ABC Money

Benefits of Mobile Car Valeting Services

Automotive

ABC Staff

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7 June 2018

Benefits of Mobile Car Valeting Services

For most people, cars are like their second homes. Busy lifestyles coupled with long commutes make them spend many hours while driving. For instance, you may have different appointments to attend, grocery shopping, and other cases in which you use your car to take your family out for fun or even visit your friends. Basically, your car endures a lot during the day.

Consequently, the car is bound to take a beating and accumulate clutter, dirt, and a lot of rubbish. Busy daily schedules may also mean that you lack time to get your car checked and cleaned regularly. The good news is that you can get mobile car valeting by Woshline or other outstanding car maintenance service providers in your region. Here are some of the benefits associated with mobile car maintenance services.

Get hassle-free professional car valeting services

Given the toll your busy schedule takes on your car, it’s likely to take a couple of hours to get it clean and neat. Mobile car valet Swindon allows you to keep your vehicle clean. The overall vehicle valeting process is excruciating and time-consuming as well. Not to mention the cost of acquiring the right car valeting supplies particular if you own two or more cars. Mobile vehicle valeting services eliminates the need to get these supplies and offers you access to the most reliable services. Besides, professional car maintenance teams handle your vehicle with utmost respect and care.

Most people think that these services are expensive, but you will be surprised to realize that you will be paying less when using mobile car valeting services. You don’t need to drive to a fixed care wash or purchase any product required in the cleaning process.

Save time

Time is among the scarce and highly valuable resources. You already know that visiting a car war take much of your time, something you may have especially if you have a busy schedule. Does this mean that you should neglect your car? Leave it unwashed for weeks or months?

Definitely not!

Mobile car valeting allows you to keep your vehicle clean and tidy while saving on the time. This is because the service provider comes to your current location and handle all the valeting activities there. You don’t have to be present while the car servicing is underway and offers you the convenience of focusing on important activities and travel in a clean car as well.

It’s worth mentioning that not every company individual providing these services deliver what they promise. Thus, you should focus on getting a valeting service provider that uses eco-friendly cleaning products and microfiber fabrics to dry the car. Such products can preserve your car body by keeping scratches at bay.

Besides, you should engage a highly skilled and experienced expert to clean your vehicle. Therefore, you should do some research before you pick a car valeting service provider. In addition to finding out the cost of the services, it’s good to analyze the availability of the service provider, the quality of the services they offer and their expertise in this industry. After all, you want the best value for your money.

5 Essentials of Starting a Pop-Up Restaurant

Business

Elliot

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4 June 2018

0

5 Essentials of Starting a Pop-Up Restaurant

Pop-up culture has taken over the hospitality industry in recent years; from a peanut butter fondue bar to a restaurant serving only tinned seafood, themed eateries are having a moment. The exclusivity that comes with a pop-up store’s limited run appeals to the modern shopper by maximising FOMO (fear of missing out), and offers the perfect opportunity for you to experiment with your own business.

There are a few different reasons you might be opening a pop-up restaurant: you may want to explore a new theme or new menu to test the response; you might be trialing a new location before expanding your business; or you might be starting a new business altogether to see if you have what it takes to make it as a chef.

Pop-ups can be open for as long as you want, whether this is just for a day, a weekend, or an entire season (seasonal pop-up bars are becoming increasingly common). But regardless of how long your restaurant will last, there are some essentials you need to consider. Here, we’ll outline the most important aspects, giving your business the best head start.

Choose the right location for your restaurant

Pop-ups can launch almost anywhere, but that doesn’t mean it’s easy to pick a location. To have the most success, your pop-up needs to be based in an easily accessible location with high visibility and plenty of transport connections.

The restaurant itself needs to be large enough that it can host as many customers as you can feasibly cater to during the busiest time. Do your homework to make sure your pop-up won’t be in direct competition with any established restaurants nearby. Running a pop-up at a market filled with other pop-ups is an increasingly popular option, as customers in these areas will already be in the mood for something a little different.

Make sure everything is legal

While licensing laws change between councils and cities, you still need to make sure you complete the appropriate paperwork for your pop-up. For example, you’ll need a license if you’re planning on serving alcohol. Even if you choose the BYOB route, you may still need approval from the council. You will also need relevant licenses to play music for restaurants in the background.

Getting approval for these licenses can take some time, so it’s best to apply well in advance of your opening date. Find out which licenses you will need using the government’s helpful license finder.

