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The Road to Attracting the Right Investors

Investor outreach is one of the most fundamental ways you can expand your shareholder base. It’s also one of the most challenging tasks set before your company. Creating a successful targeting strategy isn’t always an intuitive process, so you may not know what to do next.

If you aren’t sure about which step you should take in raising your corporate profile, an end-to-end investor relations tools & solutions provider will help you engage, target, and acquire quality investors. 

What is an End-to-End IR Provider?

In broad terms, an investor relations company helps you target new investors by positioning your brand as a compelling investment opportunity. They do this by aggregating information from your website, capital flows, and meetings in one convenient place over the cloud.

In the past, these data points remained siloed, making it hard to showcase a unified story about your IR program. An IR company removes these barriers so that you can highlight your financial prospects, build trust with shareholders, predict shareholder behavior, and — most importantly — identify future investors.

How to Find the Best Professional for Your Needs

Most of the big brands partnering with an IR provider take this end-to-end approach — from Shopify and McDonalds to Netflix and Walmart. To join the expanding list of corporations successfully engaging new investors, here are some things you should look for in an IR company.

1. Insist on Made-to-Order Solutions

A cookie-cutter IR approach isn’t just misinformed. It’s doomed to fail. No two companies are alike. Your history and goals are unique, even if you corner the market on the same product or service.

The investor relations company Q4 Inc recommends tailoring your IR program so that it’s just as unique as your vision. You can expect investor relations made easy with Q4 because they customize each tool and service within their platform.

Common IR tools include results-driven websites, CRM monitoring tools, analytics, and surveillance on real-time insights on the market.

2. Expect Experience

The company you choose must be an industry expert leading the IR space today. Their team should consist of former investor relation professionals, capital market specialists, and surveillance analysts that understand your audience.

Together, these consultants have the combined experience to understand your current and future shareholder base. An accomplished team can help you identify investors whose interest and investment style suit your company — and those that do not.

With this understanding of your prospects, an IR company can help convert these insights into action with investors.

3. Make it Scalable

All too often, people equate investor targeting with a permanent roadshow. They believe they need to be pounding the pavement, visiting every asset manager in reach to find new investors.

A roadshow is an important tool that can generate interest in your initial public offering. It’s an opportunity to drum up excitement and reach potential investors located in different corners of the world.

However, this large-scale strategy doesn’t have staying power after the IPO. Between travel costs and marketing materials, roadshows are an expensive outreach campaign.

An established IR company will understand scalability is a crucial step in targeting quality investors over the long term.

4. Demand Compliance

How and when you share financial information with shareholders is a highly regulated part of your IR program. Every country has specific rules and guidelines dictating how you can share financial statements, corporate governance documents, charters, market disclosures, and more.

Following these regulations comes with two major benefits. For one, you’ll be able to improve transparency by ensuring you publish all relevant and legal information. For another, compliance ensures you avoid costly penalties and damage to your reputation.

This is especially important if you plan to move into markets in the European Union (EU). You must partner with an IR company that’s familiar with Markets in Financial Instruments Directive (MiFID).

MiFID II is the latest standard of conduct aiming to increase transparency in financial markets, including banks, IPOs, brokers, retail investors, frequency traders, and more. Its framework aims to make these markets safer for investors as a way to restore investor confidence.

The Takeaway

Finding new investors is likely at the top of your to-do list, but it can be challenging to cross this task off your corporate to-do list on your own. Investor outreach becomes much easier when you have the experts on your side.

Your IR partnership should involve a world-class company delivering everything discussed here today. From customizable and scalable services to industry-leading experts and easy compliance, these features can help you lock onto a service that works for your needs.

Remember these traits as you search for an IR solutions provider. The right fit for your needs will help you engage, target, and acquire quality investors for years to come.

3 healthy alternatives to the potato in gnocchi

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Every person on a health journey has a weak spot. That one dish they simply cannot say no to, no matter how good they usually are with resisting temptation. For us, this seductress has to be pasta. Or, to be more specific, gnocchi.

“While gnocchi are widely considered a pasta dish, the soft dough dumplings are usually made of potato, flour and eggs,” explain Italian food experts Pasta Evangelists. Not necessarily the healthiest mix. However, the sauces that pair well with gnocchi are not too bad for you: “we recommend serving with a light sauce like tomato and basil to ensure you retain the gnocchi’s unique texture. Pesto also has the perfect consistency to accompany gnocchi’s delicate texture.”

But what if we told you that you can make those dumplings healthy using an array of vegetables that are not only scrumptious but also full of nutrients? Well, here are three gnocchi recipes that make a great meal without foregoing any health benefits.

1.    Sweet potato gnocchi

There isn’t a more obvious alternative to potatoes than sweet potatoes. Despite its misleading name, this type is far healthier than your traditional spud — abundant in fibre, vitamins, antioxidants and minerals. The star of the show has to be vitamin A though, which is incredibly important for vision, reproduction and the immune system, with sweet potato containing 769% of the recommended daily intake. This heavenly gnocchi swap is sweeter yet maintains the original texture of the dumpling. Pair it with sage and brown butter to really bring the flavour out.

