Going green is a buzzword that is already circulating in the business sector. It’s a socially conscious initiative that many companies have already implemented in many ways. It’s not uncommon, however, for some businesses to struggle in finding the right strategy that fits their needs and values. But if you’re looking at one of the simplest ways to make your business “green”, you don’t need to look further than waste reduction.

Reducing office supplies and paper waste

Stationery supplies and other types of paper and office supplies are essential in every business. The most radical way to reduce waste is to go paperless, which is nearly impossible. So how can you reduce paper use? Here are the best actionable suggestions.

• Encourage employees to practice editing before printing documents. This will help eliminate draft copies. But in case of important paperwork where drafting is required, you can collect used paper and print on the blank side. This will maximise use before the paper gets discarded.
• Make digital storage a standard office practice. Since most companies today make use of cloud programs and apps, there’s no need to worry about storage space.
• When it comes to reports, you may use emails and spreadsheets instead. Print reports only when they need to be signed.
• You can recycle envelopes by putting a label on top of the old ones.
• Do what is necessary to remove the company’s address from unnecessary mailing lists. This will reduce the need to dispose of promotional mail.
• Make recycling part of the company’s “green” culture. There are companies that specialise in picking up shredded paper for recycling.
• For announcements, make use of an online bulletin instead of posting printed copies throughout company premises.

How to reduce non-paper office supply waste

A majority of office supply waste is composed of paper products. But, some residuals also come from other supplies such as gadgets, furniture, and other peripherals. You can address the waste problem by reducing solid waste.

• Consider buying supplies without packaging. This may be a challenge because of delivery safety, but buying from a local supplier helps. Instead of paying for shipping, your company can pick-up the items to reduce or avoid packaging waste.
• If you can’t avoid packaging, you may want to ask the supplier to use a returnable container.
• In case of equipment your company uses occasionally, you may want to consider renting instead of buying. This will not only reduce costs and waste but also help eliminate the need to allot storage space.
• When buying equipment such as computers and furniture, always buy quality ones. The longer the equipment lasts, the less you have to worry about waste and replacement.

Waste reduction can also become part of employee and company culture in different ways. For example, you can stop supplying disposable pantry cups and utensils. This will encourage employees to bring reusable cups and silverware. Lastly, practice recycling plastic bottles and metal cans. Make it a point to have designated bins for these recyclables, making them easier to bring to the recycling centre.

Since the first online store, consumers have increased their spending on shopping simply because of the convenience that only shopping brings. One thing that many businesses suffer from is that visitors don’t stay for very long on their sites. This initiates them to take some steps that can help them to cut through the noise in the crowded ecommerce world and establish meaningful interaction with their customers. The good thing is that there are a lot of social media platforms such as Socital app that can help merchants capture leads, convert anonymous visitors into customers and increase their sales. The main philosophy behind this is that it pulls the customers’ data from their social media profiles and use them for targeting. This is a very successful strategy for the owners of e-commerce business.

There are quite a few other things you can do in order to keep visitors browsing, and if you are needing some help doing that, here are a few tips on how to keep visitors on your online store.

Use exit popups

A simple way to keep visitors on your site is to use exit popups, which are non-intrusive and can retain the attention of visitors for a while longer. Unfortunately, it doesn’t matter how much time you spend on marketing and making a site look great if the visitors don’t stay.

Exit intent popups will detect when a visitor is about to leave, and prompt the visitor to stay using a few different techniques. You could use a chatbot that asks if the visitor requires assistant, ask if they would like to talk to an agent, or show them a promotion that might get them to subscribe. The best popups are those that show up when a visitor presses the back button, as these help to reduce shopping cart abandonment.

Make it easy to read

It goes without saying that in todays fast paced world, and with the speed of technology, that visitors don’t want to spend hours on your site to find something they are looking for. This is why it is incredibly important to make sure the site is easy to read, the tabs are easy to find, promotions and sale items are upfront, and more.

Visitors will only spend around 6 seconds looking at the subheadings and paragraphs that they see before leaving, which is why you need to consider a few things, such as:

• The spacing of subheadings
• The size of the fonts
• The length of paragraphs
• Visible videos and pictures

If there is too much going on, the site is hard to scan quickly, and if there is too little information available, visitors wont know what the site is all about.

Make it compatible for mobile devices

One thing that is incredibly important to remember is that almost everyone has a mobile device, specifically 3 billion people, which means that it is of the utmost importance that your site is compatible for mobile devices.

Most people will browse sites when at work, or when bored, and most don’t use their laptops or computers to do this. This means that if your site isn’t mobile compatible, and visitors aren’t able to view the entire website with convenience, they will leave as soon as they realize this. This translates to a lot of potential customers being lost; it also means if you have mobile support, you will see an increase in sales.

Be helpful

One of the greatest things to happen is when a visitor actually subscribes to your site, since this means that they are now a potential customer. Business often don’t follow this up, and as a result, the new subscriber leaves the site and will only visit it again when they need something.