Have enough room to cook your food

Regardless of what type of food you’re serving to your customers, you need the space to safely and quickly cook the meals. If you’re choosing to cook everything fresh on the premises, you’ll need to have the right equipment installed, and follow the relevant health and safety guidelines to protect staff and guests.

Another option is to cook some of your food off premises and transport it in every day, which could be helpful if your chosen location is on the smaller side. Instead of using your home kitchen—which likely won’t be big enough for your business—you can hire out a commercial kitchen. Some companies, like Dephna, offer commercial kitchens without the equipment installed, giving you the option to customise the space to suit your needs.

You may also need a commercial kitchen if you’re looking to launch a takeaway and delivery service. Having an extra kitchen allows your physical space to focus on serving customers visiting your pop-up, while a separate kitchen handles the delivery orders. This became more common in 2017, when delivery giants Deliveroo offered restaurants pop-up kitchen space dedicated to orders placed on the website. The scheme (previously known as RooBox) aimed to take away some of the pressure in the main restaurant, and the pop-up kitchens were conveniently located close to the city centre for speedier delivery times.

Ensure your marketing is as strong as possible

The beauty of pop-ups is that they’re temporary. Because of this, you to guarantee customers turn up from day one. Marketing your pop-up well in advance ensures people know about your restaurant, and can encourage them to turn up on the first day. You can do this on your own social media pages, or by collaborating with influencers to reach a wider audience.

Create banners for your website promoting your pop-up, and include click through links to the event registration page to encourage your customers to sign up for tickets. Setting up an event page on social media and issuing tickets, whether for free or at a cost, will remind guests that your pop-up is opening.

When you open a new restaurant, we know you want to offer people the best food, the best memories, and the best time. At Template.net, they have made a series of professional restaurant templates with original content for your greater ease. Now with our 100% customizable samples

Offering tickets to your guests also gives you the chance to get their details and any personal information you may want or need, such as dietary and allergen requirements. This also builds up a database of customers, which you can then email regarding business news and future plans, such as taking your pop-up to another city or launching a permanent store.

Hire staff with the right attitude

As your pop-up will only be open for a limited time, you have to ensure that every customer receives the best service possible, as it’s crucial to give the best impression. Your staff should share your attitude and passion for the business, and should have the drive to watch the business succeed.

Finding part-time or temporary staff with these qualities can be difficult, but it’s crucial to the success of your pop-up restaurant. One way to do this is through working with a staffing agency, who are experts in placing their staff in temporary positions, and will be able to find the right fit for your business.

Having excellent customer service can ensure that your initial customers keep returning for the duration of your pop-up and increases the chances they will spread word of your restaurant to friends, helping to grow your customer database. Having a dedicated customer base for a pop-up ensures that if you do ever relaunch at a later date, you will have returning customers, guaranteeing you some income from the start.

Whether you’re looking to expand your current restaurant business, or launching a brand new venture, pop-up restaurants are a great way to introduce your brand to new customers. If your pop-up does become popular, you can launch on a more permanent basis to grow your business even further.

Looking into building a retirement village? Here’s what you need to know

Property

Elliot

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1 June 2018

0

Looking into building a retirement village? Here’s what you need to know

Data from government agencies and the United Nations are showing an unprecedented increase in the world’s ageing population. The older population is growing at an unprecedented rate, with 8.5% of global citizens who are 65 years old and older. This percentage is expected to increase to almost 17% in 2050. One staggering information is the fact that older people are increasing in proportion to world population growth. Another significant data is that the ageing population is found in almost every country in the world.

One of the effects of the increase in the world’s older population is that retirement villages are growing in popularity. Many senior citizens build retirement communities or villages where they can reside side by side a retirement village could be one apartment block or a number of condominium units adjacent to each other. If you are looking into building a retirement village with your group of friends, here are some things that you need to know:

A retirement village is beyond sharing costs.

Many retirees not only consider shared costs when they build a retirement village. More importantly, it is a system of support where a group of friends share life experiences, share tangible resources such as a vehicle or Wi-Fi, and lend a helping hand to make their lives easier. Many retirement villages have residents who have close-knit relationships and who are there for each other through thick or thin.

Get financing from a dedicated team that offers flexible solutions.

When it comes to building retirement villages, there are many property finance deals available today offering many different options. Choose the best one that would fit your budget, preferences, and lifestyle. Excellent property finance providers provide flexible solutions for seniors who are planning to build a retirement village.

