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3 ways to use custom stickers for marketing your business in 2021

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Welcome to 2021. A new year, a new opportunity. 

Time to focus on growing your brand or business to new heights. Hitting your goals and getting personal fulfilment at the same time.

We want to suggest some alternative marketing ideas; ones that sit outside the usual social media marketing or PPC campaigns.

Ideas that also have the potential to give you a high return on investment, which, I’m sure, will be music to your ears.

So let’s get stuck in.

We’re here to talk custom stickers

Custom stickers are a little known, but great way to promote your brand. Over the next few minutes, we’ll share some thoughts & ideas to help your business grow in 2021.

Just quickly, before we get into the ideas, let’s answer the question; why stickers?

Here’s why:

  • They are low cost
  • High visual impact
  • They’re not perceived as an advertising tool if given as a gift.

The rule of reciprocity in psychology demonstrates why giving gifts is so powerful – people feel compelled to return the favour. In other words; buy from you or at least say thank you on social media – see where this is going!?

How can you use custom stickers to grow your business?

1. Give stickers away to influencers

Giving stickers to influencers is a great tactic to try with micro-influencers. These people generally have up to 100,000 followers on Instagram, TikTok or similar.

We discussed the power of reciprocity earlier. This tactic uses this power to help get a thank you post in return. Which is why you don’t want to go for someone with 1 million + followers as it’ll get lost in their flood of other requests. 

Why not send over some of your branded merchandise and a free premium, die-cut sticker. It’ll be low-cost, and therefore low-risk – well worth a try! 

2. Add stickers with your shipments

There is sound logic why companies, such as Apple, put multiple labels in with their iPhone.

Stickers are low cost & putting them in with your product when it’s shipped to a customer is, we feel, a no brainer. 

According to Google, there are 3.3 billion mentions of brands every day, and over 90% happen offline! Consumers buy on recommendations, so let’s supercharge this by trying to stimulate conversation with our fabulous, stand-out sticker on the back of their laptop in WeWork.

3. Get social attention with a guerilla marketing campaign

What is guerilla marketing?

It’s a marketing tactic where a brand uses surprise and unconventional interactions to promote their products.

We can use stickers in loads of ways for guerilla marketing – some are awesome. We highly recommend Googling it!

Here is just one idea to get your creative juices flowing.

We love the emotion this image stirs within us, especially when you’re moving towards it on the escalator and may see it late. You certainly won’t forget about the National Geographic Channel anytime soon! 

Thank you for reading. I hope these ideas have ignited your creativity, and you can go and do some incredible things with custom stickers to help grow your business. 

I would love to know how you get on. Please share in the comments below.

Monaco Property Market prediction in 2021

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Despite being the second smallest sovereign state globally, after the Vatican City, Monaco still looms large where the property market is concerned.  Monaco Real Estate is one of the most resilient on the property market scale, even during this pandemic.  As with other countries in crisis times, sales volume decreased; however, the prices remained relatively stable in Monaco.  Monaco remains the most expensive luxury and rental market in the world!  And this is predicted to continue in 2021 as well.

A few reasons for this are given below:

Location and Climate:  The sunshine in Monaco is not the only reason for it being so popular.  True, the Mediterranean climate with hot summers and mild winters is an added attraction – for tourists and residents alike. It is within easy access of France to the north, east and west and is surrounded by the beautiful Mediterranean Sea to the south. 

Security:  Monaco is known as having the “safest square mile” in Europe.  Not surprisingly so, since it has an armed national police force consisting of over 500 persons, protecting this tiny country.  It has one of the largest police presences in the world on a per-area and per-capita basis.

Transport:  Road, rail and sea transport is available. 

  • The rail system is underground within Monaco and links to various cities in Europe. 
  • Road transport is readily available with many bus routes, mainly on the A8 which runs west to Nice and Marseille and east towards the Italian border. 
  • A ferry service, electrically operated, runs between both sides of Monaco port.  There are two ports in Monaco with seasonal ferry lines.
  • The closest airport is the Cote d’Azur Airport in Nice, France, although there is a heliport in the district.  Helicopter charter services are available to French ski resorts.
  • Within the tiny state, inclined lifts including elevators and travelators, provide public transport. 

Environmental friendly:  New technology, research and development to promote a “greener” environment is provided by the Prince Albert II of Monaco Foundation.