What you could do, to be proactive, and keep the new subscriber on the site for a while longer, and even potentially make a sale, is to provide that opportunity at the thank you page. You could provide a few links to your blog, or even product suggestions if they have been browsing and your site is able to provide suggestions after tracking the pages visitors have viewed. Don’t miss the opportunity to keep the visitor scrolling.

Make sure the page loads quickly

Something that many site owners don’t consider is the speed of their site. On average, a visitor will leave after 3 seconds if the page hasn’t loaded yet, which results not only in a lack of traffic, but a lack of sales.

You should try to visit your own site using different devices to see how long it takes, and then take steps to make it load quicker. Some of these steps include:

• Compressing images to make the size of data being loaded smaller
• Use a smaller font size
• Use multiple servers

These days buying goods and services is easier than ever before. Long gone are the days when you would drive around town to browse through stores to try things on before you bought. That tangible, sensory experience has been replaced by the excitement and adrenaline rush of online catalogues, flashy sales videos and the opportunity to buy from retailers around the world with the click of a button, not to mention the added convenience of having your goods dropped off to your doorstep. We are addicted to the retail fix albeit via a different medium in our ever-evolving digital world.

We have become so accustomed to not only trusting the online shopping process and the marketing messages conveyed to us by businesses, that we simply take for granted that, what is being offered will be what’s delivered. So, what if what you ordered, wasn’t what was delivered? In some cases we might look to return the product, but as with most of us, depending on the price point, we simply put it down to experience and suck it up. But what if you are outlaying thousands of dollars for a program or service from someone you’ve never met or seen before. What if that someone is Dominique Grubisa, CEO and founder of the DG Institute. Should you be buying from her?

Building a brand these days is paramount to a business’ success and core to this success is the delivery of quality products and services, their fulfilment, timely delivery and a high standard of customer support. It can be challenging to maintain a level of excellence that your customers have grown to expect. The businesses that take on these challenges and make them core to their central ethos are the ones that do well. But simply doing well as a business is not enough these days, it’s your client’s outcomes and the value added for them by your offering that are the true benchmark by which a business should be measured. This is an expectation that Dominique Grubisa has put front and centre at the DG Institute.

As a practicing lawyer for over 27 years, 22 of those as a barrister, Dominique Grubisa built a reputation for herself as a trusted legal professional who forged a career around the high standards of integrity and honesty expected by the legal establishment. A reputation that is the cornerstone of the DG Institute, a company Dominique founded in 2009 and built around a simple premise – to empower everyday Australians to grow and protect their wealth.

Having experienced first-hand the destructive effects caused by the global financial crisis, Dominique realised the “system” did not provide people in similar situations – those battling insurmountable debt, any real alternative to situations like – business loans being called in by banks, mortgagee lenders repossessing homes and individuals facing bankruptcy. Regrettably, the only people benefitting from the fallout were lawyers and insolvency experts. It was at this point Dominique realised she could use her legal expertise, personal hands-on experience with debt and her understanding of how the legal system worked, to offer many Australians who would otherwise have been deemed a casualty of war, an opportunity to rebuild their lives without the destructive consequences of bankruptcy and the burden of lingering debt. She did this with her flagship product  – the Master Wealth Control “Vestey Trust”. An asset protection trust structure designed by Dominique herself with the intention of providing a more cost-effective price-point than that usually charged by lawyers. To date, Dominique Grubisa has helped over 12,000 people protect and grow their wealth, to not only survive but to thrive.

Fast forward to 2021, the DG Institute has developed into a diverse centre for learning, continuing Dominique Grubisa’s mission to empower everyday Australians to take control of their lives through education programs in areas which include property investment and development, business, personal growth and wealth protection. The intended goal behind these programs is to provide people with a clear path for personal development, the tools for achieving their full potential in their chosen investment pursuits and to offer motivation and inspiration from a like-minded community. In addition to her programs, which were designed and developed by Dominique herself, she also saw the need to provide her clients with a full compliment of professional services, fully backed by regulatory certifications, industry association licencing and supported by highly qualified and experienced staff. These professional divisions include DGI Lawyers, to ensure clients have their commercial and contractual interests prioritised, protect their assets effectively and undertake succession planning for future generations, DGI Accounting, providing advice on and implementing strategies to grow and protect wealth by delivering end-to-end finance function services, DGI Debt Management, to provide a customised approach to helping clients handle their outstanding debt situation and DGI Finance, to offer holistic support throughout the loan process all the way through to settlement. The result, a premium all-in-one experience, whereby the company is united in delivering excellence for their clients’ entire wealth journey.

So to put it simply, know that when you buy from Dominique Grubisa’s DG Institute, you aren’t just buying a product or service, you are buying with confidence in the knowledge that your product or service is based around sound legal principles, leading industry resource data, comprehensive education programs, relevant professional indemnity insurances and the full support of industry subject matter experts delivering reliable, accurate and timely services and programs empowering every-day Australians and their families to thrive.