It is better to sign a village disclosure statement or memorandum of agreement which is duly notarized by a lawyer.

Although building a retirement village with your group of friends may be considered a personal decision, it is best to protect everyone’s interests by drafting a document that details various future issues that may be overlooked such as coverage of property, what to do in case of a dispute or problem among residents, and many others.

The retirement industry is booming because the baby boomers are all getting older. The demand is still expected to rise in the next few years. This article highlights three important things that you need to remember when you’re planning to build a retirement village.

Watch Buyers Guide – What’s Hot?

Fashion

ABC Staff

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30 May 2018

0

You keep seeing all of these cool people wearing watches and you finally decided that you want to buy your own watch. Picking the right watch is such a great feeling and you get to join a club some illustrious folk. Blue dial watches are indeed very fashionable. We’ve seen more blue dials than ever before in the previous several years. SpotTheWatch can guarantee you to find the best blue dials on the market. They’re fashionable, adaptable enough to wear with a variety of outfits, and their timeless look never goes out of style. The tough part is picking that perfect watch. It can be quite an investment, depending on the watch you decide to get, so you definitely want to choose carefully. You have made a great decision by jumping into the watch world and may be thinking about buying them online. Do not worry, there is an option for you, no matter your taste or budget and we are going to guide you in the right direction.

Watch movements

When you start getting into the watch world, the word “movement” is going to come up a lot. The movement of your watch is defined by the way that the minute and second hands sweep around the face of your watch and the inner mechanisms that produce those “movements”. The movement of your watch encompasses it’s entire practical function, which is to tell time. Without movement, your watch would not be able to tell time.

There are 3 type of watch movements: quartz, mechanical and automatic. We will give some explanations of each type of movement.

Quartz

If you already own a watch, it is probably a quartz watch. These are easily the most popular types of watches. The average person you see wearing a watch is most likely wearing a quartz watch. This is because quartz watches are very cheap to manufacture and are really accurate at keeping time.

Quartz watches work by sending an electrical current through a piece of quartz, the piece of quartz vibrates and the circuits in the watch convert the vibrations into a pulse that moves the hands on your watch. They do not run as smoothly as the other two types we will mention, but they are a great multi-purpose watch. They can be worn with formal wear and they can be worn during manual labor or sports.

Mechanical

Mechanical watches are powered by a hand wound spring. These watches do not need batteries. The spring is wound up and slowly unwinds over time. That energy causes the second hand to move around the watch. Having a long spring means that your watch will work longer before being rewound. A shorter spring means that you will have to rewind your watch more often. Owning a mechanical watch is about more than just telling time. People pay more for mechanical watches because of the craftsmanship involved in making them.

Automatic

The automatic watch is another variation of the mechanical watch. These watches are powered by a wound spring and use gears to keep time. However, these watches do not require you to wind the watch yourself. Another name for these are “self winding” watches.

There is a rotor inside of these watches that freely spins every time you move your wrist. That rotor is connected to the mainspring in your watch. That rotor then winds up the mainspring in your watch. These are the Rolls Royces of watches. The main downside of these watches is that they do require occasional tune-ups to keep them accurate. These watches are not cheap, but there are options that are more affordable than others.

This pretty much covers the bases, these are the main decisions you will need to make when buying a watch. Ultimately, it is up to you to just buy whatever watch makes you happy. For even more information on finding a watch, you can view this article. Or click here for a chopard watch.

4 Ways Healthcare Marketing Is Changing: Learn How to Keep Up

Health

ABC Staff

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30 May 2018

0

4 Ways Healthcare Marketing Is Changing: Learn How to Keep Up

When you consider the evolution of healthcare and marketing, a vast amount has changed over the years. So, trying to predict the future of healthcare marketing is no easy task. If the healthcare industry is undergoing change, marketing must naturally transform to keep up with it.

Many external factors affect the healthcare industry, including changes in government regulations, changes in customer needs and preferences, advancements in technology, economic fluctuations and more. Some of these factors could negatively affect a healthcare provider that may not be prepared whilst others will become motivated to innovate and evolve. In order to remain competitive and successful, healthcare businesses will need to be able to constantly adapt to change and new influences.

New technologies and digital innovation are affecting the customer journey and traditional touchpoints. For this reason healthcare organisations will need to evolve their marketing strategies to engage with their audience.

Here are four key areas which need to be included to strengthen your marketing strategy in today’s ever-changing healthcare industry.