  • Wastewater treatment and effective waste management have been put in place. 
  • The Government encourages eco-friendly vehicles and grants subsidies to purchase clean energy vehicles based on CO2 emissions.
  • Solutions to decrease the buildings’ carbon footprint is being worked on. 
  • To help with stabilising global warming, Monaco has reduced its greenhouse gas emissions. 
  • The beautifully maintained parks and gardens add to the “Green is Glam” policy.  They are managed eco-responsibly, by preserving water resources, developing organic pest control methods and cutting down on chemical treatments. 
  • Testing of the quality of the air and waters used for swimming is being maintained.

Space:  With its 0.81 sq mile area, space has always been limited in Monaco.  However, with the Portier Cove or Mareterra being constructed after claiming 6 hectares (15 acres) from the sea, it will provide more space and buildings – apartments or villas – to either own or rent.  Also known as Le Portier, it will extend between the Grimaldi Forum and Port Hercules. It is located near the Avenue Princesse Grace – the most expensive residential street in the world!  It is planned for completion in 2025. Prospective buyers have already shown much interest to purchase units off-plan. Here also, special measures are being taken to protect the environment, including preserving all species of sea life.  Rare species are being relocated to new seabeds.

Tax haven:   The tax leeway in Monaco has created an added incentive for real estate there. 

  • There is no capital gains tax nor is there a net wealth tax.  
  • There are no property taxes in Monaco, though rental properties are taxed at 1% of the annual rent income with other applicable charges. If real estate is sold at a profit, the tax is 33.3%.  However, losses on real estate can be offset against gains on other sales for 5 years.
  • There is no personal income tax and no inheritance tax as a beneficiary. One exception – French nationals who are residents of Monaco have to pay personal income tax directly to the French government as per their tax laws.
  • However, to become a Monegasque citizen involves a relatively lengthy procedure of a temporary residence period for one year, renewable annually for the first three years.  Then an ordinary residence permit for three years, renewable at the end of the three years for a further three years.  During these nine years, at least three months per year should be spent in Monaco.  Then, a privileged residence card can be applied for, valid for ten years.  This permits the holder to apply for citizenship when the holder is required to spend at least six months + 1 day in Monaco annually.  Despite the tax perks, it should be noted that VAT is higher and the corporation tax is 33%.  Social insurance contributions by both employees and employers are high.

Conclusion: Monacohas established itself as one of the most progressive tourist destinations in Europe.  With its sustainability and all the other advantages of high security, proximity, eco-friendly lifestyle and tax benefits, it is predicted that the property market in Monaco will continue to prosper.

Terras Gauda Is The Winery That Hears The Land

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The age of the vineyards is a differentiated note to boast of a quality wine, when they exceed forty years after resisting the phylloxera of the late nineteenth century; Other signs are the high altitude of the land and the fluctuations in temperature between day and night in ripening times.

In most cases, the argument most used by wineries to distinguish themselves is found in the strong limitation of production, as in Rioja or Ribera del Duero, with only between 6,000 and 7,000 kilos per hectare, compared to the permissiveness of other denominations dominated by volume.

Terras Gauda, ​​born in the early nineties in the Rías Baixas Designation of Origin, when many of the most important wineries landed in Galician lands, was the first and today the only Galician that started the opposite path until having a presence in Bierzo, with the Pittacun winery ; in Ribera del Duero, with Quinta Sardonia and in Rioja, with Heraclio Alfaro Wines, and billing 18 million euros, of which almost 40% come from abroad, from fifty countries, including the United States.

With its 160 hectares located less than 100 meters above sea level in Galicia, its founder and owner, José María Fonseca, formerly responsible for professional training at the Ministry of Labor in Pontevedra and involved in agricultural programs, discovered the possibilities of the O Rosal vineyards and was clear from the outset what his strategies would be to achieve wines of differentiated quality: innovation and soil treatment.

The initiative was supported by public institutions such as Sodiga, by members of the Fonseca family, including Manuel Fenández Sousa, former president of Pescanova, and by small winegrowers in the area who contributed their vineyards.

It currently has a hundred shareholders, with Abanca assuming the stake in Caixa Galicia, and the Fonseca family as the main minority shareholder.

The winery has registered several patents in collaboration with the CSIC in varietal research, such as the clonal selection of the Albariño or the recovery of the Caiño Blanco grape.

But the most important route of his essays has focused on the search for sustainable alternatives to the use of phytosanitary products and the recovery of the balance in the essential elements of the earth, where the recent agreement with the Argentine biodynamic winery Finca Von Wigstein is framed.