Ingredients

  • 1kg sweet potatoes
  • 300g “00” flour
  • 1 egg

Method

  1. Pierce the skin of your sweet potatoes with a fork, then place them on a baking tray. Cook in a preheated oven at 190°C for 50 minutes.
  2. Allow to cool and halve the potatoes.
  3. Pour the flour on your work surface and pass your sweet potatoes through a ricer to remove the skin and mash the potatoes.
  4. Create a well in your mixture, then crack your egg into it, sprinkling a little bit of flour over the top.
  5. Whisk using a fork until a rough paste forms. Use your hands to generate dough, then lightly knead for 10 minutes. If the dough is too sticky, add flour, but be conservative with it.
  6. Quarter the dough, flour the surface, and shape it into a long rope.
  7. With a butter knife, cut the dough into 2cm squares. Sprinkle some flour over each piece, and roll it in your hand to create cylindrical shapes the size of your thumb.
  8. Add the classic gnocchi shape using a fork or a gnocchi board, rolling down without squashing.
  9. Cook in a large pot of boiling salted water, until your gnocchi rises to the surface, in about 1-2 minutes.

2. Cauliflower gnocchi

Cauliflower is one of the trendiest vegetables right now, second only to avocado. We’ve seen cauliflower rice, cauliflower wings, and even cauliflower steak — so cauliflower gnocchi was inevitably going to happen. However, there’s a reason this plant is so popular. It’s delicious, easy to cook with, has an impeccable texture that suits many dishes, and it is also incredibly nutritious. As a cruciferous vegetable, it’s naturally high in fibre and B-vitamins, as well as antioxidants and phytonutrients that are known to stave off cancer. This recipe is best matched with pesto, vodka sauce or any light topping of your choosing.

Ingredients

  • 450g cauliflower, frozen or fresh
  • 85g flour
  • Salt to taste

Method

  1. Cook the cauliflower for about 5-8 minutes in a big pot of boiling water on high heat until tender.
  2. Allow to cool for 10 minutes over a tea towel, then squeeze as much of the water out.
  3. Using a food processor, pulse to crumble the cauliflower.
  4. Add flour and salt, and pulse further until a dough is formed.
  5. Flour your work surface, quarter your dough and roll each into a rope.
  6. Cut each rope into gnocchi pieces.
  7. Add a drizzle of olive oil into a large nonstick skillet, and brown the gnocchi over medium heat. Then, add a splash of water to steam.

3. Pumpkin gnocchi

Low in calories, full of vitamin A, and bursting to the brim with antioxidants, pumpkin is not only an autumn favourite — it’s also a healthy choice. It’s number one for anyone on a weight-loss journey, thanks to its high fibre content — that keeps hunger pangs at bay and removes cholesterol from the body — as well as blood pressure stabilisers like potassium and vitamin C. If that’s not enough, you’d be happy to know that pumpkin can help you with your skin too, as it is high in beta-carotene which acts as a natural sunblock, promoting glowing skin. What’s more, it’s so delicious that it doesn’t need much in terms of sauce. Butter and sage would be enough, or you could serve it with spinach and pine nuts to really maximise your health.

Ingredients

  • 400g pumpkin or squash, peeled, seeded and cut into 2.5cm chunks
  • 200g plain flour
  • 120g ricotta
  • 50g parmesan, finely grated
  • 1 egg, lightly beaten
  • Salt and pepper to taste

Method

  1. Steam the pumpkin using a colander set over a pan of simmering water for about 20 minutes until tender.
  2. Mash the pumpkin with a potato masher until a smooth purée is formed.
  3. Line your work surface with kitchen paper, spread the pumpkin on it and pat dry, removing as much moisture as possible.
  4. In a large bowl or food processor, combine the pumpkin purée, ricotta, parmesan, egg, and a dash of salt and pepper.
  5. Once fused, add the flour and use a wooden spoon to mix, forming a soft dough. Be careful not to overwork the mixture.
  6. Flour your work surface and quarter your dough. Roll into a 1.5cm thick rope, and cut into 2cm pieces using a floured knife.
  7. Using a fork or gnocchi board, gently mark your pieces with the traditional ridges.
  8. In a large pot of salted boiling water, cook your gnocchi until they rise to the surface (this takes around 1-2 minutes).

Lindores Abbey Distillery: Restoration of Tradition or FSB Project?

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Married Couple Andrew James Mackenzie and Helen Ruth Mackenzie Smith resumed the medieval distillery located in Lindores monastery (Lindores Abbey), where Scottish monks produced whiskey until 1559. The proprietors of the distillery include Russian businessmen who have strong connections to the Ministry of Defense of the Russian Federation. For example, their companies (based in Russia) established the Military Academy of the Patriot Park for missiles and the main temple for the Russian units.

Thanks to Mackenzie Smith Family, people from the Federal Security Service of the Russian Federation (FSB) with access to Russian state secrets have been allowed to settle between the ruins of ancient Scottish abbey.