PPC Advertising – Click to Call

With the population growing, the need for healthcare services is increasing. Though we may read in news articles of the rise in demand for NHS services, this demand incorporates many other services such as cosmetic, dental, optometric services, personal injury as well as complementary health services like massage therapy. Healthcare providers will need to be ready to face high demand and prepared to take advantage of new opportunities.

When it comes to health and personal matters, people still prefer to pick up the phone and speak to a person. In fact, an NHS GP patient survey revealed that 86% of patients normally book their appointments over the telephone. This makes it all the more important that your marketing materials, advertising and web pages all contain a phone number for patients to be able to reach you with ease.

Pay per click (PPC) advertising is a great way for healthcare providers to attract the attention of potential searchers looking for health services. With more people searching on their mobile phones, it is imperative that a phone number is displayed and a click to call extension is added to your PPC campaigns. This ad extension makes the telephone number clickable on the ad or displays a call button when the user is searching via a mobile device.

Click to call extensions make the journey smoother for patients to call the provider and it is important that you are tracking the performance of your paid search ads. With click to call enabled, call tracking software can track the phone calls and attribute the calls specifically to the ad generating the leads. Call tracking will allow you to identify the successful campaigns so you may implement the same tactics across other campaigns and the under-performing campaigns. You are then able to allocate your marketing budget to optimise your ads and drive more quality leads to your business.

Mobile Apps in the Healthcare Sector

Thousands of mobile apps are now available that deliver a variety of different functions and healthcare apps are becoming increasingly popular. With cutting edge technology making apps even better, the mobile option has grown to become a healthcare assistant for many users.

Previously, healthcare apps focused on lifestyle habits and fitness tracking (calories, diet, exercising tracking, heart rate monitoring and general health). But the healthcare mobile app industry has evolved with new possibilities and introduced more healthcare service-based apps including:

Tracking prescription refills
Prescription dosage reminder
Symptoms checking
Self-education patient care
Make appointments
Live chat with doctors, surgeons and nurses
Monitoring your recovery
Receiving professional medical advice
Post-discharge care
Insurance claims management

According to The Economist, further development of mobile health solutions is a major priority for investors in digital health, which have poured more than $6 billion into funding in 2017. With the sheer volume of mobile phone users and healthcare consumers, developing a mobile app suitable for your patients will create another way to build consumer loyalty and engage with your audience.

Social Media – Engage with Patients in Real Time

It is predicted that there will be around 2.77 billion social network users around the world by 2019, making social media a powerful tool for businesses of all sizes to reach prospects and customers. With the number of users growing, those in the healthcare sector need to take advantage of grabbing the attention of their patients via social media.

Social media can provide opportunities for physicians to build a relationship with their patients to encourage better lifestyle choices by sharing health studies and up to date research. This can help improve the doctor-patient relationship to drive patient trust, loyalty and increase personal recommendations or ‘word of mouth’ referrals.

Social media can also help you expand your reach as many patients may only look locally when it comes to healthcare services. Through sharing on social media, new prospects will be able to research your healthcare organisation and determine whether to proceed with you. In fact, 41% of people say social media will affect their choice of specific doctor, clinic or healthcare facility. So, being able to voice your brand and what you can offer can aid those looking for your service into choosing you over your competitors.

Growth of Virtual Care

When it comes to virtual reality (VR) it has often been limited to the world of gaming. However, many marketers have started taking advantage of VR to attract the attention of their audience.

You may be familiar with virtual tours of clinics and hospitals, as consumers find this an important factor during the decision process in choosing a healthcare provider for their needs. However, introducing VR to these tours means patients can be submerged into the experience and take their very own personalised tour. VR can also be used for educational purposes, patients can virtually meet their physicians who can educate them on any specific medical areas in which they are interested.

Healthcare consumers are spending the majority of their time online researching the service they require but also having in-depth digital conversations with physicians. One way they are doing this is through virtual platforms like telehealth that allows physicians to connect with their patients over video call and mobile applications. This virtual care can offer patients the ability to communicate with their healthcare provider wherever they are saving time and money. It also opens greater choice for patients when choosing a healthcare provider as virtual appointments require no travel, so they are not limited to local services.

Since a growing number of healthcare consumers are eager to adopt virtual platforms, healthcare businesses will need to consider this approach and promote their organisation’s use of virtual care through discussions on social media and using digital marketing campaigns to target those searching online.