“We believe that the changes in the soil microbiota will be reflected in the microorganisms that we find in the aerial part, fundamentally in the yeast populations and in the bacteria that influence so much winemaking”, says the winery’s oenologist, Emilio Rodriguez.

Terras Gauda participated in the European project Horizon together with Italy, Portugal, France and Greece to search for sustainable alternatives to the use of phytosanitary products in vineyards, taking into account the environmental peculiarities of each area with the use of natural products that act only against the organisms that cause pests.

The Galician winery has also been part of the European Foodie project by which, through precision viticulture, the data provided by satellites are analyzed in real time, allowing fertilizers and treatments to be adjusted to the maximum, something that translates into a saving of 20% in the use of phytosanitary applications and 15% in the use of fertilizers, which at the same time implies a reduction in CO₂ emissions.

Terras Gauda has participated in the last three years in the Vitalver program,Co-financed by the Center for Industrial Technological Development (CDTI) and Rural Development funds, in a circular economy project applied to the vineyard consisting of the conversion of bagasse from the vintage, more than 200,000 kilos, into vermicompost after a process of vermiconversion with earthworms.

The controls carried out on an area of ​​6.5 hectares concluded that they have had a very beneficial impact on the land, improving its sanitary status and facilitating microbial activity. A greater protection of the plant against different pathogens was also achieved, as well as a reduction in infections, in addition to an increase in quality grape production of between 14% and 20%.

The vinification of the plots where the vermicompost was applied entailed a reduction in malic acid, producing smoother wines, with greater stability, more aromatic and with a greater taste balance.

In line with the policy of comprehensive improvement of the vineyard thanks to the reactivation of microbial biodiversity that is one of the axes of the group’s wine strategy, Terras Gauda signed an R & D & I project in alliance with the Argentine winery Finca Von Wigstein, located at the foot of the Andes, to study the improvement of soil biodiversity.

The objective is focused on analyzing the behavior of this type of strategy in two wineries located in two different hemispheres. The initiative is part of the Eureka community project led by Terras Gauda to promote the competitiveness of companies and has the collaboration of the University of Vigo.

5 Key Elements of Converting Subtitle Files

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Subtitle or SRT files refer to plain text files that contain sequential and organized subtitle information. In fact, converting subtitle files revolve around a specific chronological process that includes the start and stop period right next to each subtitle text.

 You need to focus on the quintessential elements that flawlessly convert subtitle files. The idea, of course, is to visualize the subtitles in the video at appropriate times and in correspondence with the correct audio sequence.

Remember, converted subtitle files can be open and closed. Open captions refer to built-in subtitles, whereas closed captions come with an option to turn on or off the subtitle files in a video. However, with built-in subtitle files, the pixel quality of the subtitle files depends on the quality of the video.

Let’s dive into five (5) key elements of converting subtitle files:

1.    Time Codes

One of the most fundamental elements of converting subtitles files is the appearance and disappearance of subtitles. It may sound like a magic trick, but the secret lies in correct time codes that modulate subtitle intervals and gaps.

Without proper adjustment and conversion of time codes, you will notice gap times in people’s conversions. In simple terms, time codes are an effective technique that directs subtitles to appear and disappear from the main screen. The traditional format of time codes looks like “hours: minutes: seconds: milliseconds.”

2.    Blank Line

Typically, a blank line represents the start of a new subtitle. But throughout the conversion process of subtitle files, you can more than one blank line to create multiple interval beginnings. Also, the process of separating each subtitle line is not as arduous as you might think. Think of the blank line as blank space. The same blank spaces or lines create invisible spaces. The invisible space creates a gap between the subtitle text and the sequence number in the subtitle file.

3.    The Original Subtitle File

Throughout the conversion process of subtitle files, “caption text” is the ultimate text that appears in a video. Whether it’s a business video or film, you may have noticed the appearance of two or three text lines at once. The original and finalized text appears underneath timecodes.

The original subtitle file contains a more sequential breakdown of long videos. As a result, professional subtitle file convertors create small snippets to make the captions more readable in a video.

4.    Compatibility of Subtitle Files

Another essential component of converting SRT files is compatibility. Now, don’t confuse compatible converted subtitle files with synchronization. Converted subtitle files can have compatibility with multiple online platforms and media players.

