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Big game fishing in Mallorca

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Fishing in Mallorca

Mallorca is well known for its sandy beaches and crystal-clear waters. However, it should be noted that this famous tourist destination is much more than a paradise-like island where you can disconnect and get tanned under the sun. For some people, Mallorca is the perfect place to enjoy a lovely afternoon on a fishing charter and catch a few fish. In fact, regarding big game fishing, Mallorca clearly has one specific target fish: the bluefin tuna.

In this regard, it is important to highlight that, thanks to the number of captains who put at our disposal their fishing charters and know-how, competing with these extremely good fighters is currently something anybody can do with a little bit of time, practice and guidance. In consequence, it is safe to say that whether you are a fishing amateur or professional, there is a place for you to fish in Mallorca! 

Deep-sea fishing trips around Mallorca

As has already been pointed out, many captains in Mallorca offer us a rather different experience on the island by letting us book their deep-sea fishing charter for a day. Naturally, this service not only includes fishing tackle, gear and bait, but also the captain himself. That is obviously the most important part since without a captain to guide and help us it is quite impossible to make the most of a fishing day in Mallorca.

Now, when it comes to deep-sea fishing trips in Mallorca, it is not surprising that there is a wide range of companies to choose fromwhich is why it can be quite difficult to decide the right fishing trip for you and your family or friends. For this reason, in this article we will provide you with the best fishing charter in Mallorca so that you can book your experience with your mind at rest knowing you are making a good decision. 

Best Mallorca Fishing charters

Currently, there are not many fishing charters in Mallorca, though it is true that the best of them all is, by far, Fishing Mallorca. Why? Well, the reason is simple: Fishing Mallorca is the only company in the industry that has fishing charter boats specialising in giant bluefin tuna (the jewel in Mallorca’s fishing crown). Besides, its captain Toni Riera has more than 15 years’ experience in the sector organising big game fishing trips in Mallorca from both port of Palma and port of Alcudia.

On the other hand, it goes without saying that Fishing Mallorca is one of the first fishing companies in Mallorca, which means that its crew are used to dealing with all kinds of situations. They take care of everything so that their clients get to live the experience they were looking for. In fact, Fishing Mallorca offers 3 different services so that users can book the one which best suits their needs. Such services are big game fishing, light trolling, and family fishing; which can last from 3 to 8 hours (depending on the option).

Sharing a fishing experience

To offer a useful opinion, we decided to contact one of the clients of Fishing Mallorca to share their experience with us. This is what Karl Kratz told us:

‘We fished at the end of May with Toni Riera as captain, and the experience was truly amazing. I decided to book a whole fishing charter, known as Rodman 34, for me and my family while we were spending our holidays in Mallorca. We chose www.fishingmallorca.com because it seemed professional and offered a reasonable price for deep sea fishing in Mallorca.

The day before the fishing trip, captain Toni contacted us and offered to let us go on a different day because the weather was predicted to be better, which is something we really appreciated. We departed on a sunny morning at 10:00 p.m., and within a few hours, we were literally in the middle of the Mediterranean Sea. There, Toni started chumming and gave us some useful tips to maximise our fishing experience, and we certainly did! In a matter of minutes, my wife caught our first fish. It was a huge bluefin tuna. And that was just the beginning. At the end of the day we got 5 fish, all tagged and released. We are really happy with the experience, it is absolutely worth it. Toni is a super experienced captain, and this is a world-class fishery for bluefin tuna. Highly recommend.’

Top 5 Benefits that Employees would Like to Have

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The success of just about any business rests on attracting and retaining the right talent. To do this, we need to offer the right incentives and employee benefits. This might be a simple matter of offering more money, but additional perks can also help to sweeten a particular deal, and encourage the employee to view the company in a positive light.

Done badly, perks can look like a gimmicky fig-leaf for low pay. Done the right way, on the other hand, and they can encourage employees to value the company, and to stick around for longer.

Let’s look at some of the more effective, valuable perks.

Flexible Working Hours

When a job gets in the way of an employee’s home life, they may feel that they have to choose one or the other. This generates resentment, and a long-term desire to switch to a job whose hours are more manageable. Not having time to see your children because you’re working every evening is a definite downer – especially if you could really be doing the same work at a different time of day.

Working From Home

A related perk is the ever sought-after ability to work from home. This will allow employees to get the job done under their own motivation. But, perhaps more importantly, it demonstrates a level of trust on the part of the employer, which employees value.