Scottish whiskey with the taste of the Russian world

The initially written mention of Scottish whiskey is from 1494 recorded in Treasury Manuscripts. It was mentioned that King James IV paid to a monk named John Cora from Lindores Monastery for eight malt units. Mackenzie family discovered the remains of the distillery during the excavation on the former abbey site and decided to restore the old business. They gained a grant from the Business Gateway Fife to propose a business plan for the production of whiskey and revive ancient recipes. They reopened the distillery in August 2017. Everything looked fine until now.

According to BusinessMatters Magazine, the proprietors of the distillery include Russian investors Anton Buslov, Sergei Uryadov and Sergei Fokin. Since March 2021, they owned 85 shares of Class B (75% of business). The remaining 15 shares of Class B belong to Andrew Mackenzie and his family trust fund.

In addition to a passion for Scottish whiskey, Russian businessmen are linked to UBF Management (company) they created in 2015. They cemented their business relations in the company’s name. Today, UBF Management is a co-owner of Avileks, Project Support and Tanto-C with a 50% share at each of the subsidiaries. The remaining 50% of the company’s shares were sold to Digital Asset JSC, owned by Andrey Korobov – CEO at Yakutsk Fuel and Energy Company PJSC. Korobov is a former Head of RT-Global Resources, a subsidiary of Rostec. Rostec was under the sanction of the European Union and the US, resulting from the purchase of the turbines of Siemens, designed for the construction of gas thermal power plants in the Crimea.

Russian companies of distillery’s investors

Avileks

This company is involved in system integration. During the period 2014-2021, the company participated in government tenders in a total value of $514.17 million, out of which $8.38 million was used to purchase cameras and recording equipment.

From 2015 to 2016, Avileks provided services to state-owned companies for $79 million. This value is higher than the value of services supplied by similar companies in size during the same period. The cost of services delivered by the Moscow Social Register and Rostelecom, according to CNEWs, was $52.72 million and $32.95 million. In May 2020, Avileks won a state tender for the purchase of computers without any competition and provided 11,000 of these devices, totalling $14.16 million, to Moscow’s information technology department.

Avileks also participated in projects set up by the Russian Ministry of Defense:

  • Building the military academy of strategic rocket forces named according to Peter the Great;
  • Development of Patriot – military park of culture and recreation of the Armed Forces of the Russian Federation;
  • Development of the main temple for the Armed Units of the Russian Federation – Patriarchal Cathedral of Christ Resurrection;
  • Modernization of the conference hall of the anti-terrorism commission in Moscow.

Avileks gained over 1 million pounds by equipping the main Russian military temple (providing multimedia devices). It is noteworthy that the selection of participants within each offer was in the form of a purchase from one supplier.

In addition, Aviles has several licenses from FSB, the Ministry of Defense of the Russian Federation and the Ministry of Industry and Trade of the Russian Federation, listed on the company’s website:

  • License for development, production, testing, installation, maintenance, repair, disposal and sale of weapons and military equipment;
  • License for development, production, distribution of encryption instruments from the licensing centre, certification and protection of state secrets FSB;
  • License to carry out work related to the use of information tagged state secret of directory of the FSB Directorate in Moscow and the district;
  • Certificate of Military Equipment GOST ISO 9001-2011 and GOST RV 0015-002-2012;
  • License for activities in the area of creating tools for information security by the Russian Ministry of Defense.

Project Support a Tanto-C

In 2015-2021, these two companies gained state contracts for a total amount of over $169 million. In addition to serving requests from the Russian Ministry of Defense, they work closely with Moscow and other Russian government agencies.

Why does UBF Management create competing businesses? In the ordinary world, such activity seems to be meaningless. However, it makes sense in view of the corruption schemes related to the Moscow budget (by BusinessMatters magazine). Also, note that two owners (Buslov and Fokin) worked in government organisations. From 2001 to 2017, Buslov worked as a representative of the Deputy General Director of Granit Centre, the subsidiary of the Department of Moscow’s property. Fokin also worked there as a representative for economics (Deputy for Economics) in 2009.

Business in Europe.

In 2015, according to Finstat.sk, Sergey Fokin, Sergey Uryadov and Nikolay Klyuev (Project Managers at Avileks) registered Proxy Tech s.r.o. in Slovakia that provides consultation related to business and management. Most likely, it is not the only business of UBF Management founders in Europe.

If investors need to escape Russia to avoid responsibility for corrupt activities, business projects in Europe are a solid backup plan.

On the other hand, there is a need to hide the origin of assets from the European public. Due to the scandals associated with the Russian invasion of Europe, the Russian capital becomes toxic.

Doesn’t the money smell?

Unfortunately, one cannot be sure that the Bratislava office of Russian businessmen is not used as FSB cover. Likewise, one cannot be sure that the lands of ancient monastery interest Russians only as a spot for whiskey production.

In July 2020, the Intelligence and Security Committee of Parliament published a report on the interference of Moscow in the referendum on Scottish Independence of 2014. Scandal with FSB tourists in Salisbury is not closed yet. This visit resulted in the suffering of British citizens from nervous agent Novichok. Examination of explosions in the Czech Republic also attracts attention, and Russian businessmen were also involved in this case.