For instance, converted subtitle files should be compatible with the most famous social media platforms. It means once you create and convert a subtitle file, it should be compatible with more than one platform and media player.

Automated compatibility of converted subtitles is a wonder that prevents manually adding subtitle files. Compatibility of subtitle files also comes with SEO benefits and a higher engagement rate. Whether it’s, Facebook, YouTube, VLC, converted subtitle files should be accurate and open to editorial changes.

5.    More Comprehension, More Clarity

Apart from the SEO perks, higher engagement, and ease of viewing, another important element of converting subtitle files is comprehension. The flawless comprehension means the higher the clarity. Heightened clarity is fundamental to help readers understand the dialogue in a video. In fact, better comprehension can cover technical jargons that ordinarily may go over people’s heads.

Conclusion

It is imperative to understand that converted subtitle files don’t include the audio or video of the file you are converting subtitles for in the first place. And when it comes to converting subtitle files, SRT files are an integral aspect of transcribing dialogue.

Behind the scenes, converting subtitle files may come across as too technical, but it often requires practice and professional touch to get the timing right. Not to mention the proper conversion of subtitle files boosts your SEO efforts.

Source: Technical translation services

Chef Prats announces TeamPrats.com his team’s new website showcasing Mexican Cuisine

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Mexico: Eminent Chef Prats is launching a new website to promote Mexican cooking and food. Chef Prats’s expertise in cooking is internationally recognized on various forums and he has provided his services to a number of prominent personalities. Chef Prats is popular for delicious food and good quality wine.

He has served many prime ministers, presidents, ambassadors of different countries, and renowned businessmen in the capacity of chief of the external relation.  He has provided his esteem expertise to the Mexican Secretary of Tourism. He has represented Mexican food in foreign countries. His career started 20 years ago.

He was nominated as a Star Chef and was featured in the “Star Chiefs” the most popular food magazine of the New York-USA on the occasion of the 10th anniversary of the magazine. Chef Prats was invited to host a TV Show that was marketed and distributed by Manhattan Premier which gained him international fanfare.

He has successfully done a lot of catering jobs across the world.  He has participated in a number of festivals such as “Festival del Cordero y del Mezcal”, “Festival Sabores”, “Festival de Paella”, “Festival de la Cajeta”, “Festival del Chocolate”.

On the eve of launching the new website Chef Prats is offering up to 50% discount, the customers can joy this amazing offer every Thursday, between 4:00 pm to 7:00 pm. Consumers can book their table through the website http://teamprats.com/.

 Notes to editors

For more information please contact:

Akhtar Syed

Tel: 03330517269

Email: naqvisw@gmail.com

Visit the newsroom of: sampr

Source

Do Men Become Less Attractive As They Lose Their Hair?

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It’s estimated that up to 25% of men begin to lose their hard by age 30, and almost half of men have lost a considerable amount of hair by the time they turn 50. Societal acceptance of baldness still has some way to go however, and it’s often considered to be a stereotypically ‘unattractive’ trait.

Hair transplant experts GetHair carried out a survey of over 2,000 women and the results of the survey suggest that there’s still a large amount of prejudice and close-mindedness toward those experiencing baldness and hair loss. The study revealed that just 13% of women aged between 25-40 found bald men attractive, and 7 out of 10 women have never dated a bald man. What’s more, almost half of the women surveyed believed that men became less attractive as they lost their hair, and 1 in 5 women in London say they would leave their partner if he went bald.

It’s no surprise then, that more men are looking at hair transplant options than ever before. GetHair Founder Kaan Aksoy said of the results, ‘The majority of our customers get hair transplants for their own self-esteem, not because they are trying to please others – however, it’s clear from these results that women do place an importance on men having a good set of hair. Ultimately, men need to feel good about themselves and not worry about what others think.’

Relationship expert and Founder of matchmaking platform Mai Tai Shar Fuller agrees. She says ‘We all have one or two superficial dealbreakers because physical attraction isn’t something you can leave out of the love equation; we know a few single ladies who have said that the thought of their significant other losing their hair is a concern’. Fuller continues, ‘our message is still clear though – there is someone for everyone and genuine love is easy when you have modest expectations of your perfectly flawed partner.’

Not all men experience baldness, although it is near impossible to reach old age with full and healthy hair follicles still in place. That said, there are lots of conventionally attractive men around who have gone bald or who have chosen to pre-emptively shave their head; such as Vin Diesel, Jason Statham, Dwayne Johnson and Stanley Tucci.