Vacation Time

Granting paid time off is always a trade-off. If employees are to remain productive and focussed, then they’ll need to have the time put aside to unwind. If they’re not given it, then they’ll seek employment elsewhere. It’s important that vacation time is not only allocated, but that there are no cultural barriers to actually taking it. If employees are given reproving looks and excluded from lunchtime trips to the pub every time they decide to go on holiday, then the effect might be much the same as if they weren’t granted any extra holiday at all!

Employee Loans

Sometimes, employees might need short-term finance. That’s where employee loans come in. You’ll link repayments to the salary you’re paying out each month, and improve credit scores in the process. Loans of this sort are safer and carry a lower interest, and will effectively allow employees to earn an advance on their pay-check whenever they like, which can help them to manage short-term finance.

Health Insurance

This is something that’s often-cited in polls of American employees. But even in the UK, with our nationalised healthcare, employees might look for financial support so that they can go private when an emergency arises. When you pay out to one employee, you’ll demonstrate to the rest of your workforce that they’ll be looked after if they should find themselves struck by sudden illness or injury.

What’s good to know about finance and investing as a beginner

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Starting out

The nature of the trade, i.e. investing, is complicated business and as a beginner the world of finance might seem more than a little daunting. Delving into the subject of investments you have most likely come across concepts such as bull and bear, booms and busts, rise and fall. Then there is the market itself, a battle arena of magnitude if there ever was one. Even the most experienced traders still find its volatility unsettling. Maybe you find yourself trying to keep up and learn by reviewing forex trading by DailyFX on a regular basis but you are still not quite grasping the rules of engagement. This is not uncommon. Many who start out wanting to create their own successful financial venture struggle. In the midst of trying to create the best financial strategy it might be desirable to have some tips on what to keep in mind when going after that first elusive deal.

3 useful tips

Make sure too align your investments with your own personal agenda, objectives and goals. 
– Exercise caution when deciding on which investments are most suitable for your individual financial strategy. It is important to stay objective when reviewing different investment possibilities and too not let personal emotions lead the way. With this said, many investors swear by their “gut feeling” and wouldn’t do business any other way. What is important is to make sure that your gut feeling is also backed by relevant market information. There are many sites, such as FxScouts, that are able to offer guidance. Your investment portfolio should reflect your values and beliefs in everything from methodology to holding structure.

Be prepared for the volatility of the market
– It is notoriously difficult to create accurate projections of where the market will go. With constantly fluctuating asset prices due to both micro and macroeconomic events, keeping track is challenging. One way to learn how to read the market is to acquaint yourself with different stock chart patterns. By mastering the art of the patterns there is a fighting chance of being able to have some sense of control when it comes to your investments. Make sure to only invest what you can stand to lose in the first instance as it will cushion the blow somewhat of the first fall, because there will be a fall.

Seek professional advice
–  By seeking advice from a qualified advisor you will most likely avoid a lot of headaches. Especially if you are just starting out in the investment world. The complex nature of the trade entails many pitfalls and even though there will be times when mistakes will be made and bad investments will follow, having the opportunity to run strategies by a professional will at least put the odds in your favour, hopefully. Investing in an advisor might just turn out to be the soundest one you will ever make.

In conclusion, before you make your first investment, these tips might help you along the way. Seek professional advice and learn which of the most common approaches to acquiring assets might be most suitable for you, then align your investment portfolio with your own personal goals and objectives and finally, make sure you are prepared for the ups and downs of the market.

The 5 biggest football transfers of this summer so far.

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The summer transfer window promises to be one of the busiest in recent times. A lot of the big European clubs are looking to strengthen their squad and are planning on, or already have acquired some high-profile players. Let’s have a look at the five biggest transfers in the summer of 2019, so far.

1. João Félix

A number of European teams were interested in signing the talented Felix but only Atletico was willing to meet Benfica’s asking price of £113.40m. The fee is the fifth highest ever paid for a player and only Neymar, Kylian Mbappe, Philippe Coutinho and Ousmane Dembélé have cost more.

2. Antoine Griezmann

Antoine Griezmann has joined Barcelona from Atlético Madrid after the Catalan club announced they agreed on a transfer fee 107.6m. The 28-year old French international signed a five-year contract which will keep him at Camp Nou till the 30th of June 2024.

