Marketing is a great pillar for business success. Victor Smushkevich knows this well and has been helping many businesses grow by giving them secrets to succeeding online. The online platform is very competitive and one requires the right skills and discipline to succeed. Having your business is not enough. Running it successfully is what makes the difference. According to Victor, searching engine optimization (SEO) for your websites is vital for growth.  

Based in California, Victor Smushkevich is a digital content creator and marketer offering quality digital services to businesses in different niches. He started out with a digital marketing agency, Tested Media, which has become very popular around the world. Victor’s SEO expertise is thorough and has been of great help to brands in different industries.

Using SEO to your Advantage

Victor Smushkevich seized the opportunity to learn SEO when it was at the budding stage. Today, he has over 12 years of experience doing SEO-related activities to boost clients’ website rankings online. Victor shows business owners what they should do to get traffic to their websites through his SEO efforts. It is all about getting noticed in the online space and that is what he teaches.

Online success requires strategic input and Victor has been able to offer solutions in SEO, lead generation and Pay per Click (PPC).  This has been a game-changer for many that have used his digital marketing services. Tested Media Company was born from the desire of offering the right solutions to the online business world. This opened up possibilities to use multiple resources that have helped to diversify these services to the benefit of clients.

SEO algorithms keep changing and therefore, those who don’t keep track of these changes will miss out on the best ways to optimize their content online. Victor is against the idea of just filling up your site with content that doesn’t have specific objectives and targets. He says it is not about having a website but doing the right things with it, part of which is using the right SEO skills.

The secret to Succeed Online

Most of what Victor has been sharing is about getting noticed online and attracting visitors to your site through SEO. This is a key pillar in Victor’s digital marketing efforts. He advises businesses to embrace all the SEO strategies he teaches if they want to remain relevant in the online market.

Strategy is fundamental for online success. He says that previous algorithms used in ranking websites relied on keywords only but today, they focus on proper placement of the keywords in the content.

To reach out to many in the industry, Victor selected a team comprising of individuals with good work ethics. According to him, discipline and determination towards success are vital for online success. The team comprises a head designer, lead SEO expert, and project and partner managers. Put together, the efforts of these individuals have scaled the heights for Tested Media reaching a wide range of clients in the market. 

Taking a dedicated rather than a general approach to digital marketing has helped Victor and his team to realize huge success. Many companies out there are looking for the best solutions for growth in the online space. Therefore, there is only one thing that will make them different – taking a unique approach to the marketing concept which Victor teaches.

Victor offers pragmatic solutions that include how to use keywords in the right manner for high rankings by search engines. Most importantly, he has emphasized the proper distribution of keywords in the content as a better approach than writing long posts on your website.

Many businesses today are beneficiaries of Victor’s efforts in enhancing their online presence and ranking by search engines. Some have used his services to rank on the 1# from google search results while others have attained more than 1 million app downloads.

Growing With Victor Smushkevich

Victor Smushkevich is a published content creator with renowned publications such as Forbes, HuffPost and Business.com among others. He shares his skills and experiences with businesses through writing and in forums where he has helped many people to grow. You can borrow a leaf from his published content which is available on different platforms.

Your email marketing campaign can be one of your most worthwhile investments for expanding and growing your business. Research shows time and again that customers are more likely to respond to products and services that are marketed to them over email, making email marketing a guaranteed way of acquiring leads and attracting customers. Despite the new forms of marketing that have cropped up and been fruitful in the last few years, one can hardly deny the steady success of email marketing and the reliable returns that it brings. Personalizing email is a strategy often employed by businesses when deploying their campaign. But what is its effectiveness when considering outreach and establishing communication with prospective clients? We have compiled a list that aims to see if personalizing drives is worth the hype! We hope you find this useful!

1. Greater Sales Returns 

Personalizing emails means that you are sending data that is relevant to your client. Compared to regular emails deployed in bulk, personalized emails increase the sales return because the products are based on the internet history of the clients, indicating their preferences. So they are more likely to be interested in what you are offering. 

2. More Subscribers 

Personalized emails result in a significant reduction in the number of people who unsubscribe to your emails. Most people don’t want to be bombarded with loads of information that is irrelevant to them. Prospects appreciate brands that provide information and services that are meaningful and add some value to their lives. So if you do your research on the kinds of products your target audience values, you can deliver what they are looking for, and your subscribers will belong to hear from you and stay connected. 