How to Make Sure Your Business Is Ready for GDPR

Elliot

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23 May 2018

0

How to Make Sure Your Business Is Ready for GDPR

If you didn’t know already, GDPR stands for General Data Protection Regulation, and it is going to be introduced to the UK in May, 2018. The GDPR will replace the 1995 Data Protection Directive, meaning that it will affect how all business store and share data. So, hiring GDPR Consultants can make compliance a stress-free process. The aim of this new legislation is to synchronise data privacy laws throughout Europe whilst also giving greater protection and rights to individuals. This means that we will have new rights to access the information businesses hold about us whilst making these companies manage their data more effectively and have extremely effective GDPR compliance.

GDPR relates only to companies within the EU, but given the massive scale of the market, many businesses are deciding it’s easier to apply its terms worldwide. For example, Apple’s privacy tools are worldwide, as are Facebook’s.

Here are three ways you can take to make sure that your business is as ready as possible before the GDPR is introduced:

Educate Yourself

Don’t put yourself in a vulnerable position in regards to the GDPR by being ignorant of what it means. By thoroughly reading up on its significance and how it affects you and your business, you could prevent hefty fines that many companies will inevitably receive due to their lack of knowledge about the subject.

Make Sure Everyone Understands

Everyone at your business should be aware of the GDPR and what the risks are once it is introduced. By just leaving it up to the IT department, you will cause unawareness in the rest of the business which will leave your company open to make mistakes. It is better to be safe by keeping your whole team educated about GDPR and guaranteeing that correct procedure is followed.

Look at Your Current IT Security Policy

Once you think you understand what the GDPR means for you and your business, you need to take a look at how you handle data at the moment and what IT security measures you have in place. Think about what information you collect from people and how you are storing that data. If someone were to request you delete their data, would you be able to do so? This is just one of the new rules of the regulation. You need to work out how you already abide by the regulations standards and what will need to be changed. If you are struggling to work out what still needs to be done, there are many firms out there who are willing to help you with your GPDR compliance and what you can do moving forward.

Currently, under the 1995 Data Protection Directive, failure to conform to the data protection rules can lead to companies being fined an amount of up to £500,000. The highest fine to date has been around £400,000. Although, when the GDPR becomes effective and in to play, penalties and fines will be much harder and will result in firms potentially being fined 4% of their annual global turnover or EUR 20 million, whichever is the highest.

It’s also worth keeping in mind that once the UK completes its Brexit negotiations, it will be an external nation. People are, therefore, hoping that the European Commission will decide that Britain ensures an acceptable level of protection to permit EU member states to hand over personal data to British companies. If it doesn’t, however, then that’s not good for any business that currently works within the mainland of the European Union, unless they are able to open arms of their business within the EU. Contacting an EU representative service will ensure that you are within the rules and in compliance with article 27.

Overcoming the Volatility of Bitcoin by Ignoring It

Business

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23 May 2018

0

Overcoming the Volatility of Bitcoin by Ignoring It

Bitcoin has been the dominant player on the financial news pages for the better part of the last year, and it’s understandable why. First, it made a stupendous rise in value, making many of its earliest investors well-off in hardly any time at all. Then there came a backlash which saw it lose a good chunk of the value that it had gained. What followed that was a seemingly endless series of ups and downs that would make even the heartiest investor go running for the antacids. Hence Bitcoin and volatility are usually mentioned in the same sentence, often in the same breath, by people trying to make sense of it all. Many wonders whether investing Bitcoin is worth all of the volatility-induced agitation.

You should not make that same mistake, because Bitcoin is certainly worth at least a little bit of your investment capital. If you need some help in making sense of it all, you can benefit from a trading program, such as Bitcoin Loophole, that utilizes artificial intelligence to get the job done. What you have to do if you’re planning to invest in Bitcoin is to figure out a plan for dealing with its inherent volatility. And the best way to do that simply ignores that volatility altogether. Here is how to make that happen.

1.In or Out

When you are deciding whether or not to include Bitcoin into your investment world, you shouldn’t complicate it. Either you believe in the coins, which are used in place of cash or other currencies and boast transactions that are incredibly efficient, transparent, cheap, and rapid, or you think that they are either going to die out or are simply not ever going to reach the peaks in value they once did. It’s a simple yes or no proposition.