3. Eden Hazard

Already for a couple of years, the 28-year-old Belgian captain has admitted he it was his childhood dream to one day play for Real Madrid. This summer, the dream of the skillful winger became a reality. The transfer fee stands at £89m but could rise past £150m with add-ons. Darren Anderton, in May of 2019, had already stated there was no doubt about Hazard joining Real Madrid this summer.

4. Matthijs de Ligt

Matthijs de Ligt, the 19-year-old Ajax captain who led the Dutch champion to the Champions League semifinals, has completed his move to Juventus for a fee of £76.95m. A product of Ajax’s famed youth academy, De Ligt can now call himself the fourth most expensive signing of the summer transfer window so far.

5. Frenkie de Jong

The 22-year-old Dutch international impressed many European top clubs with his performances last season in the Champions League, helping Ajax to the semi-finals of the competition. As a kid, the central midfielder was already a fan of Pep Guardiola‘s Barcelona Team and he stated Barcelona is one of his favorite teams. The Catalan team paid £67.50m to Ajax for the signing.

Learning to trade the head and shoulder pattern

Everyone knows that trading against the major trend is more like a suicide mission. But do you really think the pro trader never execute trades against the major trend? If you gain enough experience about this market, you can easily trade the major trend reversal and ride the newly formed trend from the very beginning. Though there are many ways to trade the major reversal today we will highlight some of the key factors you must learn to trade the head and shoulder pattern.

There are many reversals pattern in the Forex market but the pro traders prefer to trade the head and shoulder due to its extreme level of reliability. However, such a trading strategy is only for the intermediate traders since it requires execution of the trades against the major trend.

What is head and shoulder pattern?

The investors in the Forex market might not have a clear idea about the head and shoulder pattern. This pattern is nothing but a bearish reversal signal. Basically, the pattern is formed based on three major points near the end of an uptrend. The pattern is more like the head and shoulder of a human being for this very reason, people called it head and shoulder pattern. Once the price of certain assets breaks the neckline of the pattern, the retail traders execute a short trade hoping to make a decent profit.

Understanding the neckline

Understanding the neckline of this pattern is fairly easy. In the head and shoulder pattern, the price tries to break higher for three consecutive times from the same support level. This support level is known as the neckline. Most of the aggressive traders execute short orders after the daily closing of the price below the neckline. On the other hand, the pro traders wait for a minor bullish retracement towards the neckline to execute short orders.

Use of price action confirmation signal

The smart traders in the options trading industry use the price action confirmation signal to reduce the risk exposure in head and shoulder pattern trading strategy. If you trade the pattern without any confirmation signal, chances are very high you will have to use a wide stop loss. But the professional traders always love to trade the market with tight stops since it greatly reduces the risk exposure in trading. Think of the pro traders in the United Kingdom. They never trade the bearish reversal signal unless they can find a reliable bearish price action confirmation signal.

Analysing the news factors

Most of the time, the price manages to break the neckline on the event of high impact news. The new traders might not have a clear idea about the fundamental analysis but learning this thing is not all hard. Use the demo account and see how the market reacts to the fundamental data. Never try to execute any trade without learning to trade the market in the demo account. Use the demo account to trade the major news so that you understand how this market reacts to different news. Once you understand the impact of major news, you can easily trade the head and shoulder pattern.

Managing the risk factors

Learning to manage the risk factors in the head and shoulder pattern trading strategy is very hard. But if you incorporate a price action trading strategy, it won’t take much time to develop your skills. Being a rookie trader try to master price action trading system since it will help to find great trades. In fact, you can trade the major reversal chart patterns with an extreme level of accuracy. When you execute the trade in head and shoulder chart pattern trading strategy, make sure you are not taking more than a 1% risk. Once you truly understand the importance of risk management policy, you will never have a tough time with your trading profession. So, think smart to become a better trader.

How ACCA is different from CA

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Do you know that 60% of small business owners feel they do not have enough knowledge about finance and accounting?

Are you also aware that 70% of small business accountants believe their current advisory roles are evolving to be more strategic?

You may feel that you need to be a chartered accountant to have a good understanding of the world of accounting and amazon accounting and how it is evolving. However, the Association of Chartered Certified Accountants (ACCA) qualification can be just as useful. If you want to understand accounting as well as international markets then this course may be right for you. You can explore the ACCA syllabus for guidance on their official website.

You may ask: what is the difference between being a chartered accountant and having the ACCA qualification? In this article, we will explore some of the differences.