Nowadays, the founders of Lindores Abbey Distillery – Mackenzie family does not hide connection with investors related to the Ministry of Defence of the Russian Federation, despite the complex diplomatic relationship between the United Kingdom and Russia. Now everything looks like an expensive hobby of Russian businessmen who are interested in alcoholic beverages in Scotland.

Might the Mackenzie family be willing to damage the rich history of the traditional Scottish beverage with the business connected to the Russian Armed Forces and exhausting money from the budget in Moscow? This is the issue of security and stability of their business as well as the reputation of Scots.

Tips For Choosing the Right Car Insurance

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Whether you are in the market for a new car or you already own a few vehicles, finding the right auto insurance can take some research and time. If you have insurance or you need new coverage, it’s important to choose a plan with an insurance rate and protections that work for you. Researching your options and finding the right insurance company can help you get the best coverage and save on your insurance costs. Understanding the differences in policies and the factors that influence premiums will help you figure out the right car insurance for you.

Almost every state in the United States requires that you carry a minimum amount of auto insurance. Liability coverage provides compensation for the other driver if you’re at fault. This type of coverage will usually come with the lowest average cost, however, it will leave you without protection if you cause an accident. If you’re leasing or financing a car, your financial institution will usually require that you carry full coverage. This will ensure that your car is protected no matter who is at fault. No matter how much coverage you need, however, things like your location, type of car, age, and even credit score will impact your premium. Let’s take a look at some tips for choosing the right car insurance.

Look for rates for your car.

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As discussed, one of the factors that influence car insurance rates is the type of vehicle being insured. The cost of coverage for auto insurance for a sedan in the United States averages around $1700 per year. If you are looking to insure a sports car, the average insurance cost rises to over $2000 per year.

While your driving record and age, among other things, will factor into the premium, the type of car plays a large role. When looking for insurance be sure to browse for rates that are specific to your car. As an example, if you are driving a Ford Mustang, you’ll want to look for mustang insurance rates. Be sure to shop around to compare rates for your vehicle.

Search for companies that offer discounts.

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When you are in the market for auto insurance, be sure to compare rates from different companies that offer discounts. Some car insurance companies will offer premium discounts for things like maintaining a clean driving record, having certain safety features in your car, or insuring multiple vehicles.

With average insurance rates on the rise, you’ll want to seek out discounts to lower your premiums. This will be especially true if you are required to carry full coverage by your finance company. Carrying liability insurance, comprehensive coverage, and collision coverage could mean significant insurance premiums.

Review customer service ratings.

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As with many things in life, cheaper doesn’t always mean better. When comparing auto insurance rates, it’s important to go with a provider that gives you peace of mind knowing that you’ll be taken care of. With around 6 million auto accidents each year in the United States, you’ll want to make sure that you’re in the best hands possible to protect you and your car.

No matter if you’re involved in a minor bump-up or major accident, you’ll want to be with a highly-rated company to handle your claims. You want expert service and experience to protect your vehicle and help you get back on the road quickly. Check customer service ratings to ensure that your insurance provider has a good reputation and will take care of you if the unexpected happens.

You must shop around to look for the best deal and the best company for your insurance needs. Be sure to check rates for your specific car, check for available discounts, and ensure that any company that you’re considering is reputable. You’ll want to do research and request quotes from several auto insurance companies to find the coverage and annual premium that works best for you

10 Best Side Hustles to Make Extra Money in 2021

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Tired of doing a 9 to 5 job just to earn a fixed payment? Well, making extra money does not really harm anybody. However, with so many expenses going around, you may find it tough to manage your finances with one day job. So here are a few side hustles that may help in stabilizing your financial situation.

1. Get a Part-Time Job:

Getting a part-time job is the easiest way to make side money. There are many ways to get extra money doing another job like babysitting, dog-walking, working in a cafe, etc. You can also look for part-time jobs online as they are easily available nowadays. You just need to have enough time to make money.

2. Virtual Assistant:

The pandemic has opened doors to several online jobs. You do not need to sit in an office to work, which is the best part. They can help with several tasks like bookkeeping, social media, administrative, customer service, etc. It is easy to find a job as a virtual assistant as all companies need such a set-up.

3. Instagram Influencer:

This seems to be the most sought career with millennials. We agree not everyone can sing and act, but you can use this platform to create a personal brand of yours. It is not easy to get followers that easily, so it will take time to actually earn from this platform. But if you have the time and the interest, you can patiently work upon it to become an influencer and monetize all opportunities that come your way.

4. Start Blogging:

Blogging is another option you can think of if you like to write and are passionate about this. However, let us warn you it is not an easy task, and not everyone succeeds, so if you are not looking for an immediate income, you may think about this.

5. Paid Surveys:

This may sound unreal, but you actually get paid to do a few surveys. This seems to be a quick way of making income; you just need to participate in as many surveys as possible. Companies like to gather relevant input from people to collect data; hence paid surveys are a real thing.

6. Print on Demand Store:

Customizing t-shirts and other items have become such a trend that it is a viable business you can set up. This takes less time and can actually make a good profit. For example, you can print on t-shirts, coasters, phone cases, and mugs if you create custom artwork. In addition, you can choose drop ship products to make the process simpler and deliver products directly to the customer.