The Strategy

If you don’t want in, simply leave it be. But if you have faith in Bitcoin, then you should pick a price that’s comfortable for you and the amount of capital you wish to spend. Once you make that commitment, your job is essentially done. That’s because you shouldn’t even worry about what Bitcoin is doing from that point forward, whether it is rising or falling in the short term. You have already decided that it is for you, so no small sample size turnabout should dissuade you from that.

The Outcome

If you believe in Bitcoin, you should be thinking about the long term. That means that you will be holding on to it in terms of years rather than months and days. Bitcoin has great potential, not just as the flavor of the month, but as something that can potentially alter finance over a long period of time. When it reaches that point, all of the rising and falling that it took to get to that point won’t matter.

Volatility is something that should be left for the day traders to mull over. For the long haul, buying Bitcoin and holding it should serve you well.

Introduction to forex trading

Business

Claire James

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22 May 2018

0

You might have heard from friends about how lucrative and beneficial that forex trading is. When people trade in forex — commonly titled FX — they are purchasing and peddling currencies over a foreign exchange marketplace.

It’s the biggest financial marketplace on the globe but most investors shun away from getting into forex, partly because it’s highly abstract and intricate.

Forex trading can be very lucrative, and it only requires a limited initial investment. This is because trading forex is more advantageous than stock trading in many ways.

Since the forex market occurs over several international markets and rarely closes, it allows investors to execute trades at any time of the day. This opens new opportunities to automate forex tradings around the clock. Forex trading bots such as Fintech Limited allows investors to earn profits on autopilot using advanced trading algorithms.

Bid and ask prices

Similar to stock trading, the bid and ask prices are crucial to a currency quote. Quotes are tied to the base currency, and understanding quotes can become confusing because they signify the dealer’s position.

The bid price is the amount the trader will or pays for, or bid for it. The asking price is the amount that the trader will ask for, or sell for it.

What is pip

Understanding Forex trading is a complex process as there are many terms that need to be studied. In stock trading, one may usually hear that a stock’s price went up by 1 point, or $1.

A pip is the forex version of a point: the smallest possible price movement within a pair of currencies.

How do FX investors profit

Forex trading is can be risky if not managed properly. Investors are making bets that what they buy will increase in value, which makes it a speculative type of investment. In forex, you would want the currency you have bought to go up in relation to the currency you are selling for. If you a lot of a currency and it goes up 1 pip, you will earn $1. If it goes down 1 pip, you lose $1.

Using leverage

The term leverage refers to the act of borrowing money to trade more currency pairs than your account value. The usual leverage size investors can make is up to 50 times larger than the balance that you hold.

Leverage allows investors to buy more currencies with less money upfront, and increase their profits if the currency they buy makes money. However, the drawback is leveraging will also magnify your losses if your currency buy goes down.

In conclusion, forex may be a risky form of investment, but it also lets you become a quick and easy way to earn profits. If you can manage your risk using trading tools, you can reduce your losses and make consistent profits every day. Whether you are looking to invest in the short term or long term, forex is a viable option if you take the time to understand the concepts behind it.

What is a cryptocurrency trading bot?

Business

Claire James

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22 May 2018

0

It’s hard to imagine that 3 years ago, a single Bitcoin was worth a mere few hundreds of dollars. Today, the value of bitcoin has multiplied almost 300 times. And experts predict that it will grow even further in the near future.

To keep up with the ever-changing volatility of Bitcoin and other cryptocurrencies, there is a demand from investors for a viable way to quickly recognize and automate trades in order to maximize profits. So developers and traders have come together to put their brains together to develop programs that we call today as trading bots.

Cryptocurrency trading bots

There are presently over a dozen types of cryptocurrency trading bots available for investors. Some are free software that is open to anyone to use, while others adopt costly subscription-based plans catered for professional day traders. Like most programs, cryptocurrency trading bots can vary in value, functionality, and probability of success.

Gekko

Gekko is a free-to-use open-source trading bot that is available on Github. Gekkolets users toper form basic trading strategies. The bot combines live price data, computes trends and signals and then executes live trades. Gekko can also and can simulate live markets conditions with historical price data so users can backtest trading strategies.

While its functionality is somewhat inadequate compared to some of the other trading bots, Gekko is a decent trading bot for newcomers to the cryptocurrency markets who wish to test out their trade strategies.

Bitcoin Trader

Bitcoin Trader is a trading platform that is designed and built by a group of professional Forex and high-frequency traders that boasts a 99.4% success rate. Bitcoin Trader is a cloud-based cryptocurrency trading bot which can execute trades for the investor even if his computer is switched off. Experienced traders can choose to take a manual hands-on approach and configure trade strategies based on various market indicators.