Points of Differences

S No. Factors ACCA CA
1 Governing Body Association of Chartered Certified Accountants Each country has different governing bodies. Example:

ICAI is the body in India

2 Recognition Global Country specific
3 Regulations As this is an international organisation, those with the ACCA qualification abide by laws around the world. Mostly restricted to country specific rules. Sometimes it is only chartered accountants who can sign off audit reports.
4 Job opportunities Most MNCs hire ACCA professionals. These include KPMG, Deloitte, PepsiCo, Microsoft, E & Y, Amazon and PwC. Hiring is done by all MNCs but they often hire in the country your qualification is specific to.
5 Duration Approximately 2-3 years Approximately 5-6 years
6 Exam exemptions ACCA sometimes allows for exemptions based on professional experience. Very few exemptions.
7 Countries Almost 178 countries covered Country specific
8 Flexibility You can choose programmes that suit your availability. Working hours can be flexible. The pattern is fixed and cannot be changed.

What should you choose? CA or ACCA?

If you are going to practice in India, or only in one specific country, then the Chartered Accountancy (CA) option could good for you. While chartered accountancy courses can be difficult to pass, the demand for chartered accountants in the current job market is relatively high. In addition, chartered accountants have legal authority in India to sign off audit reports, something no other professional can do.

On the other hand, ACCA can give you better global recognition and good job prospects. Roughly 200,000 people around the globe currently hold the ACCA qualification.

In terms of the content of the qualifications, there are few differences. However, if you are looking to pass the exams quickly, the ACCA may be a better option. Timings for taking exams and courses tend to be more flexible when compared with chartered accountancy courses. It is clear why this course is so popular.

If you want an idea of how to start, you can explore the ACCA syllabus for guidance. In order to become a chartered accountant, you will need to focus and dedicate roughly 5 – 6 years of life to getting qualified.

Finally, the choice is yours! Choose the qualification you want to study wisely; it’s a matter of your career!

Requirements for studying an online MA in Finance and Investment

Studying MA in Finance and Investment online is an incredible option for professionals. Those students who are aspiring to make their career in the Finance sector while working can enrol for this program. Let us look into the career options available for you after completing your MA in Finance and Investment. This master’s degree provides unending global opportunities, career pathways and opportunities that unfold from studying an MA in Finance and Investment.

#1 – Investment Banking

This is a top earning option with grade A pay cheques. Wall Street and other similar kingdoms value investment bankers as a premium career. You will be among the top brass when you are in this career.

#2 – Equity Research

Stock markets have opened a new avenue for the finance and investment sector. Equity research is one of the emerging career options. It involves stock analysis and study of various portfolios. Vital investment decisions are also a part of equity research. Top class perks and healthy work-life balance makes this a sought after profession.

#3 – Commercial Banking

The commercial sector is the pulse of any economy. So a career in this sector can create long term value for yourself. There are various career options one can opt for. The commercial sector gives you good growth prospects. With nice pay and work-life balance, this is a great career path.

#4 – Corporate Finance

Corporate finance may lead to the pathway to becoming Chief Finance Officer. As the name suggests corporate finance is accountable for taking the major financial decisions of the company.

#5 – Asset / Wealth Management

Another high-flying career option is asset management. The inner know-how of managing institutional clients and High Net-worth-individuals (HNI) makes this an elite career option. You will be working with many wealthy companies, creating long term strategies for investment.

Prerequisites of Studying MA in Finance and Investment online

The entry requirement for Studying MA in Finance and Investment online may differ according to the country in which your university resides and the country of your residence.

The general entry requirements for getting admission in an online course of MA in Finance and investment are:

  • Undergraduate degree ( Bachelor’s Degree) – The degree either has to be from the country where the student is applying for the online course or the equivalent degree
  • English Proficiency Test – This test is to check the student’s English in Listening, Reading, Writing & Speaking. The student has to give either IELTS or TOEFL. In IELTS the minimum requirement is 5.5 in all bands (Listening, Reading, Writing & Speaking) and in TOEFL (IBT) the requirement is between 78 to 120.
  • Work Experience – Most of the times work experience is not required. But having work experience is an added advantage in the profile. Work experience matters most when a student fails to meet the above two criteria.

Now, after scanning through all the information, you must be clear now why you should go for an MA in Finance and investment. This branch opens the golden door towards a new future.  Start looking for the universities to pursue online MA in Finance and investment while managing other responsibilities in life.