7. Affiliate Marketer:

This is a job that will pay you well, but this also means you have to know the field. There is a learning curve you will need to go through before you even start making money. You can use platforms like Amazon to affiliate market by recommending their products. You can use platforms like blogs or social media to do this. You again need to build some credibility to influence people to purchase those products. The key is to focus on the needs of the user. If there is a demand, then people will definitely want to get the product as a solution.

8. Begin Freelancing:

Freelancing is a sure-shot way to bring in the extra bucks. Just enroll in any of the freelancing websites. You will meet hundreds of employers who are willing to hire freelancers based on their skill set. So, whatever you are good at, you can explore through these platforms. In fact, this is the best way to make money out of your passion.

9. Dropshipping Business:

If you want to get into the product business but do not wish to deal with large inventories, a dropshipping business is the best way to go. You need not invest in big start-up costs hence reducing the risk. The inventory is held by the manufacturer who directly shipped it to the customer for you. Your main focus can be diverted to marketing, sales, and customer service. This is a great option for people with marketing skills, and you get to be the owner of your own business.

10. Smart Investments:

A side hustle is not just about making money by giving your valuable time. You can also make extra money by indulging in trading, but you have to be willing to take risks. If you do not feel confident about owning an asset, you can try your hands on CFD trading as an alternative. To learn more, check out this trading guide.

The Bottom Line:

You can pick any one of the side jobs based on your skillset. Learn the terms of your current organization as you must have signed a contract with them. You need to read carefully if there are terms that may restrict you from doing certain business type which may clash with the company’s interest. There are several other side hustle options available as well. Choose one based on the time you can give after your 9 to 5 job. Do not forget to balance your work and life, too.

Benefits of Binary Options Trading Apps

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Anyone that is interested in trading binary options will benefit from the latest apps that are available. You will find that the best trading platforms will offer a desktop and mobile version of the site so you can trade at any tie and always have access to your account to manage funds and trades. If you are unable to sit at a desktop to watch for fluctuations in the market, an app can be quite beneficial. There are some great features that can be enjoyed with these apps. If you want to get started trading but do not have the time to invest in watching markets, check out the super benefits you can enjoy with trusted trading apps.

Trade Anywhere, From Any Device

The convenience of a mobile app is the greatest benefit for Indian traders. Your smartphone or tablet will provide access to your account at any time, anywhere. With constant access available, traders can get the latest news and updates and will be able to make informed decisions on trades being conducted. Instead of investing time at a desktop, these apps provide the tools needed to conduct fast and secure trades so you can start earning profits.

Fast and Easy Access

Many of the best apps will have add-in features that provide a better mobile experience. With widgets, you can get market information delivered directly to your device and this immediate access allows you to weigh the risks of traders without having to open the app.

Push Notifications

With Binary options trading app, you will be able to always be on top of your trades as you will get push notifications. This delivers up-to-date information to your smartphone or tablet and you can set alerts to include messages about risks, price fluctuations, portfolio updates, and more.

Ease of Use

For many binary options trading, a desktop platform has been the standard. This provides a larger viewing area and endless statistics. With mobile apps, you can enjoy a simplified version of the desktop platform while still getting the important information you need. Mobile apps are designed to be easily navigated and they allow you to make trades on the go so you always have access to your portfolio and can make those last minute decisions with ease.

IM Academy Review: Everything You Should Know Before Signing Up

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Finding work life balance is perhaps one of the highest aspirational goals today. However, this is not an easy task. Learning the skills that will allow us to create a balanced lifestyle can be really complicated if we don’t know where to begin.

IM Academy is an online school that teaches people from all around the world how to use strategies to operate the Forex and digital currency markets. Courses start with the very basics so that even those without previous knowledge can follow the explanations all the way to becoming knowledgeable in the subject.

In addition, at IM Academy students can also learn everything they need to know to create an online business from scratch. They will also be able to learn key strategies that will help them manage an ecommerce business, no prior experience required.

What is taught at IM Academy?

IM Academy includes four main modules called academies. Each one of these academies will help students build a solid knowledge around each of the pillars that will empower them to become knowledgeable in both trading and online businesses. In practice, these modules are courses that are independent from each other. This means that students will be able to take them according to their own interests and at their own pace.

Applied Methodology

The methodology used in the academy enables students to learn at their own speed in an easy way that includes:

  1. Go live sessions: There are unlimited interactive online sessions held by expert teachers that will help to solve any additional questions that students may have. These sessions are available at different times and in 13 languages so that anyone can fit them into their daily schedules.
  2. Recorded video lessons that can be watched as many times as needed so that students learn the basics. There are more than 450 modules available to watch.
  3. Online quizzes:  At the end of each video there is an optional quiz to review the module’s main takeaways and ensure that they are understood before moving to the next lesson.

Furthermore, IM Academy puts at students’ disposal three different mobile apps so that they can keep learning about markets, personal finance, and trading from their mobile phones, wherever they are.