Crypto Trader

Crypto Trader is a cloud-based platform that is slightly different – it allows users to develop their own cryptocurrency trading bots. These bots are hosted on the Crypto Trader platform. The software supports multiple forms of cryptocurrencies and popular exchanges and allows users to backtest their trading strategies. Also, Crypto Trader provides a strategies marketplace where users can sell trading strategies they have developed to other users who are keen.

Use trading bots as tools to aid your investments

You can generate a positive income stream from Bitcoin and other forms of cryptocurrencies using a cryptocurrency trading bots. Therefore, it would be foolish not to capitalize on technology to give your investments the winning edge, which most savvy investors are doing.

The more refined crypto trading bots allow users to set specific limits for executing trades on their behalf. These limits need to be optimized as well as fine-tuned as you proceed. The cryptocurrency market is emergent and developing almost every day. Hence, trading strategies need to be evolved and adjusted to adapt to the new market conditions.

If you deploy the right strategy and regularly optimize your bot’s settings, it can be a great tool to help you with cryptocurrency trading decisions.

Why Marketers Should Care about Data Governance

Technology

ABC Staff

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22 May 2018

0

Why Marketers Should Care about Data Governance

Ben Douglass, Global Marketing Director of data management automation company ZAP, discussed why he cares about data governance, and why you should too.

Contemporary digital marketing lives and breathes on data. As digital marketers, we focus on collecting data to deliver insight which will fuel future efforts and make them more effective. Retargeting lists, personalisation, behavioural insights – data is our bread and butter – so why are we so reluctant to take good care of it?

Hands up if you’ve found yourself getting excited about the latest technology but have turned a blind eye to the risk attached to it … surely that’s the remit of IT? A good Data Governance policy has a high impact on the risk management strategy of marketeers – here’s some good reasons why you should give a damn about it:

#1 We base all our decisions on it

Think about how many of your marketing calls are based on data. Campaign optimisation or new campaign ideas are usually based on customer insights, purchasing behaviour, customer feedback and plenty of other data points. Data governance is a form of quality control. It ensures that the data in question is reliable.

With no form of documentation in position outlining the standards surrounding the management of the business data, critical business decisions might be based on incorrect assumptions and unreliable information. A data governance policy will leave you feeling assured that the data is reliable and is safe to be referenced.

#2 It will save you money

We’ve already touched on the fact that campaign optimisation is largely if not entirely based upon the data to which we have access. This same data is also used to help us make budgetary decisions.

Imagine you’re planning a large scale campaign and you are basing your target CPA on variables like Customer Lifetime Value (LTV). This is a sensible call, but what if your LTV is unreliable?

If for example, you’re using data fed into a Marketing BI Dashboard which pulls from both the Sales and Finance Department, but both lack processes and documentation to quality control their data, the integrity of the data is compromised.

#3 It increases efficiencies and encourages collaboration

Don’t get us wrong, we aren’t saying data governance should suddenly become the sole responsibility of the marketing department. Everyone needs to care about it. A huge benefit of coherent and comprehensive data governance policy is accountability. By implementing this company wide, there will be instant transparency about how the data is being used – the good, the bad and the ugly. If the data is being poorly used, that’s fine, this provides an opportunity for collaboration between those who understand the policy and those who don’t.

A data governance policy will set out who is responsible for the availability, usability, integrity and security of the businesses data and will outline the procedures which govern them. When inefficiencies or inaccuracies occur, these are a result of not follow the procedures, or may highlight a flaw. Data Governance therefore, is something of an ever evolving process.

The case for automated data governance

Today, many large scale organisations have their data tied up in disparate systems which require manual management procedures. From spreadsheets and content management systems through to databases and data warehouses – how can you efficiently manage your data to ensure it’s not only compliant, but also so it’s an accessible asset that can support you in making business decisions?

Automated data governance can take away a lot of the dirty work – automating the auditing, activity logging and access control across the business. The alternative, which is happening across many businesses, is a level of manual data governance which is hard to maintain, and potentially costly.

A sound data governance policy and automated data governance delivers that solution, enabling enterprises to be confident that the data they are acting on daily is complete, accurate, and secure.

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Ben Douglass, Global Marketing Director of data management automation company ZAP, discussed why he cares about data governance, and why you should too.

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