3. Loyal Customers 

This increased conversation with the prospects in your email- list will, over time, lead to a steady channel of communication between you and your clients. Studies show that personalizing emails often leads to higher response rates. Personalized emails will also show your subscribers that you care about their interests and expectations: sustained interactions secure long-term and loyal clients, which is the foundation of any commercially successful enterprise. 

4. Save Yourself from Losses 

Once you personalize your emails, you will get the kind of responses and interactions you want, or your open-and-click-through rates will indicate the recipients who are not very responsive. In the second case, you save yourself any losses by only deploying emails to the clients who want to communicate or securing new leads. 

5. No Operational Costs 

Let’s get real – marketing can prove to be quite expensive. Besides, you can only use so many words even when trying to talk to a large audience. Moreover, putting together the best way to write and communicate your message and intentions is a time and energy-demanding process. Therefore, you can consider automating your email campaigns to save yourself considerable expenditure. Personalized emails can automatically arrive at conclusions about products that are services best suited for each customer and deploy at the right time. 

6. Increased Conversion rates 

Research has demonstrated that conversion rates from personalized emails are more than double the standard rates. That is, customers who have been marketed with customized emails tend to make more than double the purchases than those who have not because the emails offer them exactly the kind of products they want. In addition, when they witness it on your site, they feel a sense of familiarity with it and are more inclined to make a purchase.  

7. Improved Brand Image 

Personalization leads to an overall increase in the quality of your services. Through the interactions you establish with your clients, you become more familiar with the kind of expectations they have regarding your brand and what each customer needs. Putting together this information will give you a fair share of improving your business by integrating their desires. This factor leads to an overall improvement in your brand image. 

8. Quality Content 

The insight you gain about your customer’s preferences combined with the manner and frequency with which they respond to your emails will give you a good sense of how to best speak to your target audience in a way that resonates with them. This connection will provide you with the necessary know-how for creating more compelling and engaging content. You can use this to improve the design aspects of your emails. Unique and meaningful content stays with your clients long after they have closed their emails. 

9. Improves Credibility 

Customers ultimately want to trust the engaging brands. Value-based content impresses that you know what you are talking about – and more importantly, it means that your emails are not spam, building your brand’s credibility. If you feel you need more assistance with this, you can enlist the help of email marketing management services for these aspects of your campaign. 

10. More Profits 

Finally, the points mentioned above will work in your favor by driving more traffic your way and increasing the interactions audiences have with your site as well as on-site transactions, resulting in an overall increase in your profits. 

In promoting your business, flyers are a huge help. Even though they aren’t expensive, they are effective in delivering your message.

But here’s the thing: generating a printed design using a flyer maker and distributing them to random people aren’t enough. You have to come up with a solid strategy if you want your business to succeed.

The following tips can help you nail your next business flyer design:

1. Focus on one element

Unsplash-Tran Mau Tri Tam

Most small businesses, particularly those that are just starting, tend to be excited when making a printed design. As a result, they include so many elements that their flyers become overwhelming and difficult to read.

Consider this:

If your potential audience reads your flyer and sees too much going on, there’s a good chance that they’ll just throw it away. They already have so many things to think about, and they don’t want anything too complicated or overwhelming.

In designing your business flyer, it’s best to stick with a focal point and be clear about it. You can use a single image to draw attention or use a specific text that’ll engage your readers. With nothing else to distract them, your audience should get your message clearly.

2. Use fonts that are easy on the eyes

There’s nothing wrong with being creative in making a design. However, when it comes to creating a flyer for your business, you need to keep things simple, particularly with font styles.

As much as possible, pick fonts that are easy to read. This should be your priority when selecting a font style.

You can use a combination of fonts to highlight the most important parts of your flyers. However, to ensure cohesiveness and readability, try to limit your choices to 1 to 2 fonts. Make sure they go well together.

To help you with this, you can try creating a sample design online. There are tools like Venngage you can use whether you’re new or pro in making business flyers. The nice thing about Venngage is its long list of templates and images. You won’t have a hard time coming up with a design that relates to your business when you have such resources.

3. Use action words

Most small businesses think that they need expert copywriters to convert their target audience. In reality, you just have to know the right words to use to encourage your readers to do the next steps.