How the educational content is structured

It is possible for someone to decide what module (or modules) they want to focus on at any point. This means that students will keep learning things in their own ways. For this purpose, IM Academy enables people to subscribe to each one of the academies (FRX, HFX, DCX, or ECX) separately. Each academy has an initial cost of $234 with a monthly fee of $174.

Those who are most ambitious will be able to benefit directly from the Elite Academy. This program gives full access to all trading academies (FRX, HFX, DCX, and ECX) for an initial fee of $324 and a monthly fee of just $274. This is the ideal option for those students who are committed to learning everything there is to know about trading currency markets.

Why choose IM Academy

There are a lot of online courses that teach trading and ecommerce but not many of them are truly focused on educating, empowering, and enriching their students to the point where they become truly successful. IM Academy gives its students all the necessary tools to ensure they reach their maximum potential.

Thanks to IM Academy’s methodology, students have live access to more than 100 expert educators, asking questions and reviewing key concepts with them. Along this line, IM Academy offers a whole array of strategies so students can best decide which ones fit their skills and interests.

Get the latest updates from IM Academy on Facebook, Twitter, LinkedIn, and Instagram.

10 Ways E-Commerce has Transformed business in 2020 onwards.

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The year 2020 was a strange year that changed lives. More so, the ongoing pandemic changed how we engage with digital platforms and online channels. The pandemic changed lives but also changed the way companies did business.

Not only did digital exposure reach new heights, but new purchasing trends evolved quickly, propelling industries to adopt the digital revolution at the earliest. As a result of the pandemic, consumers have shifted to online shopping in more significant numbers than ever, introducing a new wave of customers to online shopping convenience.  

Shopping isn’t the same as it was years ago. The internet is a crucial part of our lives; e-Commerce has grown exponentially as a means of buying and selling a variety of goods and services.

However, the rise of e-commerce changed the way people shop and how companies marketed their products altogether.

Let’s take a brief peek into business transformation.

Business Transformation:

Conventional businesses are enhancing their position in their industries by offering compelling products and experiences online. As such, they’re aiming to provide a seamless online buying experience.

But this wasn’t a one-night transformation story; it was only sped up because of Covid-19 restrictions that barred users from shopping in public. This change, however, needed rethinking of the entire supply chain, logistics, and greater use of massive data analytics to understand customers and their needs better.

As business evolves, there is a lot to learn. There are various aspects of business that are still reliant on seasoned techniques and tried and tested principles. With the world turning towards online shopping, this is an excellent time to earn a degree in marketing to equip yourself with the latest trends in business and how it evolves with customer data at its disposal. 

With the ongoing pandemic showing no signs of slowing down anytime soon, the educational industry was also affected. Due to Covid-related restrictions, attending physical universities is a no-go to maintain social distancing. This is where online education comes in to save the day.

You see, to fully understand the e-commerce landscape and its evolution, you’ll need experience and education. Fortunately, educational institutions are now offering online degrees for candidates interested in business studies. Aspiring students can now enroll in online MBA programs no GMAT degrees without the risk of attending a physical university during a pandemic.  

Moving on, the following are ten ways how e-commerce transformed businesses from 2020 onwards.

  1. Easier to start a setup:

The most substantial transformation that e-Commerce has made is the ease of starting a business. Anyone may create an online business and sell products all over the world. With an e-Commerce website, you can sell anything, anywhere, and any time.

Michael Aldrich has made business conduction seamless and easy by inventing online modes of doing business. 

  • Monopoly in the market:

It’s easy to start an e-commerce business, but it’s much more challenging to keep it rolling. If you want your company to grow and survive, you’ll need to learn digital marketing skills. Potent companies are working online to sell nearly anything to customers and offer the fastest delivery options, which not every business can do.

Brands that have captured the market with innovative digital marketings have made the market monopolistic. And it’s hard to invade a monopoly market but not impossible.

  • Businesses now operate 24/7:

When businesses operate in physical markets, they are confined by many rules, and business timings are many. For example, when you run a business, you only have a few hours and specific opening and closing timings, but this is not the case with e-commerce stores.

There are no holidays in the e-Commerce platform; it operates 24 hours a day, seven days a week, and hence sales can occur at any time of day or night. It is unquestionably a significant benefit because there is no time constraint, resulting in increased sales and profits.

Furthermore, shoppers can come in at any time and spend as much time as they like looking at things, which gives them more freedom to choose and more time to make intelligent buying decisions.

  • Choosing the best business practices:

Looking at other successful organizations in the e-Commerce platform makes it easy to figure out what works and what doesn’t. In addition, it offers startup business owners a clear picture of which road to take and thus reducing expenses compared to going through the trial-and-error method.

  • Collaborations:

With the advent of e-Commerce, startup business owners specializing in a specific area and earning lower profits can now work with a broader range of internet corporations and earn more significant returns.

It is because of gaining access to the platform at the expense of a giant corporation while also making substantial profits in the process. It has undoubtedly put a smile on the faces of small business owners.  

  • Personalized shopping in comfort:

Online businesses provide personalized shopping experiences to people anywhere and anytime. People can buy anything for themselves when they have a personalized experience. In e-Commerce mobile apps, many websites have implemented Augmented Reality.