Men can lose their hair for a variety of reasons, but the most common is male pattern baldness. It can be inherited or can just happen naturally, and it comes about due to hair follicles shrinking over time, which means the hair becomes shorter and finer, and eventually stops growing entirely. However, hair loss can also occur as a result of other health conditions including thyroid issues, hormonal imbalances, cancers, side effects of medication and stress.

Men who are experiencing the beginning of hair loss but want to avoid it have the choice of several options. Hair transplants are becoming increasingly popular due to advancements in the technology that renders the treatment less painful, less obvious and more effective than it has ever been before.

Whatever men choose to do, it’s important first and foremost that they love and respect themselves and progress in a way that works best, and is most empowering, for them.

Most Common Coins Used by Players in Crypto Casinos

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One of the most recent and significant developments in online gambling has been the introduction of cryptocurrency casinos. Since 2014, we have seen several fantastic online casinos created specifically for the use of cryptocurrency burst onto the scene. BitStarz, mBit, FortuneJack, 7Bit Casino, 1xBit, and BitCasino are just a small example of the leading online casinos designed for play with cryptocurrency.

Similar to standard casinos that offer several methods of deposit and withdrawal, the top crypto casinos all accept a variety of cryptocurrency. While the basis of the cryptocurrency and the way in which it is used at an online casino is mostly the same, it is great for users to have a selection of different coins.

When discussing the most common coins used by players in crypto casinos, it is impossible to ignore Bitcoin. This cryptocurrency has been the leader in terms of the development of coins in everyday life. Despite being released as an open source code in 2009, the idea for Bitcoin seemed to be in place one year earlier as the domain name Bitcoin.org was registered in 2008. Upon its release, Bitcoin changed the way people traded online dramatically and is perhaps one of the greatest changes economically for many years.

Not only can Bitcoin be used to play games at bitcoin live casinos, it is the most popular form of cryptocurrency in the world and is used by people for purchasing goods and services on a regular basis. Some of the leading crypto casinos were originally created with the use of Bitcoin in mind. Thanks to its popularity, users are confident in using Bitcoin at online casinos knowing it is not going to disappear anytime soon. Furthermore, Bitcoin has a large community of users who are more than happy to help each other out should there be any issues.

Another of the most common coins used by players in crypto casinos is Ethereum. This cryptocurrency is a relative newcomer to the scene having been introduced in 2015. It follows much of the same basic principles you will find when using Bitcoin although there are some small changes to make Ethereum unique. Almost as soon as the Ethereum system went live there was over 11 million coins circulating and it did not take long for the popularity of this cryptocurrency to rise. Due to the make-up of Ethereum, it is likely to remain in the marketplace for a significant period of time and is therefore more sustainable than some of the others available. That makes it extremely attractive for those who like to play at crypto casinos. In addition, Ethereum has links with Edgeless, a gambling token that helps to minimise the house edge and it is no coincidence this cryptocurrency was released shortly after the first crypto casinos.

Moving on and we come to Litecoin, a cryptocurrency that followed quickly in the steps of Bitcoin. It used the Bitcoin template and to the untrained eye will look like a complete replica of the cryptocurrency created by Satoshi Nakamoto. In just two years following its release, Litecoin enjoyed a $1 billion market capitalisation and it was the first cryptocurrency to make use of Segregated Witness, a process that can change the transaction format of coins.

One of the many benefits for online casino players of using Litecoin is the small transaction fees. For online gamblers who like to transfer funds between different accounts, Litecoin is ideal because miners do not charge as much as other cryptocurrencies. Plus, much of the work behind Litecoin comes from a former Google employee and this suggests it has a strong background and will be around for a long time.

Another of the leading coins used by crypto casino players is Ripple. Having been released in 2012, Ripple has a long history dating back to 2004 when the developer Ryan Fugger created RipplePay.com. The idea was based on the thought of a decentralized currency for people to use within their own communities rather than a general, country specific or worldwide currency. It did not quite work out that way but some new ideas and investment led to the creation of RippleLabs and this is where Ripple cryptocurrency was born.

Ripple is used with confidence by many online gamblers because of the fact it is backed by some of the world’s major companies including Google Ventures and Standard Chartered Bank. In terms of security, you will struggle to find a better cryptocurrency market that replicates a banking institution yet maintains all of the anonymity and security of a cryptocurrency.