 

9 Most popular SMART home technologies

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Your home is your castle

Your home is your castle and 2019 seems to be the year of truly integrating the best smart home technologies into the castle walls. Even though you most probably have dabbled in the smart home technologies field before 2019, now is the time to go all in. You are already using smart technologies every day. From your smartphone to efficient lighting in your backyard, smart technologies are woven into societal fabric and the advantages are plentiful.

The advancements made in technology happens rapidly and it seems as if there are new features being introduced every day. This is especially true when it comes to smart home technologies. In an attempt to make buildings more environmentally friendly, solutions covering everything from solar panels on the roof to a more efficient use of water. There really is no end to the possibilities and this is before even having mentioned anything to do with security, which is one of the most advanced fields within smart home technologies. What exactly is smart technologies then?
Well, simply put it is devices and systems aimed at making life more easy to manage by incorporating the element of AI into everyday appliances and home systems many of which are available online. Costco offers for instance devices such as robot vacuum cleaners. Improve your life, save money and stay up to date with the latest advancements in smart home technologies by checking out this list of the most popular items of 2019.

What you should be buying

1. Amazon Echo (2nd Generation) 
– this speaker is affordable and has many desirable features such as being able to connect to other smart products in your home. The device also has 360° audio and noise cancellation technology. This allows you to be heard from anywhere in its vicinity.

2. Philips Hue lightbulbs
–  by using Philips Hue lightbulbs you are able to control everything from dimming to the colour when it comes to light sources in your home. The lightbulbs come in colour but you can also purchase the white version. In terms of optimizing your light sources, there really is no better choice.

3. TP-Link HS200 
– in relation to lightbulbs the TP-Link HS200 is the perfect option when it comes to smart light switches. There is no end to the possibilities with this smart light switch, it is even possible to, while connected to the right app, turn off the light in different rooms while you are in another. The light switch is compatible with most smart home systems.

4. Ecobee4
– control the air temperature in your home with voice commands and as it is designed to cover all areas of the house, you are able to control even the rooms you are not currently in. The Ecobee4 thermostat is compatible with most smart home systems and is an environmental friendly way of making sure that the house is being energy efficient.

5. NetGear Arlo Q
– the best choice when it comes to home security. The NetGear Arlo Q combines high-quality video and audio as well as images of your home. It’s possible to cover all areas of the home by customizing where the cameras are placed and there is a time-based feature for your convenience.

6. Char-Broil Digital Electric Smoker with SmartChef Technology
– very impressive name for a very impressive grill. Know when the grill is ready for cooking as well as what the temperature is at all times

7. Perfect Bake Pro
–  the days when you struggled to decide what to make based on the ingredients you have at home are gone, this smart home device generates recipe based on what you have available. Customize the recipe to fit the number of people coming over and the device will even help you to measure correctly.

8. Ecovacs Deebot N79S
– this is the device to choose if you are sick of spending time vacuuming instead of doing something fun like hanging out with friends. The device is compatible with several smart home systems and has a long battery life, which is preferable if you live somewhere with large spaces.

9. LG Smart TV
– connect all your streaming services, your cable box and other devices to one source. Use the voice control capabilities to search for different shows and films. The LG Smart TV offers a unique TV experience and you will be hard pressed to ever switch back once you have grown accustomed to its many features.

This list includes the most popular smart home technologies in 2019. It covers almost every aspect in your home from cooking to smart lighting and environmental options for thermostats. By making your home more energy efficient it will also be more environmentally friendly and you will save money as well. Make sure to check out these smart home technologies today!

Growing old: The key costs deciphered

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As the saying goes, there are few things in life that are certain, but something that falls into this description is that we all are going to grow old. Rather than focus on all of the medical changes that your body is probably going to go through, today’s topic is going to look more at numbers. In other words, as you grow older, your financial situation can turn on its head, and this is what we will now look at in more detail.

Paying for your funeral

We should have perhaps highlighted something of a disclaimer at the start of this article; things might get a little morbid. This occurs with this first hidden cost, with a lot of people shocked at just how much a funeral can cost.

Usually, it is family members who are forced to foot this bill, but common practice is to pre-pay. In other words, you will pay for your funeral years in advance, at a rate of today’s money, and save everyone a lot in the process.

The costs of elderly care

It’s been in the news a lot over recent years, but we really can’t get away from the fact that elderly care can cost a small fortune over time.

