In the last few months we had to adapt ourselves to this “new normality”, and among those things we also adapted to remote work, a modality that has already become as common as it is necessary.

Sometimes home office could be a little tricky as we find ourselves surrounded by distractions and we may feel that we are not as efficient as in our real office. For this reason, it is essential to create our own home office where we feel comfortable in order to daily give our very best.

Where to start?

Some people are lucky enough to have an office at home or a small space that they can adapt to be their home office with a door and all the essentials. However, there are people that are forced to prepare a space in the living room, their bedroom or even adapt themselves to work in the hall.

Whatever your case is it is essential to have certain things to adapt the space as good as possible. For example, you will need to have a table or desk, a chair, good lighting and good internet connection. Given the number of hours that you will be spending in your home office the place has to be strategic, so choose it wisely.

Environment

You will need to find a place that allows you to minimize the distractions. It is a big plus if the room has a door, if you don’t have it you can implement a physical boundary.

For example, you can put objects like photo frames, tablecloths or some décor that indicate your brain that this is your work area and that it is time to work. Just make sure you feel you have a specific space to work.

It is also necessary for you to establish a schedule just as if you were in your regular office. Do not mix home duties with work duties. Furthermore, you should talk with your family at home to set boundaries during your working hours, in this way you will have less distractions.

Finally, you should choose a place that is far from the tv and other sound sources.

Technology

Using your laptop could be a good idea at the beginning but without a mouse your hands will definitely suffer. The right gadgets can help you with productivity as you will feel more comfortable.

For example, you can get ergonomic technology like the mouse or the keyboard to take care of your hands. If you have meetings it would be a good idea to invest in a webcam if your monitor doesn’t have one already and, in a headset and speakerphone to not get distracted.

For the monitor you can work with the one that you have, including the one of your laptop, but if you want to stop straining your eyes you can acquire a monitor with a big screen.

Finally, if the internet doesn’t work as well in your work station as in other parts of the house you can buy a router and wireless extender.

Furniture

At the beginning working at the couch with your computer on the lap may be kind of comfortable but is not the ideal. You should invest in a good desk and chair, preferably the chair should be ergonomic with arms and height adjustment.

For the desk or table make sure the monitor is placed exactly below your line of sight when you look straight ahead. Also make sure that you don’t bend your wrist while working, your back should be straight and both, your hand and elbows, should be placed at the level of the keyboard.

It is important for the table to let you move the legs underneath to raise your knees and stretch them. Also, if you need to organize anything at the top of the desk or table you can get filing cabinets and desk organizers.

Lightening

The most basic rule to create your home office is to choose your location based on the light. In the morning the light should be natural and intense for it to activate your energy and slow down the production of melatonin, the sleep regulating hormone, to decrease tiredness and increase productivity.

Remember that your computer should be placed in the opposite direction of the window, so the reflection doesn’t interrupt your work.

On the other hand, for the afternoon you need to choose the right bulbs to help your sight and do not reflect on the monitor.

Air

If you have an air conditioner at home, it is a big plus as you can set the right temperature you feel most comfortable with. Just make sure it is working fine to avoid any undesired problems that you may have to deal with at working hours.

Remember to perform regular air conditioner maintenance,  you can also perform some tips and tricks to your air conditioner for it to work perfectly until the next mandatory check.

If you don’t have an air conditioner at home, make sure to place your home office close to a window for air circulation and if needed you can have a little fan to set the right temperature as well.

Plants

As a final touch it is a good idea to put a small plant in your desk or an indoor plant close to your window, as it will remove harmful gases from the environment. Also, it can help you turn your home office into a cosy place in contact with nature.

Remember that you don’t need a huge budget to set a great home office, you just need creativity and the desire to work in an adequate space. Remember that a good working space will favour your physical and mental health.

The growing number of channels in which to advertise your business online can be a tempting route to target your ideal audience. Businesses have flocked to digital media to gain traction for their brand, but they’ve dismissed an incredibly valuable and highly successful form of marketing – direct mail.

The preconceived image of direct mail as an unsolicited, unwarranted advertisement is over. Today, with limited competition through the letterbox, posted media is fast becoming the most appreciated and easiest way to build a strong and personal relationship with your existing and potential customers. The facts back it up.