As users, we can utilize this function to see what works and what doesn’t more clearly, making more intelligent buying decisions for ourselves.

  • Unlimited Outreach:

While traditional marketing strategies of running a business made it nearly impossible to reach an extensive customer base, e-Commerce makes it a stroll in the park. You may sell your items not just to local clients but also to customers worldwide, thanks to online retailing.

Startups and small business owners’ lives have been significantly impacted by seeing more profits coming their way.

  • Running a Business can be a One-Man show:

Customers can not tell whether your firm is handled by just One Person or by a staff member representing numerous individuals on an online platform. E-Commerce allows small and medium-sized business owners to compete with large enterprise owners by providing them with the same visibility and conversions. 

It will undoubtedly continue for a more extended period, as e-commerce and mobile commerce are predicted to grow exponentially in the future years.

  • Vast Target Audience:

With a conventional business, your outreach to the audience was limited, maybe within a town, within the city, or if you have a firm business name, you may have conquered the entire country. But with an e-Commerce store, you have an audience across borders. And this is how businesses have transformed completely.

E-Commerce websites can evaluate the data and determine their target audiences based on shopping and searching habits. They can even calculate their social media marketing impact. It saves resources by preventing them from wasting funds on platforms that don’t help encourage conversions or aren’t used by the target audience.

  1. Low Product Price Transformation:

E-Commerce has transformed businesses globally by being more competitive, due to which the demand and supply of the products were also affected. In a company’s portfolio, the costs of products are the most affected due to the number of e-Commerce sites available, offering the same product at different discount rates.

As a result, high-quality products at low rates and fantastic deals are available and accessible for everyone.

Conclusion:

E-Commerce already had a substantial impact on businesses in a variety of ways before the pandemic. After the pandemic, it has grown exponentially, with companies spending most of their marketing budgets online.

Consumers took to online shopping due to lockdowns, and the world’s major retailers quickly followed their customers by presenting their products and services online, making themselves more accessible altogether.  

It is no doubt, as technology advances and customer behavior shifts, the future of e-Commerce will undoubtedly bring additional changes for marketers to adjust.

8 Things Lying Around Your Office That Could Be a Security Risk

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Whether your company employs hundreds of staff or a few loyal workers, security is always a top concern for protecting your information and belongings. Many businesses concentrate solely on cybersecurity these days, but there are other things that can compromise your privacy and security— and that of your clients or customers.

We’ve compiled a list of eight things that often get forgotten when considering security at work.

  1. Wallets

This almost goes without saying, but is still worth the mention. Your wallet contains a lot more than cash. Items such as an ID, driver’s licence, access card, credit or debit cards, travel cards and business cards are just as important as banknotes.

While it’s always a pain to lose money, it’s far more difficult to go through the process of blocking bank cards or replacing your driver’s licence. You might think that your office is a safe place and that leaving your wallet out in the open doesn’t pose any risk. It’s important to remember that your workplace is not your home. You can’t be 100% sure that everyone who walks past your desk is trustworthy.

Losing membership cards or business cards doesn’t sound so terrible, but in the context of protecting your privacy, it’s not something you want to experience. Identity theft is a serious issue and more common than you might think. A fraudster doesn’t need a vast amount of information to commit identity theft. You can be compromised just by leaving your name and address out in the open.

  1. Unlocked devices

The great thing about technology is that it bypasses the need for copious amounts of paperwork. You can now keep reams of information stored securely on a smartphone or laptop without having to organise stacks of paper.

The flip side to this is that once someone gets into your device, they have access to everything on it. This is why it’s vital to keep all devices locked. Phones, laptops and tablets should all require a PIN or password to gain access. If you don’t have a password then facial, fingerprint or voice recognition is a must.

  1. Passwords

Just like you shouldn’t leave your wallet lying around, you should never write down your passwords or PIN codes. Unless you’re going to stow them away in a very secure hiding place. It doesn’t matter what the password is for—Instagram, Facebook, Amazon, or your online banking platform—you should never be careless with information that could grant access to very private information.

  1. USB devices

People often use USB sticks to back up information on their PCs or laptops. Many USB devices aren’t encrypted, meaning that anyone who picks one up can access everything on it when they plug it into their PC or laptop. USBs are also handy when transferring information from one person to another, which can make it even easier for it to get into the wrong hands inadvertently.

  1. Access cards

These days there are many buildings that open with access cards rather than a physical key. You wouldn’t leave your car keys on top of your car—so don’t leave your access cards lying around where anyone could pick them up.

Access cards could play an important part in keeping information confidential by only admitting certain personnel to different parts of the building. A stolen access card could mean that a complete stranger can enter private areas raising no alarm bells. If someone can open a door with no trouble, it’s unlikely anyone will confront them.

  1. Documents (legal and otherwise)

Although business has largely migrated online, hard copies of some documents are necessary—contracts, legal documents or tax records, for example. In the digital age it’s easy to assume that physical paperwork isn’t that important. All too often, documents get tossed in the trash because they’re mistaken for scrap paper. Keeping information confidential is critically important for any business.