In delivering your message, try to use action words that aren’t in passive voice. Stick with an active verb as it inspires real response and action.

You can say “Sign up today!” or “Visit us now!”.

4. Don’t forget about special discounts

Unsplash-Claudio Schwarz

Most people like discounts and special offers. If they see deals that feel special to them, they will have a hard time ignoring your promotional material.

Flyers can double as business cards but do not limit yourself to that idea. You have to inspire real action and you can do that with coupons, special discounts, and offers your audience can’t resist.

Think of deals that will make your audience go to your store or visit your website just to get extra savings.

5. Use high-quality paper

It’s not enough to use the right design or font to get people’s attention. Creating a good first impression helps, too.

To do that, you have to make sure that you’re using high-quality paper. Usually, it’s not a good idea to use super glossy paper. It can easily show dirt, particularly if you’ll be handing them out in high-traffic areas.

The best type of paper for flyers is silk paper. It’s in between very matte and fully glossy. It gives a bit of vibrancy without messing up the details.

6. Be consistent with your branding

Your message and design should be consistent with your branding. Even though flyers are different from making business cards, you still need to send the same message. It should go with the other designs and materials you do and use for your business.

Look at your colors, fonts, and call-to-actions. Make sure that you’re being consistent.

When everything’s similar and accurate, you’ll find it easy to come up with new designs. Plus, it helps your target audience identify you easily. If they see your image or color combination, they’ll know right away that it’s your brand.

7. Always do a final check

Before you print your design and distribute your flyers to your target audience, you have to make sure that all the details are correct. Check your phone number, website, and email address.

If you are offering discounts and free items, be clear with the terms. If you’re having an event, let them know when and where. You should also state what they need to do to get the deals you’re offering.

Have you ever taken the time to test where you land on the results page?

Does this disappoint you, that your competition is higher ranked? After all, you might provide a better service, but according to Joel House, 92% of the share of traffic is received by companies who show up on the first page of results. So what are you missing?

Well, you might have done everything right, but you might have bad Search Engine Optimization (SEO).

This is the technique exercised by marketers to increase the quantity and quality of traffic to your website through organic search engine results. Essentially, effective SEO ranks you higher against your competition.

After all, users don’t search through 5 pages just to find you. We all know we click on the first one. This is why at Shape the Market, we offer SEO Training in the UK, to give your business, brand or service, the tools at its disposal to stand out.

Well, you might question the point of SEO.

Why use SEO, when potential consumers would go out of their way to search for my business, brand or service?

However, according to HubSpot, 75% of online traffic will only visit websites on the first page of results. Effectively, not using SEO commercially disadvantages you as, despite how good you think you are, potential users will not take the time to find you.

We all know it, when we want something we act rashly and impulsively. It’s why at Shape the Market apart from offering our SEO Training course UK, we carry out website improvements, website fixes and website audits.

Being recognized for your service or product on a results page, is just as important as the service itself.

So how exactly does SEO work?

It all seems a bit complicated. However, SEO is based on 3 things: keyword research, on page optimization and off-page promotion.  So how do you use them?

Basically, keyword research enables you to rank highly because it allows you to find popular keywords that attract your target audience. According to Backlinko, even the use of a keyword in a title tag can produce higher rankings!

Look for words which encapsulate your product or service but also bolster it.

On page optimization pertains to the content itself on your page. Crucially, 50% of the total organic search visits were made through phones.

Ensure that your website is enhanced for all users as neglecting half through poor optimization is hardly commercially beneficial to you. Off-page promotion is the sharing of your content and building links to your website.

For instance, the use of discount coupons, According to eMarketer, 34% of millennial internet users look for online coupons on a weekly basis. Attracting people outside of your website onto it, is almost as important as the website itself.

If all of this is still overwhelming, Shape the Market offers specialized SEO Training UK including: keyword analysis, keyword research, long-tail keywords, on and off page SEO and backlink analysis. Click here for a free quote today!

Conclusion

Well, being a team of SEO trainers, we are a good fit as your digital marketing consultant in London which can be a super productive to enhance your SEO understandings.

Moreover, you can utilize it for your business enhancements as well.

So, we hope you’ve understand that search engine optimization training can make your business enhanced to ensure maximum visibility.