We consider why and how direct mail is an essential asset for any company with the aim to grow their business.

Direct mail delivers results

Amongst the careful dissection of bills and bank statements, receiving additional mail from a company becomes an intimate procedure for people. Cutting out the middleman of social media and mobile phone screens allows you to create a physical and direct connection between your company and your target customers – literally placing your business in their hands.

Rejuvenated marketing experience

Again, direct mail stands strong in the face of the new tradition of online advertising. Statistics show that direct mail creates a larger impression on customers than online techniques:

94% of people engage with mail in some form – opening, reading, and demonstrating further interest in what they have received through the letterbox. Emails only have an open rate of 20.4%.

In fact, 41% of direct mail deliveries drove target customers to carry out additional research into the organisation, products or services that had been posted to them.

Personal touches become more personal

Many consider receiving mail as a lost art form, and avoiding the saturated competition of email and online advertising, direct mail allows you to break through the noise and walk straight into your target customer’s house.

Locally centred businesses trying to break ground on their own doorstep can create a stronger impression of being a community-focused organisation. Direct mail can create the perception of a business that has made the effort to deliver results to a provincial neighbourhood – an effort that is appreciated.

Alternately, your organisation can achieve an authoritative status. Mail through your letterbox is not so much rude as it is impressionable, reminding people of your presence and dominance in the marketplace. Your ability to enter the domain of your customers is that extra step that will help you surpass your competition. A recent report shows that 84% of professional marketers believe that direct mail improves advertising campaign performance. As part of a multi-channel campaign, direct mail helps drive results and conversions.

Choosing your audience

The same way that online advertising has developed to target specific audiences, direct mail services have developed a greater ability to direct your advertisements to key target customers.

However, the ability to target a smaller pool of your audience allows for greater personalisation in your marketing campaign – you can name your customers and address them as individuals. To your customer, direct mail applies a focus on them as a solitary and desirable customer. The advertisement becomes exclusive. The benefits of this range depending on your target audience but can be adapted to maximise their impressionability.

Making millennials matter

Millennials – and their lack of loyalty – were cited as the number one concern of retail industry leaders. The same survey that also found that 95% of millennials expect organisations to continually attend to them with coupons and regular communication. Direct mail addresses this opportunity directly.

In the age of online discount codes and websites, placing the discounts into the hands of young people becomes a physical ticket to future custom. Placed on a notice board, the option to reject vouchers is limited – it becomes an object that must be redeemed.

Being the largest audience group that are accessible online, it is easy to ignore younger generations when it comes to postal advertisement. For ranks of young people who have only experienced digital advertisement, direct mail can create a unique and special experience.

The reliable elders

Of course, older generations are an obvious choice for direct mail services. However, the reasons to target people through the post are becoming evidently more beneficial. For a community that uses fewer online services than young people, routes of communication to the older generation are diminishing.

For example, the reduction of road traffic has reduced the impact of billboard, poster and street advertising. In the first week of August, UK bus use has fallen to an average of 39% when compared to March 1^st. The ability to communicate with an isolating group is invaluable, and direct mail is the most viable option to reach a group that is presently falling under the radar of many businesses.

Adding purpose

The audience also affects how you should produce your direct mail. Younger generations favour the quality of service, so using a thicker paperweight or premium finish demonstrates how you are offering a superior service or product. Plus, if competitively priced, you will be recognised as good value for money.

Younger generations are also more likely to carry out independent research into a service or product before they buy, so an emotional response will have a larger impact on this type of audience.

On the other hand, older generations prefer formality and information as to why your service or product is essential. They are less likely to explore alternate options. Therefore, you are more reliant on creating a good impression through your mail, as they are most likely to communicate with you directly for any additional information. Make your contact details clear and distinct, emphasising that you are easy to get in touch with.

Your communications shouldn’t just be limited to what work you do, but also how your organisation values itself within the community. What does your company do to help people beyond fulfilling contracts or delivering good products? Charitable achievements and community assurances add as much value to your company as a simple job well done.

Style and design are important considerations for direct mail. On social media, you may be restricted to fonts and formats that are not representative of your brand. Existing brand guidelines should be used with your direct mail to establish the identity of your organisation. Additionally, using colour print and showing consistency of style through all channels your organisation represents itself on allows the customer to recognise the professionality and regularity of good work.