In addition to the cryptocurrencies highlighted above, you will find many more are being widely used at crypto casinos. Dash, EOS Crypto, and Dogecoin are just some of the other coins now being used by players in crypto casinos.

6 Business Trends We’re Likely to See in 2021

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It’s safe to say that 2020 took a heavy toll on the business world. As the COVID-19 pandemic hit the UK back in March, we saw the normalisation of remote working and the radical switch to online operations. Furthermore, during such desperate times, we saw companies having to restructure teams and invest in new ways of targeting customer acquisition just to stay afloat. 

While we may be going into the New Year with a continued degree of uncertainty, there are still some key business trends we can look out for in 2021. Have a read of these below: 

The careful transition back into “normal working” 

Let’s start with what both business owners and employees are most likely dreaming of these days – the slow but steady transition back into the office. With the triumphant news of the vaccine, this dream is starting to look like a reality. 

However, it’s important to note that going back to conventional office working will not be an easy process and there won’t be a “one-size-fits-all” solution. Rather, each business must take a step-by-step approach to ensure a smooth and safe transition for employees. This means that concerns will need to be addressed, travelling to work plans will need to be discussed, and numbers in the office will need to be regulated. 

The impact of Brexit 

The next order of business is the ‘B’ word – Brexit. As the UK has now officially left the EU, one may be wondering how exactly this departure is going to affect business operations in 2021. 

An evident procedure that is going to be affected is the import and export of goods to and from EU countries. As of this year, businesses moving goods between the UK and EU countries will require an EORI number to trade. Furthermore, imported goods will need to be declared when they enter the UK and will need to be accompanied by an entry summary declaration. Other areas of business that will be affected include trademarks and patents, compliance with environmental industrial standards, and personal data transferred from the UK and the EU. 

Changes to Making Tax Digital 

Making Tax Digital is a recent Government initiative that seeks to improve the way businesses and individuals keep on top of their tax affairs. Ever since the initiative was introduced in 2019, there have been key changes to it year on year. 

Currently, only VAT-registered businesses with a taxable turnover above the VAT threshold (£85,000) have to adhere to Making Tax Digital regulations. However, from April 2021, all VAT registered traders will have to use Making Tax Digital software to file VAT returns for VAT periods beginning on or after 1 April 2022. These businesses are also required to keep the VAT record in digital form. As Making Tax Digital is a fairly new concept, you can get help from accountants for online businesses to assist you with the transition. 

Sustainability 

When we look back on the news of 2020, one positive story that came to light was the beneficial impact that remote working had on our environment. Ever since companies closed their office doors, there has been a mass reduction in carbon and water footprints. This outcome has urged businesses to rethink their general operations, and many have started to question whether or not staff actually need to be in five days a week. And so, while “normal working” may return in 2021, companies may not be so quick to resume business as usual due to this trend of sustainability. 

Data-driven business strategies 

Thanks to tools such as Google Analytics, we’ve really been able to dive deep into understanding audience behaviour throughout the years. What’s more, these analytics have helped businesses develop more effective consumer-focused strategies due to the vast amounts of data available. And so, there is no surprise that 2021 will see the continuation of these data-driven business campaigns. 

On the subject of data, it is also worth noting that cyber-security will continue to be of paramount importance this year. This means that businesses must do all they can to ensure that sensitive company data is protected and stored in the right way. 

Social engagement 

When times are tough for the business world, your customers can make life a little bit easier. Throughout last year, we saw businesses relying heavily on social media to attract customer acquisition and boost digital presence. In 2021, we will see the continuation of such social media strategies, from businesses hosting giveaways to uploading behind-the-scenes footage. We may also see more companies turning to external agencies to take care of the marketing side of things, while CEOs focus more explicitly on re-building their business after the pandemic. 

Overall, the bottom line is that 2021 will come with its fair share of challenges for businesses. However, there are still going to be many opportunities for growth. Taking into account the trends mentioned, the best thing for companies to do this year is be prepared. This is through having a solid business resiliency plan in place and maintaining a strong line of internal and external communication.  

What are the advantages of invoice finance for your cash flow management?

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In these uncertain economic times, it’s more important than ever for entrepreneurs and small businesses to maintain healthy cash flow. Having money in the bank to fulfil orders, keep up with payments and grow your business can be a tremendous weight off your mind day-to-day.

If your business trades on credit terms with clients, it may be possible to release funds tied up in outstanding invoices by availing your company of invoice finance. By increasing your working capital, your business has greater scope to expand.