Hopefully, you won’t need much, or even any, as you progress into your latter years. However, if you do, the costs can spiral into the tens of thousands, and ultimately you’ll need a way to pay for this. Furthermore, this is a bill that will always have to be paid – although some people will pay different levels to others.

The costs don’t finish when the kids fly the nest

The first couple of points we have spoken about has focussed on the mandatory hidden costs of growing old. In other words, you have little choice in the matter.

The next one is certainly optional, but if recent trends are anything to go by, you are almost expected to help your kids out on the property ladder. Ultimately, house prices have just risen to unaffordable levels for young people, and this is where a lot of parents have found they have become the equivalent of a mortgage provider.

At the same time, you have also got to be aware of education. Naturally, this is going to vary depending on where in the world you are based, but if your child is heading to the US for example, we all know the huge investment that a college degree costs.

And then it passes through to the grandchildren…

Out of everything we have spoken about today, there’s no doubt that this is the most “optional” point of all. Again, with housing costs and even education fees rising, a lot of grandparents are finding that they are assisting their children’s children.

Also, we are finding that a lot of grandparents are helping out with childcare. This is for the simple reason that a lot of parents are struggling to juggle their job and parenting duties financially. Granted, some governments have devised initiatives to help with this, but again, it’s not something that was historically budgeted for and should be taken into account.

99 and a Flake – The Ice Cream Index of 100 items reveals what’s making the nation sweet this summer

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Research by Zopa, the FeelGood MoneyTM company, reveals that it’s the small things in life that give us true happiness per pound this summer.
  • Smaller, cheaper things – like a chocolate bar or a £1 charity donation – bring people the greatest joy per pound rather than large, expensive items
  • The Ice Cream Index is based on groundbreaking methodology that explored which of our summertime spends delivers the most happiness per pound

LONDON, 19th July 2019: Chocolate and donating to charity give British people the most happiness per £1 during the summer months. Buying a bar of chocolate makes us happiest relative to price, according to research by Zopa, the FeelGood MoneyTM company – while giving money to charity came in a close second.

Zopa, the FeelGood MoneyTM company and soon to be bank, commissioned behavioural analyst Darius Lucas to carry out ground breaking research to help people make the most of their money over the summer months. The unique research asked Britons to consider 100 summertime spends and give them a happiness rating out of 1,000. Items ranged from the simple – a humble ice cream, to the extravagant – a £1,000 weekend in New York.

The scores were then weighted alongside the cost of the items to reveal summer’s top list of feel good purchases in the ‘Ice Cream Index’. The score was also influenced by how long it took people to decide; hovering over an item for a longer time led to a lower score.

The results show that it’s the little things in life that give us the biggest feel good factor, with items such as ‘a book’, ‘a home-cooked family meal’ and ‘cocktails at happy hour’ scoring higher than ‘a high-tech drone’ and ‘a holiday in New York’.

Clare Gambardella, Chief Customer Officer at Zopa, said: “This just goes to show you don’t need lots of money to feel good this summer – it’s how you spend it that matters. Zopa offers customers the chance to feel good about their financial lives and so we commissioned the Ice Cream Index to discover which items really make people happy when the sun shines, whatever their budget. It links two subjects at the heart of Zopa – money and happiness!

“In fact, as the research shows, social connection is one of the top things that cheer us up during the hotter months. Whether it’s going to the pub with a friend (number 26 on the list) or giving to charity (number 2), connection outweighs material things”.

Summer of experiences

Experiences rather than products give people more happiness for the same amount of money, with holidays beating expensive tech items.

People also report higher happiness levels from items they use on a regular basis than from something they only use once, or less frequently but which costs the same. For example, a Netflix subscription makes us happier than a one-off rejuvenation treatment, and we prefer an unlimited phone contract to a music festival.

“This is consistent with ‘reinforcement theory’”, says Darius Lucas. “Longer-lasting items provide more reinforcement opportunities, or events that associate that item with positive emotional reactions. So people learn to expect happiness when they think of these items.”

Furthermore, items directly associated with physical pleasure give more happiness than items that aren’t – for example, we favour a comfy sofa or relaxing Jacuzzi over a designer watch or high-tech drone. “This is an example of the availability ‘bias’ or ‘heuristic’,” says Lucas, “where we have a mental shortcut to something because we’ve already experienced it.”

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