A broader message

Remember, direct mail lasts longer than any other form of advertisement. TV or radio spots can last 20 seconds, but your direct mail may remain in a customer’s house for weeks or months. The mail you deliver is less likely to inform your customers of one single product or service – it is representative of your entire organisation. This helps it to become more memorable in the eyes of the recipient, who will recognise the effort put into their post. Certainly, direct mail is less abstract than digital advertisements and an essential route to take when building a growing business.

We saw a light at the end of the lockdown tunnel in June and July, as retail and hospitality venues began to reopen and offices welcomed back staff. But stricter restrictions have been implemented nationwide and areas including the north west and Midlands are in local lockdowns.

On Monday 5^th October, the UK government reported 12,594 new cases, the highest number of confirmed cases in a single day. The data also shows 368 people on ventilators, the highest figure since June.

Businesses are once again facing the possibility of workers isolating if they test positive or come into contact with a COVID-positive person. Most office employees will be able to work from home if they feel well enough, which will help mitigate the potential for sick days.  

One industry facing an even bigger challenge is the struggling hospitality sector, as staff cannot work from home. Co-workers of people who test positive could be required to self-isolate and venues may even close down. 81% of all hospitality organisations are micro-businesses, with 16% classified as small and the remaining 3% medium to large. There is a fear within the sector that sick days could bankrupt many of these smaller venues.

These businesses can put in place a number of measures to mitigate risk, including:

• Strict social distancing
• Reduced office or venue capacities
• Personal protective equipment for staff, including microfibre cloths or face visors

How much do sick days cost employers in the UK?

The average number of sick days workers in the UK take is 4.4. With the average salary of all workers in the UK standing at £29,009 in 2019 (ONS), that works out at £490.92 per employee, per year. This works out by business size as:

Coronavirus sick days

Of course, these figures don’t take into account the impact of the current COVID-19 pandemic.

In its weekly report on 2^nd October 2020, the ONS estimated that 116,600 people had COVID-19 at any given time between 18^th–24^th September. This equates to about 0.17% of the UK population. The overall employment rate currently stands at 64.2% of the UK population, or 32.98 million people. If we understand that 0.17% of all people in employment had coronavirus, this means 56,066 workers were potentially infected during this time frame. This gives us a general picture of how many people could be infected in the workplace at any given time.

Small and medium-sized enterprises (SMEs) account for 60% of all employment, meaning around 33,639 potentially infected people were working for these organisations. This works out at less than one employee per business within the micro and small sectors, and around two employees per business within the medium business sector. With 40% of employment held in large business, the remaining 26,568 infected workers have a smaller number of firms to be shared out across—resulting in an average of three potentially infected workers per large business.

We know that self-isolation is mandatory for anyone who tests positive for coronavirus. The current isolation period is 10 days from the date symptoms first started. They may be able to work from home, of course, depending on their job and the severity of the symptoms.

We’ll average this out across all business sizes and estimate that, at every organisation, one employee calls in sick for the full period of isolation. This requires, on average, seven business sick days.

COVID-19 will cause sickness days to rise across businesses of all sizes but will be most acutely felt in micro-businesses. Their sick day costs are projected to rise by over 45%.

COVID-19 impact on the hospitality sector

The hospitality sector is already feeling the pinch from the 10pm curfew and the reduction in households mixing. The sector employed 3.2 million people directly and 2.8 million indirectly before the COVID-19 pandemic, making it the third-biggest employment sector.

With micro-businesses making up the majority of the sector, these organisations are facing a unique challenge. Around 2,452 people who were potentially infected during the specified timeframe were working for micro-businesses in hospitality. Frontline workers who test positive or come into contact with someone who is COVID-positive must take sick leave. And, as we’ve seen, positive tests can sometimes result in the full shutdown of an establishment.

All businesses, but particularly those in the heavily restricted hospitality industry, can mitigate these risks by implementing COVID-secure measures in the workplace. Standard personal protective equipment like hand sanitiser will be useful for all businesses. Those in the hospitality sector with staff that come into closer contact with customers can add items like face visors and dividers between tables.