Invoice finance offers a strategic solution for cash flow management, particularly advantageous for high net worth individuals seeking to optimize liquidity without compromising investment opportunities or financial stability.

Whether it’s accepting bigger contracts of work or investing time and money into untapped markets, invoice finance frees up much-needed cash that lenders will recoup over the short-to-medium term.

Let’s say that you raise an invoice with a client for £10,000 with payment terms of up to 60 days. Your business could seek invoice finance of £10,000 from a lender upfront, with the lender repaid directly by your debtor.

Invoice finance is also one of several loan types available as part of the Coronavirus Business Interruption Loan Scheme (CBILS), which is designed to offer up to £5 million in loans for SMEs interest-free for the first 12 months. The UK government has extended CBILS until 31st January 2021, in a bid to help firms affected by COVID-19 through no fault of their own.

The government’s British Business Bank has selected Funding Options as a designated platform connecting more than 120 lenders to eligible small firms, often after they have been refused by their banks. Funding Options work with 40 accredited CBILS lenders. The eligibility of the scheme has also been extended in recent months to appeal to businesses that were previously ineligible for CBILS but could have easily obtained business finance elsewhere. This enables more businesses to look to invoice finance as a creative solution to any cash flow disruption.

Overall, there are several benefits to invoice finance that can improve the agility of your company’s cash flow:

1. Buy more stock and take advantage of bulk discounts

Increased working capital gives ambitious businesses the freedom and flexibility to increase their stock orders with suppliers. It’s possible that buying in greater volumes can secure bulk discounts that give your business more profitable margins at the point of sale. It may even be possible to negotiate early payment discounts with suppliers given that you can guarantee faster payment.

2. Your lender takes care of credit control

When you secure invoice finance, the funding provider then assumes the role of credit control. They will ensure that your debtor has a good credit history and is a credible client to lend against. You can focus on the day-to-day running of your business in the knowledge that your lender will take care of outstanding debts.

3. Access invoice finance in a matter of hours

You can get your hands on invoice finance the same day, providing your lender is happy to accept the risk. Typical invoice finance applications require minimal paperwork too, with a growing number of applications now able to be filed online.

4. Invoice finance doesn’t have to be carried on your balance sheet

Traditional business loans from high-street banks are naturally listed on your company’s balance sheet, serviced by monthly interest fees. Given that invoice finance is a much shorter-term commitment with lenders, it doesn’t hang like a millstone around your business’ neck, whilst giving you quick access to cash.

5. A credible choice for businesses rejected for traditional finance

Given that your business’ sales ledger is used to secure invoice finance, your company does not need an extensive credit history to improve its cash flow. If you have struggled in the past to be approved for traditional finance from high-street banks, invoice finance could provide you with a legitimate and viable alternative.

In summary, invoice finance gives your business the chance to be immediately rewarded for the goods or services you’ve invoiced, putting cash flow back into your business to ramp up productivity and provide greater security.

Invoice finance is also one of the several types of cash loans available as part of the Coronavirus Business Interruption Loan Scheme (CBILS), which is designed to offer up to £5 million in loans for SMEs interest-free for the first 12 months. The UK government has extended CBILS until 31st January 2021, in a bid to help firms affected by COVID-19 through no fault of their own.

La Zagaleta Restores The Millennial Generation

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Crossing the security barrier that protects La Zagaleta from the rest of the world is the closest thing to entering a parallel reality. A trip to a planet where everything is easier and life is synonymous with luxury.

In this mountainous 900-hectare plot where deer roam, the weather moves slowly, unhurriedly, accompanied by a climate that is around 20 degrees even in December. Located in Benahavís(Málaga, 8,085 inhabitants), has a helipad, two golf courses and houses with garages for a dozen cars.

The gym, indoor pool and home automation are taken for granted in each home, as is the 24-hour service staff. Also the views of three countries: Spain at your feet, Gibraltar silhouetted on the horizon and the mountains of Morocco merging with the Mediterranean. A regular retreat for wealthy retirees, young people have now set their sights on this complex as well.

The millennial generation is now the main interested in acquiring one of their houses hidden in nature with Marbella ten minutes away. Only in 2020 there have been a fortnight of sales and interest “has skyrocketed,” says Jacobo Cestino, general manager of La Zagaleta.

Considered the most exclusive urbanization in Europe, this green corner is on its way to completing three decades of life.

