialization. For example, a wealth advisor with a common background might have the Certified Financial Planner (CFP) certification. Similarly, a Certified Public Accountant (CPA) is qualified to handle matters related to taxes and a Chartered Life Underwriter (CLU) is a professional that deals with matters related to life insurance and or estate planning. 

Who Needs A Wealth Advisor?

The exact type of wealth advisor that needs to be deployed depends completely on an individual’s financial situation. A wealth advisor will be especially helpful to manage finances for people with a high net worth and an extremely busy schedule. In addition to being proactively financially helpful, a wealth advisor can help individuals take on bigger investment opportunities in coordination with their advice and recommendations. Having a wealth advisor by your side will help make sure that you make sound investments in the long run with sound footing.

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