A properly bolted down safe is ideal for storing documents, as a small safe kept loose in a drawer or cupboard is just as easy to pick up and walk away with.

  1. Diaries and day planners

This might seem trivial, but it’s risky to allow everyone access to your daily schedule. Day planners can contain details of your personal life and your professional one. It would be easy to deduce when your workspace or home is left unattended, which makes it far easier for people to access private information and private property.

  1. Keys

While access cards are very widely used by companies, there are many things that are still secured under lock and key. Your own home, for example, or your car, or keys to filing cabinets, a safe, or a P.O. Box.

If you spend enough time at the office, it can start to feel like home, but it’s important to remember that it’s not. Apart from being “home” to full-time employees, every workplace is something of a thoroughfare for visiting clients, couriers and business associates. While you might trust those passing through, the effort it takes to put your keys in a pocket or bag is miniscule compared to the inconvenience of having them pinched.

Bonus tip

One sure-fire way to avoid security issues in the office is to treat it as you would any other public place. In your own home it would be perfectly acceptable to leave your car keys on the kitchen table, but if you were in a coffee shop, there’s no way you would get up without taking your keys with you. If you sit on a bench outside during your lunch break, you’re not going to pop into a shop and leave your laptop where you were sitting. It might feel like your office is a safe place, and most times you may be right, but it’s always better to be safe than sorry.

Stolen possessions are replaceable, but when it comes to confidential information, rectifying the situation is not that simple. Maintaining a level of caution is the best way to navigate the office without compromising your security and that of your colleagues and clients.

Meta Title: 8 Security Risks In Your Office |ABC MONEY UK

Meta Description: There are so many things in your office that may pose a security risk. Take a look at eight of the most common that you should never leave lying around.

Top Tips That Will Make House Hunting Easier in Gravesend

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The process of house hunting can be pretty daunting. At first, it’s all fun and games. For instance, you’re looking for a house in Gravesend. First, you will hire estate agents in Gravesend to help you find the perfect home. Your estate agent will show you countryside cottages, quaint homes in historic villages, spacious bungalows and modern flats. The more homes you see, the more confused you get! After all, there are so many great properties available in the market; one is bound to get confused! And, if after all this, you are still unable to find the ‘perfect home’, that’s pretty devastating! So, here are some tips and tricks that will make house hunting a whole lot easier in Gravesend.

Make a list of what you want

How many bedrooms should the property have? How many bathrooms should the property have? Do you want a garden? What about a garage? What kind of kitchen are you looking for? You need to make a list of everything that you are looking for in your new home.

Know the difference between needs and wants

Needs are essential. If you are looking for a three-bedroom property, you obviously cannot settle for a two-bedroom place. However, you can compromise on your wants. You might want a property with a rooftop terrace, but is it a necessity? If you can differentiate between your needs and your wants, you will end up saving a whole lot of time, money and effort!

Stick to your budget

If you are a family of four, a couple with two, you will need three bedrooms. You might want to buy a place with four or five bedrooms so that you can convert one room into a home office and another into a guest bedroom. Does your budget allow it? This is where your budget comes into play.

Take photographs

When you walk into a potential house that you like, take photographs. These photographs will come in handy when you need to decide on choosing the perfect home. You can always come back home and look at the pictures to refresh your memory.

Write down the pros and cons

After a while, the more houses you see, the more confused you will get. To make things just a tad bit easier, you should start making a list. If there is a house that you like, make a list of all the pros and cons. Eventually, when you shortlist a few homes, you can always use the list of pros and cons to help you narrow it down further.

Check travel time

If you have found a home that you absolutely love, but it’s a little bit further than expected, then you must check the travel time. Go from the house to your child’s school or maybe drive from the property to your workplace and see if the travel time suits your daily schedule. Once you’ve signed the deed, it will be too late to complain about the rush hour traffic!

Scout the area

Let’s say you’ve found a house that you like. Now, you need to scout the area. How far is the closest supermarket from the property? Is this house close to a school district? What about local transportation hubs? How far is the property from the city centre? What is the area like?

View multiple properties at multiple times

You don’t need to decide whether or not you like a certain property just by looking at it once. If you think any particular property has potential, but you aren’t too sure about it, come back another time and have a look. In fact, even if you’ve found your ‘dream home’, you should come back at a different time to have a look at it again. Sometimes, a property can look and feel very different once the sun starts to set.

Make sure you like what you see

Before you even walk into a potential property, you should like what you see. So, you should like the house’s overall structure, be happy with the neighbourhood and the location, and lastly, the house should fit well within your budget. If you don’t like what you see, you’re just wasting your time.

Try to set a deadline

House hunting can take months and maybe even years for indecisive buyers. To make the process a little more efficient, you should try to set a deadline for yourself. Let’s say you give yourself four months to find your dream home. As the deadline gets closer, you might become a little more selective and a lot more decisive.

Learn to compromise

Remember, every house will have some minor feature that you might not like. Finding the ‘perfect home’ is not always possible. You might need to compromise on one or two small things when you’re house hunting and try to have an open mind.

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