The estate, originally owned by billionaire and arms dealer Adnan Khashoggi , allowed for the construction of 4,000 homes, but one of its founders, Enrique Pérez, decided that there would be a maximum of 400 homes.

In its enormous surface there are 258 scattered for now with a value that ranges between 2.5 and 32 million euros – only a third of the owners, of a score of nationalities, habitually reside – in addition to two others that are in full swing. building.

His impenetrable aura has made him the permanent object of hoaxes, such as those who say that Julio Iglesias, David Beckham or Vladimir Putin have a house there. The reality, according to those responsible, is that only Cristiano Ronaldo spent a night with his partner, Georgina Rodríguez, and one of his children in 2018 as part of a public relations operation.

Tenants hardly have a public profile: the place has traditionally been the object of desireof rich people looking for a retreat where the biggest problem is playing golf, going down to the clubhouse or taking a horse ride. “This is a paradise”, says the director of the equestrian club, Manuel de la Flor.

Now there is a young audience that is around 35 or 40 years old that has begun to notice the resort . They have a “Silicon Valley profile” , that is, many come from the technology sector, mobility for them is not a problem, as is not working from home or living permanently connected.

La Zagaleta has adapted to them and since last year it has been projecting houses that are somewhat smaller than those built in the beginning. The concept of small here is relative: the average is 800 square meters with a pool, gym and large open spaces.

“Now we build based on those needs of new buyers,” says Cestino, who explains that the price range is between four and eight million euros, like the two villas currently under construction and the three that will be built in 2021.

A pioneer of this new audience is David Hannemeir , a Danish programmer, writer and racing driver who arrived in La Zagaleta in 2012 in his early 30s. “It is the definitive urbanization for those who are not tied to a workplace,” he says.

“This used to refer to retirees, but in this remote world, that is completely changing,” he explains, while highlighting how the world has understood with the pandemic that meeting in person is optional.

“It is no longer necessary for someone to sit in an office in Berlin, they can work from home in La Zagaleta”, adds Jimmy Widén, founder of the real estate agency 3SA Estate, who has carried out several operations in this complex and highlights that the profile of The area’s new rich come from the technology and video game industry.

The managers of the urbanization have also begun to modify their marketing strategies to reach this new audience through social networks.

“They focus on aspects more related to comfort or ecology”, underlines the general director of La Zagaleta, where they have already designed a new children’s space surrounded by nature and develop projects to include the practice of water sports or natural activities as a complement to the two 18-hole golf courses, the tennis courts or the equestrian club that includes the urbanization. There is also a protocol for using social media without disturbing the neighborhood.

Buying in this complex requires overcoming some formalities. The development team requests bank certificates, investigates to ensure that the funds to pay for the houses come from legal activities or are interested in knowing the “honorability of the interested parties,” according to Sergio Azcona, its communication director.

It has not been a problem for the fifteen operations carried out in 2020, many preceded by a kind of trial period. The health crisis has led to rent for long stays – the average price is around 20,000 euros per month – and several of these tenants have taken the step of acquiring their own home, beginning a general change.

“This year we have doubled the number of people interested in buying here compared to previous years”, adds Cestino, who believes that confinement has opened the eyes of many people who can acquire large buildings with plenty of space around to enjoy the outdoors.

The low density, the services offered by the urbanization – an army of workers keeps everything in a state of review – or the security are some of its strengths. Committing a robbery is mission impossible: there are infrared cameras, extensive security equipment, movements are monitored and at the entrance you are greeted by an armed guard and aGoPro camera on the chest.

With the foundations of the future set in the millennial , the space does not forget the great classic fortunes and its roots of exclusivity with villas such as Ibiza Breeze , on a plot of 8,600 square meters and a value of 14.5 million.

Only the dressing room in the master bedroom is 40 square meters, and from there, everything is proportional in size. The ground floor, with 600 square meters, is an architectural postcard with huge windows that illuminate the rooms with the perennial light of the Costa del Sol.

The kitchen, designed by Zaha Hadid , has a living room and a huge dining room, as well as second complementary dependencies. Nine rooms, Turkish bath, sauna, heated pool with chill out area, two apartments for the service and more than 600 meters of terraces complete a house that Aedas Homes built and markets.

The infinity pool calls for the bathroom even though it’s the middle of December – 21 degrees is the ultimate push for a millennial … or anyone else with a lot of zeros on their account.

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